“Do not judge a book by its cover.”
We all know and love that saying. It seems so easy to do, right? Wrong.In fact, that statement is the opposite of what people do.在商业世界中，您如何表现自己很重要。在Facebook和Instagram等社交网络上，您的视觉美学是您长期成功的决定因素。今天，我们将专注于YouTube。
Everybody knows YouTube.YouTube is the second largest search engine after Google. It also happens to be the second most popular website worldwide. That’s whyYouTube营销对于每个行业的企业来说是一个巨大的策略。(Don’t even get us started onYouTube影响者的魔力。)
So where does “not judging a book by its cover” come into play with YouTube marketing andadvertising？简而言之，您试图捕获的目标受众将根据一个重要因素来判断您：您的YouTube缩略图图像.
There are many ways toget free YouTube subscribers and grow your channel.但是人们会根据您发布的缩略图图像来判断您的内容。您希望观众真正观看您的内容。因此，必须以一种以单个图像来汇总您的内容的方式，关注设计。
When you upload a new video to YouTube, the system chooses a random frame as a thumbnail. It also gives you the option to upload a custom image that you’ve previously edited on your computer.
以下是一些最好的YouTube缩略图想法，可为您提供更多点击和观众。
15 YouTube缩略图想法，可以使您点击：
- 1. Think of the viewer you want to attract
- 2.在缩略图中显示一个人
- 3. Use bright colors
- 4. Take care of the image
- 5. Add text
- 6.包括您的徽标
- 7. Define your unique style
- 8. Experiment with different types of design styles
- 9. Use your YouTube thumbnail to explicitly say what your video is about
- 10. Think about the different devices viewers will be watching your content on
- 11. Determine the right size of your thumbnail
- 12. Use attractive titles in your thumbnails
- 13.使用中性背景
- 14. Use a bright or textured background
- 15. Optimize your YouTube thumbnails for different designs
1. Think of the viewer you want to attract
将自己放在您想要定位的观众中。他们最大的问题是什么？
They may have too much Internet work to do. They don’t have the time. They came across your video, hoping to have their questions answered. They instantly click to watch your YouTube video because of your brilliantly put-together thumbnail image. Ta-da! You just achieved another viewer.
2.在缩略图中显示一个人
Thumbnails that show a person performs better than those that don't. Short shots of people always work well. It is proven that if the thumbnail shows a person looking directly into the viewer's eyes, it will work even better.
3. Use bright colors
为了使您的缩略图微型脱颖而出，请使用明亮和对比的颜色。不要使用浅色。实际上，你知道使用颜色黄色在你的缩略图中get you more YouTube clicks and views？Thank you, psychology!
4. Take care of the image
使用高清图像。永远不要上传模糊的。
The idea is that your thumbnail is a JPG, GIF, or PNG. Measuring 1280 x 720 pixels or 1920 x 1080 pixels (16: 9), and weighing less than 2MB.
Make your thumbnail image one of the best you can put out there.
5. Add text
一个好主意是将文本添加到您的缩略图中；这将一目了然地显示视频内容的瞬间。
Text is an efficient design tactic, but don't go overboard either. More than six words in your thumbnail image would make your image look too bulky and blocky. Remember: the color of your text must contrast a lot with the background. If not, it will not be easy to read.
<<< YouTube’s algorithm has changed over time.Here’s what you need to know发出最佳的视频内容并获得最多的点击，视图和订户。>>>
6.包括您的徽标
It is always a good idea to add your logo to the thumbnails of your videos.
This way, people can quickly recognize that the video is yours, even when it is embedded outside YouTube.
Your logo is one of the most important parts of your brand. Put it everywhere. Let the world know who you are. And one great place to put them in is in your YouTube thumbnail videos.
7. Define your unique style
Source:youtube.com
Work on a specific thumbnail style repeated in all your videos so that viewers can quickly identify the videos. This will make you look more consistent and professional.
Each miniature must be different, but plainly you can define colors or design standards that unify the style.
Get inspiration from your competitors，探索视觉搜索引擎Pinterest, or even doing unconventional methods like reading books or scientific articles. Get your creative juices flowing to find a style that resonates with you.
8. Experiment with different types of design styles
如果您在频道上制作了几种不同类型的视频，则另一种不错的选择是为每种视频定义不同的缩略图样式。您可以使用颜色等设计选项。但是您可以做什么没有限制。
All your videos will have a thumbnail with a black and white background, but on that background, the video clips will have a green text, and the video lyrics a blue background.
So that when browsing the channel, the viewer knows at all times what type of content each video has.
9. Use your YouTube thumbnail to explicitly say what your video is about
尽管听起来很明显，但请勿将图像用于与视频内容无关的缩略图。
这并不能使您看起来不错。观众希望观看那一刻可以满足其需求的视频。无论他们想受到娱乐，知情还是受过教育，您在缩略图中放置的内容都会告诉您的目标观众您的视频的全部内容。
试图通过说您可以在YouTube缩略图图像中提供一件事来欺骗观众，但是在实际视频中提供完全不同的东西只会给您带来不良评论和不喜欢的东西。这是一个巨大的禁忌。
10. Think about the different devices viewers will be watching your content on
It is imperative that you make sure that your thumbnails look good on both large screens and mobile devices.
That when viewed on a small screen, the colors continue to contrast with each other, meaning that the texts remain legible.
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Don’t make your viewers work to try to understand what your video is all about. Don’t design YouTube thumbnail images that are hard to read. Your viewers will immediately go to another video to solve their problems and answer their biggest questions.
11. Determine the right size of your thumbnail
YouTube建议您的缩略图提出1280 x 720分辨率。
但是，如果您想尝试不同的比例，则是将黑色条放入图像中的理想选择，但不要调整大小。
There is no absolute rule of thumb when it comes to how to compose a frame. However, there are several guidelines you can use to help improve a composition.
What exactly is composition? It refers to how you can place various items within the frame to make it easy on the eye.
让我们从三种最著名的构图技术开始：
- Rule of thirds—这是一个简单的技术,帮助你把the essential element in your composition in a place with the most significant visual impact. In the graph, you can see four red circles; these points are those in which the eye tends to stay the longest. "Lunatic" has excellent advice on how to place these "Rule of Thirds" lines ideally in any CSP workspace.
- 负空间 -This is the space around and between the main subject of the frame. This is the one that you will use to place the text for your composition. Negative space is important to consider when designing your YouTube thumbnail image because it allows the image to be enlarged and allows you to place additional elements to create a structured balance.
- 框架内的框架Creating a "frame within a frame" is an effective way to create depth in a scene. This technique is interesting because you make the object come off the canvas, which is an illusion that makes the composition more attractive and conveys a significant meaning.
While these are the most popular composition forms, there are many different techniques that can capture your viewer’s attention. These include opening lines, symmetry, patterns and textures, juxtaposition, and more.
12. Use attractive titles in your thumbnails
您可以说文本比缩略图图像更为关键。许多人会争辩说，一个聪明，机智的句子引起了一个人的注意，并创造了看到它的意义。
NewsFlash：这就是为什么YouTube上有这么多点击诱饵标题的原因。我们绝对不建议您为您的视频使用误导性主张，而是表明第一个清晰的句子可以改善您的视频流量。
The most important tip for good composition in your images is to maintain a balancing frame that works with colors and text. This kind of mindset will also help youwrite the best YouTube description captions.
What this means is that the arrangement of positive and negative elements in the space is placed in such a way that no area of the design dominates other regions. Each component of the composition has weight and fits into a perfect whole.
13.使用中性背景
当您有沉闷的体验（例如光滑的纹理斑点颜色）时，很容易放置文本并保持良好的可读性。在YouTube缩略图中具有中性背景将为此做出贡献。
The size of the text must be as large as the composition allows. But remember that this thumbnail will be presented in different sizes, depending on the screen on which the viewer is looking at the content.
14. Use a bright or textured background
Source:youtube.com
Bright or textured backgrounds in thumbnail images make your images stand out from other videos. On a background with varying brightness or texture, the text is sometimes not readable. So to increase readability you can use a border on the text.
When there is a dense texture in the background, another option is to create a box that contains the text. This option allows you to choose the font color and create a neutral background for easy readability.
15. Optimize your YouTube thumbnails for different designs
您知道缩略图的55％至70％是小规模吗？这意味着应该为小屏幕创建YouTube缩略图设计。
You have made the thumbnails or thought of different ideas. Now, optimize them for your viewers' mobile experience. Most people view YouTube and other digital services on their mobile devices.
一半以上的世界生活在他们的智能设备上，例如电话，笔记本电脑和平板电脑。缩略图应该是在所有设备上都可以有效地优化和用户友好的方法。
Another point is to continually look for your competitors who have a similar channel and are dealing with the same audience.
这一举动对你如果你想要成功是至关重要的Tube.
Final Word
Creating a successful YouTube channel从您的美学开始。您的YouTube美学始于您发布的缩略图图像。这些只是YouTube视频的一些缩略图想法，但是您可以创建无穷无尽的选择和想法。本文的目标是，如果您没有受到启发或不知道该怎么做，则会给出一些YouTube缩略图想法。
We can’t overstateYouTube上缩略图的重要性。They can make or break your video success. They can boost your channel’s ranking and complement your branding efforts in a big way. Use the tips, examples, and resources mentioned in this post to eliminate the guesswork from thumbnail creation and create super-successful thumbnails.
创建YouTube缩略图图像时，您可以做的最重要的事情之一是check out what your competitors are doing and creating to know how many clicks they are getting. See how their thumbnails are working the magic for them. Look at how they designed theirs. Compare your design, content, titles, color schemes, and more to get inspiration for future designs.
