Creating a continuous stream of content requires more than just time. It calls for skill, a well-thought-out strategy and a touch of automation. An essential part of thiscontent marketing strategyis to post about trending topics from time to time. It can be an effective way to engage your target audience and create more publicity for your eCommerce business. Who knows, one of your blogs or social media posts might just be the reason that your online store becomes the next trending topic?
不过，最大的挑战是确定您可以发布的可能的趋势主题。您将不仅要看电子商务商店自己的社交媒体平台。188滚球地址在本文中，我们研究了如何确定趋势主题，更重要的是，如何发布有关这些主题。如果您做对了，它可以为您的流量带来奇迹。如果您做错了，您可能会发现自己出于所有错误的原因而流行。
如何通过流行主题来增强内容：
What Is a Trending Topic?
热门主题是指许多次围绕文化活动的主题，这些事件在社交媒体平台上越来越受到关注。多次趋向主题popular hashtags on TikTok和Twitter,他们也可以是形式的关键words that have been used on social media a lot lately. From movie premiers to break-up announcements, the topic does not have to be discussed for weeks on end to be regarded as a trending topic. As a matter of fact, trending topics are usually short-lived and more often than not the excitement about the event will fade after about a week (if not sooner).
How Do Trending Topics Get Determined?
There is actually a technical side to trending topics too. While we like to believe that we are responsible for creating all the hype, an algorithm created by the social media site helps to determine the trending topic. The majority of social media platforms will customize the topics that you see when you log in by considering what you have searched for previously, where you are from, who you are following and what you have recently liked. So, what one user sees as trending topics in his/her feed might not be the same for another user.
电子商务业务为什么要使用趋势主题？
有时，您不仅需要依靠SEO来改善搜索结果。通过发布相关的趋势主题并利用当前主导网络的对话，您的电子商务商店可以显示出更多的搜索结果和供稿。最终，这将意味着更多的人会发现您的品牌并阅读您的内容。简而言之，通过了解当前在社交媒体上实际上哪些主题，您可以确定目标受众发现有趣的内容。
What Is Trend Abuse?
电子商务企业还应将信用卡诈骗罪ration that some sites, like Twitter and Instagram, actually have rules about posting about trends. If you fail to comply with their rules it can lead to your business account getting suspended. So, posting about trending subjects does come with its fair share of responsibility.
发布有关趋势主题的提示
保持相关性
It is very important that you make sure that your post connects in one way or another to the hashtags that you include. So, search for topics that match your brand’s vision as well as your services and/or products. Will your contribution be able to add value to the discussion? If not, do not post about it.
如果它像创建您的帖子一样简单而简单，然后在最后添加一些趋势主题标签，那么每个人都会这样做。您的帖子不仅会使您的目标受众感到困惑，而且如果社交媒体平台与您的电子商务业务无关，您也可能会激怒社交媒体平台。188滚球地址归根结底，无关紧要的内容只会让您在目标受众和社交媒体网站的眼中失去信誉。
是真实的
If it seems as though you are trying too hard to make a topic work, you probably are – and the readers will be able to tell too. So, make sure that when you compose your post, you do so in a way that sounds authentic. By only sticking to relevant topics, this will be much easier. Your aim is to grow the relationship between your brand and its target audience and posting about a trending topic in a sincere way that connects to your brand voice will help to nurture that connection.
研究主题的历史
专门针对关键字和主题标签，可能会有一种特殊的含义可能并不那么明显。例如，在南非，一个流行的话题是#ImStaying。主题标签被选择不移民但留在该国改善它的所有种族，文化和宗教的男人和女人使用。将这个趋势主题标签与另一个流行的主题标签#whyistayed混淆可能很容易。尽管两者似乎与之密切相关，但＃Whyistay涉及对家庭虐待的认识。不用说，如果您犯了这样的错误，您的内容可能会冒犯一些目标受众，这使我们获得了下一个建议。
仔细发布有关悲剧的信息
可悲的是，热门话题并不总是只关注鼓励庆祝活动的积极事物。虽然发布有关悲剧的信息可能是一个好主意，以传达您的同理心，但您需要知道如何发布以及发布一次。通过发布太多关于悲剧的信息，您的目标受众将您的努力视为不尊重。事实上，您可能只是使自己成为一种趋势，而不是很好。
Avoid polarizing topics
虽然您仍然可以仔细发布有关悲剧的信息，但某些主题（无论趋势与否）最好避免完全避免。在撰写帖子时，您应该始终考虑自己的目标受众，并记住要区分品牌的身份和个人意见。如果甚至有丝毫可能会使您的目标受众中的任何成员都感到与您的品牌隔绝，那么完全避免了它。
不发布某物比重建品牌要容易得多。在发布方面，您绝对不应该遵循以后道歉的方法。
做好准备
在某种程度上，您实际上可以为趋势主题做好准备（并且您无需具有任何心理能力）。国家假期，电视总理，电影发行和重大活动往往会成为趋势主题。因此，日历上的这些天标记应该是您营销策略的一部分。预见趋势并提前计划要容易得多。事实上，您甚至可以在实际事件发生之前就这些预期的趋势包含内容和标签，以帮助增加兴奋。
How Can You Identify Trending Topics?
While Twitter is a great platform for identifying trending topics, there are many other tools and social media platforms that you can also use to find out what is currently trending on the web. Here are 11 tools and platforms to get you started.
1. Google Trends
Google趋势可能是创建内容的绝佳工具，可以吸引自然流量，因为其提供的信息直接基于搜索结果。为了确定目前哪些主题正在趋势，它通过考虑位置和时间来分析主题/关键字搜索的一定比例。
2. YouTube趋势
After Google, YouTube is the second biggest search engine in the United States. So, it is a must-use platform for identifying trending topics. To help users determine which topics are currently trending, YouTube offers a trending feed. You can also use the subcategories to identify trending topics in specific areas.
3.ContentStudio
ContentStudio是屡获殊荣的内容营销和社交媒体管理平台。在它的帮助下，阅读一系列内容以识别相关的趋势主题变得更加容易。例如，您可以创建供稿组，从而为您提供来自首选来源的内容的充分混合。如果您仍然是新的，并且还不太确定要遵循哪种类型的内容，它还提供了一个策划主题的列表作为起点。它比本文中提到的其他一些工具更实惠，因为它们还具有适合个人营销人员的计划。每年收费时，他们的专业计划是每月39美元，而他们最昂贵的计划将使您每月$ 239。
4。BuzzSumo
Buzzsumo是最强大的内容分析工具之一。借助其内容分析仪功能，您可以搜索Internet使用关键字的内容。您还可以使用一长串过滤器列表，包括日期，国家 /地区，语言，内容类型，单词计数和发布者的规模来缩小搜索范围。
Though, arguably the most useful feature is that it also offers the total number of links that a search result has received. It also gives the content a so-called evergreen score. This score is calculated by using the number of links a content piece has received a month after it was published.
它还具有趋势提要功能，您可以使用语言，国家和域等标准来创建提要。您可以为您选择的主题创建自己的供稿，也可以使用其一般供稿之一，包括业务，娱乐，营销和健康。趋势提要的数量取决于您的订阅计划。
经过30天的免费试用期，您可以注册其四个付费计划之一。这些是Pro（每月99美元），加上（每月179美元），大型（每月299美元）或企业（499美元+）。总而言之，它是用于在线识别和分析最吸引人内容的最佳工具之一。
5。Sprout Social
Sprout Social is a social media management platform that is better suited for large businesses with more serious needs. With its social listening feature, you can monitor and analyze conversations linked to relevant topics and monitor consumer behavior as it connects to specific topics to stay up to speed with industry trends. Some of its other features include analytics, reporting, post scheduling, brand tracking, and social media monitoring.
一个警告 - 非常昂贵。经过30天的免费试用后，您可以注册三个付费计划之一：标准（每月99美元），专业人士（每月149美元）和高级（每月249美元）。如前所述，它更多地针对具有财务手段的更大企业。
6。Feedly
While Feedly is great for scheduling posts, you can also use it to get information online. It uses an AI research assistant, affectionately dubbed Leo, that will prioritize topics and trends for you. All in all, it's one of thetop social media marketing tools特别是如果您经常感到被混乱的饲料不知所措。从每月的$ 6（每年收费），您最多可以获得1,000个来源。为了使狮子座成为您的同伴，您需要注册其专业计划或业务计划。每年收费时，Pro计划的价格仅为每月8.25美元。因此，选择此订阅计划确实具有更大的财务意义。
7。ahrefs
AHREFS是一种功能强大的SEO工具，可提供各种工具。内容资源管理器组件是它可以帮助您专门识别趋势主题的功能之一。简而言之，它可以帮助您研究超过十亿个网页，以查找有关任何主题的最受欢迎的文章。然后，您可以根据网站的相对“反向链接受欢迎程度”，Pinterest上的股票数量，Facebook和Twitter的股票数量以及链接到页面的唯一网站的数量进行分类。每年收费时，定价为每月99美元。
8.BuzzFeed
BuzzFeed于2006年推出，是一个很好的来源，具体取决于您的行业，以找出流行文化中目前的流行趋势。从电影到商品，它提供了可以搜索的各种类别。它还具有专门针对热门话题的类别。因此，您也可以跳过所有内容，直接进入这些主题，以了解在线新闻中的趋势。
9.Quora
If you are not familiar with Quora yet, it is basically a huge online database of questions and answers provided by users. What makes this a good source to use for determining trending topics is that the platform offers users personalized information feeds. You can also search for keywords and browse the Top Stories feed. Similar to Facebook’s like button, Quora has an Upvote feature that users can use to “upvote” well-written answers. By looking at the number of upvotes a question has received, you will also be able to identify the most popular content.
10.reddit
与BuzzFeed类似，Reddit也可以使您更好地了解流行文化中的热门内容。尽管该平台本身并不容易导航，但它可以提供有关趋势主题的许多想法。在Reddit的主页上，您将看到三个重要的标签，即热，新和顶部，您可以使用它们来找到进入趋势主题所在的方式。
You will also need to join active subreddits. These are forums that are dedicated to specific topics or industries. You can subscribe to a subreddit by searching for a specific keyword in the “Search Reddit” bar at the top.
Just like Quora, Reddit also uses an upvote system. This can help you to gage the popularity of a topic and identify the ones that will get the most attention.
11.社交媒体网站
Some social media sites have dedicated specific pages to trends, though using social media can be more time-consuming. One way to use these platforms is to look at the content that your competitors have posted recently and identify which posts have received more engagement.
Another approach is simply to look at the “Trends for you” suggestions on Twitter by clicking on the hashtag on the left-hand side of your screen. Depending on your niche, you might also find Pinterest useful. If you are an advertiser, you will also receive trending reports on a monthly basis that can help you to identify more topics.
包裹东西
归根结底，仅仅因为一个主题当前在网络上的流行趋势并不意味着您应该一定要创建有关它的内容。如果它与您的电子商务商店无关，请不要尝试在不存在的情况下推动连接。
Though, for virtually every industry there will be an opportunity to post about a trending topic. When the opportunity presents itself, take swift advantage of it but with the necessary finesse. You do not want to sound desperate, spammy or insensitive.
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