8 Personal Brand Statement Examples To Help You Craft Your Own Brand

There’s a lot that goes into building a strong personal brand. And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that sayssomething about themselvesand their values, you need a strong statement of who you are and what you can do.

什么是个人品牌陈述?

您的个人品牌声明基本上是一个口号，它说明了您的专业知识以及使您与众不同的原因。It gives people a quick glance into what you can do, so they’ll be able to understand howyou can be of benefitto them. And if it’s catchy enough, that’s how people are going to recognize and remember you.

提出引人注目的个人品牌声明可能会很具有挑战性。它必须同时坚强，描述性，简短和吸引人。阅读声明的人应该确切知道您可以做什么，并且您专门从事的. It should also spark their curiosity and make them want to know more about your services.

假设您是励志演讲者和职业顾问。您的个人品牌声明可能是这样的：

或者，也许您是与小型企业合作的营销商。您的个人品牌声明可能是这样的：

You need to carefully choose the right words and arrange them the right way to get your message across effectively. But most of all, your personal brand statement should reflect your brand’s identity and values. In other words, it should be a reflection of yourself and your abilities.

While we could go on and on about what you need to do to create a great personal brand statement, the best way you can learn is through examples. So let’s take a look at eight of the best examples of compelling personal brand statements that you can learn from:

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8个具有引人注目的个人品牌报表的个人的例子

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1.安·汉德利（Ann Handley）

“Empowering ridiculously good marketing.”

安·汉德利（Ann Handley）is a pioneer in digital marketing. She is also a writer and a speaker who helps other marketers scale up their marketing businesses to deliver exceptional results. Her simple tagline says that she empowers, “ridiculously good marketing.”

这种个人brand statement is short and to the point. It also contains the words, “ridiculously good,” which are casual yet powerful. This personal brand statement stands out because not a lot of marketers would use these terms to describe themselves or their business.

这一说法使您了解安在她的工作中有多好。这也使您对她的平易近人和相关性，因为语气是随意的。

In a more descriptive explanation, Ann says that she inspires other marketers to, “create marketing magic.” This gives you the idea that she helps other marketers do something that they once thought was impossible.

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2. Joe Pulizzi

“Content marketing evangelist.”

Joe Pulizziis a self-proclaimed content marketing evangelist. This clear and concise self-description serves as a personal brand statement. And it works because of the word, “evangelist.” Sure, you’ve heard of content marketing experts. And you’ve heard of content marketing pioneers. But who has heard of a content marketing evangelist?

Joe sets himself apart with that simple yet powerful term. If you look it up in the dictionary, the direct definition of an evangelist is someone who tries to convert people to the Christian faith. But in this case, the addition of the word behind “content marketing” makes all the difference.

It gives you the idea that Joe isn’t just an expert or an enthusiast in the field. He doesn’t just intend to educate people or provide them with his services. As an “evangelist,” he is someone who seeks to help others develop a passion for content marketing.

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3. Pam Moore

“半怪胎 - 半营销 - 100％的社交坚果！”

Pam Mooreis a marketing consultant and social media speaker. She is the founder and CEO of Marketing Nutz. Everything about her personal brand statement says that she’s a fun and dedicated expert in marketing and social media. She claims to be half geek, and half marketing, which together make her a 100% social nut.

您可以从她选择的那种词以及将它们放在一起的方式中讲述她是谁。声明中有很多个性，可以增强并使其与众不同。通过毫不掩饰地称自己为“极客”和一个“坚果”，她毫不犹豫地成为自己。

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4. Sujan Patel

“我发展公司。”

Sujan Patelis a leading digital marketer who boldly declares that he “grows companies.” This makes for a strong personal brand statement because he’s not just saying that he assists in the growth of companies. He says that he is the one responsible for the growth of companies. Being a bold statement, it immediately catches the eye and intrigues readers.

他继续解释说，他的营销机构不仅可以帮助公司增长。他还建立并发展了自己的SaaS公司。然后，他提到了一些他开发的数字营销策略的公司。这说明了他，他的专业知识和他的信誉。

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5. Brian Fanzo

“Translating the geek speak & simplifying the complex!”

Brian Fanzo is the founder of the social strategy consulting agency,Isocialfanz. From his personal brand statement, you can immediately tell that he is dedicated to simplifying complex ideas and concepts for everyone to understand. He is someone who makes the “geek speak,” as he calls it, more understandable and actionable for people.

像帕姆·摩尔,他的话给你一个我的选择dea that Brian is someone who has a lot of individuality. And he has managed to infuse that individuality into his catchy and unique personal brand statement.

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6. Jessi Fearon

“预算的现实生活。”

杰西·费顿runs a personal finance and budgeting blog named after her. She produces valuable content that helps readers plan their budgets more effectively and understand how to pay off their debts. So her simple personal brand statement, “real life on a budget” has a strong and clear impact.

While the statement may be simple, it tells you exactly what you need to know. It gives you a clear idea of what Jessi Fearon specialises in – living a realistic lifestyle using the money you have. Having a limited budget doesn’t necessarily mean you have to live in poverty. So the words, “real life,” give you an idea of how her advice takes all of the real life events, struggles, and possibilities into consideration.

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7. Sofia Crokos

“复杂的。真正的。永恒。”

Sofia Crokos是位于纽约的名人活动计划者。她和她的团队有计划婚礼of famous celebrities such as Robert Downey Jr. and Marc Anthony. Three simple words make up her personal brand statement. She wants people to know that her personal brand stands for sophistication, authenticity, and timelessness.

根据这一说法，您可以立即告诉她，她专门为上层阶级举办豪华活动。而且，如果您进一步阅读了描述，您还可以说她的公司通过在全球范围内与著名的供应商建立牢固的关系来实现这一目标。

这种强大的个人品牌声明可帮助您了解索非亚在组织高档活动方面的能力。这也使您清楚地了解了她的专门研究以及她是否将成为您想到的活动的理想计划者。

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8.戴夫·尼尔森（Dave Nelson）

“I believe in you… Now you must believe in yourself.”

Dave Nelson是一名经过认证的私人教练，过去曾在肥胖症中挣扎。他的个人品牌声明鼓励他的听众相信自己。这有助于建立他的品牌，因为他通过相信自己克服了体重问题。他付出了很多努力来获得自己的位置，他对自己的强烈信念有助于推动他的成长。

因此，他告诉听众，他相信他们，并要求他们开始相信自己的健身目标。这是一个简单但引人注目的声明，非常适合他品牌的目标。他需要激励人们并帮助他们获得积极的生活前景，以便他们开始努力变得更健康，更健康。

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Over to You

这是具有引人注目的品牌报表的人的八个最好的例子。有些语句很简单，有些语句更详细。但是他们所有人都清楚地说明了这个人是谁，他们做什么。希望这些例子能使您了解如何创建自己的个人品牌声明。无论您做什么，都要确保它清晰，吸引人，并注入了很多个性。