如何使用主题标签并在每个社交网络上发展范围

标签似乎soc的一件事ial media users either love or hate. Some swear by their use, inserting multiple hashtags into every post. Others avoid them completely. Then there are many people who may have heard of hashtags but have no real idea of how they should use them.

从技术上讲，主题标签只是一个单词或短语，然后是＃-Symbol。这个词或短语通常是感兴趣的一定关键字或术语。

主题标签使您更容易发现与特定主题有关的社交媒体帖子。例如，如果您在Instagram中搜索#Christmas，您会发现人们在圣诞节中发表并标记为“近期Instagram”帖子。

Social networks use hashtags to help index posts. Therefore, for example, all posts that include the #Christmas tag will become one group. Of course, this can only happen if people accurately add hashtags to their posts and don’t include irrelevant or misleading hashtags. Likewise, posts without hashtags don’t get included in the results of any hashtag searches.

However, incorrect usage of hashtags can actually harm your social media engagement. Nobody wants to read a wall of hashtags – particularly in something like a tweet with a 280-character limit. There is a fine balance between using too few hashtags (thereby not helping people by categorizing your post topics) and using too many hashtags, turning people off a wall of text.

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How to Use Hashtags:

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主题标签必需品

关于主题标签的最重要的事情可能是它们可以帮助您更好地组织内容。它们是您可以将与类似内容主题相关的社交媒体帖子分组的一种方式。尽管并非所有的社交网络都是同样设置的，以智能处理主题标签，但它们都允许某种类型的内容排序和过滤。

They are the social media equivalent to tags on a website – you do know that the purpose of website tags is to group similar types of content, don’t you?

They are particularly useful for people searching for new content – usually from those they’re not already friends with. Hashtags are helpful in finding people who post on similar topics to yourself.

When it comes down to it, you need to return to the goals you set when you set up your social media accounts. Who is the target audience for your social posts? You need to think about your target audience’s minds. What hashtags will they search for? There is little point using hashtags that the types of people you want to follow you will never use.

Hashtags are not a one size fits all item. You have to adapt your hashtag usage to meet the needs of your target audience.

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Trending Hashtags

Anybody can make a hashtag. This means that there are many irrelevant, useless hashtags. However, there are also popular hashtags, regularly used. These can sometimes be seasonal or short-term. There are also evergreen hashtags that people use and search for regularly.

The most used hashtags at any moment in time are known as Trending Hashtags. Twitter even includes a list of trending hashtags on each user’s page, and you can easily find Trending Hashtags on Instagram. These change regularly, depending on the current topics of conversation.

However, the social networks are intelligent enough to compile a customized list of trending hashtags for each user. They select popular hashtags on subjects likely to interest a user.

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Special Types of Hashtags

尽管大多数主题标签只是对帖子内容进行分类的一种方法，但是有几种特定类型的主题标签是出于特定目的而创建的。

1. 品牌标签

品牌的最终营销目标之一是开发人们乐于分享的原始主题标签。许多大牌品牌，例如可口可乐都成功了。粉丝通常会拍照自己喝可乐的照片，然后使用该品牌的标签分享。

Of course, brands sometimes need to find a way to develop a hashtag that doesn’t sound too promotional. So, for instance, the most prominent brand hashtag for Coca-Cola isn’t #cocacola, but #shareacoke.

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2. Campaign Hashtags

品牌标签的变体是广告系列标签。这是品牌或其营销团队为特定营销活动创建自定义标签的地方。

They’re effectively short-term brand hashtags. They will usually only have a short life, but if successful, they may be used many times.

In some cases, a campaign hashtag simply promotes a brand’s current product. For instance, when Samsung Galaxy S8s were king, Samsung actively encouraged the #GalaxyS8 hashtag. Now the (admittedly long) hashtag #SamsungGalaxyEdge is popular.

Many of the influencer and content marketing campaign winners in competitions such as the短奖are successful because of widespread usage of campaign hashtags.

It is essential that your campaign hashtags are relatively original and unique to your brand. If you select too generic a phrase as a campaign hashtag, your campaign posts will disappear amidst all of the other posts using the hashtag.

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3. Category Hashtags

Category hashtags are really just regular hashtags that correctly indicate the main topics of a post. You use category hashtags to succinctly summarize what a post is about.

For instance, if you upload a picture of a fit person running the Boston Marathon, you could include #fitness, #Boston, and #Marathon as category hashtags.

You don’t go granular with category hashtags, however. The best category hashtags cover relatively large generic topics and don’t include brands or events.

尽管类别主题标签似乎很乏味，但它们对于为您的帖子创建结构至关重要，并且这些帖子的可见性比仅具有趋势标签的帖子更长。

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4. Event Hashtags

事件标签与特定事件有关。例如，对于波士顿马拉松运动员的情况，合适的事件标签是#BostonMarathon。

These can be very useful, particularly for popular events. It means that social searchers can group all posts relating to an event.

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Things to Avoid With Hashtags

If you are one of the75% of social media userswho use hashtags, there are a few basic rules you should follow, regardless of which social network you prefer.

首先，不要在主题标签中包含空格 - 社交网络将在第一个空间之后忽略任何内容。这意味着您需要一起运行单词。资本化不会影响主题标签；因此，许多人发现在主题标签中大写每个单词的首字母更容易。但是，不要试图包含太多单词 - 您需要创建其他人会使用的主题标签，否则它们将无用，用于对内容进行分类。

One problem you may face with running words together as hashtags, particularly if people don’t capitalize the individual words, is that you might create unintended and embarrassing letter combinations. Some of theworst hashtagsbusinesses have used include:

• #RIMJobs – as used by Research in Motion when advertising for workers on Twitter
• #susanalbumparty – as used by singer Susan Boyle
• #CLitFest – as used by Cambridge Literacy Festival on Twitter

In other cases, a hashtag itself isn’t wrong, but people misuse it. For instance, McDonald's encouraged people to tell #McDStories. The problem was that many of the stories were not very complimentary to McDonald's.

At the same time, don’t hashtag small filler words. Nobody will search for a list of posts containing #the or #and.

Also, remember social media networks use hashtags to organize posts, nobody will thank you if you use irrelevant hashtags for a post – people will see it as an example of click-baiting.

同样，如果您将帖子设置为私有，因此只有发件人和接收器才能看到帖子，则使用主题标签几乎没有意义 - 在任何搜索结果中都不会出现。

Remember that you can’t use the @ symbol or any other form of special punctuation in a hashtag, Restrict yourself to letters and numbers. If you do try to use an @ symbol you merely tag the person named after the @ symbol.

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How to Use Hashtags on Twitter

Hashtags began on Twitter, and they now have a long and successful heritage there. The first use of a hashtag is credited to @chrismessina in August 2007: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

how do you feel about using # (pound) for groups. As in#英航rcamp[msg]?

- 克里斯·墨西（Chris Messina）（@chrismessina）23 agosto 2007

You do need to limit your category choices on Twitter. Twitter is, after all, about brevity. The most successful tweets only include one or two hashtags (and that is despite the doubling of Twitter’s allowable characters last year.

A special use for hashtags in Twitter is in Twitter Chats. You need to use the appropriate hashtags for a particular conversation if you wish to participate.

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How to Use Hashtags on Instagram

我们以前已经分析了how to use hashtags on Instagramin detail. Hashtag usage has flourished on Instagram where users have discovered how easy it is to use hashtags to sort images and videos by content category.

You can actually use up to 30 hashtags in an Instagram post. One of the reasons that people can get away with using more hashtags here, is because the posts are inherently visual. The post’s image takes priority over hashtags used. Even if somebody used his or her full quota, it wouldn’t take away from the merit of the image posted. It would simply lead to an unreadable comment.

However, even Instagram users limit their acceptance of hashtags. While posts with about nine or ten hashtags perform best, support drops if you use more hashtags.

A recent innovation on Instagram means that you can now include clickable hashtags in your bio. You can also add hashtags to your Instagram Stories that are searchable...

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如何在Facebook上使用主题标签

在某些方面，Facebook与Twitter相似 - 您使用的主题标签越少，他的参与度就会更好。但是，许多Facebook用户从不使用主题标签。他们从来没有真正在世界上最大的社交网络上流行。Data suggeststhat hashtags do nothing to improve engagement on Facebook.

If you do use hashtags on Facebook, limit yourself to 1-2 hashtags that are highly relevant to your post.

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How to Use Hashtags on YouTube

Although YouTube may not seem an instinctive place to use hashtags, people regularly place them in the comments sections below videos. If somebody clicks on a hashtag, he or she will be directed to a special page with a list of videos that use that hashtag.

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How to Use Hashtags on Pinterest

Pinterest, like Instagram, is highly visual. Therefore, hashtags provide a useful means of cataloguing your images. However, Pinterest users are not as accepting of hashtags as those on Instagram – limit yourself to the 2-3 hashtags that best describe your picture.

Pinterest允许您单击标签以查找类似类型的内容。当然，这假定人们正确地标题为别针。