您的电子邮件营销策略的前7个转换式替代方案

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In 2023, the creator economy will remain a force to be reckoned with. According to a SignalFire’s Creator Economy Market Map, in 2020, there were already 50 million creators. In 2021,the creator economygot a further financial injection and benefited from $1.3 billion funding for that year alone. In the light of this impressive growth, big tech platforms are rolling out the red carpet in a bid to keep creators on their platform by introducing more features and programs, while software tools are expanding their offerings to help them find more ways to monetize their content.

ConvertKit is one such tool that’s making it their mission to make it easier for creators to build their brand. For example, they’ve recently launched the ConvertKit Sponsor Network. The pilot program is currently running with a number of great creators helping them to find and manage relationships with advertisers. Even if you don’t qualify for this program, it offers many useful features aimed specifically at creators.

总而言之,它是领先的平台之一,但是如果您不说服它,那么就会有同样令人印象188滚球地址深刻的工具。如果您专门寻找一种替代方案来帮助您email marketing, here are seven super solutions worthy of your time (and money).


Top ConvertKit Alternatives for Your Marketing Strategy:


Why Should You Check Out ConvertKit Alternatives?

ConvertKit’s mission is simple — to help professional creators earn a living online and grow their businesses with email. Founded in 2013, it’s much younger than established email marketing giants like Mailchimp, but just like them they also focus on other marketing-related tools in addition to email.

As email is one of the top tools for building an audience and generating an income online, their main focus is on email. It features an email designer to help with the writing and editing part, inline styling options to make it easier to include buttons, videos, and images, and automated email funnels to mention only a few features.

As mentioned, its goal is to help creators grow their brands (aka make more money). One of the easiest ways to do that is to use it for creating a paid newsletter. Plus, thanks to their “subscriber-first” approach, you have much better control over your lists. If you want to create separate lists, ConvertKit won’t charge you double for the same subscriber.

如果您不是创造者,那么为什么您不会在convertkit上出售是有道理的。也许是因为他们针对创建者,所以他们忽略了电子邮件模板部门,这是其他工具真正发光的领域。因此,如果您追求大量可定制的电子邮件,请更好地查看这些电子邮件营销软件解决方案,以避免失望。

Here are some of the main pros and cons ofConvertKit:

ConvertKit的优点

Cons of ConvertKit

它提供具有高级功能的综合形式

分析是相当基本的

List management is much easier thanks to its “subscriber-first” approach and tag system

The free plan is very limited

It features apaid newsletterfeature for creators to monetize their content

You’ll have to create your own templates


What Are the Top Alternatives to Mailchimp?

为了帮助您确定哪种convertkit替代方案将您最好的选择,以下是一些最佳选择的简短,并排比较。

1.Campaigner

Campaigner

Founded in the late 1990s, Campaigner is one of the oldest email marketing tools. During their decades in business, their mission has remained simple — to help marketers achieve more with email. They do this by offering solid features to help businesses create strong lines of email communication and measure their email marketing campaigns’ performance. Campaigner is especially powerful in terms of email automation, making it easy to create email workflows. In addition to automation, it’s also useful for personalizing your email marketing and offers advanced segmentation, among other things.

Here are some of Campaigner’s key features:

  • It offers 900+ responsive templates to get you started
  • 拖放编辑器可轻松自定义您选择的模板
  • 根据活动,人口统计和过去的购买行为进行细分

ConvertKit vs竞选者

在线评论表明,竞选者在企业客户中更受欢迎,而convertkit则更常用于小型企业。竞选者还包括SMS营销,可以支持他们。不过,通过仅选择电子邮件功能,您每月可以节省约20美元,从而使其比ConvertKit更具成本效益。但是,与ConvertKit不同,竞选者没有提供免费计划。此外,根据在线评论,运动员在可用性和支持方面有改进的空间。

Pricing:运动提供了慷慨的免费试用和three pricing options. The Starter plan starts from $59 per month for a maximum of 5,000 contacts. The Essential plan starts from $179 per month for a maximum of 25,000 contacts. The Advanced plan starts from $649 per month for a maximum of 100,000 contacts.

4。5 out of 5 stars
竞选者通过高级营销自动化,直观的报告以及通过电子邮件和SMS来帮助您通过高级营销自动化,直观的报告以及有力的个性化来推动销售和收入。它甚至为具有Shopify和Magento Integration的电子商务公司提供了版本。
Ratings
功能和价格
Pros and Cons
Ratings
Features
4。4
Ease of Use
4。4
Support
4。6
Overall Score
4。5
功能和价格
Dynamic Content
Segmentation
Landing Pages
电子邮件模板
Automation Workflows
转换跟踪
Drag & Drop Builder
Reusable Content Blocks
高级细分
形式
Reputation Defender
内容块
地理位置
Conditional Content
Preference Management
价格从: $59
Pros and Cons
冗长的免费审核期
Intuitive interface and user-friendly
Wide range of features
No forever-free plan for small users
访问免费试验并不总是像您期望的那样简单
Template navigation can be challenging
最适合:中小型企业(SMB),尽管对大公司也可行
4。5 out of 5 stars
竞选者通过高级营销自动化,直观的报告以及通过电子邮件和SMS来帮助您通过高级营销自动化,直观的报告以及有力的个性化来推动销售和收入。它甚至为具有Shopify和Magento Integration的电子商务公司提供了版本。

2.Sendinblue

Sendinblue

Founded in 2012, Sendinblue is an all-in-one digital marketing platform that’s aimed at growing small to mid-sized businesses. Included in its list of features are many useful email marketing features like fully responsive email templates, an intuitive drag-and-drop tool, a WYSIWYG HTML editor, and A/B testing. What’s more, it also offers a number of other useful marketing tools likeSMS营销和聊天。

Here are some of Sendinblue’s key features:

  • 高级电子邮件个性化选项
  • 发送时间优化功能,以帮助您在完美的时间发送电子邮件
  • Sign-up forms to help you get more subscribers

ConvertKit vs Sendinblue

ConvertKit和Sendinblue之间的一个主要区别是它们如何达到定价。sendinblue限制了您可以发送的电子邮件数量,而convertkit则使用订户数量来基于其定价。如果您将每周的新闻通讯发送到一个相当庞大的订户网络,则可以对您表示反对,因为convertkit可以迅速变得比SendInblue更昂贵,如果您设法grow your email list迅速地。

另外,与sendinblue不同,convertkit不能让您发送遗弃电子邮件。为此,您需要使用Zapier,并且您的电子商务提供商必须具有此类交易电子邮件。

Both, though, have powerful email automation functionality. Thanks to the intuitive workflow editors, setting up email sequences is pretty straightforward.

Pricing:Sendinblue有一个免费计划,两个订阅计划以及针对企业客户的定制定价。LITE计划为每月25美元,包括每月的电子邮件卷,其中包含20,000封电子邮件。高级计划的起价为每月65美元,包括同一每月电子邮件量 - 20,000封电子邮件。

4。4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
功能和价格
Pros and Cons
Ratings
Features
4。0
Ease of Use
4。6
Support
4。6
Overall Score
4。4
功能和价格
Segmentation
Email Marketing
SMS Marketing
聊天
共享收件箱
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook广告
Transaction Email
价格从: $ 25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
有限的免费增值和精简计划。
不良的拖放选项。
最佳:电子邮件营销和营销自动化工具
4。4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

3。GetResponse

GetResponse

与ConvertKit和Gaingesbay不同,只针对个人和小品牌,GetResponse也针对大型企业。除电子邮件营销外,它还提供网站构建器以及营销自动化和电子商务功能。关于电子邮件营销的专门针对电子邮件,它提供模板,易于使用的设计工具,高级细分工具,基于操作的自动化电子邮件以及A/B测试,仅提及一些功能。

这是GetResponse的一些关键功能:

  • 完美的时机和时间旅行交货工具,用于更好的定时电子邮件
  • 免费图像和GIF,以改善您的电子邮件设计并创建精美的电子邮件
  • Transactional emails like automated purchase confirmations and abandoned cart emails
  • 智能报告,分享有关关键指标(例如收入和平均订单价值)的可行数据

ConvertKit vs GetResponse

ConvertKit and GetResponse can both help you to sell more products. ConvertKit, though, is better tailored towards creators, whereas GetResponse is more geared towards eCommerce companies and B2B brands. That being said, both are powerful marketing tools, specifically for email, and can help you to leverage automated email campaigns. While GetResponse is more aimed at eCommerce businesses, it does include a useful webinar feature that creators might also be interested in exploring. When you use GetResponse to launch a webinar, you’ll be able to use features like an interactive whiteboard and chat room, recording, and a Facebook/YouTube streaming option.

Pricing:GetResponse提供了免费计划和三个订阅计划。电子邮件营销计划的费用约为1,000美元的每月20美元。营销自动化计划的费用约为1,000美元的每月60美元。电子商务营销计划的费用约为1,000个联系人,并包含有用的电子商务功能。

4 out of 5 stars
GetResponse可帮助用户根据客户和客户的遗嘱创建自动营销工作流程。他们易于使用的系统有助于提供更个性化的体验,以更好地吸引客户并增加销售。
Ratings
功能和价格
Pros and Cons
Ratings
Features
4。0
Ease of Use
3.9
Support
4。0
Overall Score
4
功能和价格
A / B测试
分析/ROI跟踪
滴水活动
Dynamic Content
着陆页/网络表格
Lead Scoring
Segmentation
网站访问者跟踪
Email Marketing
SMS Marketing
Marketing Automation
Signup Forms
Web推送通知
Lead funnels
价格从: $ 13.12
Pros and Cons
全面构建领导转化漏斗
Excellent list management and segmentation
Advanced automation features
Host webinars through the platform
Poor deliverability rates
有限的定价点;没有免费计划
Emails from GetResponse go to "Promotions" in user's inbox
缺乏竞选可视化
Best for: Small and large companies
4 out of 5 stars
GetResponse可帮助用户根据客户和客户的遗嘱创建自动营销工作流程。他们易于使用的系统有助于提供更个性化的体验,以更好地吸引客户并增加销售。

4。sendx

sendx

Founded in 2016, SendX is a 360-degree email marketing automation platform that’s used by various industries and offers virtually everything you need for email marketing. You can use it to createemail drip campaigns并将您的电子邮件营销放在自动驾驶仪上。然后,为了提高广告系列的效率,它还包括A/B测试。

Here are some of SendX’s key features:

  • 嵌入式注册表格和弹出表格以增加您的电子邮件列表
  • Wysiwyg,拖放编辑器,以设计引人注目的电子邮件新闻通讯
  • A dedicated IP for improved email deliverability

ConvertKit vs SendX

While SendX’s LinkedIn overview states that their platform is also for bloggers, their website suggests that ConvertKit is better suited for online creators than their own software. What makes SendX an attractive alternative, though, is that for a similar set of features, SendX’s monthly plan will work out cheaper.

Pricing:Sendx不用提供不同的定价计划,而是使用层。对于最多1,000个订户,费用为每月10美元。对于1,001至2,500个订户,每月20美元,依此类推。最昂贵的一层价格为每月80美元,适用于10,001 - 15,000个订户的用户。

4.7分中的5星
Sendx是一种适合营销人员和企业主的预算友好,直观的电子邮件营销软件。该工具具有数十个功能,为用户提供了强大的自动化计划和24/7的实时支持。
Ratings
功能和价格
Pros and Cons
Ratings
Features
4。6
Ease of Use
4。7
Support
4。7
Overall Score
4。7
功能和价格
A / B测试
滴水活动
Dynamic Content
着陆页/网络表格
Customer Surveys
Subscriber Management
报告/Analytics
CAN SPAM Compliance
事件触发电子邮件
Mobile Optimized Emails
WYSIWYG Email Editor
Auto-Responders
Image Library
List Management
模板管理
Email Campaigns
Embedded Sign Up Forms
Email Drip Campaigns
Email Pop Up Forms
Email Automation
WYSIWYG Drag & Drop Email Editor
Dedicated IP
价格从: $7.49
Pros and Cons
Excellent customer support
全面的自动追溯工具安排后续电子邮件
500,000以上的免费库存图像
Seamless drag-and-drop editor
电子邮件的响应功能有限
Lack of email templates compared to competition
Expensive price point
最佳:负担得起的电子邮件营销
4.7分中的5星
Sendx是一种适合营销人员和企业主的预算友好,直观的电子邮件营销软件。该工具具有数十个功能,为用户提供了强大的自动化计划和24/7的实时支持。

5。EngageBay

EngageBay

EngageBay offers all-in-one marketing software solutions and a free CRM aimed at startups and growing businesses. While it’s been designed to be an affordable alternative to platforms such as Hubspot, it’s also a good alternative to an email marketing platform like ConvertKit.

With regards to its email marketing solutions specifically, it offers a wide range of features that include predesigned templates, rich text formatting, and a landing page builder. Its easy-to-use, drag-and-drop interface and text editor make customizing and integrating images and social share buttons simple.

Here are some of EngageBay’s key features:

  • 各种过滤器以进行精确细分和定位
  • 自动化的A/B测试以降低跳出率并增加转换
  • 滴水活动以帮助在正确的时间发送电子邮件

ConvertKit vs EngageBay

Both ConvertKit and EngageBay are sort of aimed at similar audiences as neither tries to market their software to big brands and businesses. Where ConvertKit is more aimed at the individual creator, EngageBay caters toward small businesses and startups. From a functionality point of view, EngageBay offers a whole lot more, such as live chat, for basically half the price. As it includes a free CRM, it’s much easier to get all the info you need about individual subscribers, making contact management much easier.

话虽如此,ConvertKit提供了许多您可以轻松将内容(甚至是实际电子邮件)获利的方式。虽然GaingsBay具有“交易”功能,您可以使用这些功能来记录有关该交易的所有重要细节,例如截止日期和涉及的人员和货币金额,但实际上并不能让您创建自定义的产品页面。因此,如果这是ConvertKit的关键吸引力,而不是电子邮件营销本身的关键吸引力,那么它不会打勾您所有的盒子。

Pricing:EngageBay has a free plan and three subscription plans. The Basic plan costs $15 per user per month for up to 1,000 contacts. The Growth plan costs $50 per user per month for up to 10,000 contacts. The Pro plan costs $100 per user per month for unlimited contacts.

engagebay-logo
4。5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.
Ratings
功能和价格
Pros and Cons
Ratings
Features
4。0
Ease of Use
4。6
Support
4。9
Overall Score
4。5
功能和价格
A / B测试
Segmentation
CRM
Marketing Automation
Email Broadcasts
Drag and Drop Email Builder
电子邮件模板
Drag and Drop Landing Page Builder
电子邮件分析
着陆页分析
Web Forms & Web Pop-ups
形式& Landing Pages
Email Sequences
Email Template Builder
Milestone Tracking
推送通知
价格从: $12.74
Pros and Cons
An integrated platform enables all features to be accessed from one dashboard.
Easy to design interactive emails.
The customer service team is very responsive.
Landing page templates are very limited.
没有SMS功能。
Some missing features such as missing Google Meet, and location in calendar event.
Best for: Small to medium size businesses
engagebay-logo
4。5 out of 5 stars
This simple and affordable marketing and sales CRM software has everything small businesses and start-ups need to convert visitors to happy customers. Businesses can scale faster with their comprehensive tools, including marketing automation, help desk, live chat, and more.

6.mailchimp

mailchimp

您可能已经熟悉MailChimp。可以说是最受欢迎的营销平台,尤其是用于电子邮件。它提供了广泛的服务和大量自动化,可帮助您完成所有主要的电子邮件营销任务。其电子邮件功能中包括拖放电子邮件功能,客户旅程构建器和交易电子邮件。

Here are some of Mailchimp’s key features:

  • A Subject Line Helper and Content Optimizer to help make your email copy more engaging
  • Reports (that include Click Maps) to identity what works and track your sales
  • A Creative Assistant to help you create more effective emails

ConvertKit vs Mailchimp

While both ConvertKit and Mailchimp are aimed at small business owners, ConvertKit also specifically focuses on individual creators. On the other hand, Mailchimp chooses to focus on medium-sized businesses in addition to small businesses.

MailChimp的工作流程可能比ConvertKit更令人困惑,而ConvertKit的模板设计过程仅具有文本和图像功能可能会使您感到沮丧。因此,就易用性而言,两者都有缺点。

ConvertKit的一个有吸引力的功能是,与MailChimp不同,它采用了“订户优先”方法。这意味着,如果您在两个不同的列表上有订阅者,则不必支付两次。尽管MailChimp可能会使联系人列表管理更具挑战性,但其详细的报告功能将帮助您掌握对订户有效的底层。

总而言之,ConvertKit对于仅刚开始的电子邮件营销人员来说是一个更明智的选择,而MailChimp更适合已经开展更大广告系列的小型企业,这些企业将发现更好的设计灵活性和高级报告很重要。

Pricing:mailchimpoffers a free plan and three subscription plans. The Essentials plan starts at about $12 per month for up to 500 contacts. The Standard Plan starts at about $20 for up to 500 contacts. Then, there’s quite a significant jump and the Premium plan starts at about $320 per month for up to 10,000 contacts.

mailchimp
4.8个5星
自电子邮件营销开始以来,MailChimp就一直在进行电子邮件营销,您最好相信他们对如何正确做的一两件事了解。
Ratings
功能和价格
Pros and Cons
Ratings
Features
5。0
Ease of Use
4。5
报告
5。0
Overall Score
4。8
功能和价格
CRM
Email Marketing
价格从: $ 13
Pros and Cons
Free plan that’s actually useful
大量自动化;您甚至可以自动化一些自动化
Creative Assistant enables even the most artless users to send good-looking emails
Several ways to target mailings to the right people
无需入职或配置服务
Limited support at the lower end of the subscriptions
工作流不清楚
Best for: Small, Medium, and Large Businesses
mailchimp
4.8个5星
自电子邮件营销开始以来,MailChimp就一直在进行电子邮件营销,您最好相信他们对如何正确做的一两件事了解。

7.ActiveCampaign

ActiveCampaign

B2C,B2B和电子商务行业的小型,中和企业客户使用ActiveCampaign。它提供强大,灵活,直观的工具,使自动化变得容易,同时仍然提供个人风格。无论您是要向所有订户发送一次性电子邮件活动还是使用各种因素以获得更多针对性的电子邮件,ActiveCampaign都可以帮助您。

这是ActiveCampaign的一些主要特征:

  • 触发电子邮件,以确保您的电子邮件在最感兴趣的内容时与您的订户联系
  • Email autoresponders like welcome emails or lead magnets
  • Contact and lead scoring to help identify top engagers and subscriber interests
  • 简单的拆分测试以提高您的开放和点击率

convert子vs activecampaign

For simple marketing automation that’s limited to basic actions, ConvertKit is a solid tool. However, ActiveCampaign offers more sophisticated automation and personalization. That said, you might find that ConvertKit’s user experience is better and the interface more intuitive.

ActiveCampaign还提供其他渠道,例如SMS营销和实时聊天,以探索这些策略。因此,如果您正在寻找提供一套整体营销工具的更全面的工具,那么这可能是一个绝佳的选择。

Pricing:ActiveCampaign offers three subscription plans and a customized plan for enterprise clients. The Lite plan costs $39 per month for up to 1,000 contacts. The Plus plan costs $70 per month for the same number of contacts, while the Professional plan will set you back $187 per month.


或者说是apping Things Up

There are a range of tools available on the market that can help with email marketing. Though, what makes it challenging to find an excellent alternative to ConvertKit is that it has quite a niche market. It doesn’t try to target its range of tools to businesses. Instead, it focuses on creators.

While a number of these tools also claim to help, for example, bloggers, ConvertKit remains one of the best solutions if you’re a creator. It might not be the most versatile tool as it's not labeled an all-in-one platform, but it’s still a powerful tool for content creators specifically looking to grow their brand via email marketing campaigns.

常见问题

What is better than ConvertKit?

The best alternatives to ConvertKit for your marketing strategy in 2023 include:

1. Campaigner
2. Sendinblue
3。GetResponse
4。sendx
5.参与
6. MailChimp
7. ActiveCampaign

convertkit和mailchimp也一样吗?

ConvertKit and Mailchimp both have free plans. With MailChimp, you can send emails to 2,000 contacts. However, ConvertKit doesn’t allow you to send any emails with the free plan. Mailchimp’s paid plans start at $10, but ConvertKit’s paid plans start at $29.

我为什么要使用convertkit?

ConvertKit lets you build relationships with followers through your email list – and audience you own. It’s an effective tool for increasing conversions in your niche.

What is Mailchimp and ConvertKit?

MailChimp lets you send up to 2,500 emails to up to 500 subscribers monthly, but MailChimp does not have email scheduling. ConvertKit, on the other hand, lets you have up to 1,000 subscribers. However, no reports or automations are included. You can send unlimited emails with ConvertKit.

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