20个品牌跳入元元

With the168博金宝 品牌被预测为社交媒体的未来，很快就可以制定新的营销活动。元评估是一种复杂的虚拟和增强现实体验，用户可以在其中连接，播放和交换交易。对于品牌，元销售是吸引更多受众，设定数字足迹并欢迎收入增长的潜力的机会。

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20个品牌跃入了元媒体：

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20个品牌突破了元市场

1.Nike

2021年11月，运动服装品牌耐克（Nike）推出了尼克兰（Nikeland），这是一个互动世界，游客可以玩迷你游戏，沉迷于以体育和娱乐为中心的生活方式。尼克兰举办Roblox, a metaverse platform known for hosting immersive experiences for its users. Expanding its market to the digital space allows the brand to get more people engaged with their products and services.

NIKELAND is based off the brand’s headquarters. The digital community is brimming with games that can also get you moving in real-time. You can customize your avatar and dress them up in NIKE gear showcased in the game’s outfit collection, then share your outfit for fellow players to see in the showroom.

RTFKT现在是Nike，Inc。家庭的一部分。pic.twitter.com/5egNk9d8wA

- RTFKT Studios（@rtfktstudios）2021年12月13日

2021年12月，运动服装品牌耐克获得了RTFKT工作室,专门从事非功能性测试的运动鞋和《阿凡达》accessories. With this acquisition, NIKE is gearing up for creative endeavors and spreading its legacy across the metaverse.

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2.温迪的

Fast-food chain Wendy’s has always kept up with the latest trends among the younger, more impressionable audience. Its red-head mascot has had a dedicated Mii from Nintendo Wii, an Animal Crossing avatar, and as of recent, a freezer-beating character in Fortnite.Fortnite是一款跨平台游戏，是举办音乐会的全球轰动，并以像格兰德阿丽亚娜。

With the launching of a new Food Fight game mode in Fortnite, Wendy’s took this opportunity to develop a character who’s on a mission to destroy frozen beef—promoting the fast-food chain’s commitment to using “fresh, never frozen beef” in their menu. Wendy’s streamed their gameplay on Twitch, gaining over 250,000 live views. The ingenious campaign led to Wendy’s winning multiple influencer awards and increased brand awareness across the metaverse.

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3.Samsung

技术巨头三星不是一个远离元循环的人。2022年1月，三星在分散的商店开设了第一家元式商店。三星837X以纽约华盛顿街837号的实体店进行建模。自开业以来，三星的数字商店已收到超过120,000个客户。

最初，三星837X是一家商店，用户可以在这里停下来浏览收藏或进行任务。如今，三星对837X进行了改造，以获得更身临其境的体验 - 用户可以建立自己的冒险，与其他游戏中的角色互动并完成任务。

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4。Hyundai

Hyundai pioneers the digital automotive experience on Roblox with its participation in the metaverse. In campaigning for the company’s latest initiatives for sustainability, Hyundai targeted the tech-savvy population and partnered withRobloxfor Hyundai Mobility Adventure. The video game highlights an immersive experience between characters and Hyundai’s newest technology.

Hyundai Mobility Adventure该元社区于2021年9月1日正式启动。该元社区向您介绍了驾驶的刺激和该品牌的可持续运输倡导。

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5。可口可乐

Setting up shop in the metaverse can be tricky, especially for brands that established their presence for consumable goods. Beverage company Coca-Cola is breaking through the metaverse with its legacy. Committed to building friendships with the power of Coke, Coca-Cola launched an NFT collection withOpenSea。

这可口可乐友谊战利品盒dropped in time for celebration of International Friendship Day in 2021. The branded NFT assets can be used across the universe for avatars to show off. Meanwhile, the winning bidder for the collection would also win a real-life Coca-Cola refrigerator, stocked with Coca-Cola. The collection was won at the bidding amount of超过$ 575,000。

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6。Sentosa

When the world went into lockdown, tourism was among the industries to experience massive losses. Hotels and resorts shut down, but Sentosa persisted to market to the people stuck at home. In May 2020, the first real-world island debuted in the phenomenal multiplayer gameAnimal Crossing。A虚拟南瓜岛was recreated in the game, and players were welcomed to visit and enjoy the resort’s amenities.

这虚拟南瓜岛allowed players to go on a “getaway” or reimagine their stay at the real-life Sentosa resort. From registering to checking out on time, virtual Sentosa offered players a glimpse at spending a holiday in the resort. You can take home freebies, purchase official Sentosa merchandise, and join parties and yoga classes.

Virtual Sentosa Island was in operations from May to June 2020. 36 slots were open every day, allowing up to 4 players to explore the island for 30 minutes.

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7。行尸走肉

直接面向消费者的品牌并不是唯一通过元视频扩展其影响力的品牌。AMC的《行尸走肉》持续存在，可以在电视连续剧中提供内容，并在沙盒中带有僵尸启示录。这沙箱与之搭配Skybound Entertainmentto add a game inspired by the hit series. In July 2021, the Walking Dead game launches on the metaverse. Fans can play out and join in the plot, acquainting with original characters along the way.

游戏体验在生存中旋转，玩家在那里搜寻食物并躲藏在僵尸中。玩家可以在宇宙中过自己的旅程，也可以遵循原始故事情节。

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8。Louis Vuitton

Introducing Louis The Game. Join Vivienne in collecting 200 birthday candles as she retraces#LouisVuitton’s story over two centuries and try to find one of the 30 precious NFTs. Discover the new game in honor of＃路易斯200athttps://t.co/5vpmf3aqdypic.twitter.com/tpAM5rZhjR

- 路易·威登（Louis Vuitton）（@louisvuitton）August 10, 2021

这fashion industry is the next best thing to reinvent the metaverse marketplace. Users are on the lookout for unique NFT wearables to bring out their personality through in-game avatars, and fashion brands are here to deliver. Luxury brand Louis Vuitton joins in the metaverse hype, releasing a 30-piece NFT collection in its game to celebrate 200 years of dedication for bespoke fashion.

Louis the Game takes you on a journey as Vivienne, the brand’s mascot. Through it, you can explore various city streets to collect 200 candles and revisit Louis Vuitton’s history.

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9。Adidas

随着服装品牌过滤，跨元视频购物成为第二天性。阿迪达斯（Adidas）扩大了市场，并为Opensea开设了原始和协作作品的拍卖，渴望让用户沉迷于拥有独一无二的资产，并鼓励他们通过时尚追求创造力和个性。它还与时尚品牌合作Pradato educate users on creator-owned art.

与此同时,建立了非功能性测试集合Bored Ape Yacht Club collaborated with Adidas to bring Adidas Originals to the forefront of the NFT community. To date, all 30,000 NFTs have been minted.

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10.Gucci

Treasure hunts are among the popular game settings in the metaverse, and Gucci uses this strategy to its advantage. The luxury fashion brand has long been dabbling in the metaverse marketplace with various NFT collaborations. Gucci employs hierarchical access for limited NFT collections, such as that of the超代合作。

Gucci’s这Vault在沙盒中占据虚拟空间。10ktf Gucci Grail是该品牌即将到来的项目，采用寻宝模式吸引玩家沿途收集资产。寻宝活动结束时的独家奖品将以创意总监Alessandro Michele和​​难以捉摸的Wagmi-San制作的NFT作品为特色。

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11.Balenciaga

Fortnite仍然是品牌启动到Metaverse的最爱场所。在一次合作中，奢侈品牌Balenciaga在游戏社区中引起了轰动，因为它在2021年9月发布了其首个NFT可穿戴设备。

该系列具有一系列的服装，袋子和配饰，玩家可以购买来装备角色。除了建立个人风格外，Balenciaga和Fortnite还推动了一本书。玩家将为自己的Balenciaga作品建模，并赢得有机会在街道和建筑物排列的许多广告牌之一中。特色的NFT资产也可以从实体商店购买。

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12.Burberry

Burberryis another high fashion staple taking marketing to video game platforms. Its first ever NFT collection consists of wearables and a character embellished in Burberry’s trademark logos. The British brand joins forces with Mythical Games’Blankos Block Party，具有乙烯基字符的跨平台游戏。

随着Burberry通过游戏渗透到元视频中，它可以促进时装业在体验和社区中的适应性。Burberry也是2022年3月举行的Metaverse时装周的品牌参与者之一。

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13.Dolce Gabbana

In 2021, metaverse platformDecentralandgenerated over US$25 million worth of sales. Late last March, Decentraland hosted the first-ever元时装周，其中Dolce＆Gabbana参加了比赛。时尚品牌揭示了20个NFT可穿戴设备。从2022年3月23日至3月27日，这些作品将在Dolce＆Gabbana虚拟弹出式商店中公开观看。

Dolce Gabbanaengages the metaverse marketplace with the official launching of DGFamily, an NFT community bestowing members with exclusive benefits to the brand’s collection drops and events.

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14.法拉利

Italian luxury car maker Ferrari doesn’t hold back in joining forces with Fortnite for a successful product preview. In July 2021, Ferrari released the296 GTB，Fortnite社区必须先尝试一下。这种特殊的模式尚未进行身体的首次亮相，但是Fortnite球员可以将其带出皇家战斗。

该协作展示了296 GTB的详细和现实模型，提高了炒作和对现实生活的期望。在游戏世界中的成功之后，法拉利正在为进一步探索元视频，并建立一个对汽车充满热情的社区。

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15。Tommy Hilfiger

More than 60 brands showcased their NFT collections in the first Metaverse Fashion Week. Tommy Hilfiger featured its Spring 2022 collection over the course of the Fashion Week. The brand’s popup store allowed visitors to take a closer look at the featured items.

汤米·希尔菲格（Tommy Hilfiger）出售nfts用于个人资料图片用途和物理等效物。您可以进行NFT购买并兑换其物理对应物，该物理对应物直接交付给您。

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16。Vans

Vans brings together skateboarding, authentic fashion, and interaction with Vans World. This immersive 3D experience allows users to venture into the world of skateboarding.

Street fashion pioneer Vans partners with Roblox in its venture across the metaverse. In September 2021,货车世界went online. If you’re too scared to try out skateboarding in real life, you can check out Vans World for a virtual experience. Learn cool tricks, make friends and customize your fit with Vans’ authentic shoe collections.

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17。拉尔夫·劳伦

If there’s a platform that knows how to effectively reflect a user’s personality through their avatar, it’sZepeto。Apparel brand Ralph Laurencollaborated用以化身为中心的社交网络Zepeto引入NFT可穿戴设备。

拉尔夫·劳伦（Ralph Lauren）投资提供互动购物体验。该社区设置在纽约市附近，举行了各种活动。玩家可以漫步和探索已知现实生活中标志的虚拟娱乐。还可以实现任务。

After completing the quest, players can get the chance to watch K-Pop band Tomorrow x Together perform. The idols interact with the audience through their customized avatars. In teaming up with the biggest metaverse platform in the Asia-Pacific region, Ralph Lauren managed to release its NFT collection at affordable prices.

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18。Forever 21

Retail fashion giant Forever 21 also participated in the Metaverse Fashion Week. However, the brand has already long been engaged in the metaverse marketplace. Partnering with metaverse creation expert虚拟品牌组，Forever 21推出了一家虚拟商店，供玩家构建和自定义成为“顶级商店”。

这永远21商店城市经验是在Roblox上举办的。与大多数时尚品牌建立供访客进入和浏览的商店不同，Forever 21为访客提供了一家正在等待翻新并装满商品出售的数字商店。玩家竞争成为镇上最好的零售店。该游戏由四个地区组成，用户可以在其中找到散落在周围的物品，结交朋友并开发商店。

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19。atari

Arcade game pioneer Atari announced a comeback, showing interest in the growing metaverse community. It dropped an NFT collection featuring vintage pieces from its classic games.

On top of releasing NFT collections, Atari is polishing its plans to host acryptocurrency casino。赌场应采用经典游戏，例如扑克和轮盘赌，以及阿塔里（Atari）的标志性发行版，如乒乓球。还建议在拉斯维加斯的Atari赌场进行现实生活中的酒店和赌场的计划，并于2022年开始。

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20.Christie’s

克里斯蒂（Christie）是一家拍卖行，着眼于需求和独特性。它拍卖了第一批数字艺术品，成为NFTS。数字艺术家迈克·温克尔曼（Mike Winkelmann），或更广泛地称为Beeple, sold a collection containing 5,000 pieces of digital art for over US$69 million.

NFT贸易正在改变拍卖行业和收藏家的贸易和竞标方式。自从举办首次NFT拍卖以来，克里斯蒂（Christie）的订婚与NFT买家和投标人的72％hearing about the auction house for the first time. Christie’s embraces the NFT community, sharing content and striking up conversation about NFTs acrossnetworking platforms。

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这Future of Marketing in the Metaverse

metaverse是成熟的marketing and advertising possibilities。While it is still in its early stages and developers are still being enhanced for fully-integrated augmented and virtual reality experiences, the community is now more open to experimenting on various projects, which brands can leverage for a successful breakthrough in the digital space.

模糊了物理世界和数字世界之间的界限，使各个行业的品牌能够满足特定的受众群体并提供个性化的消费者互动。随着品牌推出视频游戏和虚拟购物商店，向年轻观众的营销也变得更加自然。

但是，企业可能必须在先进技术上投入金钱和时间来追求元市场营销。如果元进一步的进步，企业不仅可以全力实施新的营销策略，而且还需要与竞争对手互动以获取最新技术。

荟萃分析可能年轻而动荡，但企业将其视为在新的营销时代开拓的机会。基于游戏，生活方式，文化和数字世界艺术的交集的营销模型，未来是光明的。