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Amazon sold its first book online in 1995. Within its first month, it was generating $20,000 per week in sales. The world's largest eCommerce store has long since widened its product range from merely being an online bookseller. Despite disruptions in its global supply chain, Amazon's net sales in 2020 ($386.1 billion) surged by22％($469.8 billion) in 2021. It is clearly an essential marketplace for many brands, which makes it a highly competitive one. Amazon has 9.7 million sellers worldwide, of which 1.9 million are actively selling on the platform. There are also 300 million active shopper accounts. Therefore, you need to optimize your listings if you hope to stand out from the competition.
While you can take some straightforward actions to improve the chances of your products standing out on Amazon, you can save yourself much of the work if you use one of these Amazon listing optimization tools. These tools (or at least their AI) understand Amazon's complex algorithm. Currently, the Amazon A10 algorithm is their organic product ranking algorithm. It suggests products based on customer searches. It bases these recommendations on a combination of search intent and relevance metrics.
You will want to optimize your Amazon listings for specific keywords that best match searchers' intent and relevance. Many of these tools suggest suitable keywords you could target. As part of your optimization, you should focus on the following sections of your product listings: titles, product features, descriptions, images, and videos. All of our suggested Amazon listing optimization tools should be able to manage much of this process for you.
11亚马逊列表优化工具：
1.氦10优化工具
If you aim to be a serious seller on Amazon, Helium 10 offers virtually everything you need. Its tools cover product research, keyword research, listing optimization, operations, analytics, marketing, and finance. Incorporating this many tools, it isn’t surprising that Helium 10 calls itself all-in-one Amazon software.
It includes six tools under the category of Listing Optimization: Frankenstein (keyword processor), Scribbles (listing optimizer), Index Checker (keyword index checker), Listing Analyzer (Amazon listing insights), Audience (Amazon split testing) and Listing Builder (listing optimizer). Of these, Scribbles is probably the most related to Amazon listing optimization.
You gain access to Scribbles in all of Helium 10’s plans, although only for 30 days on the Free and Starter plans. Therefore, you will need at least the mid-level Platinum plan to gain full access to Scribbles. The same requirement applies to Frankenstein. The other tools referred to above vary the permitted number of uses depending on the plan you choose.
涂鸦非常关注您的产品清单。它验证了您在产品描述中使用了尽可能多的相关关键字。它使使用所有最佳搜索词创建优化的产品列表成为简单的过程。涂鸦确保如果您有特定的字符限制，则使用正确的关键字。您可以从亚马逊帐户中检索先前的清单草稿和导入列表。当您将给定关键字添加到标题，描述或项目符号点时，它会自动填充“使用过的关键字”数据字段。
If you have found a huge list of keywords, you can use Frankenstein to transform them into a more manageable group to use in your Amazon listing optimization efforts.
Free Keyword Research Tool
2.PACVUE商业
PACVUE是针对企业的领先商业软件，该软件将综合零售数据与有指导性的行动集成在一起，以经营电子商务业务。该平台根据用户的需求，角色，公司和市场提供服务和解决方案。
Pacvue can help you optimize marketing and the digital shelf, analyze data and insights, and identify omnichannel possibilities. With the right content on your list page, steady inventory tiers, visibility in the 3P landscape, and a smart cost structure, the platform can help you build a strong eCommerce presence. In addition, it helps increase sales across online marketplaces.
Pacvue for Amazon offers tools and resources for optimal bid management. The tool can oversee campaigns, optimize listings, generate customized statistics, track paid and organic share of voice, and maximize advertising spending. With rule-based automated processes, precise bid management, and keyword suggestions, Pacvue for Amazon enables you to run your Amazon listings more efficiently.
该平台还集成了销售,库存,革命制度党cing, and marketing data, enabling you to design dashboards and work directly in Excel. Pacvue for Amazon helps you stand out from the competition, rank first, and optimize your ad strategy alongside your organic presence. You’ll also have complete leverage over your budget, courtesy of daypart bidding, out-of-budget tracking, and budget sequencing.
Pacvue for Amazon has been a UK finalist in both the Scaled Technology Award and the Innovation Award categories of the Amazon Ads Partner Awards 2021.
3.出售erApp
出售erApp is also a single platform designed to supercharge your Amazon business. It incorporates marketing, sales, and operations tools into a single platform, ensuring growth and success. SellerApp can assist with listing optimization, PPC campaign optimization, product intelligence, keyword analytics, price optimization, and has a profit dashboard.
Their keyword research tool provides reliable Amazon keyword data for a data-based SEO-optimized listing and PPC marketing strategy. It works from a massive 135 million+ keyword database. You can use it to discover low competitive yet high opportunity shopper keywords and increase brand awareness, leads and eventually spike sales with the right keywords.
Once you have selected your keywords, you can use SellerApp’s Amazon Keyword tracker to discover your listing’s rank for given keywords. Improve your optimization strategies by focusing on keywords that matter.
他们的亚马逊列表优化工具与转化一起研究了您的可见性。它针对最佳实践策略分析了产品清单，以提供清单优化建议。通过对清单质量指数（LQI）的全面细分，您可以优化清单并跟踪进度。
4.Viral Launch
病毒启动是一个易于使用的软件套件，可为您的品牌提供扩展所需的亚马逊卖家工具。他们的集成平台包括帮助亚马逊产品研究，竞争对手跟踪，关键字研究，广告和PPC以及关键字跟踪的工具。
Their Pro and Pro Plus plans include three keyword optimization tools:
- Listing Analyzer – use it to discover innovative and impactful listing improvements you can make
- Keyword Manager – track your most important keyword analytics in one simple-to-use dashboard
- Listing Builder – build a listing including your product’s most important keywords
The three tools integrate seamlessly to give you the data and insights you need to perfect your listing.
5.出售er.Tools
出售er.Tools offers a full suite of tools leveraging Amazon data to take your business to new heights. You can select from a series of plans, ranging from Free to the $357/mo Growth Plan. There are five plan tiers in total, each offering different capabilities and levels of access.
为了能够优化您的清单，您需要针对合适的相关关键字。关键字管理器可以为此提供帮助。它从竞争对手的产品和卖方中导入关键字。Tools进行计算，这表明您应该关注的最重要的关键字。他们列出的关键字从非常高到低优先级排序。
然后，您可以将推荐的高优先级关键字插入清单管理器，从而创建最准确的产品清单。它会自动将这些产品列表连接到用户的亚马逊卖家中央帐户，并在此处发布。
出售er.Tools also offers a Chrome extension that acts as a powerful listing analyzer and gives you immediate insights into missed sales, helping you realize a product listing’s potential.
6.MerchantWords
MerchantWords提供了一系列工具和服务to grow your business on the world’s largest marketplace – Amazon. With their keyword data tools and services, you can uncover product opportunities, understand the competitive landscape, create successful marketing campaigns, increase your traffic, and ultimately grow your sales and business. You can discover, optimize, and grow your business with MerchantWords.
The main areas of MerchantWords’ focus are Market Insights, Digital Shelf (Amazon SEO research), Emerging Trends, Collections (keyword lists), Classic Search, Keyword Multiplier (related and complementary keywords), Page 1 Products, ASIN Plus, and Bulk Search.
7.JungleScout
JungleScout is an all-in-one platform for selling on Amazon. They offer a range of standard plans, like the other platforms in this post. However, they also have packages that combine access to a plan with exclusive educational features and historical data.
It includes a Listing Builder, with which you can build better Amazon listings and rank higher with a proven keyword strategy. It helps you compete for critical ranking on Amazon search results with data-driven listings, where you optimize your listings with recommended keywords and see your rankings improve.
Jungle Scout’s AI-driven Listing Optimization Score measures product title, description, key features, keywords, images, and more. It’s real-time, so you have instant live feedback to adjust your listing.
You can import existing keywords lists, create lists on the fly, or use advanced filters to identify high-ranked keywords to rank fast or medium-ranked keywords to temper your ad spend.
8.Managebystats：Wordsmith
ManageByStats is a software suite for Amazon sellers built by actual Amazon sellers. Its tools include Seller Tools, Sellermail, Advertising Manager, Catapult, and Product Finder. Seller Tools, in turn, includes multiple tools covering Profit Dashboard, Statistics, Graphs, Customers, Transactions, Feedback, Reviews, and Inventory.
They have three listing optimization tools:
- Keyword Scout (where you retrieve target keywords)
- Distiller (where you refine your keywords)
- Wordsmith (where you add them into your listings to make them the best they can be)
By using these tools, you won’t mistakenly exclude important keywords, and you will include those that will make your listing rank and convert. They make it easy to see which keywords you use in a listing and which you don’t.
Wordsmith以视觉，易于看到的方式安排您的后端，并让您导入优化列表并领先竞争所需的所有关键字数据。
9.出售er SEO: Listing Lightning
出售er SEO offers a selection of keyword ranking and optimization tools for Amazon sellers. One of these tools is Listing Lightning that helps you SEO-optimize listings rapidly. You can use the tool to search for Amazon keywords, research competitors, and create lists targeting key phrases.
您还可以使用卖方SEO自动化亚马逊广告的优化。全天关闭您的广告系列，以减少ACO并增加销售额。
10。AccelerList
AccelerList offers Amazon product listing, repricing, and accounting, all in a single application. You can run your entire Amazon business with AccelerList and stop using multiple applications to get work done. You can even cross-list your entire Amazon inventory over to eBay.
You can save hundreds of hours a month by scanning and listing your Merchant Fulfilled or FBA products directly inside AccelerList. You can even supercharge your pricing research by adding custom “intelligence” buttons as part of your listing workflow.
11.六叶产品清单优化
SixLeaf offers everything you need to launch your Amazon products, dominate your niche, grow your audience and scale your brand. It provides tools and expertise to help brand owners build and scale their operations to the next level.
他们的工具之一是凤凰城，旨在彻底改变您的产品研究。它通过消化数据，使用其专有算法处理以及识别ASIN强度，BSR一致性，上市质量等来帮助您做出关键决策。您可以轻松地看到Asins Amazon认为与搜索的关键字最相关。
Once you know the terms on which to focus, you can use ZonBlast Next or ZonBlast Classic to help you grow on Amazon. SixLeaf claims that users of ZonBlast Next rank products as easily as the wild west days of Amazon with an automated take on Rebate-focused and Lynx-powered campaigns. In addition, you can use their automation to manage transactions, monitor existing campaign budgets, and fund new campaigns.
常见问题
How do I optimize my Amazon listings?
You will need to optimize your Amazon listings for specific keywords that best match searchers' intent and relevance. As part of your optimization, you should focus on the following sections of your product listings: titles, product features, descriptions, images, and videos.
What is listing optimization on Amazon?
Amazon listing optimization is the process of upgrading your product pages on Amazon to better improve their visibility on Amazon as well as their click-through rate and conversion rate. The process is supposed to help you generate more sales. That process includes keyword discovery, optimizing listing text and image content, and increasing reviews.
How do I optimize my Amazon listing for Google?
要优化Google的亚马逊列表，您应该使用品牌名称，包括关键字，填写产品页面上的所有字段，包括优质照片并增加评论。
如何优化亚马逊的图像？
Here are some important tips to optimize images for Amazon:
- Follow Amazon’s image requirements
- 分配产品页面上的图像优先级
- 使用级别图像
- Use a variety of photos
- 小心整个框架
- Fill out the meta data for the photo
Can I put my logo on Amazon pictures?
You cannot use watermarks on your Amazon photos, but you can put your logo on the images to assert that they are yours. Once you upload your photos onto Amazon, it becomes their property.
