您可以在Patreon上赚多少钱？[+免费的Patreon赚取潜在计算器]

Patreon is a membership platform that provides a comparatively simple way for creators to ask for and receive money. Creators can earn money doing an activity they already love, whether it be art, writing, video making, music, or even illustrating webcomics.

Patreon provides a straightforward way for these people's supporters to make payments to the creators they love. They can often make small regular payments, rather than having to fork out a considerable sum at once to purchase one of their preferred creator's works. As the site's name suggests, the people who pay money on Patreon become the creators' patrons.

创作者可以使用Patreon建立一个社区，同时要么建立定期的经常收入或要求一次性付款。他们的支持者可以考虑自己的艺术顾客。

Many creators come from a background that looks upon money disdainfully. They don't like the idea of asking their followers for money. Yet, in many cases, these followers are only too happy to reward the creators they love. They see their patronage as a way to show support and reward artists for their originality and creative endeavors. Their patronage gives them a direct connection to you.

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您可以在Patreon上赚多少钱？:

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创作者为什么要使用帕特里昂？

Creators use Patreon for two primary purposes. The most apparent reason is as a means to make money. However, building a community is just as important, more so to some creators.

The ethos behind Patreon is an update of a traditional way creators earned money. In the past, creators such as artists and musicians could rely on wealthy donors' patronage to finance their work. Patreon follows a similar philosophy, although allowing small, regular payments widens the types of people who can become patrons.

Creators can set multiple membership tiers, each with different rewards, so each patron can choose the amount of money they feel most comfortable giving.

在许多方面，Patreon都类似于其他众包平台，例如Kickstarter和Indiegogo。188滚球地址但是，一个值得注意的区别是，尽管这些平台鼓励人们为未经测试的想法提供资金，但帕特雷恩（Patreon）使188滚球地址用众筹来支持现有的创作者，而潜在的顾客已经可以看到工匠的创造力证据。

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估计您可以在Patreon上赚多少钱

通过下面的这个简单工具来估算Patreon上的收入潜力。您销售和推广页面越多，建立社区的越好，您可能获得的收入水平就越大。

The main factors that will affect your potential earnings are the size of your fanbase, the portion of that fanbase interested in contributing money to your cause, and the attractiveness of what you offer in return for their generosity.

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在Patreon上表现良好的商业模式

1. Membership

Memberships are the most straightforward way for creators to make money on Patreon. They are designed for the creator who has sufficient interested and enthusiastic supporters willing to pay a membership fee to participate in their community. The creator has to decide what the community members receive in return for their membership payments.

This works better in some arts than others. For instance, a blogger could save up their best posts and make them exclusively available to the site's members. A musician may offer courses or online training for his/her members. Alternatively, a creator may establish their group as having some exclusivity; for example, it may operate as a Mastermind Group, a peer-to-peer mentoring group that helps members solve their problems.

2.订阅

通过订阅，顾客进行多次经常付款。在这里，通常与Netflix这样的服务有明显的好处。顾客通常会付款一个月，并获得明确定义的收益。

Patreon可以迎合多个订阅水平。如果您选择遵循这一道路，则需要确定在每个订阅层上提供什么，以确保各个级别的订阅者都认为他们正在获得物有所值。大多数人可能会购买低级订阅，因此为愿意购买更昂贵订阅的人增加额外的价值是值得的。

3. Ongoing Support

一些创作者更喜欢简单地要求顾客支付一定程度的持续支持。在这里，他们将没有确切的服务来回报所花费的钱。这些付款更像是传统捐款。

Often patrons can make payments of as little as $1 and do so for the satisfaction of helping out somebody they admire and whose work they appreciate.

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影响您是否在Patreon上获得良好收入的因素？

您可以在Patreon上赚到的钱的数量将从一个创造者到另一个创造者各不相同。但是，各种因素影响了这一水平。这些包括：

1. How Well You Understand Your Audience

Patreon的成功创作者了解他们的听众。他们知道他们有什么兴趣，什么可能激发他们想要花钱的东西。他们知道什么可能吸引粉丝，使更多的追随者和愿意的支出。

如果您还不了解听众，则需要花更多的时间与他们互动，询问他们自己和他们的兴趣。特别是，学习他们的痛点以及您可以创造的资源类型会很有价值。188金宝慱网站

In marketing, we often talk about businesses creating a customer persona, a relatively detailed description of your target customer. While creators probably hate to think of their audience as their "customers," if they intend to receive any money from them, then their audience is a kind of customer. So, creators should draw up an image of their audience persona.

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2.您关注的利基市场

Patreon将你赚钱的能力,some extent, depend on the niche in which you operate, i.e., what kind of items you are creating. This isn't just your general genre, e.g., music, art, videos, or writing, but also the topics you concentrate on. What types of music do you play? What is the main focus of your pictures? What issues do your videos feature? What are you consistently writing about?

Some niches are more suitable than others for earning money through Patreon. For instance, you will struggle to earn cash if you make prank videos on YouTube or TikTok because there are so many other channels making such videos.

创作者在更晦涩的利基主题上制作内容更有可能找到专门的受众。但是，它通常比YouTube，Instagram或Spotify上的大众观众所感兴趣的小。

You always need to be able to answer the question, "Why should they support me when others offer similar work for free?" What is your point of difference from the bulk of other creators?

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3. How You Reward Your Patrons

如果您打算使用会员或订阅模型在Patreon上赚钱，则需要仔细考虑您打算给顾客的东西以换取他们的现金。You need to think about how they would feel about receiving your intended rewards, not just what you think about making them. In all honesty, how many people do you believe will pay for that reward?

If you intend to offer multiple reward tiers, you need to clearly distinguish what people will receive at each level and ensure that they receive an incentive to go for the higher-level tiers. What separates the different subscriptions from your patrons' point of view?

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4. The Size of Your Engaged Audience

The size of your community is vital to your success on Patreon. Indeed, some creators are more concerned with this than they are with earning any money.

You can look at your community as consisting of three groups. The most significant number is merely your fans. Sure, they like your work, but they aren't likely to go out of their way to take notice of you and certainly won't be willing to pay you money. A smaller group will decide that your work is interesting enough for them to follow you. The smallest group is your "super fans," who are willing to go one stage further than your other followers and reward you with money. This small group becomes your patrons.

An essential part of any thriving community, however, is that its members engage. You need people who are more than mere fans or even followers. As we have seen in many articles on social media and influencer marketing, follower numbers alone are not a good indicator of success. You need your followers to take some form of action, even if it is merely to hold conversations about your creativity to their friends and increase your word-of-mouth following.

In some cases, particularly in the more niche arts, you may not have vast numbers of fans or followers, but the ones you do have are super-passionate about your activity. In this case, you can compensate for your lack of follower numbers by the increased engagement rate.

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5.品牌的质量

Creators need to establish a personal brand. You need to be able to differentiate your work from others. You want people to care that you are the creator and not anybody else.

它帮助如果你能建立一个声誉exceptional quality. You need to ensure that your potential patrons love your creativity.

If you have established a highly engaged community, you have helped your reputation and improved the quality of your brand.

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6.您的促销和营销

Most creators don't tend to be marketers. However, if you really wish to make money from your fans, you will need to promote your offerings to them. Ideally, you want your Patreon page to emphasize the areas in which you are skilled. For instance, if your art is graphics or photography, you will want your Patreon page to look spectacular. If you're a writer, you will need high-quality copywriting with no grammatical or spelling errors.

您需要确保您的Patreon页面讲述您的故事。特别是，您需要向愿意付款的人解释您的奖励。理想情况下，您应该包括强烈的行动呼吁（CTA）。

Don't be overly sales-focused, however. Most people who come to Patreon don't expect to receive hard-selling techniques. They are usually there because they like what you produce.

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7.任何情感上的吸引力

In some cases, you might be able to use any emotional appeal you may have. Perhaps you have a connection with a charity or a good cause. Maybe you are willing to donate a portion of your funds to charity or perhaps give them some of your creations that they can sell or raffle off. In some cases, you might have a clear support base, for instance, if you target a particular political viewpoint.

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Sample Calculation of Making Money on Patreon

Here is an example of potential earnings for a creator on Patreon. Your results will vary, of course, depending on your personal numbers.

假设您使用50,000个订户操作YouTube频道。经验可能会告诉您，您的10％的订户充满热情，并且很可能点击促进Patreon页面的视频中的促销屏幕。然后，假设您有2％的“超级粉丝”继续以顾客的身份进行convert依。

在您的50,000个订户中，有5,000个将遵循您的Patreon页面。其中，有100将convert依顾客。

许多创作者为那些愿意向Patreon付款的人设定了奖励层。因此，假设您已经选择了愿意承诺$ 10，20和50美元的人的三个级别。假设我们假设大多数顾客支付更便宜的金额（10美元），平均付款水平为14美元。

在这种情况下，您的5,000名顾客会向您支付100 x $ 14 = $ 1400。

显然，建立一个广泛社区的人比只有少数关注者的人的收入要多得多。如果您有500,000个订户，其余数字保持不变，您将获得15,000美元。同样，如果您可以将转化率从2％提高到4％，则可以将您的转化率增加一倍。