The cryptocurrency industry is growing at lightspeed, as is the need for blockchain and crypto marketing and PR agencies. If you’re looking to grow your own crypto company, you’ll want to start searching for a reputable marketing and PR firm. By finding marketing experts that have experience in blockchain, you’ll feel more comfortable putting your business in their hands.
Throughout this article, we’ll address what PR looks like in the blockchain industry and walk you through a list of our top 12 blockchain PR agency recommendations.
Top 12 Blockchain PR Agencies:
What is Blockchain PR?
公共关系（PR）是一个品牌的沟通策略，有助于提升其声誉，并将他们和领导团队作为思想领导者或行业中的专家。
Blockchain PR takes this same strategy and does it specifically in the blockchain industry. It’s a good idea for marketing and PR agencies to niche down, and we’re finding many opening up shop in the financial services—or more specifically cryptocurrency—industry.
Because blockchain technology and cryptocurrency are still relatively new and many consumers don’t fully understand the concept, public relations has a big job to do.
这就是为什么雇用专门从事区块链PR服务的加密营销机构是个好主意的原因。因为他们完全了解您行业的状态并与加密记者建立了关系，所以他们能够帮助创建和实施一项全面的营销策略，以适合您的品牌。
What Does a Blockchain PR Agency Do?
Blockchain PR agencies provide public relations and digital marketing help to decentralized finance, cryptocurrency, NFT, and other blockchain-related brands.
这些服务的性质可能略有不同，但是区块链PR机构通常提供的服务包括：
- Public Relations:公共关系专家将帮助您的品牌获得更多的媒体报道，并提高公司周围的整体嗡嗡声和意识。
- Content Marketing:This includes content creation and promotion services, including blog content, video content, landing page content, and more.
- 数字广告：Get your paid ads and other promotions in front of customers using various social media channels and search engines.
- Community Management:Reach your customers through dedicated online communities, like via Discord, Telegram, or another social media platform.
- Reputation Management:让专业团队管理您的评论网站，增加积极的评论和评级，并对负面新闻和评论做出回应。
- Branding and Design:For brand new crypto companies, some marketing agencies will offer logo design and branding services.
- Conversion Optimization:这都是关于工作增加of demo requests, signups, or customers you get through your website and blog.
- 社交媒体Marketing:Build a strong community and online presence with your social media content and promotions.
Some blockchain PR agencies offer more than the above list of services while others specialize in just a couple of services. Find the right agency for you by taking a look at what they offer and how past clients liked their work.
Top 12 Blockchain PR Agencies for 2022
寻找合适的区块链公关gency for your brand? We’ve pulled the top 12 in the industry and listed out each of their services and notable clients to help you find the best fit for you.
1. Single Grain
Single Grain是一家数字营销和公关代理商，不仅仅是加密和区块链，而且还与许多大牌品牌合作。但是，鉴于区块链行业正在看到的增长，他们一直在提供服务以帮助加密品牌。
提供的服务：
- 区块链和ICO营销
- Cryptocurrency Marketing
- NFT Marketing
- TikTok Ads
- SEO & SEM
- Content Marketing
- Conversion Optimization
- Spotify/Hulu/Amazon Ads
- Web3 Marketing
- DAO Marketing
Notable Clients:
- Amazon
- Uber
- Salesforce
- Airbnb
2.共同行为
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Coinbound is a marketing and PR agency specifically for crypto brands. In their words, they help crypto brands “go viral.” Not only do they have a number of notable clients and testimonials to back up their expertise, they also have a popular crypto podcast calledCrypto Marketing with Ty Smith.
提供的服务：
- Crypto Influencer Marketing
- Public Relations
- 不和谐社区建设
- Search Engine Optimization
- Content Marketing
- NFT Marketing
- Web3 Marketing
- PPC
Notable Clients:
- Cosmos
- CoinStats
- Stake
- Voyager
3. MarketAcross
MarketAcross is a great blockchain PR agency to work with for every aspect of your crypto brand’s growth and promotion. From public relations to thought leadership content and reputation management, they ensure your brand has the best online presence it can possibly have.
提供的服务：
- Search Engine Optimization
- Blockchain Public Relations
- Blockchain Content Marketing
- Reputation Management
- 精神领袖
- Content Distribution
- Messaging Strategy
Notable Clients:
- Binance
- Cardano
- 斯克里尔
- Crypto.com
4. Blockwiz
Blockwiz creates completely customized marketing and PR packages for the crypto and blockchain brands that they work with. From influencer marketing to community management, Blockwiz helps with all aspects of your online presence. They can even help you create educational crypto explainer videos to help your audience grasp your complex industry.
提供的服务：
- Crypto Influencer Marketing
- Discord and Telegram Community Growth
- 社交媒体Marketing
- 内容写作
- PR & Sponsored Articles
- Search Engine Optimization
- PPC Marketing
- Crypto Video Creation & Marketing
Notable Clients:
- Glimpse
- Attrace
- Coinsquare
- Gather
5. Luna PR
Luna PR is as futuristic as PR agencies come. Their goal is to move into the future of technology with marketing, and they help any type of brand in the blockchain, like crypto, web 3.0, NFT, GameFi, DeFi, Metaverse, and more.
提供的服务：
- Public Relations
- 金博宝188备用网址
- 社交媒体Management
- 策略的执行
- Logo Design and Branding
- Investor Relations
- Event Management
- Advisory Services
Notable Clients:
- Clover
- Bonded.Finance
- Eurst
- FirstGrowthFunds
6. Token Agency
代币代理商将其服务重点放在区块链和加密公司等新兴技术品牌上。他们提供了许多独特的服务，包括赢得投资者和IEO（初始交换产品）的教练品牌，以实现全新的加密货币。这些是在加密空间中找到的非常有用的服务。
提供的服务：
- Programmatic Advertising
- Investor Pitch Coaching
- 战略咨询
- Public Relations
- 品牌与设计
- 视频和博客内容
- IEO安置
- 金博宝188备用网址
Notable Clients:
- Elementus
- Gojoy
- Fysical
- Findmine
7. Melrose PR
Melrose PR is a blockchain and crypto PR agency located in Silicon Valley, California, making them perfectly poised to assist with futuristic tech companies. Their focus is on press relations and thought leadership, helping their clients to prepare for and land interviews that will position them as experts in the blockchain community.
提供的服务：
- 战略
- Press Relations
- 精神领袖
- Content Marketing
Notable Clients:
- 褶皱
- Cypher
- Terra
- Coinmama
8. TOP
顶部是由12个不同机构组成的企业集团，都集中在不同的行业上。他们的顶级科技分支机构与区块链公司以及网络安全，物联网，SaaS等合作。作为全球营销和公关代理商，他们与许多加密货币和非加密公司合作，提升了他们的品牌和覆盖范围。
提供的服务：
- Direct Marketing
- Experiential Marketing
- 移动营销
- Native Advertising
- 购物者营销
- Sponsorship Marketing
- 电视广告
- YouTube Advertising
Notable Clients:
- Microsoft
- Intel
- Vacasa
- Prezi
9. Guerillabuzz
自2018年以来，Guerillabuzz一直是一个区块链营销机构，因此他们在加密行业已经存在了几年。他们为使用区块链技术的任何品牌提供加密营销服务。他们做IDO PR，DEFI PR，IEO PR等，确保区块链市场中的任何品牌都可以轻松地进行营销和PR。
提供的服务：
- Public Relations
- Content Marketing
- Search Engine Optimization
- Community Management
- Branding
Notable Clients:
- Polyswarm
- Caspian
- CryptoHopper
- Bit.com
10. ReBlonde
ReBlonde is a B2B tech PR agency that focuses on new-age tech clients. While they’re not dedicated blockchain PR experts, they still cater their services to tech companies, making them a great option. They offer a free consultation to learn more about what they do and what it would look like to work together.
提供的服务：
- Public Relations
- NFT Marketing
- 健康技术营销
- Cryptocurrency Marketing
- 精神领袖
- Media Relations
- Crowdfunding Campaigns
Notable Clients:
- 沙发库
- 蓝色
- Fragma
- Status
11. CryptoVirally
Cryptovirally是一家全方位服务的加密货币营销机构，专门针对区块链品牌的营销和PR服务。他们的定价是前期和透明的，使品牌可以轻松查看密码病毒是否在预算范围内。包裹从299美元到8999美元不等，因此可以选择各种服务。
Services:
- NFT Promotion
- Media Reach
- Press Releases
- 项目意识
- Article Placement
- 社交媒体Marketing
- 金博宝188备用网址
- Community Management
- Viral Marketing Services
- Content Marketing
- Full Brand Development
- 平面设计
- Web Design
- Video Creation
Notable Clients:
- Bitrue
12. Crynet
Crynet is the last of the public relations agencies on our list. They help with blockchain PR strategy and work with a number of decentralized finance brands. They offer a wide range of services for crypto platforms and startups. They also help create mobile and web apps for their clients.
提供的服务：
- 战略
- Media Buying
- App Development
- Investor Relations
- Public Relations
Notable Clients:
They don’t share any notable clients on their website.
Find the Best Blockchain PR Agency for Your Brand
Help your crypto brand take off by working with one of these top 12 blockchain PR agencies. Or start working with blockchain influencers to help increase brand awareness. Check out ourtop 15 crypto influencersto find content creators who can elevate your brand.
Frequently Asked Questions
How do you do PR for crypto?
Public relations is all about reputation management, and with cryptocurrency still being so new, it absolutely needs to have a good reputation. This is where public relations (PR) comes in.
Crypto PR agencies help to spread the work about blockchain projects and brands and help their founders find speaking gigs and press coverage to increase brand awareness and confidence in your customers.
How big is the blockchain market?
Theblockchain technology marketis estimated to be around $11.54 billion in 2022. This estimate increases to $162.84 billion in 2027, just five years from now. This means it’s a good idea to get your foot in the door before the market explodes.
How can blockchain be used in marketing?
Blockchain is another type of technology that can be used to help create connections between brands and their customers. It can be a more efficient way for brands to collect customer data and promote the exact products and services that their customers want. However, it’s still a new technology and has some kinks that need to be sorted out.
How do you find a good PR firm?
很难找到与您的品牌息息相关的公关代理商和顾问。我们有一些可以提供帮助的指针。
First, check out roundup posts like this one to see which agencies work with brands like yours and offer the services you’re looking for. Next, look through case studies and testimonials to see their successes and happy clients.
Contact any agencies that interest you to gauge their pricing and see what it would be like to work together. Eventually, after vetting your top picks, you should be able to find an agency that will work for your brand.
Is hiring a PR agency worth it?
If you’re able to see that a PR agency has helped past clients grow their businesses, increase revenue, and improve their overall reputation, then it can absolutely be worth hiring them to do the same for your business.
