如何加入Tiktok Creator Fund：回答您的问题

Like the majority of social networks, TikTok is a great platform to use for influencer marketing and the highest paid users on TikTok make as much $5 million in a year. To help others get a slice of the pie, TikTok introduced another avenue for creators to make money.

In July 2020, TikTok launched its Creator Fund as a way to show its appreciation for its community of creators and empower them to earn money for doing what they enjoy. Early participants included the likes of Michael Le (who’s already one of thehighest paid stars on TikTok），夏安·贾兹（Cheyenne Jaz Wise）和亚历山大大法官。此外，根据Tiktok的网站，截至2021年3月，欧洲所有合格创作者中有一半已经签署。在不到一年的时间里，这是一个巨大的增长（Tiktok仅选择了19个帐户作为该基金的第一批接受者）。

Should you join too? Here’s everything you need to know about the fund. The logistics, the good, and the bad.

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The TikTok Creator Fund: Your Questions Answered:

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Tiktok创作者基金是什么？

The TikTok Creator Fund is a relatively new monetary program that the platform started to help reward thetop TikTok influencersfinancially. According to its website, in the next three years, the platform has committed to more than £230 million.

此功能是可以使用平台进入社会贸易世界的另一种方式。简而言之，如果您有资格，您所赚取的金额将取决于您的内容的参与程度。因此，Tiktok选择将其称为基金，而不是赠款或广告收入共享计划。

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Who Can Join?

While there’s no limit on the number of creators that can join the fund (and perhaps therein lies the rub), there are a few criteria that you need to check to be able to join the TikTok Creator Fund. For starters, it’s not open to everyone. If you’re based in France, Germany, Spain, Italy, the United Kingdom, or the United States, you’re eligible. Creators must also:

✅ Be at least 18-years-old

✅ Have a minimum of 10,000 followers

✅在过去30天内至少有100,000个真实的视频浏览

✅ Have an account that fits with TikTok’s Community Guidelines and terms of service

✅ Have at least one valid linked digital payment account (such as PayPal) which can beused as a payment method

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How Can You Join the TikTok Creator Fund?

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How Are the Payments Calculated?

有多种因素会影响创作者可以赚取多少收入。Tiktok在其网站上提到了视图数量，这些观点的真实性以及参与程度等因素。内容本身也应该遵守Tiktok的Terms of ServiceandCommunity Guidelines。根据Business Insider和Vice的说法，即使是观看创作者视频的区域也可以用作因素。

基本上，视频的吸引力越多，您将收到的钱就越多。由于您的视频不相同，因此这意味着您的奖励也会有所不同。

Three days after your views were added up, you’ll be able to view the funds in your creator dashboard. Creators will then have up to 30 days after the video was posted to withdraw the payment.

The good news is that the platform hasn’t capped the amount of money that it will release per day. Also, there’s no maximum amount that a creator can earn. The earning opportunities are practically infinite.

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有什么风险？

由于该基金仍处于起步阶段，因此对它以及如何发挥作用并不了解。另外，根据其协议，创作者必须保留诸如报告指标和其他非公开信息之类的细节。因此，在此阶段，实际上没有大量有关它的信息。

While there aren’t any glaring risks, there have been complaints about how the fund lacks transparency. The platform hasn’t offered a clear explanation of how exactly payouts are calculated, leaving their brightest influencers in the dark.

此外，一些与《有线》杂志分享想法的创作者提到，他们在签署了该基金后发现了视频观看次数的下降。不过，蒂克托克（Tiktok）在其网站上分享了加入基金不会影响您的追随者或观点的影响。如果您确实看到加入该平台后收到的视图数量掉落了，那是由于应用内波动，您现在已经知道这是正常的。

It’s still too soon to tell whether it’s just a ploy to prevent influencers from leaving TikTok and focusing all their attention on platforms like Instagram instead or an earnest attempt to reward the best-performing creators fairly.

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How Much Money Can You (Really) Make?

In October 2020, only a few months after the fund was launched, WIRED interviewed a number of TikTok influencers to find out more about how the fund has turned out. The initial reaction didn’t bode well. On social media, creators shared that they were paid only a couple of dollars per day, even though their content received as much as 100,000 views.

一位Tiktok影响者Victory Rhyder在接受业务内部人士的采访时透露，她每天通过该基金每天赚取2.89美元，在2020年8月五天内。在此期间，每1,000次视频视图每千美元的售价约为0.04美元。时间。

相比what YouTubers can makewith more or less similar view counts and same size of audience, the TikTok Creator Fund falls far short. For example, when Business Insider interviewed a couple of YouTube creators, they revealed that they made anything from $500 to five times that amount for a video with about 100,000 views. That works out to as much as $25 per 1,000 views – more than 500 times the amount that Victory Rhyder claimed to earn.

当VICE在2021年初采访了几个加入Tiktok Creator基金的用户时，他们的发现并没有太大不同。以Anika为例。在接受VICE的采访中，她分享了一段超过600万次观看和超过一百万个赞的视频仅产生了70美元。在五个月内，她通过该基金赚了200美元以上。

考虑到所有这些，最好利用Tiktok提供的其他获利机会以及其他收入来源，例如商品销售，品牌交易，通过您的Tiktok社区进行众筹以及影响者和品牌可以连接的创建者市场。总而言之，产生收入的最简单方法是与品牌制定直接安排。众所周知，品牌向有影响力的人支付了200美元至100倍的奖金，每个品牌视频的数量。

因此，不要仅仅因为其创造者基金在此阶段并不是那么有利可图，请不要完全解雇Tiktok。毕竟，我们已经看到，许多年轻的影响者通过他们在平台上的活动中过着相当不错的生活。例如，您可以看看我们的TikTok Money Calculatorto calculate your estimated earnings from your TikTok account. One of the most successful strategies is to use TikTok in conjunction with another network. For example, if you’re active on YouTube as well you can take advantage of the video-sharing platform’s established advertising system.

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Wrapping Things Up

Whether you prefer to stick to storytelling or dare to dance, joining the TikTok Creator Fund can be a rewarding experience, but possibly less literally than many creators would hope. At this stage, perhaps it’s better to take the approach of Jillian Butler who in an interview with Business Insider shared that she was going to continue posting regardless of if they pay her or not. For her, it was all about simply having fun. Even better if you can have fun on TikTok, YouTube and Instagram. It might be 2021, but the old proverb about not placing all your eggs in one basket (or in this case one platform) still rings true.