Many people continue to come back to brands time and time again because of their values. But what makes a good mission statement? Is a great mission statement something that will succinctly capture your company’s purpose or slogan? The best company mission statements are much more complex. An excellent company mission statement will capture your company’s core values and your organization’s personality all in one sentence.
那么，您如何构建完美的任务声明？我们正在深入研究任务声明，如何建立自己的任务并列出最佳任务陈述。
23启发性公司任务陈述的例子：
What Is a Mission Statement?
公司使命声明是基于行动的声明，列出了您公司的目的以及公司如何为客户服务。在某些情况下，这将包括有关您公司，公司所做的事情或公司的目标的信息。
For many companies, their mission statement will answer the “who,” “what” and the “why” about the company. A mission statement will clarify the way a company will operate, as well. It’s the overarching guiding principles that your company will work towards, in everything you do.
不过，任务陈述可能很棘手。大多数任务语句将在一到三个句子之间，尽管它们的长度永远不会超过100个单词。但是，大多数任务声明只是一个简洁的句子。牢记这一点很重要。
When you craft a mission statement for your company, you should be sure to either involve them in their process or communicate it to them afterwards. Your employees should be familiar with your mission statement, as well.
Companies will place their mission statement on their onboarding materials for new recruits and any other internal and external communication documents. A mission statement will help your employees feel like they are working towards a purpose.
任务声明与愿景陈述
When you set out to write your mission statement, make sure you don’t create a vision statement by accident. A vision statement is more like a picture of your company’s future and oftentimes will not include specifics. This type of statement will speak more to hopes and dreams for your business. Effective mission statements, on the other hand, will detail what your company is right now.
您如何构建任务声明？
Building the perfect mission statement can be tricky. However, if you follow a few easy steps, you can ensure your company will have the best possible mission statement. When you start building a mission statement, avoid the most common mistake: writing a mere summary of the services you offer your customers.
Instead, try these steps:
1. Interview managers and leaders
首先，与公司的领导者和管理层接触，以更好地了解他们的观点。询问有关公司的目的，您努力解决的挑战，与竞争对手有什么区别的挑战等等。
重要的是要确保公司领导的每个成员也参与了这一过程。在访谈中，记笔记并确保注意此过程中的差异和相似之处。您可以使用面试过程中的笔记和外卖来帮助塑造您的任务陈述。
2. Common Themes
Look into your notes from the interview and try to identify common themes to help shape your mission statement. Take time to parse the information down into paragraphs.
当您查看信息时，请记住到底是什么构成了一个好的任务陈述：
- Attainable: Your company is already working towards the goals outlined in your mission statement.
- Clear: Your mission statement is clear, and everyone can understand what you’re trying to say.
- 鼓舞人心：确保任务声明激发员工和领导才能更好地努力；它还应该激发投资者购买。
- 独特的:你的使命声明不能像other mission statements.
Once you consider these factors, write and rewrite each to make it sound more and more like a mission statement. Edit your sentences and reduce the unnecessary information. When you have narrowed your sentences down to two or three, try to challenge yourself to condense the information into one, concise sentence.
Common Mistakes to Avoid
Don’t fall into these common mistakes when writing your mission statement:
1.缺乏个性和乐趣
A proper mission statement should try and incorporate your company’s personality. It’s important to blend the culture that makes your company unique with the values of your serious organization.
2. No space for inspiration
You don’t want a mission statement that reads too much like a fact sheet. While factual, such a direct mission statement will come across as bland. Instead, focus on the bigger picture and draw on your company’s bigger strategy and inspiring factors.
3.使用太多的流行语或内部术语
Buzzwords may seem like an easy way to build up your mission statement, but using any buzzwords or tricky jargon should be avoided. Instead, try and use clear, concise and direct language to communicate your company’s purpose.
Once you have written out a few different options for your mission statement, present them to your leadership and get feedback. One thing you should expect is a lot of feedback. People may have differing views on your mission statement - and that is part of the process! It will take time to work on your mission statement.
一旦领导层批准，您将能够将其与员工交流。
23鼓舞人心的宣教式示例
Take a look at some of these inspiring and concise mission statements to inspire your own! These sample mission statements can give you a better idea of what works - and doesn’t - with mission statements.
1. Tesla
“To accelerate the world’s transition to sustainable energy.”
Tesla’s mission statement highlights the company’s focus on sustainable energy across the globe. It’s a succinct and precise mission statement that narrows in on the company’s core purpose.
2. TED
“Spread ideas.”
这个简单而直接的使命宣言在此列表中脱颖而出。泰德（Ted）的使命声明直接讲述了他们的使命，这很简单：通过他们的演讲免费在线分享想法。
3.亚马逊
“要成为地球上最以客户为中心的公司，客户可以找到并发现他们可能想在线购买的任何东西，并努力为客户提供最低的价格。”
亚马逊的使命宣言与此列表中的其他不同不同。它比其他任务声明更长，更高，但仍然捕获了包括客户服务在内的业务重点的许多方面。
4. LinkedIn
“将世界专业人士联系起来，使他们更加生产力和成功。”
LinkedIn的描述性使命陈述直接到了这一点，并准确地描述了社交媒体平台的作用。它同时捕捉了他们的使命和关注社交媒体平台。
5.耐克
“Bring inspiration and innovation to every athlete in the world.*
*如果您有身体，那么您是一名运动员。”
Nike’s mission statement stands out because of their style and tone. The mission statement has a unique format and pushes forward towards a more inclusive future.
6. Nordstrom
“To give customers the most compelling shopping experience possible.”
Nordstrom的使命声明重点是客户服务，这是他们服务的主要支柱。即使他们的任务声明随着时间的流逝而改变，他们仍将专注于客户服务作为指导原则。
7. Jetblue
“To inspire humanity – both in the air and on the ground.”
长期以来，JetBlue一直致力于慈善合作伙伴关系，感觉良好的营销和有影响力的计划。您可以看到他们的使命宣言以及他们的鼓舞人心的公司声音所反映的。
8.巴塔哥尼亚
“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
Patagonia has long been committed to making the world a better place, and building products to support that mission. Many of their customers stay loyal to the brand because of their best practices and contributions to build a better, more sustainable world. The company donates money and time to contribute to environmental causes.
9. Sweetgreen
"To inspire healthier communities by connecting people to real food."
This mission statement does a great job of speaking to your goals as a consumer and addressing why customers come to Sweetgreen.
10. American Express
“We work hard every day to make American Express the world’s most respected service brand.”
American Express sets itself apart thanks to their high commitment to customer service and core values, all of which are reelected in part in their mission statement.
11. Warby Parker
"To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses."
沃比·帕克（Warby Parker）看似直接和客观的任务声明。该声明也提供了一个微妙，年轻的个性，其中包含诸如“设计师”，“革命性”和“社会意识”之类的词。
12. Asana
“To help humanity thrive by enabling all teams to work together effortlessly.”
Asana有一个友好且平易近人的任务声明，与他们的商业实践和公司文化保持一致。这是一个模糊的声明，但足够狭窄以确定公司的作用。
13.贝宝
“To build the web’s most convenient, secure, cost-effective payment solution.”
Paypal is working to democratize payment solutions for all, and their mission statement reflects that in a succinct and straightforward way.
14. Honest Tea
“To create and promote great-tasting, healthy, organic beverages.”
Honest Tea is speaking directly to its customers with its mission statement, promoting the consumers’ desire to have less artificial products in their teas and more healthy ingredients.
15. Ikea
“创造一个更好的日常生活的许多人ple."
This mission statement reaches farther than just affordable furniture: the company looks to make their customers’ everyday life better.
16.工作日
“To put people at the center of enterprise software.”
This company takes a position on the state of the human resources industry and uses its mission statement to take a stance on the state of enterprise software.
17.看不见的孩子
“结束面临我们世界上最孤立，最脆弱的社区面临的暴力和剥削。”
Invisible Children uses their mission statement to take a strong stance on their work. In addition, their statement comes off as confident and self-assured.
18. Sony
“To be a company that inspires and fulfils your curiosity.”
Sony’s mission statement isn’t just about the technology behind their business. Their mission statement speaks to the company’s goals in a clear and curiousity-enducing way.
19. Facebook
“赋予人们分享和使世界更开放和联系的权力。”
Facebookhas grown into one of the largest and most powerful tech companies in the world, and their mission statement reflects their wide reach. The mission statement is simple, yet to the point.
20. Walt Disney Company
“To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.”
This entertainment company has many facets to their business, and their mission statement aims to capture those many different elements. This mission statement, much longer than many other examples, does a great job showcasing the full range of the business’ goals on a day-to-day basis.
21. Tumblr
“To empower creators to make their best work and get it in front of the audience they deserve.”
Tumblr的使命宣言与他们的听众以及他们的平台可以为他们做些什么。这是一种简洁的方式，可以撰写有关如何为用户工作的方式。
22. Twitter
“To give everyone the power to create and share ideas and information instantly, without barriers.”
Twitter’s mission statement focuses on their communications platform and the power it has to influence the outside world. It’s a succinct example that demonstrates how powerful it can be to choose the right words.
23.阿里巴巴
"To make it easy to do business anywhere.”
This mission statement reaches far beyond the company’s day-to-day operations and instead focuses on their overall goals.
