By now, I’m sure you know the importance of influencer marketing. It helps to increase brand awareness, sales, and brand affinity, and has quickly become the增长最快客户获取方法。但，影响者的价值不会随着影响购买的能力而告终通过社交媒体帖子。
Influencers are creative experts who are intimately keyed into what consumers want. They have the ability to produce high-quality, visually stunning creative content that is comparable, if not better, than studio-shot content. And yet, most brands still rely on a agencies or in-house creative teams to fulfil their content needs.
如今，最成功的品牌正在通过电子邮件，网站，社交，付费广告甚至离线广告中的所有营销渠道重新利用影响者生成的内容（IGC）。虽然您可以在哪里可以重新使用影响者内容的限制，但以下是品牌使用IGC在每个接触点上与受众共鸣的最常见方式。
6你应该再利用你的影响力的地方Content:
1. Paid Social: Facebook and Instagram
Facebook and Instagram offer the opportunity for brands to deliver highly targeted, personalized ads to over 1.3 billion people. However, most marketers lack the amount of creative content needed to hyper target consumers with personalized imagery that will resonate with them individually.
Influencer content solves this problem. Marketing teams can rely on a diverse community of influencers to power their paid ads by producing a large, diverse repository of photos quickly and on an ongoing basis. And, because these images were created for social media, they’re an ideal fit for Facebook and Instagram ads.
2.社交媒体帐户
74％的购物者根据他们在社交媒体上阅读或听到的内容做出购买决定。有影响力的内容在社交媒体上出色，因为它与消费者的供稿中的其他内容无缝融合。与可以看待不合适的工作室创意不同，IGC看上去是频道的本地，并获得了更高的参与度。
有影响力的内容还可以帮助品牌发展受众。通过让有影响力的人根据自己的帐户发布有关您的品牌的信息，品牌可以吸引新的客户群并发展其品牌爱情。而且，当品牌根据自己的帐户重新利用有影响力的内容时，它有助于加深与影响者以及他或她的听众的联系。
3. Websites
Influencer content adds a human-element to your product that makes it feel more relatable. Using IGC on your website, as a result, can increase conversions. A report from Nielsen found that IGC had an88 percent greater impact增强品牌亲和力，甚至比用户评论。
来源：inpowered.ai
With ICG, potential buyers can view real life examples of how your product is used in a variety of situations. Influencer images work great as headers, banners, testimonials, and customer stories. Other options for IGC include articles, videos, audio clips, or blogs.
4. Email Marketing
Technology has given brands the ability to craft engaging and personalized emails; however, marketers lack the creative assets needed to make an impact.
MailChimp reports that segmented emails receive 14 percent more opens and 101 percent more clicks than unsegmented emails. With influencer content, marketers can leverage an endless amount of diverse content to craft personalized emails to each customer segment based on h\who is most likely to engage with each influencer. IGC also offers the ultimate social proof, which is why 40 percent of marketers already use it in their emails.
5.电视
Big brands from Dove to Chevy to Realtor.com have experimented with featuring ‘real people’ having ‘real reactions’ to their products in commercials, but with mixed success. While authenticity is nice, TV viewers still expect to be entertained. Influencers offer the best of both worlds.
For example, GoPro’s adrenaline-pumping TV spots have led viewers to believe that anyone can be a hero. By leveraging influencers, GoPro is able to blend aspiration with accessibility.
6.室外标牌
While the days of billboards and storefront signage might seem long gone, the industry has gone so far down the digital path that it’s now coming back full circle. What works on social media belongs in store.
Social media influencers are proving to be highly effective poster children for big brands on traditional media like outdoor signage. By using IGC on billboards, in-store promotions, and other offline mediums, you’re allowing more customers to identify with your branded content at every touch point.
For more on how you can repurpose IGC, be sure to check out our ebook:Ultimate Guide to Repurposing Influencer Content
