Gone are the days when video games were synonymous with those hefty game consoles and required a whole setup to play. The world of gaming has come a long way since then, with people playing video games on all devices.
In fact, mobile devices hold more than a 50% share of the1379亿美元global gaming market. And in 2018, the global mobile gaming market was valued at $70.3 billion.
鉴于移动游戏行业的规模和日益普及，公司已经开始筹集大量资金来推销他们的游戏。这是一个竞争激烈的市场，移动开发人员不仅需要高质量的游戏来使他们的游戏脱颖而出。
这是手机的地方游戏影响者可以帮你。
How Mobile Gaming Influencers Can Help You Promote Your Game
许多游戏玩家已经开始直播他们的游戏表演，并吸引了数百万追随者。这些影响者有巨大的影响力，并吸引了对游戏感兴趣的观众。这使它们成为游戏公司的理想目标市场。这些影响者可以帮助您到达该市场。
Some of the most effective ways mobile gaming influencers can help you market your game are:
Pre-Launch Promotions
- 通过在启动游戏之前促进预注册。
- Creating a buzz around a game before the launch.
Game Launches
- 首次玩游戏将游戏介绍给他们的观众。
- Creating sponsored video content for the launch.
Post-Launch Promotions
- Promoting an old game to revive its popularity.
- 介绍新功能，游戏模式等。
Influencers can create a variety of赞助内容for you to promote your game and get more people to play it.
现在，许多游戏品牌正在与有影响力的人合作以促进他们的游戏，但并不是每个人都做对了。并非每个移动游戏影响者广告系列都会获得理想的结果。Here is a list of five mobile influencer marketing campaigns that were on point:
5个移动游戏影响者营销的示例正确：金博宝188备用网址
1.阿兹ur Games Pre-Launch Campaign for Infinity Ops (Destiny Warfare)
In 2018, Azur Games launched a YouTube influencer campaign, involving multiple influencers, to get people to register for their upcoming launch of the Infinity Ops game. They partnered with severalYouTube影响者who created videos to introduce the game.
The company also offered special bonuses (400 gold) to people who pre-registered for the game before it was launched. These YouTubers asked their followers to pre-register and explained the benefits offered and the game’s features.
这是一个有影响力的诺亚斯诺阿（Noahsnoah）的宣传视频，该视频获得了160万次观看次数。
Within 22 days, the campaign resulted in130万pre-registrations for the game. This is a brilliant example of how mobile game influencers can help with app download or registrations.
2. bisoft Influencer Collaboration with H20Delirious
Mobile game developer Ubisoft partnered with YouTuber, H20Delirious, to promote their game, Far Cry 5. The influencer has 11 million subscribers on YouTube, and his videos get millions of views.
As part of the campaign, the influencer created a series of videos of himself playing the Far Cry game. Below is one such sponsored video that got over 1.4 million views.
3. WildWorks Collaboration with Ryan
手机游戏开发人员Wildworks通过设计围绕有影响力的人设计游戏，将游戏影响者的营销提升到金博宝188备用网址了新的水平。与Ryan的Tag是一款围绕流行的YouTube影响者Ryan开发的手机游戏。他经营着受欢迎的儿童频道，Ryan ToysReview，，，，which has a whopping 18 million subscribers.
The game developers not only used Ryan as the main character in their game but also collaborated with him to promote the game. Below is a video of Ryan playing the game with his mom. The video got 8.6 million views, which was a great way to get more visibility for the new game.
4. Brawl Stars发射有影响力的运动
手机游戏开发人员Supercell提供了手机金博宝188备用网址an innovative twist for the launch of their Brawl Stars game in December 2018. They hosted a series of pre-launch gameplay live streaming videos with 10 mobile YouTube influencers and gamers.
该活动的目的是在实际游戏发布前进行注册。游戏赢得了500万宣布发布日期和启动第一个视频后的注册。
Instead of using the most popular gaming influencers with millions of subscribers, they focused on influencers who were already playing Supercell’s other games. Some key influencers in this video were橙汁游戏，，，，MOLT，，，，andPowerBang游戏。以下是一个这样的视频，可获得391k的观看次数。
5. FGTeeV Sponsored Video for BarBarQ
多人手机游戏品牌Barbarq与受欢迎的YouTubers FGTEEV（家庭游戏团队）合作，以推广游戏。这个游戏玩家家族经营着拥有超过1000万订户的FGTEEV频道。
Instead of just promoting the game explicitly, they formed a story and naturally integrated the game into that story. The family then played the game and showed their audience how it works. They also included a link to download the game in the video’s description to encourage downloads.
Top Mobile Gaming Influencers Brands Can Collaborate With in 2019
在您问为什么我们不包括YouTube最受欢迎的影响者Pewdiepie之前，请在这里让我为您回答这个问题。原因是他不再专注于游戏视频，并且已经转向模因评论，YouTube挑战和其他有趣的东西。也就是说，我们在这里还没有包括几个受欢迎的游戏影响者，他们只玩Windows或游戏机游戏。
该列表包括移动游戏品牌可以合作的顶级影响者。
1.Markiplier
With over 23 million subscribers on YouTube and 7.1 million followers onInstagram，Markiplier是最受欢迎的移动游戏影响者之一。他定期发布自己在窗户和Android上玩可怕或有趣的游戏的视频。
他以3个可怕的游戏系列而闻名，在每个视频中介绍并玩了3场可怕的游戏。Markiplier在每个视频上都有很高的参与率（数百万观看次数和数千条评论），并且是任何移动游戏品牌的理想合作伙伴。
2. Ali-A
He is a popular YouTuber and gamer who posts videos of himself playing video games like Fortnite and Call of Duty on his mainYouTube频道，有1600万订户。他还有另一个YouTube频道称为MoreAliAwhere he posts videos playing other games, including mobile games.
他沉迷于一场手机游戏，定期发布帖子是Pokemon Go，这在2016年很流行。他凭借他的庞大而敬业的受众群，他是移动游戏公司与之合作的完美影响者。
3. thesyndicateProject
他是另一个受欢迎的YouTuber和游戏影响者，他发布了自己玩各种手机和Windows游戏的视频。他的YouTube订户基地为990万人。
他不仅与游戏开发人员合作，还与游戏行业的其他地方性品牌合作。在他的视频描述中，他赞扬了像游戏配件品牌Razer这样的品牌。
因此，无论您是手机游戏开发人员还是任何其他地方性品牌，您都可以与他合作，在他的视频描述中提及您的品牌和网站链接。
4.The Game Theorists
Unlike other gaming influencers on this list, Matpat from The Game Theorists doesn’t actually play games but discusses games and game theories in his videos. He has 11 million subscribers on his YouTube channel but is not active on other platforms like Instagram.
他有一个敬业的观众群，并在他的YouTube视频上获得了数百万次观看次数。他使用视频描述来归功于与他合作或用于视频的人和品牌。
Because he doesn’t actually play the games, his selection of games is quite broad and not limited to only a few games. This makes him ideal for any new or lesser-known mobile game brand to collaborate with.
5.Marco Túlio
Marco runs the popular YouTube channel, AuthenticGames, where he posts videos of himself playing games like Minecraft and Roblox. He has 16 million YouTube subscribers and 1.4 millionInstagramfollowers.
Conclusion
移动游戏是一个十亿美元的行业，现在的移动游戏影响者正处于流行状态。这些影响者中有很多人都有数百万个热爱和看着人们玩游戏的高度参与者。
Mobile gaming brands can collaborate with these influencers to reach this audience and tap into this market to promote their games.
You can leverage these influencers to get more registrations for your game, get more app downloads, or promote any new additions or features. You can take inspiration from the examples mentioned above to create a successful influencer campaign.
So start co-creating sponsored videos with your favorite gaming influencers and get more downloads of your games.
