So, it’s 2018 and you still haven’t bought into a social media management or analytics tool for your business. Maybe you thought it would be easy enough that you didn’t need any fancy tools to stay on top of your accounts. And maybe at the beginning, it was. But if you’re doing things correctly, then those accounts are going to grow too big for you to handle just by logging in everyday to post and engage. If this is where you find yourself, sinking in social chaos and ready to get organised again, then congratulations! You’ve done fine work growing your social media presence, and it’s time to take it to the next step.
如果您刚刚开始，此帖子也适用于您。也许更是如此，因为您有机会从一开始就以正确的方式做事。您甚至可以通过这么早进行组织来更快地增加帐户。确实，您在社交媒体营销工作中的位置都没关系 - 如果您在社交媒体上，那么您需要正确管理它。这不仅是发布和引人入胜的问题，而且还了解您在做所有这些方面的良好（还是不擅长）。没有良好的报告，根本没有意义。
Any social media management tool needs to have a great analytics component, but not every analytics tool needs to have a management component. That’s how important data is. It’s best to get everything in one platform, but sometimes you need something more purpose-built. We’re listing both kinds of tools here, and any of them will add value to your social media marketing.
5个社交媒体管理工具来促进您的营销游戏：
1.Sprout Social
There’s a reason Sprout Social is one of the most recognisable names in social media management: their platform pretty much does it all. It works with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+, and provides a way to work with all of them, simultaneously and without confusion. You can draft, schedule, and publish content from the interface, and monitor the performance of each post once it’s live. Social listening tools can show who’s talking about your business (or anything else you want to listen for), and what they have to say. The unified inbox brings all messages across all your accounts into a centralised place—including any of the hashtags or mentions you’re listening for—easing the pain of social’s most important (and difficult-to-manage) task: engagement.
什么最使发芽是其复杂的collaboration tools. It’s easy to delegate tasks to team members, and to track their progress on those tasks. Content submission and approval all happen through an intuitive workflow. Most impressive is the “Live Activity Updates” feature, which notifies users in real time when someone is working on a particular task. This is especially important when it comes to responding to comments or messages from users, when you don’t want two people responding back at the same time.
Sprout Social是为小型到大型企业而设计的。订阅的三个级别为99美元，每月149美元，$ 249，您付出的功能越多。
2.Hootsuite
Like Sprout Social, Hootsuite has name recognition and a long history behind it. It works with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Scheduling, reporting, listening, and collaboration tools are there, as you’d expect, and Hootsuite’s dashboard gives users a quick way to survey their social landscape. The engagement tools aren’t as clean as those with Sprout Social or Agora Pulse—messages and comments appear in each account’s “stream” rather than in one consolidated place, so that can get pretty messy.
Hootsuite确实在内容策展方面表现出色。团队可以管理已批准的内容的基于云的缓存，该缓存可以随时发布（然后审核工具，请确保没有人再次发布它）。您可以轻松地重新播放由于您的社交聆听而浮出水面的任何内容，并且可以从界面上从界面上进行，并且可以使用Hootlet浏览器扩展程序在网络上找到的内容进行操作。
With four different levels of service, brands can grow their subscription along with their needs. Monthly pricing goes from $29 to $599 per month, with custom pricing for enterprise clients.
3.Agora Pulse
While not as well known as the Sprout Social or Hoot Suite, Agora Pulse has been quietly making a name for itself over the last few years. Before Sprout had their unified inbox, Agora was making lives easier with Inbox Zero. It’s the same concept, done first—and better. It doesn’t just collect messages and mentions, but any comments on your posts, as well. And where Sprout’s inbox also shows any posts surfaced as a result of your social listening for hashtags and mentions, Agora keeps those separate for a cleaner experience. Inbox Zero is strictly for staying social with the people who are reaching out to you in one form or another.
Agora’s inbox also integrates with Facebook’s marketing API, so you can see and manage comments people leave right along side the other messages. This is a good thing: advertising is supposed to present you at your best and, let’s face it, people don’t always leave the nicest comments. It’s good to have a real time way to react to (read: delete) those. And for people who are leaving real and/or positive comments? It never hurts to engage with them, and show them there’s a real social aspect to your social media marketing.
计划从每月39美元到239美元不等，Agora应吸引各种规模的企业。
4. Snaplytics
众所周知，Snapchat对分析有所了解，也许是因为该快照从来都不是要长期存在的东西。为什么要在24小时的个人消息中衡量性能？但是，这项服务发展成为了今天的真正社交媒体平台，品牌发现它是到达千禧一代和Zers的好地方。实际上只是快照的Instagram故事，出于相同的原因，也可能缺乏同样的数据。这就是使Snaplytics如此强大的工具的原因。
除了为品牌提供管理，安排和发布其快照和Instagram故事的中心位置外，该平台还可以深入研究性能。您可以跟踪故事的开放率，并将其与追随者的数量一起绘制，从而帮助您确定哪些内容具有最佳效果。Snaplytics还为您的所有故事创建了一个与数据一起使用的档案，因此您不必担心这些故事时都会消失。您还可以对视频进行分类，以获取有关您的内容在该类别中的表现的分析。最后，平台的听力功能确实是一种聪明的小反对研究工具，可让您监视竞争对手的帐户。您可以找出他们发布的内容，何时以及多久帮助制定自己的内容。
Snaplytics不列出他们定价出版icly, so you’ll have to contact them directly to find out the cost.
5。BuzzSumo
Buzzsumo并不是真正的社交媒体管理工具，因为您不会使用它来管理和监视您的帐户。相反，其主要用途是衡量网站上内容的社会绩效。这不仅仅是向您展示趋势，而且还为您提供了Facebook，Twitter，Pinterest和Reddit的每个内容的详细社交参与分解。
The function of this is twofold: First, it can be used as a content strategy research tool, as you can find out the kind of content that’s resonating with audiences. While you can’t search according to any audience criteria (you won’t get demo- or psychographics on them), you能够将搜索限制为您的竞争对手的满足。他们的目标受众是您的目标受众，因此有助于知道他们在做对（和错误）。
限制域（或作者）的搜索还促进了Buzzsumo的第二种用途：监视和分析您自己的内容的性能。而且，如果您发现自己的博客文章没有像您想要的那样广泛的受众，那么有一个内置的影响者搜索功能可以找到可以放大它们的人。
Buzzsumo对于任何依赖内容营销策略的公司都有用，因为它专注于跟踪实际内容而不是帐户。与促进内容的社会职位相反，这使人们对内容的工作状况有了更全面的看法。计划从每月79美元到499美元不等，几乎可以适合任何预算。
社交就像社交一样
For users of social media, you can really only get out of it what you put into it. That’s as true for your grandmother’s Facebook account as it is for Nike’s Instagram profile. The only difference is your grandmother doesn’t really care if people see her posts or not, whereas Nike is investing the time into social media to reap the benefits at a bank down the road. That’s why businesses can’t afford to treat their social accounts like your grandmother treats hers, which is precisely why it’s so important to have the right tools to manage it all. These don’t represent all your choices, but they are some of the best. No matter what you’re doing on social for your business, there’s something here to help you do it better. And that’s a statement that needs no analysis.
