Notable Highlights
- 会员营销Industry is set to grow to approximately $13 Billion in 2022 and $15.7 Billion by 2024
- 会员营销focused platforms and services raised more than $300M in funding in 2021 alone, an indication of the significant growth of the industry
- 这global number of Affiliate Marketing related service offerings grew by 26% in 2021 alone, to reach a staggering 10,000 firms offering or specializing in Affiliate Marketing services
- Amazon Associates remains the largest affiliate network with more than 20% market share.
- 会员营销averaged 9% of marketing budget allocation in 2021
- More than 67% of brands worry about affiliate fraud, less than 30% have been affected by it
- Interest in affiliate marketing rose more than 300% between 2017 and 2021
- More than 25% of brands utilize bloggers in their affiliate marketing campaigns
这State of Affiliate Marketing: Benchmark Report 2022:
欢迎来到首届影响者营销中心分支机构营销基准报告。金博宝188备用网址我们开始进行年度Influencer Marketing Benchmark Reportin 2017, and have since added various other benchmark reports, highlighting different aspects of online marketing since then. This year we have added affiliate marketing to the collection.
这data we use in this report comes from Influencer Marketing Hub surveys and those of some of our sister companies, in particular Refersion, a platform helping you manage affiliates and influencers at scale. Refersion surveyed over 2,000 brand marketers. In addition, we have used second-party data acquired from a variety of reliable sources.
Global Affiliate Marketing Spending Expected to Reach $13B in 2022
Influencer Marketing Hub looked ataffiliate marketingspending, both in the US and globally. It was found that the affiliate marketing global spend in 2017 was $8.6 billion, with the $5.4 billion US spend making up a large chunk of that.
By 2022, it is estimated that global spending will increase to $13 billion, and rise further to $15.7 billion in 2024.
As Refersion observed, “Today, the affiliate marketing world has grown to include brand ambassadors, affiliate networks and publishers. That’s significant growth compared to 2013, when affiliate marketing was worth just $2.9 billion.”
Nearly 10,000 Total Affiliate Marketing Related Services / Companies
Based on online directories Influencer Marketing Hub estimates that there are 9,600 affiliate related services/companies worldwide. These include agencies, platforms, and other organizations/apps offeringaffiliateservices.
Nearly half of these services/companies (4,500) are based in North America, followed by APAC (2,300), Europe (1,900), and Africa (900).
More Than 80% of Advertisers Use Affiliate Marketing
Affiliate network,Rakuten, commissioned Forrester Consulting to find views on the perception and effectiveness of affiliate marketing programs. Amongst the results they found that over 80 percent of advertisers and 84 percent of publishers surveyed ran an affiliate program. Marketers use affiliate programs at all stages of the customer journey: 83 percent targeted consumers during the discovery and awareness phase, 79 percent during conversion or purchase and 79 to create ongoing customer engagement.
U.S. Affiliate Marketing Spending Expected to Reach $8.2B in 2022
Statistacollected affiliate marketing spending in the United States from 2010 to 2017 and continued with predictions through to 2022. According to their source, U.S. affiliate marketing spending is due to reach 8.2 billion U.S. dollars in 2022, up from 5.4 billion recorded in 2017, while growth year over year growth was recorded in all major Affiliate markets such as Japan, Germany, Australia and France.
Fashion is the Most Popular Niche for Affiliate Marketing
AM Navigatoranalyzed 550 affiliate programs to discover the most popular niches and best selling affiliate programs. They found Fashion to be the top category, followed by Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden. This data predates Covid, so Travel may have dropped down the list at the expense of Health/Wellness since then.
Computers and Electronics the Preferred Sector for Affiliate Marketers
Despite fashion rating as the most popular category for affiliate marketing,Hosting Tribunalreported that 41.04% of affiliate marketers prefer promoting computers and electronics products, compared to 39.84% preferring clothing and apparel, 29.88% online services, 29.48% accessories, 27.89% beauty, and 26.69% health and wellness.
Retail Has the Highest Revenue Percentage
当您查看高水平的部门时，零售业是收入百分比最高（44％）的会员利基市场。其次是电信和媒体（25％），旅行和休闲（16％）等（9％）。
尽管2020年改变了其状况，但亚马逊同事仍然是最大的会员网络
Amazon’s affiliate marketing program, Amazon Associates, has over 900,000 affiliates globally. Amazon has always dominated affiliate marketing, although they lost popularity in 2020 when they adjusted their payout schedule to affiliates, slashing many of the rates. For example, the affiliate cut from purchases of furniture and home improvement products fell from 8% to 3%, and for grocery products the rate slid from 5% to 1%.
This gave an opportunity for other affiliate programs to rise in popularity, with some of the market leaders now being ShareASale (700,000+), Awin (225,000+), Rakuten (150,000+), and ClickBank (100,000+).
Amazon Associates Has More Than 20% Market Share
Amazon Associates has by far the most affiliate programs on the internet, with 21.65%. Its nearest competitor is Commission Junction (12%), followed by A8.net (8.05%), AWIN (5.97%), Hotmart (5.%), and GoAffPro (5%).
As popular as ShareASale is (as seen in the previous statistic), it only has 25,000 sites (2.57%), compared to Amazon Associates’ more than 215,000 websites. To a large extent this is a result of differing business models between Amazon and ShareASale. Amazon Associates is focused entirely on Amazon products, whereas ShareASale houses affiliate programs for 4,500+ merchants, both big and small. Its focus is on the main players in the US and Europe, and this explains the variations in sizes and niches.
Impact.com Raised $150M for Affiliate Marketing Software in 2021
By far the most money raised for affiliate marketing software in 2020-2021 was Impact.com’s $150 million (based on a $1.5 billion valuation), announced in July 2021. This funding was led by Qatar Investment Authority (QIA) and joined by Providence Public. They noted that Impact had surpassed $100 million in annual recurring revenue.
Impact built a partnership management platform that lets brands engage people for influencer and affiliate marketing.
Other sizable sums raised during 2021/2021 include Partnerize ($50 million) and Affise ($8 million). Partnerize received $50 million growth financing in a round led by Accel-KKR. Partnerize’s intelligent partner automation platform helps more than 300 global brands drive results across their entire partner ecosystem.
会员营销-Related Companies Raised Over $300M in 2021.
Software platforms specifically focused on the Affiliate Marketing industry raised in excess of $300 million in 2021 ($303.4 million).
Crunchbase指出，会员营销公司已从整个198个资金回合中筹集了13亿美元。
SaaS Based Products Pay 20-70% Commission
我们的一项调查发现，SaaS可能是会员营销人员最有利可图的类别之一，最高要支付70％的佣金。但是，这在很大程度上取决于该产品，关联委员会的佣金从20-70％变化。
Finance is a more consistent sector for affiliates, with most programs paying 35-40%.
（有时）向其分支机构支付健康佣金的其他部门包括美容与健康，电子学习，商业和技术。许多零售产品的佣金相对较低，尤其是自亚马逊2020年的费率调整以来。
Nearly 14% of Instagram Affiliate Influencers Operate in the Lifestyle Sector
这fact that 13.8% of all Instagram Affiliate Influencers operated in the Lifestyle niche in 2021 (up from 11.59% in 2020), despite relatively low commission rates, may come as a surprise. However, Lifestyle is the largest sector overall on Instagram – it’s the niche where most people share their pictures and videos. Therefore, it shouldn't be unexpected that many Instagram influencers operate in this niche, and they, in turn, join affiliate networks.Other popular niches for Instagram affiliate influencers similarly match popular categories on Instagram, e.g. Beauty, Music, and Photography.
会员营销在2021年平均占营销预算分配的9％
We found in a recent survey that our respondent businesses allocated 9% of their marketing budget on average to affiliate marketing. This equates with email marketing, and is similar to what they intended to spend on offline marketing and events. Notably, the respondents allocated the highest percentage of their marketing spend (21%) to performance marketing. Affiliate marketing is, in reality, a specialist type of performance marketing, as both involve paying for performance, e.g. a click on an ad or a purchase of a product as a result of an ad.
Search Engine Requests for Affiliate Marketing Grew by Nearly 30% Over 2021
使用AHREFS数据，我们发现自Covid19发作以来，搜索会员营销的搜索大幅增加。显然，在家工作的人数增加一直在寻找新的收入来源。
Back in 2017, there were 770,347 US searches for the term. Interest fell over 2018 and 2019, dropping to 683,664 in 2019. However 2020 saw a 27% increase in interest to 936,544 searches. This continued in 2021, when US users searched for ”affiliate marketing” 1,305,226 times.
Substantial Growth in Home and Garden Affiliate Revenue in 2021/22
Refersion has collated the revenue earned by affiliates in various product categories. Their latest data shows 209.72% YoY growth in the home and garden sector. Again, this is likely to be an effect of Covid, with people taking on projects at home instead of traveling.
Other areas to experience sizable increases in 2021/22 include clothing, accessories, and shoes (63.87%) and food, retail, and service (59.57%).
这se figures vary somewhat from the preferred affiliate marketing sectors we referred to above, indicating the increased sales of consumer products during Covid.
金博宝188备用网址影响者营销和会员营销协同效果很好
尽管有影响力的营销金博宝188备用网址和会员营销将在大多数公司的营销预算中算作不同的类别，但两种类型的营销之间有很多协同作用。
In the past, many people who became affiliates were traditional bloggers or media publishers. They had websites they could use to promote and review affiliate products. They generally tried to earn an income from different sources, so would promote multiple affiliate brands from a range of popular affiliate programs, and even competing products.
However, nowadays, influencers are the stars of the internet. Data suggests that more than 90% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. In addition,more than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022。
真正的影响者不会宣传他们不喜欢或不信任的产品，甚至不愿表现出不感兴趣的产品。发生这种情况的少数引人注目的案例对有影响力的人产生了不幸的后果，并且他们学会了对他们推广的产品更具选择性。此外，有47％的客户使用Adblock技术，传统的数字广告渠道现在的有效性有限。
会员有多种形状和大小。例如，与试图从头开始建立网站的无名人相比，已经建立了相当大的受众，从会员营销中赚钱的机会更大。
分支机构可以分为以下部分：
- 初学者 - $ 0至$ 1000/pm
- Intermediate - $1000 to $10k/pm
- Advanced -10k to $100k/pm
- Super Affiliate -$100k+/pm
Although there is much variation in the incomes of individual affiliates, we discovered that 3.78% of our survey respondents made more than $150,000 annual affiliate income, 7.94% $100,000 -$150,000, 5.15% $50,000 - $100,000, 16.21% $10,000 - $50,000, and 57.55% below $10,000. Although most people were in that last category, the most persistent ones would eventually reach the higher payment levels.
More Than ¼ of Affiliate Brands Utilize Bloggers
作为博客作者，我不应该承认，但是博客不再像以前那样受欢迎。但是，它当然没有死。根据Semrush的说法，在2020年，美国有3170万博客作者，在2014年至2020年之间增长了1000万。的确，在17亿个网站中，有超过5亿个博客，超过4.09亿人的看法超过超过4.09亿。每月200亿页。
这refore, it shouldn’t be surprising that 27.8% of brands who engage in affiliate marketing, work with bloggers to assist them. Excluding social media, other important affiliate channels include Review Sites (18.7%), Coupon Sites (14.8%), Newsletters (7.2%), and Editorial Sites (6.5%).
会员营销Makes Sizable Contribution to Online Purchases
In 2021, affiliate marketing generated about 16% of global eCommerce sales globally. eCommerce affiliate marketing simply means that people sell affiliate products in their online stores. Effectively, eCommerce affiliate marketing occurs when an online merchant promotes another company’s products, services, or website in their eCommerce store.
Shopify the Most Popular Platform Used for eCommerce Stores
We surveyed people on their preferred online store technology. A few years ago, eCommerce stores tended to be complex and expensive, requiring a custom website. Nowadays there areeCommerce website builders这非常简化了过程。
In our survey, the most popular eCommerce platforms were Shopify (36.7%), WooCommerce (14.6%) and BigCommerce (8.2%).
Nearly Half of Affiliate Marketing Companies Pay a Flat Rate
Perhaps surprisingly, 48.9% of our respondents stated that they used flat rate payments, compared to 42.4% who paid as a percentage of sales. Product level payment and tiered incentives are substantially less common.
Clear Preference for Using Influencers for Affiliate Campaigns
我们要求受访者对使用影响者进行会员运动的看法。59％的人说他们确实做到了，清楚地了解了影响者如何在您的会员活动中利用的现成观众。
Nearly ¾ of Marketers Prefer Using SaaS Platforms for Their Affiliate Marketing Rather Than Affiliate Networks
近年来，从使用会员网络网站近年来，会员营销技术已经发生了变化。通常，营销人员在选择正确的会员解决方案时会考虑复杂的跟踪。有一个新的基于SaaS的基于SaaS的合作伙伴关系，该伙伴关系发现了73％的受访者而不是会员网络的首选模型。
Affiliate networks provided a means for affiliates to work with hundreds of advertisers. The affiliate networks managed both sides of the relationship and took a fee from each. Advertisers found that the networks had little incentive to maximize advertiser revenue. Over time, advertisers found they were coming to rely on a few top-performing affiliates, and questioned the value of the networks.
As a result, more brands are setting up SaaS platforms to manage their affiliate programs in-house. The SaaS software providers have the incentive to continually develop their software to drive revenue for advertisers. The more successful the affiliate programs using their technology, the higher the likelihood that other firms will shift their affiliate marketing to that software.
2/3 of Respondents Worry About Affiliate Marketing Fraud, Although Less Than 1/3 Have experienced It
我们调查了营销人员是否有优惠rns about affiliate marketing fraud. Surprisingly, 67% of the respondents expressed concern. However, when asked about their personal experiences of affiliate marketing fraud, only 30.9% admitted to having encountered affiliate marketing fraud themselves.
Prediction of Exponential Growth in Digital Ad Fraud
Statistareported estimates of exponential growth in digital advertising fraud worldwide between 2018 and 2023, from $35 billion to $100 billion. It was predicted to reach $13.8 billion in the US in 2020.With the growing digitization of processes, including those in advertising, comes a growing risk of fraud. Today when more and more ads are traded programmatically, fraud detection processes are not yet fully developed, and so the bulk of advertising ends up being served to bots instead of potential customers.
EvenAmazonsuffers from digital ad fraud, with unknown people using its name in an allegedly fraudulent text message advertising scheme that “bombards victims with unauthorized text messages that abuse Amazon’s brand to generate (web) traffic.” Previously Amazon filed five lawsuits against fraudulent affiliate marketing schemes and won multiple court injunctions to stop them.
优步Suffered $70 Million of Affiliate Fraud
A high profile case of affiliate fraud involves优步他们声称通过attributi损失了7000万美元吗on fraud. This occurs when fraudsters attempt to steal credit for app installs they didn’t generate. Uber paid for what looked like a sizable increase in organic installs of their app. However, in practice, they saw no change in their number of rider app installs. Instead they saw a corresponding decrease in paid installs to match the increase in organic installs. When Uber investigated they found malware that modified records to change the attribution for an otherwise organic install.
Affiliate Marketers Paid $4 Million+ to Settle Charges that They Promoted a Fraudulent Business Coaching and Investment Scheme
这FTC报道称,一群从属营销人员red consumers into a business coaching and investment scheme known as My Online Business Education (MOBE) had to pay millions of dollars in assets to settle Federal Trade Commission charges. They had enticed thousands of consumers to pay as much as $60,000 for MOBE “mentoring” services, using false claims and misleading testimonials. The FTC reminded affiliates that the FTC would hold them personally and financially accountable for false or unsubstantiated marketing claims.
在2017年至2021年期间，搜索会员营销增长了300％以上
Interest in affiliate marketing has grown considerably over the last few years.Google趋势shows that interest in affiliate marketing doubled between 2017 and 2020. However, with the onset of Covid, it doubled yet again in 2021, before settling back down at a level about 300% higher than it was in 2017.
Online Dating Sites Pay up to 80% Commission
Over 40 million Americans use online dating products. And many affiliate marketers do well financially as a result of this. According toTaboola, niche dating programs like CougarLife, pay a substantial 80% commission per sale.
Average Online Affiliate Marketing Manager Salary is Nearly $57,000 Per Year
Payscale报告说，在线会员营销经理的平均工资为56,795美元。这范围从入门级的49,000美元到一位经验丰富的在线会员营销经理，其平均总薪酬为73,246美元的经验。
在线会员营销经理管理其组织的在线会员营销计划。他们的职责通常包括进行研究和创建计划，以及管理现有活动，以确保他们提高公司利润和客户忠诚度。他们还倾向于处理在线媒体内容，执行电子商务计划，并为会员营销计划提供促销支持。
Peerfly拥有超过250k的发布者帐户
Peerfly是一个最大的联盟营销网络吗in the world (indeed, they boast they were rated the #1 affiliate network by mThink in 2015). They have over 250k publisher accounts, 75k active in 165 countries. In addition Peerfly has over 2k clients and 8k total offers. They claim that they lead to more than 1 billion clicks and 8 million conversions, and have generated over $100 million in sales for their clients.
