With Facebook接触和参与dropping the past few years, it’s become a lot more challenging to make the platform work for you. Now it’s even more crucial to know the algorithm and use that knowledge to your advantage. And with theFacebook算法prioritizing post popularity as an important factor for determining its visibility, you need to focus on creating high-quality content that will drive engagement.
不知道如何创建将增加你的内容r Facebook engagement? Check out these top 14 interactive posts for your Facebook page.
如何使用Facebook的交互式帖子来提高参与度：
- 1: Ask Questions
- 2：要求反馈
- 3: Share Links to Valuable Blog Posts
- 4: Share a Timely Message
- 5: Participate in a Trending Conversation
- 6：举办比赛或赠品
- 7: Poll Your Audience
- 8: Share a Fun Bingo Board
- 9：要求他们填写空白
- 10: Create a Relatable Meme
- 11: Provide Valuable Tips
- 12: Share Inspirational Quotes
- 13: Tell a Powerful Story
- 14: Share Funny and Relatable Videos
1: Ask Questions
Questions are a great way to get people to engage with your posts. You could ask them to share their personal experiences and stories related to a particular topic. Or you could ask them a simple question about their current mindset, interests, preferences, and opinions.
For example, Nintendo Switch asked their fans if they were “Ready to float into the weekend?” The question was used as a caption to a screenshot of a floating Kirby from the “Kirby and the Forgotten Land” game. The post received almost 2k likes and hundreds of comments–most of them being positive.
2：要求反馈
Whether it’s about your latest product or the quality of your service, feedback from your customers can help you look for ways to improve or add value to your current offering. Additionally, customers may be eager to share their feedback on what they like or dislike about your brand, helping you drive engagement. Get the best of both worlds by using Facebook as a channel for collecting customer feedback.
You could share a post and ask people to leave a comment about their opinions and experiences using your product or service. This may be in relation to the product features, service quality, customer support efficiency, staff response, etc. You could even directly ask them about any additional solutions they expect from you.
3: Share Links to Valuable Blog Posts
尽管Facebook支持长形式的文本内容（最多63,206个字符），但如果您的目标是吸引观众，则不一定是共享大量文本的最佳平台。实际上，Facebookposts with 40-80 characters总体上看到了最好的表现。因此，如果您想共享基于文本的内容，您的听众会发现有价值的内容，这将变得有些挑战。
A good solution for this is to share links to your blog posts. Take the opportunity to share highly informative and valuable blog posts that you’re certain your audience would appreciate. For example, Apartment Therapy shared the following blog post about recycling LEGO sets and got plenty of engagement.
4: Share a Timely Message
Timing matters if you’re going to drive engagement on Facebook (or any other social platform for the matter). So while your发布时间is crucial to nail down, the content itself also has to be relevant to the times–whether it’s a current event that everyone’s talking about or a national/global holiday that your audience cares about.
The event should ideally be relevant to your brand or industry or you should find a way to craft a relevant message that also aligns with your brand. For Pottery Barn, World Sleep Day provided the perfect opportunity to promote their Belgian Flax Linen bedding collection.
5: Participate in a Trending Conversation
Is there a topic that everyone’s talking about right now? Or is there a popular challenge that’s taking social media by storm? People love to engage withtrending conversations, so make the most of these trends to garner engagement on Facebook.
You could create your own version of a popular meme that’s making the rounds on social media. Or you could share an opinion or some tips and tricks related to a trending topic. Just make sure you find a way to make the conversation relevant to your brand or industry. Additionally, you should avoid conversations that could turn controversial.
6：举办比赛或赠品
让人们与您的帖子互动的一种绝佳方法是举办比赛或赠品。赢得有吸引力的东西的机会可能会迫使许多用户参与您的Facebook内容。如果您制定比赛规则，以便人们需要参与比赛才能参与。
例如，该规则可能包括喜欢您的页面，喜欢您的帖子以及发表评论。此外，您还可以鼓励参与者分享帖子以获取奖金。这将确保更好地了解帖子，并帮助您吸引新的追随者。
To promote the new Colourpop x Avatar: The Last Air Bender makeup and skincare collection, Fourth Ray shared the following giveaway on their Facebook page. They required participants to like the brand’s Facebook page, like the post, and leave a comment.
他们还向在页面上分享帖子的用户提供了奖金。结果，第四雷（Ray）获得了500多个喜欢的赠品，并获得了200多股赠品。
7: Poll Your Audience
Polls are another excellent way to create an interactive experience for your audience. This allows them to share their thoughts or opinions while you get to understand them better. The ability to quickly cast a vote makes it super easy for people to interact with your content, which improves your chances of驾驶参与.
民意调查也是收集反馈的绝佳选择，您希望人们从一组固定答案中进行选择。例如，您可以问他们最不喜欢您的品牌的产品 - 产品质量，客户服务或价格点。此外，您可以为他们留出空间来添加自己的答案，以便它们具有一定的灵活性。
You can use the built-in poll feature on Facebook to create your polls. Or you could even get creative and get people to cast their votes using different reaction buttons.
8: Share a Fun Bingo Board
虚拟宾果卡已经非常有效for getting people to engage on social media. This involves sharing a board with relatable situations or experiences in each slot. People can then “play” bingo using this board by commenting or sharing the board to theirFacebookStoriesand marking each situation that’s relatable to them.
For example, Casper shared the following “Not Enough Sleep” bingo board with plenty of relatable situations that have caused people to lose sleep. In the captions, they asked people to share what would be on their bingo board.
9：要求他们填写空白
推动参与的另一种有趣的方式是要求您的观众填写空白。这将涉及与空白空间分享声明，并要求人们只使用一个或两个词填写它。给他们一个明确的提示可以鼓励他们参与并分享自己的想法。此外，做出正确猜测的机会是利用他们竞争精神的好方法。
在有正确的答案的情况下，您可以使该游戏更加结构化。例如，要求他们猜测产品的好处或所使用的关键成分。可选的是，您可以在没有正确答案的情况下自由分享自己的想法。例如，请他们填写最佳使用产品的空白，以便他们可以通过个人经验分享答案。
10: Create a Relatable Meme
Social media users love to share memes, especially ones that they find relatable. So if you want more people engaging with your Facebook posts, it’s time to get creative with hilarious memes that would resonate with your audience. Focus on topics that are specific to your niche so it’s relevant to your brand and therefore, to your followers.
目的是让人们与您的模因互动，甚至与朋友分享。这可能会大大提高您的页面可见性，甚至可以帮助您吸引新的关注者。
例如，Barkbox遇到了工作创建模因关于狗主人的热闹且相关的情况，这是一个构成其整个观众群的部分。以下模因有2.9k的反应，1.2k的评论和1.4k的股票，表明人们喜欢模因，并与朋友分享。
11: Provide Valuable Tips
People follow your Facebook page because they think it adds value to their lives. This makes it crucial to regularly share content that would add value if you want to keep engaging them and retaining them as followers. Share tips related to your industry or products that your audience can benefit from in order to nurture your relationship with them and get them to engage with your posts.
For example, a fashion or lifestyle influencer could share tips on how to pose for a great photo. Or a music content creator could share tips on how to improve audio recordings. Similarly, a food brand could share recipes that implement their products.
PopSugar Fitness, for instance, shared a 30-minute workout video that their followers would be able to follow. This is the perfect way to get the attention of an audience that is interested in fitness.
12: Share Inspirational Quotes
Everyone loves a little bit of encouragement, especially when scrolling through a Facebook feed that’s cluttered with negative news stories. Give your audience a refreshing break with inspirational quotes that they’d enjoy and want to share with their friends.
寻找与您的品牌，行业或利基市场相关的报价，因为目标是分享与观众共鸣的东西。理想情况下，您应该将这些引用与原始图形结合在一起，这些图形与您品牌的视觉标识保持一致，以保持强大的品牌形象。
For example, Bearaby shared the following Winnie the Pooh quote related to naps. This is highly relevant to the brand since Bearaby sells weighted blankets.
13: Tell a Powerful Story
人们喜欢听故事，尤其是那些具有情感影响的故事。无论是关于您品牌创始人的鼓舞人心的故事，还是关于您改变的生活的动人故事，有力的故事都可以帮助您在Facebook上获得观众的互动。或者，您也可以分享impactful stories that went viral在社交媒体上，即使它们与您的品牌没有直接关系。
For Pantone, it was all about telling a visual story about water. The brand shared several images on World Water Day to help tell a visual story about the lack of basic access to clean and safe drinking water. Each image was accompanied by a short yet powerful caption to really drive in the emotional impact.
14: Share Funny and Relatable Videos
One can never get enough of funny videos on social media. Even more so if we find those videos relatable. If someone comes across a video that made them laugh or reminded them of a friend, they’ll be quick to hit the share button and send the video to a friend or share it on their page. So if your goal is to drive engagements and shares, funny andrelatable videosshould be a part of yourcontent strategy.
Ideally, the videos should be relevant to your niche so they can resonate with your target audience. You could also accompany it with a short caption that describes a relatable situation to make it more relevant to your industry.
在愚人节的日子里，耐克（Chewy）决定分享一系列短暂的动物恶作剧的视频。这种视频与该品牌的观众非常相关，该视频由宠物父母组成。这个主题也与场合有关，即愚人节。不用说，该视频获得了近700份反应和139股。
开始驾驶这些互动
虽然参与对于所有社交媒体平台都很重要，但对于Facebook来说，算法使品牌获得自然可见性更具挑战性。188滚球地址充分利用互动post ideas上面给出以填补您的Facebookcontent calendarand watch your engagement climb.
