YouTubeis the biggest video-only social media platform, with as many as20亿每月观众。这是一个庞大的用户群，您可以通过创建YouTube频道并共享视频来利用它。
而且，即使它是一个仅视频平台，您仍然可以通过创建视频来做很多事情。视频是最吸引人的内容之一，并且也非常通用。而且有很多YouTube视频创意that you can try.
However, it is not easy to simply create a YouTube channel and be an overnight success. It takes a lot of time and effort to run a successful channel. But, with the right tactics, you’ll be off to the right start.
这里有七个专家技巧，可帮助您创建和运行成功的YouTube频道。
如何创建成功的YouTube频道:
1. Create Your YouTube Channel: The Basics
If you have a Google account, then you can simply sign-in using that, and you won’t need to create a new YouTube account. If you don’t, then simply click on “sign-up” andcreate a YouTube business account。
您需要做的第一件事是填写信息，选择名称，添加封面图片，等等。
Profile Name
选择配置文件名称很重要，因为这将与您同在。不建议继续更改您的帐户名称。因此，即使您的频道增长，您也应该选择一个与您的频道保持相关的信息。
Create a name that describes you or what your channel is all about. Don’t make it too long. And, try to make it catchy, something that makes people want to explore more.
封面图片
下一个任务是选择相关且有吸引力的有趣而引人入胜的封面图片。这里的目的也是使用会引起观众注意的东西。
About Section
这是您可以描述频道的内容并提供其他有用信息的部分。这是一个讲述您的品牌故事并给您的观众留下深刻印象的绝妙场所。您还可以使用此空间来提供您的联系和其他相关的业务信息。
2.进行研究
在开始为YouTube频道创建内容之前，重要的是要了解您的目标是谁。这就是为什么进行彻底研究并了解目标受众的重要性。
While you might be creating a new YouTube channel, you can still get these insights from other platforms. Your website, for example, can provide tons of information about your current customers and what their preferences are.
其他社交媒体帐户还可以为您提供宝贵的受众见解，您也可以为YouTube频道利用这些见解。
3. Plan and Upload Content
为YouTube创建内容有很多计划，它并不像发布随机视频那样简单。您需要选择要为观众制作的视频类型。
You should also plan ahead and have a pipeline, (like a content calendar, but for YouTube), ready. This will help ensure that you post regularly and do not run out of ideas. Having a clear plan will also make things easier and help you avoid any last-minute challenges.
As for the type of content, that depends on your type of business and your audience.
例如，一家基于产品的公司可能会发现教程视频适合其业务。但是，对于服务公司而言，情况可能并非如此，他们可能对讲述自己的品牌故事或提高知名度更感兴趣。
有影响力的人会从他们的利基市场上发布视频，并可能发现视频博客是他们想要关注的内容。全面的，在制作视频之前牢记您的业务和受众。而且，始终有一些主题和视频，这样您就不会仅仅因为没有任何好主意而错过帖子。
4.优化您的视频标题和描述
YouTube不仅是一个视频共享平台，而且是世界上最大的视频搜索引擎。就像SEO为您的网站工作一样，YouTube SEO为您的YouTube频道工作。
You should optimise your YouTube channel for keywords to rank higher in search results for those keywords. And, as the channel has only video content, titles and descriptions are the best places to use those keywords.
您应该始终在视频标题中包含主要关键字。另外，将标题简短，与视频中的内容相关，并且吸引人。
Similarly,YouTube视频描述should also be optimised for keywords. And, because the character limit is higher, you can add primary as well as secondary keywords there.
Video descriptions can be used for many other purposes as well. Here are a few ways to optimise your video descriptions:
- 编写描述，清楚，精确地描述您的视频内容，以吸引更多观点。
- Don’t reveal too many details and make people curious to find out more by watching the video.
- Use long-tail keywords, as they are similar to what people actually type to search for a video.
- 将相关的主题标签添加到您的视频描述中，因为它们有助于对视频进行分类并改进您的SEO。
- 将句子和段落保持短短，以使您的描述易于阅读和移动友好。
- You can also use your descriptions to direct people to other useful resources like similar or related videos by adding the URL.
- 如果您在描述中包含您的网站链接，则视频说明也可以用于吸引网站的流量。
5.与其他社交媒体帐户和您的网站集成
Just creating a YouTube channel and getting subscribers is not the end goal for most businesses. After all, social media is just another way for you to achieve your bigger marketing goals like increasing traffic and driving sales.
And, for that, you need to find creative ways to direct your YouTube viewers to your website or other platforms.
There are several ways in which you can do that. You can add links to your website and other social media accounts in your “About” section. You can place links to specific product and service pages in your video descriptions.
您还可以在封面图像中以社交共享按钮的形式嵌入社交个人资料链接，如下所示。
Image viaYouTube
And, of course, you can always add links in the form of CTAs at the end of your YouTube videos.
Use one or more of these to place your social media account links and website links in your YouTube channel and direct traffic to where you want.
6.其他平台上的交叉宣传188滚球地址
Just creating great content does not necessarily translate into success. You could be running the best YouTube channel in your niche, but people won’t even know about it unless you promote it.
While optimising your channel for YouTube SEO works great for improving discoverability, it is not enough. It takes time and effort to create good video content and it deserves to be promoted the right way.
这意味着您也应该在其他平台上宣传您的个人视频。188滚球地址您可以发布有关即将到来的视频的预告片视频，也可以通过Instagram帖子提供偷偷摸摸的视频。为了增加视频的影响力并获得更多观看次数，在其他频道上交叉宣传是一种很好的做法。
这是新手YouTuber在他已经建立的Instagram帐户上宣传他的第一个视频的示例。
7.分析和改进
最后,但并非最不重要的,分析你的表现et an understanding of what works and what doesn’t. YouTube has a built-in analytics tool that you can use to understand how your account and individual videos have performed.
您可以了解观众，包括他们的关键人口统计和兴趣。它还提供有关视频排名的搜索关键字的信息。这是非常有用的信息，因为它有助于微调您的SEO策略。
Here’s a screenshot of the interface that shows the different tabs and types of insights that you can get.
通过YouTube Analytics图像
您了解当前的受众和帐户绩效越好，将来可以改进的越多。成功的YouTube频道是一项持续的努力，并且需要持续努力。您对策略进行微调越多，您的未来表现就会越好。
Final Thoughts
These are some of the key things that you need to know to create a successful YouTube channel. Use these tips to set up your channel, optimize it to get your videos ranked, and gain more subscribers.
如果您是YouTube的新手，并且开始新鲜，则这些特别有用。这些将帮助您取得良好的开端，并为您提供成功。
Start your channel now and watch it grow by using these tactics.
