顶级公司在元市场营销利基市场中挥舞着浪潮

Before COVID-19, virtual events were considered irregularities. A recent学习shows that only 45% of people attended virtual events before the pandemic. Currently, that number has reached 87%.

If you appreciate the convenience of virtual meetings and events but wish they were better, there's great news ahead. Many software conglomerates, game developers, social media companies, and startups are working on the next big thing online: the168博金宝 .

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顶级公司在元市场营销利基市场中挥舞着浪潮:

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什么是元评估？

The exact definition of the metaverse is still ambiguous because the concept is still new and constantly evolving. But loosely defined, the metaverse consists of an array of virtual environments where people can present themselves and interact as digital avatars. These digital avatars can also migrate across digital spaces.

随着区块链技术变得越来越互操作 - 意味着不同的网络能够彼此交互 - 它已经有可能从一个虚拟空间转移到另一个虚拟空间，并将您的数字资产转移到元元中的平台到平台。元元还通过加密货币在功能性数字经济上运行。

The metaverse is still in its early stages of construction, but it promises an endless range of possibilities. Eventually, the metaverse will be:

高度可互操作

该元评估将使用新标准来跟踪和跟踪数字项目，例如无牙代币，用户将能够在不同平台甚至网络之间无缝移动。188滚球地址数字空间之间将不再有墙壁。

Bigger socially

The forms of interaction we have today will vastly expand due to shared virtual environments in the metaverse.

可伸缩性巨大

Hundreds of millions of digital avatars will be able to coexist simultaneously. Users will be able to attend major virtual events without sharing servers.

Accessible for all

It will be a living reality available in real time for all.

Interminable

每个人都会有无尽的虚拟机会。公司和社区可以发展多年，而不会威胁在线消失。

可用于所有硬件

The virtual environments will be accessible to nearly all devices.

Packed with new content

在虚拟环境中创建内容和公司的技术正在迅速改进。曾经不可思议的互动概念现在将栩栩如生。

A vast space for growth

虚拟环境将很快被公认为乐gitimate workplaces with a variety of career prospects. People will be able to invest, lease, and own digital assets.

Bridge between two worlds

随着越来越多的人拥有数字资产，这些资产继续获得现实世界中的价值，元评估将与物理和数字世界联系起来。

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Key Terms Associated with the Metaverse

术语“ metavers”是前缀“ meta”（超越）和词干“经文”（宇宙）的组合。尼尔·斯蒂芬森（Neal Stephenson）在他的1992年小说中首次创造了这个词Snow Crash. However, one of its most nuanced definitions came from Matthew Ball, a venture capitalist whose writing sparked a lot of buzz about this array of virtual worlds.

以下是一些与元评估有关的常用术语。

Virtual reality (VR)

Virtual reality is an immersive experience where you can interact with a digital world using a head-mounted device. The VR headset immerses you in a 360-degree virtual world where you can freely move around.

增强现实（AR）

增强现实是采用数字视觉元素，声音和其他感官刺激的现实世界的技术增强版本。AR最好的例子之一是PokémonGo。

Mixed reality (MR)

混合现实结合了VR和AR，但其确切的定义仍然模棱两可。使用Microsoft Hololens之类的设备，您可以与覆盖在现实世界环境中的虚拟对象进行交互并操纵虚拟对象。

头像

头像是您的虚拟角色或数字图像。它可能像苹果备忘录或snapchat bitmoji一样类似于您，或者它可能像您自己的Fortnite皮肤一样成为您的独特代表。

大型多人游戏在线角色扮演游戏

MMORPG是故事驱动的在线游戏，您可以在其中与虚拟角色（典型幻想 - 环境）中的许多其他角色进行互动。诸如《魔兽世界》，《星球大战：旧共和国》和《上古卷轴》等互动游戏被认为是元媒体的基础。

Blockchain

Blockchain technology provides a way to store data that makes it almost impossible to change or hack. A blockchain is a digital ledger that is replicated and delivered to every system on the blockchain network.

Cryptocurrency

Kept in digital wallets, cryptocurrency or crypto is any digital or virtual currency that employs encryption to ensure safe transactions. It's a payment system that enables you to send and receive money anywhere in the world. There is no central body that issues or regulates cryptocurrencies. Instead, decentralized systems track transactions and issue new units.

无饮食令牌（NFTS）

NFT是存储在区块链上的独特数字资产。它可能是数字艺术，游戏项目或收藏品等形式的形式。NFT可以为您提供数字世界的股份，因为它们是由区块链技术确保的，为您提供了真正的数字所有权。

Blockchain games

区块链游戏是使用区块链技术的视频游戏，它以NFT的形式为玩家提供了游戏中项目的真实所有权，并让它们以令牌的形式赚取收益率。然后可以在公开交流中购买，出售或交易这些NFT和令牌。

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Benefits of the Metaverse

Unlimited turnout

一个元事件几乎可以无限的受众。尽管当今的技术仍然无法处理数百万用户彼此见面并同时在相同的虚拟空间中进行交互，但较小的组可以。体育赛事可以从中受益匪浅。元评估也非常适合大学，尤其是那些拥有丰富在线内容库的大学。

Boundless environment possibilities

在元视频中，天空是限制。在这个虚拟世界中，没有预算限制，没有建筑法规，也没有施工打ic的考虑。

高体积货币化

The promise of true ownership of digital assets afforded by smart contracts is attracting the attention of many, particularly young creators. While the metaverse economy is still growing, it is already generating commercial and monetization opportunities. Artists can mint their digital creations as NFTs, which art collectors can buy or trade as one-of-a-kind or limited-edition assets. Influencers and content creators can create their own social tokens, which their fans and followers can buy, sell, or trade to gain access to exclusive content.

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Challenges Surrounding the Metaverse

metaverse仍处于早期阶段。就像一个ny new technology, it has hardware, platform, and interoperability limitations. For example, while some companies in the metaverse already host virtual events, you can only have a wholly immersive experience with the proper gear like a headset and controllers, which can be quite pricey.

But perhaps the biggest issue surrounding the metaverse is the interoperability between platforms. As of now, there is no standard in the metaverse. This means that different platforms may require different hardware and software, which can also be costly.

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Top Companies to Watch in the Metaverse

对于将虚拟世界视为互联网的未来的不同科技公司而言，元评估背后的嗡嗡声代表了无与伦比的潜力。这是在元营销niche.

Roblox

• metaverse利基市场：虚拟平台，游戏创建系统

Robloxis a comprehensive metaverse concept. With a seamless, fully functioning digital world, players can participate in various custom and user-generated games.

While这个概念不是新的, the technology in Roblox has vastly improved. When older virtual worlds were once limited to desktop computers, platforms like Roblox can easily be accessed via mobile phone, tablet, and other smart devices.

Roblox’s minimalistic design, also makes it easy for other companies to collaborate with Roblox to scale their presence in the metaverse. For instance, Nike has launched a Roblox-based metaverse store. Since many Roblox users are teenagers, Nike has the opportunity to market its brand to young athletes. The collaboration ensures monetization to both parties.

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Meta (formerly Facebook)

• Metaverse Niche: Social Media, Social Network Advertising, Consumer Electronics

Facebook officially changed its name to Meta in October 2021. Mark Zuckerberg noted that the name "Facebook" no longer accurately describes the company and its services as it also houses diverse applications like Instagram and its VR platform,Oculus.

随着重塑的重塑，它承认它打算进入元世界的详尽世界。扎克伯格将元视为社交网络的未来。该公司已经有一段时间一直在积极地打造其虚拟现实耳机。

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微软

• Metaverse利基市场：软件开发，计算机硬件，消费电子产品

微软宣布打算在大流行驱使全世界的人们严重依赖数字通信后大约两年内进入元评估。

远程工作很方便，但是虚拟会议可能会感到非个人化。面对面的相遇丢失了，导致错过建立人际关系和进步职业的机会。公司的Mesh for Microsoft Teams在2022年，解决了这些断开连接。

Using mixed reality, Mesh for Teams enables you to interact with virtual 3D materials using VR headsets and MR glasses. Mesh also offers MR capabilities to allow you to join virtual meetings, share messages, collaborate on tasks, and more.

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nvidia

• metaverse利基市场：图形卡，人工智能，视频游戏，硬件

One of the most renowned chip manufacturers today,nvidia，也正在进入元竞争。该公司一直在寻找超越视频游戏图形卡的创新方法。NVIDIA最重要的元机会的机会是在人工智能（AI）中，它使用可以帮助用户提供广泛环境的处理器。

NVIDIA的软件平台Omniverse也从Metaverse中受益，可以创建更身临其境的虚拟环境。它需要大量数据来快速操纵虚拟世界。这意味着更多的计算机将需要更好的图形和AI处理器，这是NVIDIA主导的竞技场。

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Nike

• metaverse利基市场：运动器材，服装，配件

与Roblox合作，鞋类和服装品牌正在尝试Metaverse。它设计了一个沉浸式虚拟世界“尼克兰”，您可以在其中玩游戏，参加马拉松比赛并尝试新的运动鞋。尼克兰还具有数字化身和基于奖励的游戏。获奖者将获得“蓝色乐队”。

Nike intends to replicate the real-life experience in VR. Players can wear digitized Nike digs. With virtual games and retails, Nike is gaining a fair share of the metaverse pie.

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Unity

• Metaverse Niche: Computer Software, Video Games

Unity Software的中央组件是一款图形引擎，它允许开发人员在各种平台上创建数字艺术。188滚球地址统一发动机驱动的游戏可以在控制台，计算机，智能手机和VR耳机上运行。

In addition to its core game business,Unitydabbles in 3D graphics that are vital to computer-aided designs, video productions, and e-commerce. You may order merchandise like clothing and accessories from a VR warehouse, with Unity taking part in the sale.

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Autodesk

• Metaverse利基市场：软件，媒体和娱乐

Autodesk以开发开创性的AutoCAD软件而闻名。工程师，建筑师，设计师和学者使用此行业标准软件来创建2D和3D设计。

令人兴奋的部分是，AutoCAD正在成为为游戏和娱乐构建虚拟世界的重要软件。Autodesk现在提供用于渲染3D动画，创建和启动虚拟建筑以及增强VR和AR设计的技术。

凭借其成功的3D设计历史，Autodesk迅速成为旨在建立元评估的开发人员的首选。

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Block (formerly Square)

• Metaverse利基市场：金融服务，移动付款

Jack Dorsey rebranded Square as part of the company’s entry into the metaverse. The rebranding goes beyond Square's existing businesses. It also references the metaverse building blocks.

Block建立了成功的金融服务,包括CashApp, TBD, and Tidal. The company plans to use these services to expand into VR and AR arenas. It has gradually invested in cryptocurrency as well, which should further ease its transition into the metaverse.

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Shopify

• metaverse利基市场：电子商务，付款服务

Shopifyhelps small business owners develop websites and accept online payments. Shopify's toolbox and services have evolved to encompass a range of auxiliary things essential for small businesses to thrive. These days, Shopify is expanding its brand to the metaverse.

该公司最近启动了与元贸易有关的两项计划。首先，它获得了AR应用程序底漆，这使您能够看到您的房屋设计如何实时与房屋的内部匹配。这为Shopify提供了一种强大的工具来构建未来的虚拟商店或购物体验。

它也是introduced a new NFT platformthat will allow digital creators to market their art and other content directly to consumers. As the product's initial test, Shopify collaborated with the Chicago Bulls. They released limited-edition NFTs of the team's 1991 championship rings.

这两个举措共同使Shopify轻松地集成到Metaverse并实现其未来的业务目标。

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史诗般的游戏

• metaverse利基市场：视频游戏

史诗般的游戏是一家美国视频游戏和软件开发公司。它的游戏包括Fortnite，Wars of War和虚幻引擎。

The company is also leading the metaverse race. Its primary purpose is to establish a metaverse platform where users can engage with companies and spend more time in the virtual world. The metaverse gateway will be a one-stop shop for digital humans.

虚拟游戏，购物和餐饮也使这个平台更加令人兴奋。它的Metahuman Builder工具使您可以创建可以玩游戏的栩栩如生，动画的“数字人类”或Metahuman Creations。

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物质t

• Metaverse Niche: 3D Technology

物质T为用户提供了由建筑物和其他物理位置的数字索引创建的空间现实。

With an accurate digital representation of a building, Matterport can help create a realistic duplicate of the real world in the metaverse. You can take a virtual tour of a hotel or a tourist spot before making a reservation. You can do comprehensive research for a space for your small business from the comfort of your own home. The retail industry, in particular, stands to benefit significantly from this. Retailers can develop a digital model of their space and test several layouts without disrupting current operations.

物质t is presently establishing its long-term business model, particularly in the metaverse. But as early as now, it stands to gain a significant share of the metaverse.

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Alibaba

• metaverse利基市场：电子商务

Aside from e-commerce and technology,Alibabahas expressed its ambition to create a metaverse where individuals can connect and trade. It set up Yuanjing Shengsheng in Beijing to analyze the metaverse's gaming potential. The new firm will primarily develop software.

Alibaba has likewise trademarked metaverse-related terms, including "Ali Metaverse."

The Chinese government has warned tech firms that selling virtual world real estate may result in money laundering and illegal fundraising. Faced with the country's reservations, several Chinese companies have followed Alibaba's approach, such as Tencent, NetEase, and Baidu. These firms have boosted their metaverse involvement.

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浸没

• Metaverse Niche: Haptic Technology

浸没creates haptic devices, or devices that respond to touch. Haptic technology is ubiquitous in game controllers. These days, controllers can detect how vigorously a player is gesturing and trigger the game to react. This allows for more advanced gaming features. More precise user controls that respond to touch and movement will help fuel the company's expansion to the metaverse.

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Tinder

• Metaverse Niche: Dating Software, Geosocial Networking

Tinderis a dating application that connects like-minded people who swipe right on each other’s profile.

The app has introduced new features like "Swipe Night" and "Explore." It expands its friends-to-potential-lovers app with the metaverse using digital avatars. You can make new friends and virtually dance with them using your avatar.

Tinder also aims to issue tokens to further its cryptocurrency objectives. With the company's virtual economy in place, metaverse dating can become a reality.

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Fastly

• Metaverse Niche: Infrastructure, Content Delivery Network

Fastly运行一个边缘计算基础架构-AS-A-Service（LAAS）平台，该平台将服务器和其他设备更接近数据源。快速的平台可以在28个国家 /地区移动145GB的数据。

云计算是一项出色的服务，但是数据滞后仍然是一个挑战。有时候，网页或网站处理任务需要几秒钟。问题是数据必须传播的距离。

快速减少与权力下放相关的滞后和延迟。像云计算一样，元评估需要大量的边缘计算技术。考虑建立一个可以充分参与的实时虚拟世界所需的大量数据流。这些交易需要边缘计算。