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社会贸易可能总是发挥重要作用。在过去的几年中，它的受欢迎程度逐渐增长。但是，历史将表明，2020年的冠状病毒产生了重大影响，从而加快了社会贸易的普及和使用。
As with most types of inbound marketing, firms have begun to develop tools and platforms to make social commerce easier for both buyers and sellers. These provide solutions to brands looking for ways to make social promotions and sell through social media. The social commerce platforms also make the social shopping experience more user-friendly and palatable for consumers.
Top 13 Social Commerce Platforms:
社会贸易有什么好处？
There are quite a few benefits for firms engaging in social commerce. For a start, social commerce provides a ready-made audience for brands wanting consistent audience growth. Each day, new users join Facebook, Instagram, TikTok, and other social networks. Each new user becomes a potential new customer for brands engaging in social commerce. Sure, to be valuable, the "clients" need to be relevant to the firm – new teenagers joining TikTok are hardly likely to benefit sellers of stairlifts, for instance – however, brands are still likely to encounter potential new clients every day.
Brand engagement on social media is proven to help search rankings too. Even if you sell directly within a social site, some of these people will follow through to your website to look at your products and other items you stock. Google will take note of this additional traffic and is likely to adjust its search rankings accordingly.
Social commerce encourages communication with potential customers. Social media is two-way, so you have the opportunity for feedback from your customers. Social media word of mouth can also increase your contact with new people.社会贸易可以帮助您与您可以继续培养和改进的人们建立新的关系。快乐的客户可能会进一步购买。
What is a Social Commerce Platform?
Unlike most of the other platform types we cover, there is no consistent definition of what a social platform is and what kind of services it offers. Probably the best way to look at a social platform is being a tool that enables social commerce to occur. While we include some of the leading social networks in this list, they aren't social commerce platforms in their entirety. Instead, they now incorporate social commerce elements that allow social selling to occur, often without people having to leave their app. Some have effectively become self-contained marketplaces.
Of course, social commerce is more than just buying and selling. It encapsulates the entire sales process – from research through to after-sales service. That means it includes activities such as brands communicating with customers via Facebook Messenger as much as it does enable the use of Buy Now buttons directly on sales posts.
您可能会注意到此列表中没有Twitter，这有点具有讽刺意味，因为它是第一个试用社会商业能力的主要社交网络。在2014年至2017年之间，Twitter让一些品牌在其帖子中添加了一个买入按钮，从而可以直接从推文中销售。但是，在2017年，Twitter认为社会商务不适合他们，他们摆脱了这个想法。也许他们还领先于自己的时间。
社交媒体上的社交贸易
1。CommentSold
迄今为止，评论已帮助在线卖家销售超过1.3亿件商品。它受到数千名活跃商人的信任，它与Tiktok，Facebook和Instagram等领先的社交媒体渠道集成。
In short, it lets you sell directly to your potential buyers via Facebook newsfeeds, your Facebook page, shoppable Facebook Watch Parties, Instagram Stories, etc. What makes it such a powerful tool is that it also lets you embrace live shopping. This means that you can take your social commerce to a whole new level by combining social commerce with live selling.
除了让您通过社交网站分享现场购物广播外，您还可以使用自己的品牌移动应用程序或定制的网络商店来分发这些广播。实际上，您可以同时在所有这三个渠道（您的品牌应用程序，网站和社交帐户）上托管您的实时销售
2。creator.co
creator.cois a collaboration and community hub that SMEs can use to create, manage, and monitor their influencer marketing initiatives. The platform connects clients to a strong database that contains millions of influencers.
creator.cofocuses on social commerce and uses advanced data and analytics, high-level reporting, continuous assistance on campaigns, and more. Its soon-to-come Marketplace+ will facilitate social commerce by enabling brands to sell their products and services across various social media platforms through creators, influencers, and publishers.
Key Features:内容放大，搜索/发现，影响者生命周期管理，影响者关系管理，活动管理，竞选报告，影响者分析，受众分析，可导出报告，可导出的报告，
Channels:Instagram, YouTube, TikTok
3。Instagram
Nowadays, the primary way that Instagram acts as a social commerce platform is with its “Shoppable Posts” feature.
Instagram has always had an advantage over many of its social competitors because of its inherently visual nature. It has always been the ideal social platform to display products, particularly if you make an effort to make your images enticing. It is the perfect medium for visual storytelling.
Initially, Instagram didn’t allow for pure social commerce. When somebody clicked on one of your Shoppable Posts, they followed a link to the appropriate page on your online store, rather than making the sale entirely on Instagram itself. However, Instagram has since upgraded the capabilities of Shoppable Posts, and they now include an in-app checkout feature, so the customer never has to leave Instagram to make their purchase.
4。Facebook
Facebook正在建立社会商务工具的集合来帮助品牌。现在，它使许多美国企业使用Instagram的应用程序内结帐，以便客户可以在其Facebook应用程序中体验整个购买过程。
With Facebook Shops, merchants can create a customizable store from which consumers can shop within Facebook and Instagram. Facebook Shops have dedicated places on the platform for consumers to browse and make purchases. Facebook Shops have a messaging button so consumers can communicate with sellers through Instagram, Facebook Messenger, and WhatsApp. Facebook also encourages brands to livestream and is looking at allowing consumers to purchase directly from a livestream.
5.Pinterest
像Instagram, Pinterest关注创意薄gs. Their visual discovery engine is ideal for social commerce. They feature a visual search engine, Lens, that works with shoppable Product Pins. These find items, based on users’ photos, that Pinterest thinks might interest the user. Pinterest makes suggestions to users of shoppable products, with a direct link to a retailer’s checkout. Research shows that 80% of Pinners start with visual search when shopping, compared to 58% of non-Pinners.
Pinterestalso offers Shop the Look ads that allow traders to feature multiple products in a single ad. Pinners can discover great products related to a Pin’s image and click to check out on the retailer’s site. Sellers can tag up to 25 items in a photo.
6.Snapchat
Although Snapchat hasn’t particularly focused on social commerce in the past, they have encouraged augmented reality (AR) that has interesting social commerce possibilities. Snapchat calls its AR lenses. Users can take selfies using a lens that helps them digitally try on makeup and sunglasses. Indeed, they can now virtually try on any type of clothing.
Snapchatreports that more than 170 million users engage with AR on the platform daily.
At this stage, while you can try on products within Snapchat, using its AR lenses, you still need to click outside Snapchat to make the purchase, however.
7.TikTok
It is relatively early for TikTok involvement with social commerce, but the video-sharing platform has been making trials in this area. It has already established a global partnership with Shopify.
Shopify merchants can create, run, and optimize TikTok marketing campaigns directly from the Shopify dashboard by installing a new TikTok channel app from the Shopify App Store. Merchants can create native, shareable content that turns their products into In-Feed shoppable video ads.
Shopify and TikTok have also trialed a new shopping button that allowed TikTok creators to link their Shopify storefront from their videos.
8.WeChat
WeChat has done much to facilitate the growth of social selling. WeChat mini programs are pivotal to the success of social commerce on the platform. They allow users to share eCommerce-related content and shopping experiences.
公司使用微信迷你计划创建了市场。可能是最著名的是Pinduoduo，它向用户出售，如果他们与其他用户合作进行大量购买，他们会给他们带来巨大的折扣。
微信迷你节目的真正优势在于，用户可以进行购买并与来自微信内的卖家进行交流。他们可以与朋友和家人分享他们喜欢的产品。实际上，他们可以参与购买过程的所有阶段，而无需离开微信。
Social Commerce on Websites
9.Verint
Verint Community is a community-led social commerce platform that creates business opportunities from customer collaborations. It’s a customizable, interoperable, fully-featured platform that provides opportunities for socially-driven e-commerce.
An active, open discussion forum facilitates brand trust and leads to organic conversions through shared real-life experiences and interactions. Discussion and Q&A forums can be fully customized visually, as well as utilizing modern, responsive UX for ease-of-use.
10.Taggbox Commerce
Taggbox Commerce is a shoppable content platform for brands to grow sales, trust, traffic, and engagement and offer a full shopping experience. It helps you turn your social content or UGC into Shoppable feeds and galleries. Just collect content, tag products, and publish galleries on your eCommerce website and online store. Shoppable feeds allow users to get inspired and buy products, leading to more conversions, inspired purchases, brand social proof, and consistent revenue growth.
11。Pinduoduo
如上所述，Pinduoduo建立在微信Mini计划上。如果用户招募其他用户，它可以通过给他们巨额折扣来激励他们。所有这些交易都发生在Pinduoduo平台内（又是基于微信应用程序。无需单独的消息传递应用程序或电子邮件通信。
Pinduoduoincludes two prices for each product it sells. One is the “single buyer” price. However, there is a second cheaper price shown that the buyer can pay if he/she can find someone else to buy the good (the second person also gets the lower price).
12。Beidian
Beidian是另一个中国微信社会商业平台。它由孕产妇和育儿购物集团Beibei集团于2017年成立。它使用户可以购买，共享和销售各种产品类别的产品，尽管它主要集中在母亲和婴儿商品上。它直接利用现有的微信友谊来进行营销。大多数贝迪安（Beidian）的人将出售给认识的人而不是陌生人。
13。Amazon Live
Amazon Live takes a different approach. It gives the opportunity for brands to engage with shoppers in real-time using interactive, shoppable livestreams. Amazon Live is designed to inspire, educate, and entertain customers in a format that allows real-time brand interaction.
您可以使用它将购物者介绍给您的产品，并为他们提供他们做出自信购买决策所需的信息。您还可以使用实时流来告知受众有关产品功能，好处和与现场产品演示的互动环境中的特殊优惠。
Amazon Live also includes a chat feature, where you can answer questions and provide information in real time to help drive connection.
经常问的问题
What is social commerce platform?
Social commerce is the concept of selling products and services across social media platforms. Social commerce provides a ready-made audience for brands wanting consistent audience growth. The entire shopping experience, from product discovery to the check-out process, happens on social media.
What are the best platforms for social commerce?
These are the top 10 best platforms for social commerce:
1。Instagram
2。Facebook
3。Pinterest
4. Snapchat
5. TikTok
6.微信
7. Verint
8. Taggbox Commerce
9. Pinduoduo
10. Beidian
What is an example of social e commerce?
An example of social commerce includes user recommendations, customer ratings and reviews, social shopping experience tools, social apps, marketing, and social media optimization.
What is a commerce platform?
商业平台是一个允许交易进行的平台。该平台使您可以覆盖技术来集成在线和店内。通过社交贸易，从产品发现到结帐过程的整个购物体验都会在社交媒体上发生。
Is Facebook an ecommerce platform?
Facebook是一个最大的电子商务平台188滚球地址. With Facebook Shops, merchants can create a customizable store from which consumers can shop within Facebook and Instagram. Facebook Shops have dedicated places on the platform for consumers to browse and make purchases in addition to messages with the client.
