2022年Shopify会员营销的决定性指南

With therise of eCommercecomes a spike in the volume of online customers. Successful eCommerce retailers understand that there is always scope for change and growth in their business.Affiliate marketing对于希望将自己的业务提升到一个新水平的企业家来说，这是一条可行的途径。And with Shopify leading the eCommerce charge, shop owners naturally look for new ways to expand and extend their revenue sources. That’s whereShopify会员营销进入图片。

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2022年Shopify会员营销的决定性指南：

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这Basics of Affiliate Marketing

In its basic form,affiliate marketing是推广另一家公司的产品，品牌或服务。通常，有影响力的人或知名网站通过独特的会员链接来促进产品。当客户点击链接并购买产品时，该会员将获得佣金。

Affiliates act as advocates for the business, brand, or product they promote. They can be an118金宝搏抽水 , a new or returning consumer, or a small marketing firm. They can market a product using a website,blog, social media, or email. Affiliating networks pay associates either a flat fee or a portion of each sale they generate. The result is usually a sale, while in other cases, programs may pay affiliates for leads or app downloads.

Affiliate marketing is beneficial to both retailers and affiliates. Affiliates receive a fair part of the money earned by the purchases, clicks, or leads they promote for low-risk sales and marketing activities that can scale quickly.

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这Upsides of Shopify Affiliate Marketing

购物是当今使用最广泛的电子商务平台之一。188滚球地址它的用途足够多，适用于中小型企业和企业，可以设置和运行在线店面出售产品，服务以及介于两者之间的所有内容。让我们看一些事实：

Clearly, it's a lucrative pie worth taking a slice of regardless of the type of shop you run.

以下是Shopify上会员营销的一些好处：

Low-cost, low-risk

加入会员计划不需要广告团队进行视觉广告或广告空间。您的会员网络将提供所有促销材料。此外，无论您运行会员计划还是出售会员产品，财务风险都是最小的。

Multi-channel marketing

分支机构可以使用任何适合您俩的频道。这些包括social media networks，电子邮件营销，在线评论和博客。结果，您没有被拖入价格过高且生产高度生产的数字广告系列中。

New audiences

Your Shopify business will be promoted online by a network of affiliates. Instead of spending time and money to create a few hundred online followers, affiliate marketing allows you to reach the entire audience of each affiliate you partner with. As such, thousands of new customers are introduced to your Shopify store.

Targeted traffic

因为你选择了你的子公司,可以参看ident that the traffic to your page is from people who value your product or service. Associates who genuinely like your brand will highly recommend your business to others in their network.

Flexibility

会员营销提供灵活的工作时间。您可以作为全职职业或自由职业者工作。您还可以选择与谁合作的人以及要推广的产品或利基市场，以便您可以将产品推向特定的受众。

易于测量

UsingShopify会员营销tools makes tracking and measuring your program a breeze. You can easily track sales and pay commissions using specific tracking numbers for each affiliate.

Passive income

When executed correctly, affiliate marketing can be a reliable source of passive revenue and financial accessibility.

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这Basics of the Shopify Affiliate Program

这Shopify会员计划由企业，企业家，有影响力的人和内容创作者组成，他们使用Shopify启发和教导他们有关商业的观众。该计划可以免费加入，并允许您获得新的Shopify业务推荐委员会。

Requirements to join include:

Shopify团队将审查您的应用程序，通常需要15个工作日。批准您的申请后，您将收到带有会员链接的电子邮件，以促进Shopify和一些资源以开始。188金宝慱网站除了Shopify会员营销tools, you will get your unique reference handle to help you keep track of all of your referrals.

购物's tracking cookies are valid for 30 days. If someone clicks on your link and joins Shopify, you will be compensated with the referral as long as the visitor joins up for a 14-day free trial within 30 days. When the user's 14-day free trial expires, and they become a paying client, you will get a one-time commission.

这Shopify会员计划solely accepts PayPal for affiliate payouts.

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购物会员营销Avenues

Shopify会员营销是当今可用的最简单的会员营销媒介之一。有两种主要途径可用于Shopify商店所有者：

• 创建Shopify会员营销计划
• Sell affiliate items on your Shopify shop

让我们仔细研究这些可能性。

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Option 1: Create an Affiliate Marketing Program for Your Shopify Store

在创建计划或招募会员之前，您必须首先确定会员努力的目的。

这里有一些问题要让您前进。解决它们将帮助您确定商店的最佳会员营销计划。

人口统计：您的计划的目标受众和理想客户是谁？

Affiliates什么类型的附属部分ners are you searching for?

Structure：Do you want to pay affiliates for every sale they make or share revenue with them?

目标：What do you intend to gain with your affiliate marketing campaign? Do you want to boost brand recognition? Increase conversions? Improve traffic to your Shopify store?

Channels：Where can you find affiliates that fit your niche?

目标：What are your short- and long-term targets? What are the requirements for a successful Shopify affiliate network?

当您回答这些问题时，您的会员营销计划将开始有机地塑造。

Step 1: Determine which products to promote

第一步是确定您的程序中将包含哪些项目。虽然您可以添加所有产品，但应优先考虑那些具有高平均订单值（AOV）的产品，以提高销售和会员收入。AOV是计算某人在网站或应用程序上花费多少钱的方法。如果您考虑到这一点，那么65美元产品的10％佣金比$ 6.50的10％佣金更有利可图。您还可以根据其销售效果和性能的方式调整程序中的产品。

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步骤2：确定您的佣金费用

通常，企业奖励客户以货币补偿为参考和销售其产品，这可以说是最佳激励措施。一些在线企业提供凭证或免费赠品。

对于基于现金的佣金，您可以从以下选项之一中进行选择：

固定利率：您为每次成功的销售指定固定的美元金额（Ex。每次销售$ 2）

Percentage：You offer a portion of the product's price (ex. 8% per sale)

As per thisreport, percentage commissions are preferred by both sellers and affiliates, with usual commissions ranging from 5% to 30%. Shopify categorizes affiliate commissions as follows:

You can also add exclusive sales or complimentary items to your compensation package as a reward. Affiliate program带有慷慨奖励的S更有可能吸引可以持续出售产品的顶级会员。它还通过证明您的Shopify业务的信誉来建立潜在分支机构的信任。

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步骤3：选择正确的会员营销应用程序

Several affiliate marketing tools are available to help you efficiently set up your affiliate program.Shopify会员营销apps, in particular, can help you save resources since they are specifically designed for Shopify businesses. With so manyoptions accessible, your primary task will be to assess their benefits and drawbacks against the demands of your shop.

这是四个最佳Shopify会员营销应用程序you can look into:

Refersion：Refersionis a prominent player in affiliate marketing that can manage and track affiliate programs and partners. Their Shopify APIs allow you to quickly generate unique discount codes and track sales from any source. Plans start at $89 per month.

Leaddyno会员营销：最受欢迎的Shopify会员营销应用程序之一，Leaddynois favored by small businesses. Using LeadDyno gives you free access to their vast affiliate network as well as a terrific marketing tool. LeadDyno plan starts at $29 per month.

UpPromote：UpPromote是一种自动化的，多合一的影响者和会员营销工具，可让您毫不费力地创建专业的会员活动。不需要技术专业知识即可使用此应用程序，并提供免费计划。

推荐：As a pioneer in the field,推荐是会员营销应用程序的Rolls Royce。可以通过应用程序获得自动支出，详细统计和可自定义的激励措施。转诊计划的起价为每月49美元。

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步骤4：找到与合作的分支机构

This is one of the more time-consuming tasks, but it is vital. You'd want to find affiliate partners who can credibly represent your brand or product. If you already have a list ofbrand advocates or influencers牢记，直接与他们联系，以加入您的会员计划。否则，将您的程序推销给目标受众。常规的Shopify访问者也可以成为品牌拥护者。

Choosing the right affiliate partners is crucial to your marketing success. It would help if you aimed for a few exceptional affiliates well-aligned with your niche rather than many affiliates who may convert fewer sales per person. The Shopify affiliate app you pick can influence the expected size of your affiliate program too. Some apps have a cap on the number of affiliate partners.

Use these channels to bring in new affiliates:

社交媒体网站：通知您有关会员计划的网络。您还可以发布有关它的量身定制广告。

Shopify商店：创建一个会员计划着陆页，该页面将目标买家与自己的社交媒体存在和网站转换为会员合作伙伴。

网站：Your site visitors are already familiar with your brand, making them good potential affiliate prospects. This is the space where you can provide in-depth information about your program.

Affiliate networks：Look for new affiliate partners on sites that post partnership openings.

Email marketing. Use your email list to deliver targeted associate invites to existing customers.

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步骤5：与您的会员建立通信渠道

招募您的员工后，您需要监视他们的生产力和计划的整体表现。选择与您的会员的联系线，例如发送常规电子邮件。一些电子邮件可以通过您的Shopify会员营销app, but others will need to be more personalized (ex. customer support, payment queries)

Ensure that your affiliates understand the program's guidelines and are familiar with your brand. Create a catalog of material that your affiliates may use, such as tutorials, webinars, infographics, pre-scheduled social posts, and a list of relevant hashtags to help keep everyone on track.

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步骤6：评估程序的效率

Long-term success requires understanding your affiliate program's performance. For instance, identifying your top affiliates can help you double down on what works.

Keeping track of your affiliates is easy with affiliate applications. Custom registration pages, onboarding, affiliate monitoring, and analytics are ways to identify and manage your affiliates swiftly. Using the app's stats and insights, you can further optimize your affiliate program. Some of the metrics to pay attention to are:

• 总会员销售
• Sales per affiliate
• Total payout
• 支付与销售比率
• Average order size
• 毛利率
• Total number of associates (new and those who left the program)

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Option 2: Promote Affiliate Products on Your Shopify Store

如果您的商店拥有庞大的客户群，并且可以从更多的产品种类中受益，那么为基于佣金的利润转售商品是可行的。这是如何解决的方法：

步骤1：注册会员计划

You already have a devoted customer base and a specialized product selection as a Shopify business owner. Make sure your Shopify affiliate product offerings complement your existing Shopify items. It is critical to join a program compatible with your business strategy, so your products and affiliate items merge organically.Amazon Associatesis the top affiliate network for Shopify business owners. You may earn up to 10% on purchases made via your website, and the product variety is enormous.

步骤2：添加必要的会员链接

Once you've been approved for an affiliate program, start directing clients there. The only difference between promoting your own items and displaying affiliate products is that you must handle the affiliate links. You will receive customized URLs to track your website's sales and you must put affiliate links on relevant products.

步骤3：优化和促进

当您准备好商店的选择时，请让世界其他地方知道。增强您的商店以更快地加载，转换更高的价格并达到更广泛的市场。制作出色的产品描述。访客必须看到，您不仅希望获利，而且确实相信您推荐的会员产品的价值。

In addition, improve the loading times of the shop. When you have an extensive collection of items, loading can be a problem due to a large number of product images. Make sure that visuals are optimized to avoid deadweight. Lastly, employ proper SEO practices so search engines can easily find your Shopify store.

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这Takeaway

A diverse marketing strategy is always a wise idea. IncorporatingShopify会员营销in your campaign is one relatively straightforward way to strengthen it. Because the eCommerce platform already offers a plethora of affiliate marketing tools on its应用商店，制定程序要容易得多。在开始之前，准备基础工作并为您的会员营销活动创建愿景，并探索各种工具和应用程序。大多数软件提供了一个免费的试用期，该期限可让您在做出任何财务承诺之前尝试一下。

会员营销需要时间，精力和奉献精神来取得出色的结果。这也是一个竞争性的行业，因此将您的会员计划与竞争对手区分开来可能具有挑战性。但是，它提供了许多好处和奖励，可以使这笔交易甜蜜。