Digital marketing has evolved a lot over the last few years. A concept like artificial intelligence, for example, was not cost-effective a couple of years ago, but it's now growing more commonplace by the day. So, for a brand’s营销计划to continue to stay effective and relevant, it has to review its digital marketing strategies continuously.
The following are some of the most innovative digital marketing strategies that are expected to make a big impact in 2022. While these eight strategies are far from a complete list, they will steer brands in the right direction. The majority of these expected trends are fuelled by authenticity becoming increasingly important to consumers and an improvement in the functionality of digital channels.
8 Digital Marketing Strategies for 2022:
What Is Digital Marketing and Why Does It Matter?
In a nutshell, digital marketing refers to using digital technologies to reach your marketing goals. These technologies include business websites, email, search engines, mobile apps, and social media pages. A digital marketing strategy helps you to market your products or services by means of online channels like your website and Facebook page. Without a solid digital marketing strategy in place, your brand will not be agile enough. As a result you will fall behind and, make no mistake, your competitors will take over your market share.
2022年数字营销策略
1. Incorporate artificial intelligence
去年，人工智能（AI）开始在数字营销中发挥更具影响力的作用。使AI如此吸引人的是，它可以更好地检查搜索模式和行为。多亏了最近的发展，AI可以用来确定目标受众通常如何行为，使您能够更准确地预测客户真正想要的东西。例如，使用AI，您可以使用从社交媒体网站和博客中收集的数据来深入了解客户如何发现您的业务。
在2022年，期望使用聊天机器人specifically will increase rapidly. While some businesses still prefer more traditional ways to offer customer service, many have already made the smarter switch to chatbots. One reason for their growth in popularity is the seamless experience that it can give. Thanks to developments in AI, you can sync your chatbots across various social media platforms. So, you can set up your website’s chatbot in such a way that it will also automate answers for direct messages that you received via Twitter or Facebook.
2. Create (even more) video content
视频营销根本不是一个新概念。越来越多的品牌开始将视频纳入其营销策略。实际上，根据video marketing statistics通过HubSpot，有54％的人实际上希望营销人员创建更多的视频内容。
Not only are videos what consumers want to see, it is also easier for businesses to shine the light on their product’s features and advantages, especially if you are trying to sell an interactive product like a toy. Though, if this is not the case, you can still use video effectively. There are many differenttypes of videos that you can createsuch as interviews with experts or a quick behind-the-scenes update.
得益于技术的进步，创建迷人的视频内容也变得容易得多。如今，它更加实惠，耗时较少，这意味着即使是较小的品牌也可以创建标准的视频。
To help you get started, it's best to upload videos to social media platforms like Instagram, Facebook and, even, LinkedIn. Instagram and Facebook work particularly well as video content plays such a fundamental role on their sites. According to TechCrunch, Facebook alone gets more than 8 billion video views per day while Animoto has found that 49% of consumers have watched at least one video on Instagram TV. After uploading your videos to these sites, remember to keep a close eye on how your videos are performing over a couple of days to optimize your strategy.
3. Use creative search methods
While voice search is at this moment not part of the algorithm used by Google yet, it is still a good idea to get ready. More consumers are growing comfortable with visual search and voice-activated tools like Siri and Alexa as this technology is becoming easier to access. As a result, digital marketing strategies will have to focus more on incorporating sitemaps for images and image alt-text. Also, the content must be optimized for voice search specifically by making it more direct and conversational.
4. Create a comprehensive sales funnel
Marketing content that is created for mass consumption will no longer be good enough. While it is straightforward, simple and not that expensive, it does not offer the personal effect.
Some people who visit your website will be brand new customers while others will be returning customers. As there will be different types of customers who will visit your website, it's important that you create content for the different stages of their journey as the same sales pitch will not resonate with all of them.
这是一个全面的销售渠道适合的地方。营销人员多次花费大量时间来创建唤起兴趣的顶级内容，但忘记创建将在渠道中间和底部保持关注的内容。实际上，专家经常建议您在买家旅行的后期阶段花更多的时间。
By using data-driven marketing and including animations, videos, infographics and even possibly podcasts, you can make your marketing content more versatile. You can also try to answer the frequently asked questions your target audience has in your content or look at past behavior to display the most relevant services and products to your target audience. In short, you want to ensure that you personalize all your messages and that the content on your website takes on different formats and topics.
5. Provide interactive content
Interactive content such as questionnaires, polls, contests, puzzles and embedded payment calculators can grab your target audience’s attention instantly making them a popular choice these days. After all, who does not like to piece together a puzzle? Young and old enjoy this type of content that requires some input from them.
包括更多互动元素不仅为您的目标受众提供了更多的价值，而且您的品牌可以同时使用它来了解更多有关使它们兴奋的信息。因此，这确实是每个人的双赢。
6.专注于建立社区和网络
Big businesses can afford to spend a lot on social media marketing to attract more viewers. Though, if you are a new or small business, this pay-to-get-view model will not work for you. Instead, you will need to be willing to pay for ads every now and again.
An answer to this marketing challenge is to leverage the features offered by, for example, Facebook and create a group for your business where you can build a community. By creating a group, a business can strike up a conversation with its group members or use this platform to respond to questions or complaints. What makes this a great digital marketing strategy is that it will give the members of your target audience who joined your group a sense of exclusivity. When done right and managed properly by an appointed admin, such a group can be an invaluable PR resource.
All in all, brands should dedicate more time and money to社交媒体市场营销in the coming year. The global pandemic has meant that people spend a lot more time online and this has changed how they research products, services and businesses.
7. Make influencer marketing a key channel
影响者营销中心于2019年完成的一项调查发现，每花费在有影响力的人营金博宝188备用网址销上的$ 1 $ 5.20。这是预双重的。全球Covid-19大流行将促进影响者的影响on consumers’ purchasing choices even further. Lockdown regulations and stay-at-home orders mean that people visit brick-and-mortar stores less frequently and instead turn to influencers for their opinions. Live-streams also became more popular as it manages to create a type of “in-the-moment” feeling that consumers missed out on because of the pandemic.
利用影响者的优势在于他们可以根据个人经验说话。他们可以分享消费者喜欢的真实和公正的意见。他们的诚实思想会比传统营销能够实现的目标建立信任并与消费者产生更好的共鸣。尽管有影响力金博宝188备用网址的营销不是一个全新的概念，但预计它将在互联网用户和品牌中变得更加流行。
8. Do good things
在2022年,它对br将变得更加重要ands to do good things. The need for transparency and inclusivity will be greater as consumers will no longer be able to connect with a brand that they perceive as untrustworthy and unethical.
因此，在2022年，品牌将需要更加努力地建立更真实，更深入的联系，并向目标受众介绍为什么他们应该相信自己的品牌和产品。专业驱动的和善意的运动，例如为前线医务人员提供免费住宿或捐赠个人保护设备，是2022年更多的品牌将采取的策略。
它将also become important for brands to show how they are involved in campaigns aimed at increasing inclusivity, especially with reference to eliminating racial inequality. It is key that brands use their digital marketing to communicate that they share their audiences’ views on diversity and social sustainability.
还将继续着重于环境可持续性。消费者正在寻找确保其包装和系统可持续的品牌，总的来说，我们将考虑到我们的环境。
计划和实施数字营销策略的提示
虽然您现在更加了解2022年的趋势，但您仍然需要完成其他一些步骤，然后才能完成一些步骤。第一步是确定您的目标。您实际想实现的数字营销策略是什么？例如，可能是增加网站流量，产生更多的销售额或简单地增加您的订户列表。一旦有了一个明确的目标，计划实际策略就会容易得多。
You also need to identify your target audience clearly. If you feel lost, begin by looking at your current and previous customers. Are they mostly men or women? Are they local or from all over the globe? What are their pain points? Armed with this knowledge, you will have a much better idea of whom you are actually targeting with your marketing content.
Lastly, remember to take the time to measure your results. If you fail to put in place systems to measure your results, all these digital marketing trends will be worthless. You need to make time to analyze the data frequently. Though, most of your time should still go towards marketing your brand instead of checking the data. Ideally, you want to check your data once a week and then let the data drive your next action.
包装起来
COVID-19大流行意味着品牌，无论他们是否喜欢，都必须更多地拥抱数字渠道，以提供其服务和推销。我们可以预期，使用数字平台，分析和AI的使用只会在2022年增加。通过充分利188滚球地址用数字营销的不断发展的本质，企业可以提供更无缝的客户体验，增加其网站的流量，获得更多领导和发展销售。
