如果您认为自己是Instagram影响者，您可能会想知道如何从在线社交活动中赚钱。您可能已经听说过有影响力的故事来发表一些帖子而赚钱。
一些社交网络使事情变得容易 - 有一个YouTube上的清晰广告系统Google和许多YouTuber共享广告收据。但是Instagram没有这样的政策。如果一家公司在Instagram（和母公司，Facebook）上做广告，则所有这些付款保留在Instagram / Facebook中。他们与帐户持有人和内容创建者一无所有。
如果您想从Instagram活动中赚钱，则需要采取不太正式的道路。您需要与品牌建立联系 - 或等待它们与您联系。
如何将自己定位为有影响力的人并在Instagram上与品牌建立联系：
You Can Convert Your Instagram Hobby Into a Career
大多数成功的人首先将Instagram用作爱好。您可以分享生活的图像和视频以及您热衷的活动。一开始，您不太可能考虑尝试与品牌建立联系。您只是在Instagram上享受自己并与他人建立联系。但是，随着时间的流逝，您可能会发现人们重视并分享您的帖子。这可能会促使您分享更多。
But the problem is, Instagram (like all Social media) can be a time suck. You can spend a considerable time perfecting and posting your pictures, constructing captions, and styling stories. You may find that this starts to get in the way of your everyday offline life.
If there is a chance that you may earn some money from your Instagramming, however, you will find it easier to justify the time you spend online. Even if the only person you are trying to convince is yourself.
要成为Instagram影响者，您需要影响
这是一个自我实现的要求，要成为有影响力的人，您需要影响人们。如果您唯一的支持者是您的妈妈，品牌将对您不感兴趣，她有义务向您提供支持。
在考虑与Instagram上的品牌建立联系之前，您需要首先建立自己的市场范围。您需要鼓励很多relevantpeople as possible to follow you, and you have to participate in regular engagement with your followers.
关键是关联。如果您搜索网络，您会发现提供的阴暗网站以相对较低的价格出售您的追随者。但是任何比率都太高了。购买的关注者不会与您的材料互动 - 他们不会发表评论或分享您的图像 - 他们永远不会看它们。这些“追随者”不太可能不关心大多数帖子的主题。
品牌只对与影响活跃受众的人合作感兴趣。您的参与度越高，您诱使企业赞助您的帖子的机会就越大。
The critical steps to building an engaged audience are:
- 创建一个诱人的简历，使人们想更好地了解您
- 定期发布并与您的评论者互动
- 在每个帖子上使用10-15个相关主题标签
- Use captions to add context to your posts – tell their story
- 仅发布高质量图像
- 不要重复进行产品宣传（无论是自己还是赞助您的任何品牌）。这些不应超过您的帖子的20％。
- 经常发布视频
- 与您的利基市场中的其他影响者建立关系
- Always remain authentic
您需要有多少关注者成为有影响力的人？
没有绝对最小的大小可被视为有影响力的人。这完全取决于您的专业利基市场和追随者的参与度。一个品牌宁愿有一个有影响力的人定期与观众互动，并成功地让人们定期分享她的作品。
I recently wrote about how Instagram has altered its algorithm to偏爱高参与的帖子。This means that some relatively small Instagrammers can succeed in making their posts visible. I suggested ways that you could increase the visibility of your images. If you manage to do this, brands will notice, and they will take an interest in what you post.
也看this article我们涵盖了影响者的真正物品。
Signs That You Might be Ready to Connect with Brands on Instagram
太早接近品牌没有什么意义。他们将快速查看您的帐户，然后丢弃您，因为他们看不到您有任何东西可以提供它们。
但是，您可以开始考虑与品牌合作时
- You reach 1,000 followers (but, you will still want to increase this number significantly – it won’t be enough for most industries and brands. 5,000 is a more realistic number of followers for brands to take a genuine interest in you).
- Your followers are engaged with you – they share your posts, they like them, they make comments, etc
- Your posts begin to turn up as顶级帖子
- You have been operating your account on a regular basis for at least six months
- 一家小企业接近您
典型的早期品牌合作
初学者通常会从小品牌开始促销工作 - 通常是无法负担营销预算的品牌。不要指望您的早期合作会变得富有。考虑一下它的经验，与此同时，您正在在商业社区中建立在线声誉。
这些早期collaborations enable you to build an online portfolio of your work. You can use these first partnerships to your advantage later when its time to work with larger businesses with deeper pockets.
You will probably make your early collaborations in return for free product. Clearly, though, there is little point working for a company if you don’t like and can’t support their product.
这些可能是简单的安排。品牌将为有影响力的人提供免费的产品样品，以回报其产品在帖子中的特色。
These deals can be doubly useful for a beginning influencer. You both receive free product and have ready-made content for your feed.
但是，这些产品帖子仍然相关并且适合您的受众。您的追随者希望您成为真实的，如果您发表不相关或不信任的帖子，他们会离开您。
开始充电
Eventually, talented influencers should succeed in growing their account to a point where they can work with businesses with more sizable marketing budgets. An obvious question which you will ask yourself is, how much should I charge?
我们的Instagram影响者赞助了货币计算器
我们可以帮助您提出一个粗略的数字，说明您可以为赞助帖子收取的品牌。我们的Instagram货币计算器如果您认为自己是有影响力的人，可以根据您的参与和关注者数量来计算您的Instagram帐户中的估计收入。
但是，这只能是粗略的指南。这取决于您工作的利基市场以及您所使用的个别品牌。例如，时尚精品店更喜欢与备受瞩目的影响者合作，而出售浴室配件的公司将更加满意与微型影响者合作。企业将预算设置为反映他们认为最能代表他们的影响者的水平的水平。品牌还将根据他们认为您在利基市场中拥有的权威水平来设定其费率。
但是，我们的Instagram影响者赞助的货币计算器为您提供了一个很好的指导方针。
Ways to Find Brands You can Work With
随着影响力的增长，您可能会发现品牌将通过提案向您揭幕。
But in your early days, you are still an unknown. You may have to pitch to businesses operating in your niche and offer your services.
Chrystie为午睡生活展示了一种很好的方法，您可以使用Trello板组织向品牌组织的宣传过程：
188滚球地址您可以作为Instagram影响者加入的平台
尽管一些平台选择了使用算法的影响者，但其中188滚球地址许多人鼓励有良好社交追随者的人注册为有影响力的成员。
使用平台的工作意味着您可以避免在Instagram上与品牌建立联系所需的大部分外展。每个平台都有业务作为积极188滚球地址寻求影响者的客户。如果您符合他们的标准，他们将对您感兴趣，并通过平台与您联系。
我们更详细地介绍了这些平台的范围188滚球地址25 Top Influencer Marketing Platforms。We have also discussed5 Things Influencers Should Look for when considering an Influencer Marketing Platform。
谈判
In most case, you will go through a negotiation process with a brand before you agree on your price. This can be a complicated process, but always be aware of your worth and don’t let the business talk you down. PMYB has published a post targeting companies on如何以最优惠的价格进行谈判。这将使您了解它们可能针对您的一些策略，并且可以将其转向它们。
当然，您是否准备以企业提供的价格工作取决于您。您可能会发现，有影响力的运动需要的额外工作以及您在追随者中声誉的任何潜在风险都可能不会使一个值得品牌提供的款项。
如果您不觉得它对您有用，请准备离开交易。如果要成功，任何安排都需要对双方工作。
One way you can improve your position in negotiations is to be proactive in establishing clear metrics to evaluate the success of any campaign. You can use these to demonstrate the value you can provide brands. You could negotiate a value-based price for each post.
One thing that will need to be very clear in your influencer marketing agreement is whether you are bound by any form of exclusivity / non-competition clause. For instance, a brand may demand that you do not represent any of their competitors for a set period of time. If a brand requires exclusivity, you should factor that into your negotiations.
Conclusion
Instagram provides a fantastic opportunity for ardent Instagrammers to make a living from their hobby. If you can establish yourself as an expert on something and can build enough influence, to be considered a favorite, you have the potential to work with brands to make money.
It should be a win-win-win situation. You will win because of the money you can earn. The brand can win if it gains customers as a result of the posts you share. And hopefully, your audience will win, if you restrict yourself to only working with brands whose product will help your followers.
