高质量的视频在建立信任和增加参与度方面做得很好。但是，如果您是视频营销的新手，那么如果您想激发更多的购物者购买，您可能不知道应该创建哪些类型的视频。而且，您可能不知道实际创建这些视频时从哪里开始。这就是为什么我们整理了这个小指南的原因。在这里，您将找到一份最佳电子商务视频广告制作者的列表，了解您应该关注的视频广告类型，甚至获得一些技巧，以帮助您成功地构建出色的电子商务视频广告，以吸引购物者并让他们“是”。
5 Best eCommerce Video Ad Makers + How to Create Ads That Work!:
5 Best eCommerce Video Ad Makers
While marketing and sales copy are very powerful tools for selling youreCommerce products，有很多人根本不想阅读它们。无论页面上的单词多么好，有些人都会通过它来传递。但这并不意味着您必须错过出售。
推广和销售产品的最佳方法之一是通过视频。根据社交媒体周的报道，消费者声称，当通过视频传达该消息时，他们保留了95％的消息。不仅如此，Animoto报告说，由于在社交媒体上发布的视频，有93％的品牌获得了新客户。而且，根据Wyzowl的报道，有84％的人说他们已经说服了通过观看品牌的视频来购买产品或服务。
促进和销售产品through eCommerce video ads is a great way to grab the attention of consumers no matter whether they see the ad while scrolling through social media or watch the ad on a product page on your website.
But isn't creating video hard? What if you don't have an in-house team or can't afford a视频营销机构? Are you just out of luck?
幸运的是，这个问题的答案是“否”。您可以使用大量的电子商务视频广告制造商为您的电子商务产品创建令人惊叹的滚动广告，以获得更多点击，股票和销售。这是我们现在的五个最喜欢的人。
1.Promo.com
Promo.comis an amazing eCommerce video ad maker that makes it staggeringly easy for anyone to create a professional-level eCommerce video ad. The platform has professionally designed video templates, intuitive and easy-to-use video editing tools, and a library of video clips, images, and music just waiting to make your video ad shine. You just pick the template you want to start with, customize with captions and your logo, and publish it.
主要特征：
- 可自定义的可用视频广告模板
- Ability to upload your own videos, images, and music
- 直接发布给所有人社交媒体平台188滚球地址
- 创建您可以用来获取反馈的唯一共享链接
- 社交媒体日历
- 每周无限的内容和新下载
Pricing:
Try Promo.com for free or choose from one of their three paid plans:
- 基本的：每年收费$ 25;每月收费时，$ 49/月
- Standard:$43/month when billed annually; $99/month when billed monthly
- Pro：每年收费时每月$ 155;每月收费时每月$ 359
2.动画
Animoto目前是我们最喜欢的电子商务视频广告制造商的另一个。它不包含任何模板，但确实包含一个包含故事板的图书馆，它提供了超过一百万个视频片段和图像。您只需上传图像或视频剪辑，使用基本视频编辑工具编辑视频，然后就可以在选择的任何平台上发布广告。您甚至可以在视频广告中添加过滤器，配音等。
主要特征：
- Easy-to-use editing tools
- 拖放视频剪辑和图像到您的项目
- 带有1百万个视频剪辑和图像的库存图书馆
- Thousands of licensed audio tracks
Pricing:
Animotohas a "forever free" account. For more features, choose from one of their paid plans:
- Professional:$15/month when billed annually; $29/month when billed monthly
- 团队：每年收费时39美元/月;当比尔79美元/月led monthly
3. InVideo
InVideois one of the best eCommerce video ad makers around thanks in part to the AI-powered interface. The platform also includes a library of templates, animations, images, and music that you can easily add to your video ads. The free version allows users to create and export up to 60 watermarked videos each month.
主要特征：
- 成千上万的贴纸，文本框和图像
- 智能框架，权力过渡，介绍者等等
- Add CTAs to your videos
Pricing:
InVideo has a "forever free" plan or you can choose from one of their paid plans:
- Business:$15/month when billed annually; $30/month when billed monthly
- Unlimited:$30/month when billed annually; $60/month when billed monthly
4.Biteable
Biteable提供了股票视频剪辑和模板you can use to create stellar eCommerce video ads quickly and easily. The platform is cloud-based, like others on our list, and includes the tools needed to create presentations, videos, and ads for social media. The free plan is good, but upgrading to a premium plan gets rid of watermarks, gives you custom branding, commercial usage rights, HD video, and more.
主要特征：
- 预构建的视频模板
- A drag-and-drop timeline
- Hundreds of live-action and animated video clips
- 免版税音乐
- Easy sharing on Facebook, YouTube, and Twitter
Pricing:
Bitable具有“永远的免费计划”。您也可以从他们的付费计划之一中进行选择：
- 加：$19/month when billed annually; $29/month when billed monthly
- Ultimate:每年收费时每月$ 49;每月收费时每月$ 99
5.Motionden
Motionden是另一个出色的电子商务视频广告制造商，可让您无需大量努力就可以创建和自定义视频广告。只需选择所需的视频设计，然后使用平台的视频编辑工具进行自定义。
主要特征：
- 专业设计的广告模板
- Easy to use
- Easy to download and share videos
Pricing:
Motiondenhas a "forever free" plan. For more features, choose from one of their paid plans:
- Pay Per Video:$14/video
- Fixed Price Video:每年收费$ 29.25;每月收费时每月$ 39
6 Types of eCommerce Video Ads to Try
Now that you have an idea of the eCommerce video ad makers that are available to you, you're probably wondering what types of video ads you can and should create. Here are six types of eCommerce video ads that most brands use to show off their products and their brand.
1.产品概述
产品概述视频广告可让消费者深入了解您的产品的好处和功能。这些广告通常包括一位演讲者，他们展示了该产品，以向消费者展示其工作原理，并让他们知道为什么需要它。当用作产品的一部分时发布前营销活动。
These eCommerce video ads are also great ads to put on your home page or product pages since they can help consumers get a better understanding of your product without having to read product descriptions and specs. Using a product demo or product overview on your site is one of the best ways to show consumers the range of benefits and features and get them prepped to make a purchase.
2.产品特写
产品特写是一种电子商务视频广告，可帮助消费者对您的产品及其质量更好地感觉。在这些视频中，您将放大您的产品，以展示图像中可能不太明显的功能。由于购物者无法触摸和持有电子商务产品，因此产品特写广告是使您的产品尽可能接近“手中”的好方法。
3.解释器视频
Explainer videos are probably one of the more popular types of eCommerce video ads. These videos help brands explain what their products do in a limited amount of time and typically show the customer's journey, starting from the pain points of the way they currently do things to finding the product as a solution to getting the results they need.
解释器视频可以是真人或动画的，并且长度从30秒到一分钟或更长时间。这种视频不一定会展示您的产品，而是专注于使用产品和结果的情感好处。
4.产品教程/操作方法
Product tutorial or how-to video ads are a great and subtle way to promote your product without getting into the nitty-gritty of why your product is great. In these videos, you'll be walking viewers through step-by-step instructions on how to do something cool with your product. They're great eCommerce video ads to reach skeptical buyers as well as show your customers how to use your product successfully.
You can also create more in-depth product videos that go into each and every feature, explaining to consumers how to use it. These videos will go over like gangbusters for your more detail-loving shoppers. Plus, they're usually so in-depth that they can be used on their own视频销售页面or landing pages to get those high-intent, detail-desiring consumers.
5. Video Testimonial
Social proofis powerful. When you can get people to use your product and then rave about it in a video testimonial, it's basically the best marketing you could want. In a video testimonial, users and customers will go into detail about what they love about your product and your brand, how the product helped them, and how it made life better. They're like explainer videos but with real, everyday customers singing your praises.
6. Message From the Founder/CEO
Okay, not all founders or CEOs need to worry about being on camera. However, these videos are a wonderful way to highlight the fact that there are real people behind your brand. This can help develop a personal connection with shoppers and endear them to your brand (if your CEO is charismatic and good on camera, of course). This also gives you a really nice, personal way to show off your brand's personality (as you can see from the Dollar Shave Club video we've shared here).
创建最佳电子商务视频广告的7个提示
So, now you've got the eCommerce video ad makers to choose from as well as a list of the types of video ads you can create. But where to begin? Here are seven tips that will help you create eCommerce video ads that engage and delight your shoppers.
Start With Product Videos
产品视频是迄今为止最简单的电子商务视频广告。您甚至可以拍摄静止的镜头，然后将它们启动到音乐上。或者，您可以真正幻想并创建由您的产品主演的真人视频广告。
Hook 'em With the First Five Seconds
无论您出售什么，您的视频广告都需要在开始的几秒钟内立即吸引观众。这意味着您的视频内容需要立即引人注目。您还应该突出品牌的unique selling propositionright away to answer the questions "what is it" and "why this product from this brand."
Keep It Short
There are two seemingly competing ideas when it comes to creating eCommerce video ads. First, you need to give shoppers a complete understanding of what your product is, how it's used, and why they need it. Second, you need to keep it short. Product videos should be no longer than a few minutes, so it's important to script your video and make sure you're focusing on the most vital talking points about your product—the points with the greatest impact on whether or not they'll buy.
Tell Your Brand Story
While product videos tend to be the norm, don't shy away from creating videos that tell your brand story. People tend to like to buy from businesses they trust. And they can't trust you without knowing you. So, take some time to talk about why it is you do what you do or sell the products you sell. What makes your brand and your products special? What about your target audience motivates you? This can help you build a stronger relationship with your customers and potential customers.
Demonstrate the Product's Benefits
You're creating an eCommerce video ad, right? That means it's okay to actually sell your product. When you're showing off your product, don't just talk about what it's made of or the neat things it does. Really get into the benefits that come from the features. Tie every single feature to a benefit that your customer will get when they use the product. Now's not the time to hint—you need to show shoppers that this is the product for them.
分享社交
有时我们认为，因为我们为特定地点创建了一个内容（例如产品页面的电子商务视频广告），所以我们不能重新利用该内容。您已经花了很多时间和精力来创建视频广告，那么为什么不分享它们呢？社交媒体特别适合共享视频内容。您需要进行的一些编辑以匹配每个平台的视频规格，突然间，您拥有引人入胜的社交内容，也可以出售您的产品。
优化视频
无论您在哪里发布或共享电子商务视频广告，都需要优化。您需要优化您共享内容的任何平台，因此，如果是YouTube，请查看YouTube SEO best practices, for instance.
但是，这超出了SEO优化。您需要确保您的视频是高质量的，所有字幕都是可读的，而且听起来不错。从那里，如果您在付费平台上运行广告，您还需要考虑对这些平台的优化需求，从视频规格到优化出价！188滚球地址
电子商务视频广告：立即提高销售额
到目前为止，您拥有各种各样的工具，可以创建将出售的电子商务视频广告。我们从一些最佳的电子商务视频广告制造商列表开始，分享了您可以创建的不同类型的视频广告，并封闭了提示，这些技巧将使您的视频广告真正脱颖而出。现在取决于您！你会讲什么故事？
Frequently Asked Questions
What are video ads?
Video ads are a great way to gain brand exposure, build engagement, and attract new customers.
视频营销有什么好处？
视频营销可帮助您通过简短，有效的促销视频来提高电子商务商店的销售。
创建视频要花多少钱？
我们在这里分享的一些电子商务视频广告制造商使您可以免费或廉价地创建视频。
What can you do to increase eCommerce sales?
Increase engagement and sales by sharing your product videos on Facebook, Instagram, Twitter, and other social media platforms your target audience uses.
Why should I use eCommerce video marketing?
Many of today's consumers would rather watch a product video for eCommerce than read a lengthy product description or even a list of product features.
电子商务视频的好处是什么？
eCommerce product videos keep visitors on-site for longer, increase total page visits, and improve the likelihood of purchase.
我应该在产品视频中使用什么长度？
Expert opinions on the ideal length of product videos for eCommerce vary, ranging from 30 seconds to a few minutes and beyond.
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