42马抽动统计数据对市场影响有用金博宝188备用网址nagers

Twitch is one of the more specialized social networks. The average person has probably never heard of it. Yet if you are a gamer, Twitch is big. It is the video streaming network of choice for gamers, and it enjoys a surprisingly sizable enthusiastic fan base. Amazon clearly considered Twitch to have potential because it bought the streaming video platform in 2014, just before its third birthday. Since then, it has gone from strength to strength.

我们已经在Twitch上写了很多文章,包括Influencer Marketing on Twitch – Can Twitch Improve Your Bottom Line?我们发现,它是向典型游戏玩家市场出售的品牌的理想网络。

提供与Twitch有关的统计数据和分析的网站数量令人惊讶。如果您是Twitch流媒体,Twitch会为您提供详细的仪表板,并在平台上分析自己的游戏和广播。

We present selected Twitch statistics that highlight just how popular the network is. We have prepared this article in January 2022, and the statistics quoted refer to the last year unless otherwise stated.


42马抽动统计数据对市场影响有用金博宝188备用网址nagers:


1. 233,935 Concurrent Channels at Peak

TwitchTracker报道称,陈并发的高峰期nels on Twitch occurred on December 1, 2020, when there were 233,935 simultaneous streams. Interestingly, the best day in 2021 also occurred in December (December 4), when there was a peak of 211,931 channels.


2. 105,000 Average Concurrent Live Channels

TwitchTracker还告诉我们,2021年,任何时候平均有105,000个并发直播频道。这是2020年代87,500和2019年49,500平均并发现场频道的相当大的跳跃。

There was a clear trend of Twitch channel numbers increasing dramatically in 2020 due to the early Covid lockdowns, falling slightly in the first half of 2021 and then by a more significant percentage in the latter half of 2021. However, there are still many more concurrent channels than in 2019, pre-Covid.


3. "Just Chatting" the Most Popular Category on Twitch in December 2021

Although we think of Twitch as being primarily a platform where gamers can stream their playing, the最受欢迎的类别is the aptly named Just Chatting. The average number of viewers who are "Just Chatting" at any moment in time was 364,882 in December 2021, which is greater than the most popular game, League of Legends, which averaged 128,092 viewers (although that rose to 223,716 in mid-January 2022).

该帖子的先前版本将Fortnite列为最受欢迎的游戏。但是,Fortnite频道现在平均只有91,015位观众,仅将其置于聊天,英雄联盟,侠盗猎车手Auto V,逃离塔尔科夫和瓦兰特的范围内。


4. 2,331,987 Peak Views of Fortnite

Despite our comments regarding the decline in numbers watching Fortnite, the game hit its peak viewing during the first Covid lockdown.硫磺reports that the peak viewing of Fortnite, so far, came in June 2020 when the most watching a Fortnite game at any moment in time was 2,331,987.

Fortnite had a particularly good day in December 2021, peaking at 1,270,408 concurrent viewers. This is up from a peak viewership of just 371,676 in the previous month.


5. 7.5 Million Active Streamers

2020 saw a sharp jump in the total number of active channels. The year began with 3,935,308 active streamers in January. After a slight drop in February, this rose to 5,080,031 total active channels in March. It then skyrocketed to 7,213,644 active channels as the effects of COVID lockdowns became apparent. Since then, there have been more than 7 million channels each month, peaking at 9,894,745 total active channels in January 2021. Numbers fell during 2021 as people returned to work and school but were still 7,573,965 by December 2021.


6.在2017年(临时)缺陷混合器之前,2017年观看了忍者151,096,501小时

Ninja was the most popular channel on Twitch for many years. In 2017, his followers watched him for a total of 151,096,501 hours. Ninja streamed for 3,329 hours. The bulk of Ninja's viewing came after March 2017, with a peak of 439,866 viewers on April 22. The vast majority of his gaming at that time was on Fortnite, although he often plays Valorant now.

Ninja subsequently moved to the rival streaming platform, Mixer, until Microsoft announced its closure on July 22, 2020. After that, Ninja streamed on YouTube for a while but later returned to Twitch.

As of January 2022,viewers have watched Ninja自2016年11月17日以来,总计3.43亿小时。在那个时候,他已经进行了10,543小时的5.64亿次观看次数。


7. 3 Billion Hours Spent Watching the Just Chatting Community in 2021

As we mentioned above, the community with the most watch time over recent years has been Just Chatting. Just Chatting channels streamed for 38,697,240 hours and were watched for 3,020,771,657 hours in 2021. At peak, they had 2,787,896 viewers.


8. The Most Watched Game in 2021 was Grand Theft Auto V

它可能是近十年以来明星释放Grand Theft Auto V, but the game is still highly popular on Twitch. Grand Theft Auto V channels streamed for 25,465,235 hours and were watched for 1,874,989,023 hours in 2021. At peak, they had 1,154,832 viewers, although League of Legends had a much larger 3,087,270 peak viewers.


9.一个月内流媒体8870万小时

2021年1月对于Twitch的彩带非常忙。在那个月,彩带播放总计88,697,867小时。

However, the most significant boost (ignoring a 74% jump back in July 2013 when numbers were small) came in April 2020, when streaming hours increased by 37.44%, compared to the previous month. This came on top of a 31.12% increase in March that year.


10. 25.1 Viewers Per Streamer

尽管近年来流媒体的数量增加了,但每个流媒体的平均观众数量并未明显变化。截至2021年1月,每个流媒体平均有27.7名观众。

Numbers have stayed relatively static in recent years, rising or falling by no more than 8% per month. It was a different story in Twitch's early days, however. Back in November 2012, streamers averaged 49.9 viewers per stream, dropping gradually until 2019, where it plateaued with slight monthly variations.


11. Sunday is the Most Popular Day for Twitch Viewers

比其他一天的人在周日观看Twitch流的更多 - 在过去六个月中平均有2,354,600。然后观看数字在星期一(平均为2,131,000)的每周最低点,然后每天再次上升到下一个周末。周末的观众比工作日高出6%。

On average, the most channels operate on a Saturday – 103,600 – followed by 99,200 on Sunday. As with viewers, there are overall fewest channels to view on a Monday, increasing each weekday. Overall, there are 9% more streams to choose from at the weekend than on weekdays.


12. Alexa Ranking of 46

Source:alexa.com

Alexagives a ranking of popular websites. Perhaps unsurprisingly, Google tops the Alexa rankings, followed by YouTube.

Twitch.tv ranks number 46, just behind LinkedIn. Some notable websites that rank lower than Twitch include eBay, Apple, and Adobe.


13. TwitchCon 2019 Had 28,000 Visitors Per Day

Twitch even has a real-world event, TwitchCon. There were 35,000 attendees the first time they held it in 2016. In 2017, it was held in Long Beach, with 50,000 people turning up.

TwitchCon hasn't publicly released the number of visitors to the 2018 event in San Jose, but it suffered from overcrowding and was clearly popular.

There was some confusion with the official figures for the 2019 event too, but the San Diego Union-Tribune estimated 25,000 visitors per day for the three-day event. However, later estimates placed this at 28,000.

Unfortunately, Covid caused the cancellation of the 2020 event, although one is currently scheduled for October 2022.


14. Twitch Was 3rd in Chinese iOS Market Before Being Banned in 2018

Like many social platforms, Twitch has run afoul of at least one government.

中国政府对其互联网进行了大量审查。不幸的是,它没有发布它阻止的网站的列表,因此这意味着用户倾向于通过第一手经验来了解中国网站的灭亡。

早在2018年,Twitch就在中国起飞,在中国的游戏社区中很受欢迎。但是,在2018年9月,中国政府清楚地认为Twitch不适合其公民(甚至是中国游客),并禁止该应用程序。当时,据报道,这是中国iOS应用商店中第三个最受欢迎的免费应用程序。


15. Ibai Enjoyed 1,538,645 Peak Viewers for a Single Stream

硫磺collects a list of the highest peak viewership of Twitch streamers over various periods. If we look at the data for the last 365 days, the highest number for a channel (excluding corporate channels like PlayStation and Riot Games) was Spanish internet celebrity, streamer, eSports caster, Ibai (aka Ibai Llanos). He managed to peak at 1,538,645 viewers during a stream in May 2021.


16. 209,080 Highest Average Viewers for a Channel in 2021

我们还可以从硫磺。不可避免地,每个彩带的普通观众人数都比其峰观众数量少得多。

The highest number of average viewers in 2021 belongs to American politician Alexandria Ocasio-Cortez, who goes by AOC. She averaged 209,080 viewers over 2021. This figure is somewhat inflated because AOC only broadcast two streams in Just Chatting on Friday, January 29, 2021. She had 308,422 viewers at peak.

Second place went to a Russian-language channel, dota2ti_ru, that broadcasted ten days of eSports with gamers competing in the Dota 2 Championships held in Romania in October 2021. The Russian language channel averaged 179,289 viewers, peaking at 812,818 viewers. Notably, the English language version of the same channel had the fifth-highest average viewership in October 2021, averaging 160,888 viewers, also over ten days in October.

The" regular gamer" with the highest average number of viewers over 2021 was Thomas "Tom" Simons (TommyInnit), who averaged 164,430 viewers, watching 24,746,680 hours. His peak viewership reached 650,237 viewers.


17. Ninja Once Again Has the Most Followers – 17+ Million

It probably surprises nobody to learn that Ninja has the most followers. Except that for quite some time, he didn't – he spent much of 2019 and 2020 playing on the now-defunct Mixer platform. During that time, Tfue temporarily took over as Twitch's most-followed streamer.

Although Ninja left Twitch for some time, he never closed his account. This meant that many of his previous followers continued to follow his account, even though it lay dormant, in hiatus. However, he later returned and added a further 704,936 followers in 2021. He now has 17,382,149 people following him.

Others have had a more significant increase in followers over 2021, however. For example, AdinRoss streamed for 1,031 hours last year and gained 4,763,772 followers. Auronplay also added 4,557,864 followers last year, following a similar increase in 2020.


18. The Most Popular Female Streamer is Pokimane, With 8.9 Million Followers

Although Twitch has a clear male bias, women are becoming more visible, as we referred to above. The most popular of all is pokimane, with 8,905,103 followers. This gives her the title of the 9th most popular streamer on Twitch overall.


19.基于DOTA-2的国际2021年的4000万美元奖品,部分流在Twitch上

While not all eSports appear on Twitch, the two are closely connected. Therefore, you will find that most significant eSports tournaments stream on some Twitch channel.

Although delayed due to COVID-19, the 10th edition of The International, Dota 2's largest yearly tournament, finally occurred in late 2021. As a result of international lockdowns, there was no 2020 edition of The International. In 2021 the community contributed over $38.4 million in prize money, adding to Valve's annual $1.6 million base.

Valve has contributed $1.6 million as a prize seed at every tournament since 2011. Since 2013, fans have contributed to the pot by purchasing the Dota 2 battle pass, where 25% of the cost is sent directly to the TI prize pool.

The combined funds available for the 2021 tournament were just over $40 million.

Team Spirit (from the Russian Federation and Ukraine) took the coveted top spot and won $18.2 million.


20.尽管YouTube推动了推动力,但Twitch仍负责70%的电子竞技观看

协议ing toStream Hatchet, despite YouTube pushing to secure more eSports viewership, Twitch was responsible for about 70% of the live Average Minute Audience (AMA) from the events over a selected weekend in January 2020. YouTube's exclusive broadcast partner, the Call of Duty League, accounted for about 20% of their live AMA across the six listed events.


21. Stream Titles containing COVID-19 keywords like "COVID" saw a 133k% increase in hours watched

Stream Hatchet has analyzed that stream titles containing COVID-19 keywords like "COVID," "Corona," "Virus," or "Pandemic" saw a 133k% increase in hours watched since December 30, 2019. In just one week, the number of unique channels streaming with COVID-19 related titles increased 542% from the week of March 2 to the week of March 15, 2020.


22. 532.2K hours viewing of Utopia in an Amazon Watch Party in Just One Week

With Twitch being an Amazon subsidiary, it is the natural venue for the company to push Amazon Original Series content in front of a new audience. It has leveraged Twitch streamers to host watch parties for the new show Utopia as both the streamer and viewers watched, reacted, and interacted with the plot live on stream. It generated over 532K hours watched in a week in late September 2020 while hitting a peak of 108K concurrent viewers and 48.7K average viewers.


23. Spanish-Speaking Channels Second Most Popular to English

Unsurprisingly, nearly half of all Twitch channels that broadcast over the last week (in late January 2022) did so in English. However, the second most popular language used on Twitch is Spanish, with an average of 11,000 Spanish-language channels being viewed by 390,000 concurrent viewers over the week. Spanish-language channels average 10.2% of all live Twitch channels, receiving 13.23% of Twitch's viewers.

The following few most popular languages used on Twitch in the last week were German, Portuguese, Russian, French, and Korean. It must be remembered that Twitch has been banned in China since 2018 and has yet to take off in India. However, this didn't stop Chinese from taking the tenth position for average concurrent channels.


24. By 2019, 35% of Twitch Users Were Female

We have often quoted the comScore 2017 statistic that 81.5% of Twitch users were male. This probably doesn't surprise too many people, as the stereotypical gamer is male. It did, however, indicate some variation between the average Twitch user and typical gamers, according to the Entertainment Software Association. Their statistics suggest that a much higher 41% of gamers are women.

However, according toBusinessofApps, GlobalWebIndex stats from Q2 2019 show a (slightly) more balanced situation. These suggest that 65% of Twitch users are male and 35% female, which still doesn't equate with the Entertainment Software Association's game-playing stats but is noticeably closer.

To be honest, though, most game advertisers still tend to focus on male gaming.

Clearly, fewer female gamers are willing to share their gaming experience on Twitch than their male counterparts.


25. 73% of Twitch Users Are Under 35

TheGlobalWebIndexanalyzed Twitch demographics in detail in 2019, although they don't appear to have published more recent data. According to that research, "3 in 10 global internet users aged 16-64 now say they've watched a live gaming stream recently, rising to 42% of 16-24s."

GlobalWebIndex surveyed 15,853 Twitch users aged 16-64. The age split from this survey was:

  • 16 to 24 – 41%
  • 25至34 - 32%
  • 35 to 44 – 17%
  • 45 to 54 – 7%
  • 55 to 64 – 3%

Presumably, some kids younger than 16 and a few people older than 65 also watch Twitch streams. However, of the people surveyed, 73% were aged 16 to 34.


26. Twitch Has More Than 30 Million+ Daily Active Visitors

早在2017年,Twitch报告说,它每天都在观看视频流的每日活跃用户超过1500万。

Obviously, most Twitch users don't stream their own games, but they enjoy being entertained by their heroes in action, commentating on their games as they play them.

More recently, Twitch reports that it has 30 million+ daily active visitors. While "users" and "visitors" may not mean precisely the same thing, it's clear that many more people watch Twitch streams now than before Covid-19. On average, over 2.5 million people watched Twitch streams at any given time.


27. Twitch Reaches 8.46 Million Monthly Broadcasters During 2021

With people staying home, watching, and playing games, 2020 and 2021 saw a massive rise in Twitch's number of broadcasters. We have taken many of the Twitch usage statistics fromTwitchTracker

Back in 2012, Twitch only had 300,000 unique broadcasters per month. It tripled this number in 2013, to 900,000. It broke the million mark in 2014 with 1.5 million broadcasters per month.

在未来几年中,广播公司的数量增长相对稳定:2015年为170万,2016年为220万,2017年相当模糊的“ 2+”百万,2018年为339万,2019年为364万2020年广播公司数量的巨大飞跃,每月播音员达到690万。当Twitch达到846万个月度广播公司时,这种提升一直持续到2021年。


28. 1,460 Billion Minutes Watched

With more streamers and viewers on Twitch, inevitably, there has been a rapid rise in the number of minutes watched on the platform. Total minutes watched over the last few years have been:

  • 2016 – 292 billion total minutes watched
  • 2017 – 355 billion total minutes watched
  • 2018年 - 观看的总数为5600亿分钟
  • 2019 – 660 billion total minutes watched
  • 2020 – 840 billion total minutes watched
  • 2021 – 1,460 billion total minutes watched.

29. 124 Million + Total Clips

协议ing to the 2017 Year in Review, there are now more than 124 million clips uploaded to Twitch. And these were viewed over 1.7 billion times. Unfortunately, we don't have any more recent data than this, but undoubtedly people upload even more clips to Twitch nowadays.


30. 3000万美元 +为慈善机构筹集

Twitch also proudly reported that broadcasts on their platform raised more than $30 million for charity in 2017.


31. 2.4 Million Viewers Simultaneously Watched a Single Channel

The overallrecord for concurrent Twitch views是2021年1月11日观看Fortnite游戏玩家David“ Thegrefg”CánovasMartínez的2,468,668峰观众。在这段溪流中,TheGrefg透露了他的个人Fortnite皮肤。

He already held the record for a solo streamer, but in this broadcast, he beat the record for all-time viewers, until then held by major broadcasters like ELEAGUE and PlayStation.


32. 436,000 People Watched a Game Premiere

2017年,超过436,000人观看了Bungie和Activision在Twitch上的命运2的首映式。


33. 95 Minutes per Day on Average

协议ing to Twitch, their average user spends 95 minutes per day watching live gaming. This is certainly much longer than the daily time spent on the typical social network. Instagram, for instance, claims that its younger users average 32 minutes a day on its app. It is even more than the average mobile viewing session on YouTube, which is just over 40 minutes.

Twitch观众总共看了看1.46 trillion minutesof video content in 2021, compared to just 660 billion minutes in 2019.


34. 740,000 or 697,977 Twitch Affiliates

Stream Scheme估计Twitch估计有740,000个玩游戏的Twitch分支机构。但是,TwitchStats将该数字定为697,977。


35. 27,000或44,842或51,000 Twitch合作伙伴(取决于您的来源)

协议ing toTwitch help files,流媒体平台现在已将其更具影响力的广播公司接受为Twitch合作计划。这些人抽搐认为最有可能使自己的溪流获利,并且最经常与品牌合作。成为Twitch合作伙伴的关键好处是通过官方的Twitch渠道分享广告收入和销售商品。

Statista reports, however, that the number of Twitch Partners reached 51,000 worldwide as of March 2021. AndTwitchStatssays that there are 44,842 partners.


36. 21.3% of Twitch Viewing is eSports

Market researcher Newzoo found thateSports account for 21.3% ofTwitch's viewing. eSports has become a huge driver of video traffic. We have previously looked at the incredible spread of eSport in recent years inInfluencer Marketing in eSports | The Rise of eSports' Influence on Brands


37. 22% of Twitch.tv Viewers Come from the United States

协议ing to data collated by相似的网络最频繁的抽搐网站的访问者on desktop come from the United States, making up 21.96% of the site's total visitors. This is more than three times the traffic generated from any other country. Germans are the second largest group of visitors at 6.85%, followed by South Koreans at 4.64%, Russians at 4.07%, and Canadians at 4.06%.

Unfortunately, we don't have mobile visitor location data or app usage, and there are probably many more visitors on these nowadays.


38. 100,000+ Active Subscriptions

协议ing toTwitchTracker, Casimito currently has the most active subscriptions – 102,369. Of these, 6,480 are gifted. The vast majority of these are Prime subscriptions (i.e., members of Twitch Prime who have chosen to apply their single included subscription to Casimito's account).


39.16.00美国东部时间是抽搐的黄金时间

Somewhat surprisingly for a platform dominated by Americans, according to Twitchstats, the peak viewing time on Twitch is 16:00 EST. Conversely, the lowest viewing time is precisely 12 hours from that – 4:00 EST.


40. 2.307 Billion Hours Watched in One Month

TwitchTracker跟踪人们每月花费花费的总时间。在2017年,这一数字徘徊在每个月的500-6亿级左右,然后在2018年1月跳至7亿,然后在当年晚些时候首次达到8亿。

January is clearly a popular time for people watching live streaming because a year later, in January 2019, Twitch reached 900 million monthly viewers for the first time.

Perhaps unsurprisingly, it was January 2020 when Twitch reached its next milestone of 1 billion monthly hours watched.

Numbers continued to rise over the remainder of 2020 into 2021, although they fell again in the second half of 2021, with the world opening up with fewer lockdowns. Yet again, January was a defining month, with Twitch reaching the 2 billion milestone in January 2021.

To date, the month with the highest number of hours watched was May 2021, when people viewed 2,307,473,592 hours on Twitch.


41. 2.895 Million Average Concurrent Viewers

TwitchTrackerreports that as of January 2022, the average number of concurrent Twitch viewers at any point in time is 2.895 million. This is an increase from 2021's average of 2.778 million concurrent viewers and 2020's 2.117 average concurrent viewers. 20

2020's figures had been an accelerated boost from the 1.26 million in 2019. Previous growth was at a steadier rate: 1.07 million in 2018, 747K in 2017, 603K in 2016, 539K in 2015, 351K in 2014, 208K in 2013, and 102K in 2012.


42. $2 Billion Twitch Revenue

Although Amazon doesn't publish separate financials for Twitch, various sources have made estimated figures.Investopediareports that market research company Nielsen estimates that Twitch brought in revenue from all sources of about $2 billion in 2020.

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