41 of the Most Important LinkedIn Statistics for 2023

您是否开始计划2023年社交媒体营销策略？您是否想知道LinkedIn是否应该成为您策略的一部分？

LinkedInhas evolved into much more than just a professional networking platform. For example, it has now grown to become a place to find valuable content. Today's marketers and brands use it not only to build professional connections and post vacancies, but they also use it to look for content that helps them upgrade their marketing tactics and stay up to speed with the latest industry trends. If you want to distinguish yourself as a thought leader in your niche, LinkedIn should definitely be a part of your marketing strategy.

如果您还没有完全相信，那么这41个统计数据肯定会激励您开始使用LinkedIn作为营销平台。另外，我们还确保包含一些统计数据，以帮助您充分利用平台。适用于Instagram和Tiktok的功能不会让您在这里获得同样的参与度。有关专门为LinkedIn创建内容的提示，您可以滚动到数字29，但我们建议您花时间，从顶部开始并阅读所有统计数据。

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41 LinkedIn统计：

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1. LinkedIn上有超过8.5亿成员

截至2022年11月，LinkedIn的拥有超过8.75亿users in over 200 countries, according to the company’s official statistics. According to Social Status, their增长率for August 2022 was 6.98%. The highest that it’s been in 2022 so far was in May (4.22%).

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2. APAC Accounts for Its Biggest Share of Users

LinkedIn的大多数成员来自亚太地区（APAC）。根据他们的说法most recent official stats，超过2.44亿成员来自该地区。在第二位，它是超过2.27亿的EMEA（欧洲，中东和非洲），而北美排名第三，超过2.15亿。只有大约4900万成员来自中东和北非）。

这platform is currently available in 26 languages.

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3. LinkedIn在全球经营36个办事处

LinkedInoperates 11offices在美国。它在全球范围内还有25个办事处，包括阿姆斯特丹，班加罗尔，悉尼和多伦多等地。

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4. LinkedIn有19,000名员工

LinkedInhas more than19,000 full-time employees这项工作来自世界各地的36个办事处。

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5.大多数流量来自美国

LinkedIngets the most traffic, about31.28%， 来自美国。印度是其第二大流量来源，刚刚超过7％，其次是英国近6％。

This, however, is only for desktop traffic as of May 2022.

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6.百慕大的广告范围最高

截至2022年4月，百慕大是该国highest LinkedIn audience ad reachat 104.8%. Clearly, some businesses must have accounts, and some people may operate two or more accounts. American Samoa follows in second spot at 101.8% and Cayman Islands in third spot at 94.2%. The United States features only in seventh place, with a 72.8% reach.

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7. Marketers Can Reach More Than 808 Million

这potential audiencethat marketers can reach with ads on LinkedIn is estimated at just over 808 million. It’s a year-on-year increase of 11.1%.

With regards to ad revenue, that’s also a pretty impressive number. The platform generated $3.8 billion in广告收入in 2021. According to data shared by Statista, it’s expected to increase to $7.7 billion by 2026.

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8. Advertisers Can Reach More Men than Women on LinkedIn

Advertisers have a slightly higher chance of reaching more men than women on LinkedIn. Thead audience distribution根据数字2022：全球概述报告，男性为57.2％，女性为42.8％。

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9. LinkedIn Is a Great Place to Find Decision Makers

As of late 2022, the platform could claim to reach more than6500万business decision makers, according to their own official statistics.

这platform allows you to reach and engage your prospects at the right time and in the right context. You can easily find customers through searching by either their name, position, or company. LinkedIn also suggests other potential customers that you can target.

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10.超过一半的决策者将LinkedIn内容用于兽医组织

It’s key that you post engaging and informative content on LinkedIn as more than halfof decision makers use thought leadership to determine which organization to work with. What’s more, 20% of investors say that it's the best platform when you want to learn about a topic.

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11. LinkedIn Goes Beyond Job Hunting and Listings

如果您认为LinkedIn仅适用于发布工作并找到合适的候选人，那么您会非常误会。

您可以轻松地为您的业务设置LinkedIn页面，以帮助产生更多的品牌知名度。每个企业都有一个“我的公司”选项卡，为LinkedIn上的每个组织提供一个可信赖的员工空间，以帮助他们加入最重要的对话。

In fact, according to data shared by the platform, employees are 60% more likely to engage with posts from coworkers and 14 times more likely to share their organization's Page content.

因此，对于员工倡导也可能是一个很好的工具。LinkedIn的内部数据further shows that engaged employees can help you to get up to eight times more page views, four times more page followers, seven times more job views, and four times more job applications.

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12.用户每次访问近八分钟

According to data shared by Similarweb, theaverage timea LinkedIn user spends is 7 minutes and 38 seconds on the platform per visit. On average, they also visit seven pages per visit.

从此角度来看，Facebook的平均访问时间为10分钟，而Pinterest的访问时间为5分30秒。因此，它在中间就在那里。

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13. It Received About 1.5 Billion Visits On Average During the Past Three Months

根据流量分析completed by Similarweb, LinkedIn received a total of 4.4 billion visits from April 2022 to June 2022. This consisted of 1.4 billion visits in April and1.5 billion visits in May and June respectively. This works out to an average of just below 1.5 billion views per month.

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14. It Mostly Gets Direct Traffic

LinkedIngets72.47% direct traffic和22.22％的搜索（其中99.27％来自有机搜索）。吸引其网站流量的顶级有机关键字是LinkedIn（55.21％），链接（3.41％），LinkedIn登录（2.29％）和LinkedIn Learning（1.29％）。

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15. Only 0.92% of LinkedIn Traffic Is From Social Platforms

Between April 2022 and June 2022, LinkedIn got the most社交媒体流量from YouTube at 34.41%. During this time, other social sites directing traffic to LinkedIn included Facebook (27.18%), Twitter (13.81%), WhatsApp (7.20%), and Instagram (5.83%).

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16. click.appcast.io Is Its Leading Traffic Referrer

As of May 2022, click.appcast.io was itstop traffic referrerand accounted for more than 11.1% of referral traffic to its website. Github.com was in second spot and linktr.ee in third place.

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17.超过80％的LinkedIn用户还使用Facebook，WhatsApp和Instagram

这Digital 2022: Global Overview Report found that most people have multiple social media accounts. In fact, only0.2%of LinkedIn users have that as their only platform. More than 80% of LinkedIn users also use Facebook (87.8%), WhatsApp (82.6%), and Instagram (83.3%). Other popular social media platforms among LinkedIn users include YouTube, Twitter, and Pinterest.

因此，如果您的受众在LinkedIn上，您的社交媒体策略也应该关注包括这些平台。188滚球地址

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18. LinkedIn是美国的出色招聘工具

As of June 2022, there are more than1.86亿美国工人与LinkedIn上的配置文件。此外，超过97,000家公司将其用于招聘目的。

LinkedInalso allows its members to select from over 38,000 skills to showcase what they can do. And, this feature is proving popular among companies as well. According to official LinkedIn statistics,40％of companies on LinkedIn use the skills feature to identify job candidates.

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19. The Best Time to Post Is Around Noon

根据blog post shared by CoSchedule,the接触LinkedIn的人们的最佳时间是当您的目标受众在工作日休息时。通常是下午12:00左右或令人惊讶的是，上午10:00，上午1:00也是发布的好时机。

这best hour-long periods to post are: 3:00 p.m., 10:00 a.m., and 2:00 p.m.

这n, with regards to day of the week (yes, that can also impact your results), they’ve found that the overall best day to post is on a Tuesday. Thursdays and Wednesdays are also good options. If you can, you should generally try to avoid the weekend (including Monday), at least according to their data.

Though,OkDork已经发现，事实上，星期四是一周中最好的一天。与Coschedule的数据不同，他们还发现，星期一和星期日可以比其他日子更好地取得更好的成绩。

这只是表明您应该始终对自己的受众进行试验，以发现他们喜欢哪些日子喜欢您的帖子。

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20.我们将近三分之一的成年人使用LinkedIn

根据Statista的说法31％of adults in the United States use LinkedIn.

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21. Its Brand Awareness Is Better in the UK Than the US

根据Statista的说法LinkedIn的brand awareness is 80% in the United Kingdom. Of the80％who were familiar with the brand, only 24% used it and 23% liked it. While they were less familiar with it than platforms like Facebook, YouTube, and Pinterest, it排名高于Reddit，tumblr，有些令人惊讶的抽搐。

在美利坚合众国，其品牌知名度要低得多。同一项研究表明，这里对平台的品牌知名度仅为69％。话虽如此，更喜欢并喜欢它。的69%who indicated that they were familiar with the brand, 29% used it and 26% liked it.

Also, there was a bit of a bigger buzz around LinkedIn in the United Kingdom. In March 2022, more or less 20% of UK social media users had heard about it in the media (including social media) over the past four weeks, while only 18% of US social media users could say the same.

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22.它在20多岁和30多岁的人们中最受欢迎

这largest age group using LinkedIn worldwide, as of January 2022, is adults aged between 25 and 34. Nearly60%它的用户属于这个年龄段。这是佛llowed by those in their early 20s, somewhat surprisingly. Users older than 55 only accounted for 2.9% of its audience.

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23.在男性中更受欢迎

考虑到其广告受众主要是男人，这完全是男人使用的。A Statista survey of global LinkedIn audiences by gender found that as of the beginning of 2022,57.2%LinkedIn的观众是男性，而女性为42.8％。

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24. It’s More Popular Among Urban Audiences

根据皮尤研究中心（Pew Research Center）在2022年的社交媒体使用的说法，44％LinkedIn用户留在郊区。约有53％的人居住在城市地区，而居住在农村地区的人则增加了43％。唯一由郊区受众经常使用的其他平188滚球地址台是Reddit和Pinterest。

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25. Most Users Earn Over $75,000

按收入排序时，使用LinkedIn的美国成年人数量最多那些收入为75,000美元以上的人。然后，那些赚取30,000美元至50,000美元至50,000美元和75,000美元之间的人之间的分配。只有12％的美国用户收入不到30,000美元。

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26.超过5800万公司使用它

该平台也是过时的家园5800万companies. According to LinkedIn, however, some of these company profiles result from LinkedIn automatically creating company pages. They do this when a member adds an organization not on LinkedIn as part of their experience on their profile.

该平台上还列出了129,000所学校。

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27.该应用不那么受欢迎

If you don’t have the app on your phone or didn’t even know that it existed, you’re not in the minority. According to data shared by Statista, as of March 2021,only 5.7%LinkedIn应用程序用户被视为重型用户（换句话说，用户每月两次或三次访问该应用程序）。更重要的是，根据App Ape共享的数据，我们大多数使用Android设备的LinkedIn用户被认为是无效的。

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28. LinkedIn Remains the Preferred Content Distribution Channel for B2B Marketers

根据内容营销学院完成的第12年年度内容营销调查共享的数据，LinkedInis theB2B营销人员中的顶级社交媒体平台for sharing organic content. A whopping93％去年，B2B营销人员使用它。

To put this popularity into perspective, Twitter and Facebook shared second spot with just over 80% indicating that they’ve used it in the past year. While Instagram is popular among B2C brands, only half of B2B content marketers used it in the last 12 months.

LinkedIn也是付费广告系列最受欢迎的社交媒体平台，在过去的12个月中，有80％的B2B内容营销人员使用它。

它也被评为B2B潜在客户生成的第一平台, according to their own data. Four out of 10 B2B marketers surveyed shared that the platform was the most effective channel for driving high-quality leads.

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29. LinkedIn内容是针对长效内容的

根据OkDork结果longer the post that you share on LinkedIn, the better results you can expect. Longer posts perform generally very well on the platform. The理想的单词计数在1,900至2,000个字之间。当您发布此帖子时，您可以期待更多的帖子视图，喜欢，评论以及分享。

That being said, it shouldn’t be at the expense of readability. You might be targeting educated exces (超过50％使用该平台的美国成年人中有大学学位，学士学位或高级），但他们建议该语言使用应针对11岁。为了帮助您使您的帖子更容易阅读，他们建议您将帖子分为五个子标题。

It’s also important to keep the tone positive. However, keep it balanced. Neutral language posts that focus on stating the facts get the most shares and likes.

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30. How-to Posts Perform Best

Still on the topic of content,OkDorkhas also found that how-to posts got the best results across the board. If this isn’t really your style, you can also try writing and sharing a listicle. These types of posts also perform well and get slightly more shares, views, likes, and comments than other types of posts. Whatever you do, avoid writing your headline as a question. These posts perform poorly.

然后，关于头条新闻Okdork的研究表明，它应限于40至49个字符。这个长度的标题总体上获得了最多的帖子视图。

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31. LinkedIn帖子中的最佳图像数为8

Perhaps surprisingly, posts with eight images receive the most views on LinkedIn by a considerable margin. You can't underestimate the power of a good picture. For whatever reason, posts with eight images receive considerably more views than those with seven or nine and nearly four times as many views as posts with a single image. If you do feel like you want to add more than eight, you should aim for 11 then. For some strange reason, posts with 11 images perform the second best. And, don't even consider uploading a post to LinkedIn without any pictures, as very few people spend the time to view picture-less posts.

为了获得最佳效果，请确保至少一张图片出现在帖子的顶部。

不过,如果你认为视频和其他类型的multimedia assets will get you better results, you would be very much mistaken. As much as LinkedIn's users like images in the posts they read, they have little time for videos or other multimedia assets. While including multimedia is better than having no images, thedata shared by OkDork揭示了多媒体资产导致的帖子视图少于包括静态图像。

但是，并非所有统计数据都同意这一点。

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32.更多的帖子喜欢导致更多参与

OkDork also found a correlation between the number of views and other LinkedIn metrics. According to the correlation data,更多观点等于更多喜欢，分享和评论。

To help you gain more views, they suggest that you add a call to action at the beginning or end of your post and promote it on other social networks. If you’re planning to share it on other platforms, they suggest that you start with Twitter. According to their data, tweets have the highest correlation to LinkedIn success metrics.

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33. Aim to Post Weekly

根据LinkedIn共享的统计数据，每周发布每周发表LinkedIn的组织可以产生两倍的参与度。此外，增加了Okdork的发现，他们的数据表明图像通常会导致评论率的两倍。例如，您可以创建一个带有几张图像的自定义图像拼贴。当其他人在平台上提到您的组织以推动更多参与度时，请发表文章。你也应该使用hashtagsto reach a wider audience.

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34. The Majority of Marketers Plan to Use Video

Wyzowlfound that68％视频营销人员计划将LinkedIn包括在其2022年视频营销策略中。这比2021年增长了5％。在YouTube之后，LinkedIn被证明是他们计划将来更多利用的第二个主要平台。

Considering that nearly 90% of people indicated that they would like to see more video content from brands in 2023, it’s safe to say that this strategy will bear sweet fruits. Plus,LinkedIn的databacks this up. According to their stats, video gets five times more engagement. If you thought that was impressive, try live video — you can get up to 24 times more engagement.

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35. PDFs and PowerPoints Can Also Be Effective

If videos or articles aren’t your thing, LinkedIn suggests that you can try uploading a PowerPoint or PDF. They’ve found that their members enjoy幕后内容that focuses on a brand’s unique values and culture. Another suggestion is to create a PowerPoint that places the spotlight on an employee.

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36. Aim for At Least 150 Page Followers

根据LinkedIn共享的数据，一旦页面具有150 followers，他们的增长机会变成指数。

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37.亚马逊是公司帐户，最关注者最多

Amazon, Google, and TED Conferences are theLinkedIncompany accounts根据LinkedIn的说法，与最多的追随者有关。亚马逊拥有2850万，Google拥有2690万，TED会议有2300万关注者。

排名前10的其他组织包括Microsoft, Forbes, Unilever,IBM,和哈佛商业评论。

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38. Bill Gates Has the Most Followers

这LinkedInpersonal accounts with the most followers are:Bill Gates(about 35 million followers), Richard Branson (nearly 20 million followers), and Jeff Weiner (almost 11 million followers).

Other individuals that made the Top 10 list include Arianna Huffington, Tony Robbins, and Simon Sinek.

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39. Every Minute 6 People Get Hired

According to LinkedIn’s own statistics, each week, 50 million people use the platform to search for jobs. And, their efforts aren’t in vain.

每一秒，提交95个工作申请，6 people get hired every minuteon LinkedIn.

Data revealed by LinkedIn reveals that inOctober 2022某些most popular industries for hiringweretransportation, logistic, consumer service, financial services, and construction.

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40.印度是最受欢迎的标签

Twitter，Tiktok和Instagram并不是唯一可以有效使用主题标签的社交媒体平台。188滚球地址在LinkedIn上，hashtags with the most followersare: #India, #innovations, #management, #HumanResources, and #DigitalMarketing.

这hashtag India, for example, has nearly 68 million followers.

Other popular hashtags include: #technology, #creativity, #future, #entrepreneurship, and #careers.

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41. It’s One of the Fastest Growing Brands Worldwide

根据Statista共享的数据，LinkedIn是2022年全球增长最快的品牌，拥有一个annual brand value growth63％，仅落后于路易威登（Louis Vuitton）1％。首先，它的卡地亚（Cartier）年度品牌价值增长88％。

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Wrapping Things Up

这些LinkedIn统计数据可以帮助您了解平台以及大多数营销人员的使用方式。如果您还没有使用这些见解，则可以计划有效的LinkedIn营销策略，或者对当前策略做出明智的选择。

If you’re yet to start using it, now is the time, in particular if you operate in the B2B industry. Your competitors are on it, and you need to be where your target audience and clients spend their time. Plus, if the COVID-19 pandemic has taught as anything it’s that communities play a critical role. And, sometimes, it’s better to have that community online and with LinkedIn that’s easy.