对于品牌，社交媒体提供了大量机会。企业家和营销人员正在利用它来提高品牌知名度并产生潜在客户。他们还使用它来收集有关受众的数据并有效地与他们联系。实际上，当今社交媒体围绕着大多数营销策略。
得到相关统计的支持的营销策略激发了信任。他们可以更轻松地获得利益相关者的支持。预算和预测也更容易social media marketingefforts, if you have numbers to guide you.
If you’re an influencer or agency relying heavily on social media, you’ll need to know the118金宝搏抽水 on various social networks. Using this data, you can plan effective outreach and marketing programs.
That being said, it can be a pain to search for the right data. To make your life easier, the Influencer Marketing Hub team has collated all the most important social media statistics from verified sources. Here’s what you need to know in 2022.
70+ 2022的基本社交媒体统计数据:
Facebook统计
现在，让我们仔细研究Facebook的社交媒体统计信息。
General Usage Statistics
- 平均而言,Facebook有18亿每日活跃users. What’s more, it has nearly double that amount of monthly active users. (HubSpot)
- India is the country with the biggest Facebook audience size in terms of users. There were nearly 350 million users as of January 2021. It’s followed by the United States with 193.9 million users and Indonesia with 142.5 million users. (Statista)
- It’s anticipated that by 2026 there will be nearly 325 million Facebook users in the United States. (Statista)
- Male users between 25 and 34 years of age constitute the largest proportion (19%) of Facebook users. The next largest user base is made up of male users in the 18-24 years age bracket. (Statista)
- 98.5% of users access Facebook via mobile devices. (Statista)
- Facebookis the 7th most popular website across the globe and users spend nearly 18 minutes per day on the platform’s site. (Alexa)
- 70% of US adults use Facebook each day. (皮尤研究中心)
- Facebookis a firm favorite among businesses. More than 200 million small businesses around the globe use its tools. (Oberlo)
企业/营销人员的Facebook统计数据
- According to Facebook, the potential target audience that can be reached by means of ads on the platform are 2.28 million. (Hootsuite)
- Along with YouTube, Facebook is the social media platform that’s the most widely used. What’s more, its user base is also the most broadly representative of the US population as a whole. (Pew Research)
- It’s anticipated that Facebook will continue to be the dominating social network till the end of 2024. (eMarketer)
- Just over 1 billion Facebook users speak English. (We are Social)
- Facebook平均使用31％对于当地新闻。(Reuters Institute Digital News Report)
- The average Facebook page post engagement rate is currently the highest (0.45%) for pages with fewer than 10,000 fans. (Hootsuite)
- Just over 17% of Facebook’s active users access the platform via their desktop. (We are Social)
- More than 56% of its advertising audience is male. (Hootsuite)
- As of October 2021, about 61% of Facebook users were younger than 35. (Statista)
- Facebook标志并删除了超过十亿个注册用户帐户，然后才能在平台上活跃。(HubSpot)
- There are more than 10 million active advertisers on Facebook. (Statista)
- On average, a Facebook user clicks on 12 ads per month. (Omnicore)
- Nearly 20% of US adults have bought a product by means of Facebook. (eMarketer)
- About 66% of Facebook users across the world visit the page of a local business at least once a week. (Facebook)
- Facebook广告的平均点击率（CTR）为0.9％。(Wordstream)
- The average cost per click (CPC) for Facebook ads is $1.72. (Wordstream)
- The average conversion rate for Facebook ads is 9.21%. (Wordstream)
- The average cost per action (CPA) for Facebook ads is $18.68. (Wordstream)
Instagram统计
Now that we understand more about Facebook, let’s take a closer look at thestats for Instagramto keep an eye on for 2022 and beyond.
General Usage Statistics
- 据预测，到2023年，将接近12亿个Instagram用户。(Statista)
- 就用户而言，印度是Instagram受众群体规模最大的国家。截至2021年10月，刚刚有超过2亿用户。其次是美国有1.571亿用户和巴西，有1.149亿用户。(Statista)
- 大约40%的美国人使用Instagram。(皮尤研究中心)
- The majority of adult users in the United States (59%) use the platform at least once a day. (皮尤研究中心)
- Nearly 40% of adult users in the United States use Instagram several times per day. (皮尤研究中心)
- As of October 2021,more than half该平台的全球人口小于35岁。（Statista)
来源：statista.com
企业/营销人员的Instagram统计数据
- Photo posts are still the most common type of content, with videos posts making up nearly 20% of all main feed posts and carousel posts adding up to just over 17%. (Hootsuite)
- Just over 50% of its advertising audience is male. (Hootsuite)
- Business accounts with fewer than 10,000 followers have the best engagement rate (1.11%). (Hootsuite)
- The engagement rates for business accounts with 10,000 - 100,000 followers and 100,000+ followers are 0.93% and 0.76% respectively. (Hootsuite)
- The most popular hashtags on Instagram of all time include #love, #instagood, #fashion, #photooftheday, and #art. (Hootsuite)
- 我们有11％以上的成年人通过Instagram购买了产品。(eMarketer)
- 90% of people on Instagram follow at least one business. (Instagram)
- About 66% of users say that Instagram helps them to interact with brands. (Instagram)
- Half of Instagram users are more interested in a brand when they see an advertisement for it on the platform. (Instagram)
- About 11% of US adults have indicated that they regularly get news via Instagram.(皮尤研究中心)
- Nearly 90% of people have revealed that an influencer has motivated them to make a purchase via Instagram. As a result, nearly 90% of marketers feel that Instagram is the most important platform for influencer marketing specifically. About 70% have indicated that Instagram Posts and Instagram Stories are the preferred types of content for influencer marketing. (MediaKix)
- Over 80% of people rely on Instagram for researching services and products. (Hootsuite)
- 130 million Instagram users click on shopping posts per month. Considering its popularity among users, this feature promises to be effective for business owners and social marketers. (Hootsuite)
- The average Instagram business account posts at least one post each day. (Hootsuite)
Twitter Statistics
Now that we’ve covered the stats for Facebook and Instagram, let’s take a closer look at Twitter.
General Usage Statistics
- As of October 2021, Twitter boasted 206 million monetizable daily active users across the world. (Statista)
- 就用户而言，美国是Twitter受众群体规模最大的国家。截至2021年10月，有7775万用户。其次是日本，只有超过5800万用户和印度拥有2445万用户。(Statista)
- 预计到2024年，全球将有超过3.4亿个Twitter用户。(eMarketer)
- The estimated daily time per visitor is12分34秒, which is significantly longer than many of the other social media sites. (Alexa)
- Twitter is the 15th most active social media channel across the globe. (现状剪裁)
- Almost 5.5% of the globe’s population use Twitter. (现状剪裁)
- About 6,000 tweets get posted per second. (Hosting Tribunal)
Twitter Statistics for Businesses/Marketers
- Most of Twitter’s annual revenue comes from advertising services. In 2020, it generated over$3.2 billion dollars通过广告。(Statista)
- 47％的Twitter用户更喜欢在文化上参与的品牌。(Magna)
- 关于购买决策，Twitter用户受这些因素的管辖：价格和收益，品牌声誉，行业评级，真实性和社会参与。支持社会问题是最重要的因素。(Magna)
- 在2021年，顶级主题标签为#BTS。(Twitter)
- The most popular emojis in 2021 were the crying face and the face with tears of joy. (Twitter)
- 包括主题标签的推文获得100％的参与度。(现状剪裁)
- 超过40％的Twitter用户拥有大学学位。(Hosting Tribunal)
- In 2021, 40% of marketers felt that Twitter was the most effective platform for reaching their business goals. In 2020, only about a third shared this sentiment. (Hootsuite)
- In 2022, 38% of brands plan on increasing their investment in Twitter, while 36% plan on maintaining it. However, a quarter plans to decrease their investment in the platform. (Hootsuite)
- Nearly 80% of social media marketers will continue to invest in Twitter Spaces in 2022. (HubSpot)
LinkedIn Statistics
Last, but not least, let’s take a closer look at theLinkedIn statsyou should know this year.
General Usage Statistics
- There are almost 800 million LinkedIn users in more than 200 countries and territories. (LinkedIn)
- As of March 2021, only5.7%of LinkedIn users in the United States accessed its app more than two to three times per month. (Statista)
- 平均访问时间为7分12秒。(SimilarWeb)
- 其交通的近三分之一来自美国。(SimilarWeb)
- Each week, 45 million people use the platform to search for jobs.(LinkedIn)
- 每分钟四个人被LinkedIn雇用。(LinkedIn)
- It’s currently available in 24 languages. (LinkedIn)
LinkedIn Statistics for Businesses/Marketers
- LinkedIn has over 57 million business profiles on the platform. That being said, some of these company profiles are as a result of LinkedIn automatically creatingcompany pages.(LinkedIn)
- LinkedIn pages with complete info get 30% more weekly views. (LinkedIn)
- Businesses that post weekly see twice the engagement with their content. (LinkedIn)
- 带有图像的LinkedIn帖子通常会再获得两次评论。自定义图像拼贴，每个帖子三到四个图像为企业带来了很好的结果。(LinkedIn)
- The optimal number of images per LinkedIn post is eight images. (OkDork)
- 40至49个字符之间的标题总体上获得了最多的帖子视图。(OkDork)
- 令人惊讶的是，在LinkedIn上，具有多媒体资产的帖子（例如短形式视频）获得了更少的帖子视图。(OkDork)
- LinkedIn posts that have headlines phrased as questions get fewer LinkedIn views. Instead, it’s better to write how-to posts or listicles. (OkDork)
- 长格式的内容（换句话说，长约2,000个单词的帖子）的表现要比LinkedIn上的短形式内容更好。事实上，LinkedIn帖子的时间越长，其执行越好。(OkDork)
- 一旦LinkedIn业务页面获得了150个关注者，其增长机会就会成倍增长。(LinkedIn)
- More than 10 million members use the #OpenToWork photo frame. (LinkedIn)
- Nearly 80 job applications get submitted every second. This works out to more than 200 million job applications per month. (LinkedIn)
- 截至2021年10月，56.6％的LinkedIn受众是男性，而女性为43.4％。(Statista)
- Nearly 40,000 skills are listed on the platform.(LinkedIn)
- Almost40%of marketers post video content on the platform and the vast majority (75%) claim that it’s effective. (Wyzowl)
- All in all, B2B marketers prefer LinkedIn for their organic content marketing. Most of them also consider LinkedIn as the platform with the best content marketing results. (内容营销学院)
Wrapping Things Up
Social media is always evolving. Due to the vast audience that you can market your products to, new players keep entering this space.
To ensure that you stay ahead of your competition, you must remain updated with the latest social media usage statistics. You can use the statistics mentioned above to improve your average engagement rate and overall marketing strategy to grow your brand online. Start fortifying your presence online today.
