元元2022年的状态|挑战与机遇

The tech world is always full of jargon and buzzwords, and one that has been making waves in the news recently is “metaverse”. The word itself has captured the imagination of practically everyone in the world, from tech giants and venture capitalists to everyday people like us.

在一本经典科幻书籍的一章中，我们到达了元文章，这是技术持续发展的结果之一。多年的创新已经带来了越来越多的虚拟世界的开始，通过利用加密货币或不可杀菌令牌（NFTS），社交网络和增强现实应用程序的游戏访问。这些以及其他技术和数字创新也刺激了虚拟世界的增长和扩展。

Metaverse虽然仍处于相对较早的发展阶段，但它是一个无所不包的虚拟世界，不仅涵盖了Fortnite，Minecraft和Roblox和Roblox，现代技术和移动互联网等游戏营销和财务。

但168博金宝 ？您怎么能到达那里 - 有路线图或一组指示，或者您只需要辅助小工具即可访问可能是未来世界的可能性？我们知道它如何可能重塑世界？

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元元状态：

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什么是元评估？

The metaverse is定义作为一个合成的虚拟环境，仍然基于现实世界或平行。它提供了三维体验，使您可以在虚拟现实（VR）耳机或增强现实（AR）护目镜的帮助下“探索”虚拟景观。

Simply put, it’s a digital world that’s full of possibilities—a new frontier focused on virtual experiences, where anything you can imagine can be realized. In the metaverse, you can do so much more than just exploring. You’re free to create different environments and even transact using digital assets or currencies.

风险投资家马修·鲍尔（Matthew Ball），他已广泛介绍了元评估，试图将元评估定义为一个互操作的3D世界网络，其规模很大，并实时呈现。这些虚拟世界可以通过无限数量的具有“个人存在感”的用户“同步，持久地体验”。他指出，元互连和可互操作的经验网络通常被误认为是虚拟现实，并认为VR只是元评估的一小部分。前者用于访问或体验后者。

您可能会惊讶地发现元评估不是一个全新的概念。这个词本身首先是由尼尔·斯蒂芬森（Neal Stephenson）在他的1992年科幻小说中创造的雪坠, which, after 29 years, is now considered a “cyberpunk classic”. The book features a dystopian world, complete with virtual reality, smartphones, and wireless internet, where people explore an online world using their avatars. By wearing goggles and earphones, they can access the metaverse, an online world far removed from their own, to escape their dystopian world.

随着我们越来越多地将活动转移到虚拟世界中，我们正在进入这个新世界。新的和新兴的技术倾向于培养这种数字环境，硬件和程序将我们与虚拟，增强和混合现实联系起来，从而使物理和虚拟世界都可以集成。

可以预测，扩展现实（XR）市场规模将达到到2025年3930亿美元。XR是一个umbrella termthat encapsulates immersive technology, including virtual, augmented, and mixed reality. Devices under XR include cameras, microphones, and sensors, all of which are used to create a simulated environment while allowing you to still interact with reality. The growing popularity of XR is one factor that will continue to shape the metaverse.

如果您曾经玩过像Roblox或Fortnite这样的视频游戏，那么您已经创建了自己的虚拟环境，并探索了一个由化身填充的世界。如果您将脚趾浸入了NFT和加密货币中，那么您已经对一小部分的元式进行了抽样，以及它在某种程度上是如何工作的。

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Emerging Trends that are Shaping the Metaverse

What makes the metaverse what it is? How do trends in technology and society play a role in shaping future versions of the metaverse? What trends are coming out as this new world continues to develop? Let’s take a look at some of the trends that are shaping and are influenced by the metaverse.

Marketing

来自营销看法，93％的全球消费者认为技术是未来，而有76％的人说他们依靠日常生活中的技术。

技术是其中的一个因素ving the way for the acceptance and adoption of the metaverse. Below are some of the emerging trends identified in theWunderman Thompson情报报告：

虚拟财产

Emerging consumer trends are cropping up as the metaverse continues to evolve. Consumers are increasingly recreating semblances of their real lives in digital worlds, replicating everyday actions and routines, such as joining a meeting or exploring their environment. Given the replication of our real world habits, it’s predicted that there will be a rise in virtual possessions, like digital houses or clothing.

一个例子是The Fabricant, a digital fashion house that specializes in digital couture.

As consumers begin to attribute high value to their digital possession, this encourages new business models, such as the direct-to-avatar (D2A) model, to emerge.

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Liminal Spaces

综合虚拟和物理体验的束缚空间正在文化和艺术等部门中浪潮。该报告预测，将来，在混合或混合事件和场地中，通过XR通过XR将变得更加明显。

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数字房地产

就像他们的现实世界一样，虚拟土地或财产在数字世界中出售。在虚拟房地产中，您可以像在现实世界中找到房地产经纪人和租金协议。加密货币和NFT用于在Sandbox，Sentraland和Somnium Space等平台上交易数字资产。188滚球地址

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Gamevertising

As the metaverse develops, there’s going to be an increase in in-game advertising, with brands creating branded presences in games like Fortnite and Roblox, both of which showcase metaverse elements. Many brands are teaming up with game developers to create environments where their products are featured in games. Balenciaga, for example, came up withAfterworld: The Age of Tomorrow, a game where players explore a futuristic world populated by characters wearing Balenciaga goods.

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Digital-Twin Stores

数字双胞胎本质上是物理世界中发现的对象的数字复制品。

品牌正在改组以创建数字双星商店，并通过增强购物提供更具吸引力的购物体验。尽管这些数字二线商店仅存在于虚拟领域中，但与物理空间不同，它们是无边界的，使他们的创造者能够提供更多独特的体验，而这些体验不太可能在现实生活中发生。

大趋势在元式锅外面也发挥了重要作用。让我们看一下三个大趋势influencing the current state of the metaverse。

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虚拟主流

越来越多的人拥抱虚拟世界，认为它像物理世界一样真实。现实世界的关系和交易正在溢出到虚拟领域，随着越来越多的人参加这一运动，它有助于元评估的规模。

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机器智能

机器智能(ML) refers to advanced computing that enables a machine or algorithm to learn and continuously adapt to its environment. While it’s often confused with artificial intelligence (AI), ML is but one part of AI.

我们在日常生活中看到了许多ML的例子。例如，ML用于向您提供有关使用流平台时接下来观看的建议。当您在Google等搜索引擎上进行搜索时，这也在采取行动。

在Metaverse中，机器智能将被利用，以在虚拟世界内创造更多引人入胜和沉浸式的体验。它将整合到其他大型趋势中，从而创造一个更丰富，更无边界的世界。

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Blockchain Adoption

Blockchain technology, the foundation of cryptocurrencies and NFTs, is currently being used in industries such as finance, security, and healthcare. It provides a decentralized approach to assets, rendering its history unalterable and transparent.

区块链是可编程的，并使更多节点能够加入网络。随着网络节点的增加，网络的价值反过来也会增加。这使更多的个人和应用程序能够创建更多的智能合约，从而为分散应用程序铺平道路。

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元挑战

Yes, the metaverse is promising but like any other world, real or digital, it comes with itsown set of challenges。截至目前，元视为是一个灰色区域，这并不是一件好事或坏事。它居住在一个频谱中，有可能对参与其中的人有用或有害。但是，鉴于它仍处于早期阶段并且正在迅速发展，这会带来新的挑战。

Legal

We’ve already established that the metaverse is a virtual realm where many real-world actions are emulated, such as purchasing property or checking out goods. The metaverse is a space that brings people together. And while it gives them the opportunity to connect and build relationships, it can also make them vulnerable if no legislation or virtual jurisdiction is established.

Another legal issue that can crop up is知识产权所有权。If creations are made by AI they may not be given intellectual property protection because for a work to be considered copyrightable, it must originate from a human being. Content creators on the metaverse may also find it difficult to protect their intellectual property, given the difficulty of tracking instances of copyright infringement in the virtual realm.

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身份

在Metaverse中，有诸如“你是你的头像吗?” or “How can you prove you are who you are?” Aside from having a potential problem with ethics, you’d also be facing challenges concerning identity authentication or verification when you’re in it.

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Data

您的数据将如何在元元中使用？是元巨人的另一个聪明的策略获取更多数据？人们担心虚拟世界如何促进滥用数据和错误信息的环境。还有一个问题是如何control of data可以帮助某些公司控制市场。

Furthermore, will the current security systems be able to keep up with data and security issues in the metaverse? The metaverse is a unique environment that requires new security methods to protect its users’ data and privacy.

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Ownership

人们正在购买虚拟物业或购买NFT艺术品，从而助长了数字资产和代币的增长。尽管几乎每个人都可以自由购买和拥有Metaverse中的数字资产，但出现了两个主要挑战：如何为数字资产的创建者授予所有权，以及如何验证数字资产的所有权。

当前的元经验的主要问题之一是它如何产生碎片化。这个零散的生态系统导致了孤立的经历最终限制了应该是沉浸式体验的事情。

为了创建一个提供无缝体验的虚拟世界，我们必须回到马修·鲍尔（Matthew Ball）对元视为互操作体验网络的定义。在完全实现的元元中，碎片生态系统被桥接起来，创建了一个虚拟环境，其特征是每个组件或方面的互操作。

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The Metaverse—No Longer the Stuff of Science Fiction

我们正在朝着未来发展，我们以前认为仅限于科幻小说的许多事情和概念，而幻想小说现在正在逐渐逐渐栩栩如生，随着不同领域的连续创新。

随着荟萃分析的发展，我们看到了一个充满希望的更丰富，更无边界的世界。但是，尽管这个新世界不断扩大，但我们必须意识到它在每个新发展中带来的一系列挑战。为了使这个新世界变得更安全，我们必须考虑到如何应对这些挑战，以便我们可以继续迈向进步。