Metavers正在重塑品牌开展业务的方式以及消费者的行为方式。目前，我们看到各个部门的大公司都进入了数字世界。这些品牌包括耐克，Hulu，Walmart和Verizon等家喻户晓的名字。
到了世界各地的会议室正在讨论元式策略，也许是时候了解它的真实含义，为什么对企业重要以及如何提升电子商务。
A Deep-Dive into Metaverse E-commerce:
了解元元
关于metaverseand people are still trying to figure out the concept以及它将如何影响电子商务的未来。
简而言之，元元就像是一个平行的虚拟世界，它具有许多在线空间，在该空间中，用虚拟化身代表的用户可以与他人以及商店，贸易和旅行以及许多其他活动进行社交。元评估是物理上持续的虚拟空间和虚拟增强物理现实的融合的结果。
为了访问这个虚拟世界，您必须在专门的耳机和智能眼镜的帮助下同时使用增强和虚拟现实。通过使用计算机生成的信息增强现实，可以增强现实世界的感知。同时，虚拟现实也将计算机生成的输入也用于将用户浸入虚拟土地中。
With its continued expansion, the metaverse will eventually serve as an alternative world for people to exist in. In this virtual space, people can do the same activities that they do offline, but more—they can go digital shopping, attend concerts, travel to far places, and meet other people who are thousands of miles away.
However, it might take a long time to transition to metaverse technology. According to Meta’s founder Mark Zuckerberg, the process may take up to 10 years. It’s a long period, but given the hype surrounding it, it’s safe to assume that t他的元时间比我们想象的要近。
Key Characteristics of the Metaverse
Metaverse具有关键特征，使其与其他形式的电子商务和数字营销策略区分开来：
1. It’s social and interactive
As a social platform, the metaverse is a place where users will encounter each other, each being represented by avatars. These avatars can do activities together or just plain hang out with each other. While you’re there, expect to run into manifestations of artificial intelligence, virtual agents, and bots.
2. It’s made of user-generated content
The content and experiences of users will become the heart and soul of the metaverse. People will be motivated to get invested as much as possible since they can create their own interactive content, as well as improve the existing ones.
3. It can be accessed easily
The metaverse can be accessed by users by using multiple forms of hardware, which means that entering the and immersing in these environments won’t be a problem. People will only need to have virtual reality headsets and their mobile devices, such as smartphones and tablets, in order to interact with these worlds.
4. It’s a bridge between the real and digital worlds
People will be able to go from the real world to the digital one seamlessly and bring elements from one to the other. For instance, you can steer an actual drone in real life while flying a drone in the virtual world.
5. It has vibrant economies
虚拟世界配备了功能齐全的经济体，这些经济体在加密货币和不可杀死的代币上运行，将为用户提供大量购买，销售和投资的机会。
6.持久
You can visit this virtual universe whenever, wherever. You can also transform it anytime you wish by adding new objects or constructing new buildings. You won’t have to worry about these chances being gone—you will definitely see it the next time you visit the place.
Why It’s Necessary to Get into the Metaverse Now
We have reached the point where not a day goes by without a celebrity or a company announcing their intention to在元元中建立存在。This is a result partly of attention-grabbing headlines, but it’s also because of the emerging trends coming together.
One of these is the proliferation of new technologies that allow the metaverse to become possible in the first place. We now have virtual reality and augmented reality headsets becoming more and more common as days go by, and they are fast becoming cheaper and more powerful as well. This improves the overall user experience.
There’s also blockchain启用数字货币和NFT进行交易, which creators use to monetize their activities via tokens. These tokens also allow users to participate in how the platform is being governed. This opens big economic opportunities in which digital goods and services are not limited anymore to a single brand or gaming platform.
These immersive virtual experiences are also crucial from a social perspective. The metaverse can help people build communities that are based on users’ social values. Needless to say, these massive interests in the metaverse resulted from a combination of technological, economical, and social drivers.
Reasons to Use Metaverse for Marketing
Customer behavior has definitely changed drastically, brought on by the age of digital dependency. The coronavirus pandemic has contributed to this change even more. People are doing more activities online—working, shopping, taking classes, attending meetings, and hosting events. This makes the metaverse a huge opportunity for brands to reach out to newer audiences, take advantage of a potential revenue source, and boost consumer confidence.
这是一些最重要的好处investing in metaverse marketing。
1.您可以展示和出售您的产品。
品牌已经在使用增强现实customers how their products look and how they work. With AR, people can try on clothes and choose furniture that will fit in their homes. AR technology can sway people who are having reservations about your products.
一个很好的例子是鞋类。也许您在网上吸引了客户，因为他们不确定鞋子是否会100％看起来不错。通过AR技术，顾客不仅可以尝试鞋子，还可以尝试服装，裤子和其他服装。
The tech can give them a firsthand experience of your products and make them more confident to put your items on their carts and check them out.
2. Transactions are easier with e-wallets and cryptocurrency.
The use of digital money and cryptocurrency makes it easier for both buyers and sellers to do business online, and there’s no need to link your crypto account to your real-world banking account. Another plus is the transparency of the transactions. This will allow you to have proof of your purchases in the virtual world.
3.您将有一种新的方式吸引观众。
Using the metaverse means having access to a higher level of immersive and entertaining experiences. This means more attention and more income for your business. You would be able to lure existing and prospective customers when utilizing virtual goods, branded gaming adventures, and AR/VR showrooms.
4.它使您可以在广告方面变得更具创新性。
Now more than ever, the importance of storytelling in building brand identity and awareness has become more obvious.The metaverse is the perfect platform for storytelling。With the help of virtual reality and other forms of technology, you can fully immerse your audience and turn them from passive listeners or viewers to active participants who can “live” the story.
5.您可以利用虚拟事件。
People now know that it’s possible to do things remotely—even attend events. You can expand your audience by organizing an event, such as concerts, in a virtual universe that comes with a full VR experience. It will also provide networking and participation opportunities for your audience.
元市场的最佳实践
现在您已经了解了这个概念并意识到市场营销的好处，下一步是正确实施。这是一些方法。
1. Create digital avatars
Virtual identities come hand-in-hand with the metaverse. People love digital avatars because they can customize them.
Take your cue from leading brands who are selling their virtual goods to digital avatars. Gucci sold a $4,000 digital bag on Roblox. Balenciaga collaborated with Fortnite and created virtual outfits, accessories and weapons that players can buy for their avatars.
2.制作非侵入性数字广告
观众现在意识到广告的侵入性，并且很容易被它们烦恼。您想要的是一种自然插入平台的方法，以便您可以与目标受众互动而不破坏他们的整体体验。
一种方法是通过游戏内广告。可口可乐和三星在足球经理和Hyper Spape等视频游戏中使用了虚拟广告牌。
关键是选择正确的视频游戏平台。它应该帮助您扩大覆盖范围，同时仍然与品牌保持紧密联系。例如，如果您要针对休闲游戏玩家，那么最好使用手机游戏。如果您要瞄准中核游戏玩家，那么使用PC和控制台游戏是理想的选择。
3. Introduce immersive experiences
沉浸式体验有很多方法可以提高您的参与度。您可以提高品牌忠诚度，并带来更多的推荐机会，尤其是在发布有关您的产品，服务或整体体验时。
4. Learn from metaverse moments
企业必须学习如何将有意义的，有影响力的激活与宣传特技区分开，同时导航荟萃分市场。尽管如此，公司和品牌必须意识到，他们应该将这些新的尝试融入虚拟空间，以免他们陷入传统的策略和购买，营销和客户体验的范围内。
It’s not just the marketing strategies - the products that businesses sell may become different as things go into the way of the metaverse. It doesn’t matter if the products are physical or virtual, businesses will now have to consider more factors, which include user interaction and digital twin technologies if they want to build engagement for a product or service.
他们还必须了解，要成功地在元评估中建立和扩展，企业必须具有灵活而强大的财务生态系统，这将在真实世界和虚拟世界之间无缝连接用户。这对于互操作性蓬勃发展是必不可少的。
Final Thoughts
眼下，the metaverse is still in its early evolution。There’s no all-encompassing definition that people can depend on just yet. But the crucial thing to understand here is that there is no one virtual world. There are many and they are taking shape to allow people to extend and deepen their online social interactions.
By adding immersive, multi-dimensional layers to the web, users will be able to enjoy more natural and authentic experiences. The promise of the metaverse even goes beyond that. It can make things more accessible from the comfort of one’s home, break down boundaries, and make access to goods, services, and experiences more democratic.
