升级元影响者营销的10种最佳工具金博宝188备用网址

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元应用程序主导着市场most preferred influencer marketing platforms, with eMarketer stats showing that campaign spending on first-placer Instagram reached22.3亿美元in 2022, while $739 million worth of marketing funds went to Facebook in second place.

尽管Tiktok和YouTube的受欢迎程度不断上升,但大多数(almost a third) of online shoppers worldwide said they're more likely to shop on Facebook than Instagram (24%) or TikTok (8%), according to 2022 figures from Statista. eMarketer forecasts that Facebook will still capture the largest market of social commerce buyers—or around69.4 million—by 2025, ahead of the projected 47.5 million shoppers of Instagram and 37.8 million of Pinterest.

在这些数字中,营销人员和元影响者如何在2023年加强他们的联系?双方的最佳途径是避免选择加入影响者网络,这些网络仅根据普及而不是真实性和参与度收集创作者。

以下是一些领先的影响者营销平台,这些平台与Me金博宝188备用网址ta集成并促进直接品牌创造者的合作。188滚球地址


升级元影响者营销的最佳工具:金博宝188备用网址


1.

笑

AfterMeta的API更新2022年10月,lost its Instagram creator search capabilities, prompting it to create GRINup. This discovery-as-a-service solution gives access to Instagram creators who had granted authorization for GRIN users to view their profiles.

一旦您注册了笑声并进行了创建者搜索,Grinup就会生成多达50个vet的名称,并带有经过验证的电子邮件地址。该平台不使用AI或算法工具来为每个搜索回合生成创建者列表。Grin认为,这最终使企业与影响者之间建立了更真实的关系,因为前者的高管或营销人员可以直接仔细检查创作者的社交形象和在线影响力。

Brands and marketers can also install the笑Creator Discovery Web Extensionon their devices to get more information about Instagram creators and their online performance. You can click the extension to import creator data—such as their email contact details—to your customer relationship management system. From there, you can use GRIN to connect with your preferred creator or influencer and start a formal brand-creator agreement.

Grin专注于电子商务业务,与BigCommerce,Shopify,WooCommerce和Salesforce Commerce Cloud等流行的购物平台有着可靠的集成。188滚球地址

您必须直接与Grin的客户服务团队联系以获取订阅率,尽管GetAppPEG每月价格从2,125美元起。

Key Features:内容放大,搜索/发现,影响者生命周期管理,影响者关系管理,内容审查,内容库,活动管理,活动报告,影响者分析,受众分析,电子商务工具,产品/赠品工具,形式和合规性,表格和合规性,

频道:Facebook, Instagram, TikTok, Twitter, Twitch, YouTube


2.Aspire(以前为Aspireiq)

Aspire(以前为Aspireiq)

Aspire通过其“允许清单”功能,超越了标准服务,例如影响者发现和管理。这种白名单工具允许品牌发布广告和dark posts在属于Aspire网络的元创作者的帐户上。使用允许清单,品牌可以添加“立即购物”或另一个CTA按钮,稍微更改影响者原始帖子的内容,或添加新副本。同时,允许名单的广告将创作者暴露于新的受众中,因为这些广告出现在他们的手柄下。品牌和影响者可以查看允许名单帖子的性能指标。

You can use Aspire’s Brand Access Manager to request allowlist permissions from Meta creators. Creators who gave you advertiser access will later appear on your Aspire dashboard. Without using Aspire’s access tool, you will have to ask an influencer for their business manager ID and manually add the creator as a “business partner” on Facebook Business Manager.

该平台通过让创作者选择并将其提案直接发送给他们的首选品牌来翻转创建者市场中的脚本。通过这种方法,您可以在Aspire的Creator Marketplace中发布广告系列项目,并等待应用程序到达而不是进行手动搜索。

Aspire的服务还包括可自定义的工作流程,可以通过自动通信,批准流程,运输跟踪和合同模板将手动流程减少90%。

Key Features:搜索/发现,影响者关系管理,有影响力的市场,团队协作工具,内容审查,内容库,竞选管理,活动报告,电子商务工具,产品/赠品工具,表格和合规性,付款处理,付款处理,社交听力,竞争者研究,竞争者研究,视觉发现,影响者内容放大,

频道:Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs


3.Traackr

Traackr

Traackr‘s in-depth intelligence includes over 15 filters for finding and selecting potential influencers and predictive performance analytics. Some search categories include platform use, brand affinity, audience demographics (age, city or city of residence, income levels, and more), and past content performance (follower count, timing of brand mention, and engagement rate).

除了标准性能并花费效率(每次查看成本,每张帖子成本或每次参与成本)指标,Traackr订户可以参考该平台的品牌活力评分,以衡量影响者内容覆盖率,参与度和品牌信任的功效。

此外,Traackr的工具套件包括广告系列管理,预算优化(影响者绩效分析和费用跟踪器)以及社交贸易(记录销售,跟踪转换和付费佣金)。

Key Features:Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,

频道:Facebook,Twitter,Instagram,YouTube,Pinterest,Tumblr,博客


4.HYPR

HYPR

HYPRbecame a part of the Julius influencer marketing platform in 2020. An in-house human team vets influencers added to HYPR’s network.

Its discovery tool has 30,000 content categories, including psychographic information, such as topics of interest (HYPR recognizes over 15,000 conversation topics, such as language, history, food, culture, and more) and causes, to help you find the best niche influencers for your brand.

与创作者选择并密封工作关系后,您可以通过营销活动进行分组,然后对Hypr仪表板进行管理,激活和跟踪活动并发布付款。

hypr logo

Key Features:有影响力的搜索与发现,有影响力的人外展和参与度,受众人口统计和转换归因的表演跟踪,全球影响者付款,欺诈检测和受众健康,

频道:Instagram, Facebook, Twitter, YouTube, Pinterest


5.Influencify

Influencify

另一个基于电子商务的解决方案,影响着免费的工具,可帮助您发现Instagram创建者。您可以在“在利基市场中查找Instagram影响者”的搜索栏中输入关键字,也可以在您所在国家 /地区的“查找Instagram影响者”的搜索领域中输入关键字。

After choosing prospective names, you can run each of them on Influencify’s Analyzer to find out about their audience demographics, contact details, price suggestions, and fake followers.

同时,您可以在Instagram参与率计算器中键入创建者的用户名,以确定与影响者内容互动的用户数量。

Subscribers also have access to the Discovery tool, which lets you customize your search using over 35 filters, including total followers, interests, or keywords. Influencify also lists “recipes” for finding influencers in non-traditional ways. Its cheat sheet includes steps to convert your competitor’s influencers into yours, discover influencers “before they become famous” (those with a 50% growth rate in the last two months), and connect with your influential fans or Instagrammers who are already following your brand.

获取付费计划,以增加您可以进行有影响力的搜索,直接邀请广告系列以及访问Gmail集成和其他管理功能的次数。


6。着色

着色

着色is a content management tool that allows brands to collect, get legal rights, and display user-generated content (UGC) from their social networks. To avoid copyright infringement claims, TINT has a rights management tool where you can send a message to the creator, asking permission to repurpose their content.72%的创作者accept such requests, according to TINT. When the creator approves your request, the UGC goes to the platform’s Content Studio, where you can organize, edit, or integrate them into your tech stack.

TINT声称,其与Facebook广告的集成有助于品牌看到点击率增加了四倍,每次点击成本降低了50%。

You can use your TINT dashboard to connect with Facebook Ads Manager by going to the Marketing Integrations and clicking the Facebook Integration tab. From there, authorize TINT to import your rights-approved UGC to your Facebook Ads asset library.

Determine which UGC works as a better Facebook Ad with split testing. You can run two versions of the ad and use TINT’s analytics to measure which one gets more engagement and conversions.

The platform offers paid plans for single users, teams, and enterprises (customized rates).


7。故事界

故事界

Find “brand-fit” creators on故事界通过使用其Instagram和Facebook的监视工具。这些工具跟踪您的品牌,发现有影响力的人在社交账户上提到您的竞争对手,发现您的竞争对手在每个平台上谈论的内容,并基于与利基市场中其他玩家的营销绩效进行基准测试。

一旦选择了一个有影响力的人与之合作,StoryClash可以报告他们的活动,以便您可以查看您的广告系列如何或是否有效。这些跟踪器还可以帮助您发现每个平台上的趋势。

您甚至可以在Instagram Story Tracker上跟踪活动,即使创作者在24小时前上传了带有您品牌的内容。该平台的AI驱动文本识别功能在图像和视频中检测品牌名称,然后存储并将其组织在可搜索的数据库中。

同时,StoryClash的Instagram品牌排名可以帮助您了解哪些品牌在特定类别和国家 /地区的排名很高,因此您可以研究其策略以及对它们有用的东西。另一个相关的StoryClash功能是Brand Collaborations Free Tool,它显示了所有品牌帖子和Instagram创作者,其中包括其品牌合作伙伴的故事。

Key Features:Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research,

频道:Instagram,Tiktok,YouTube,Facebook和Twitter


8。Influence.co

Influence.co

Influence.cois the LinkedIn of influencers, where they could create profiles and share them with marketing agencies, photographers, and others for collaboration.

订阅者可以通过平台的聊天工具互相传达给对方,或通过rankation.co的创建者社区或其问答功能(称为答案)向其他创作者学习。

会员资料是高度视觉Influence.co account can serve as their digital media kit. Here, you can showcase the brands or products you promoted on Instagram (whether paid or unpaid posts) by going to your account’s Branded Content section. The photo must be tagged with the @name of the account or brand. To find all posts involving a specific product or brand, you must key in the @name, which will enable the platform to display all the images you posted recently and let you choose which pictures to include in your profile.

Influence.corecommends you include your social reach (all your social channels and number of followers for each, engagement rate, audience demographics, previous collaborations, and rate card or how much you charge per post across your social networks). Influence.co members with 2,000 followers and more can use the Engagement Map to measure their average engagement rate. Subscribers with a smaller follower size can get engagement rate data by writing[电子邮件保护].

Key Features:搜索/发现,自动招聘,影响者关系管理,影响者市场,内容库,竞选管理,竞选报告,影响者分析,受众分析,

频道:Instagram,YouTube,Facebook,Pinterest,Twitter,Patreon,Snapchat,Tiktok,Amazon


9。Roster (formerly Wooly)

Roster (formerly Wooly)

名册具有几个功能,可以使零售商从其现有的Instagram和Facebook关注者中创建“活跃和真实”品牌大使的名册。首先是它的社交听力仪表板,它可以找到,收集和组织在两个元平台上提及您品牌的帖子。188滚球地址品牌可以使用过滤器搜索基于成员,性别,位置等的帖子。捕获的UGC可帮助您了解客户如何讨论您的产品或服务以及他们最重视您的业务。

此外,名单可以让你看到rious details behind customer content, from hashtags and demographics to social engagement metrics (likes, comments, and others), thanks to Roster’s social analytics. Instagram and Facebook integrations let you view user profiles (follower counts, brand mentions, and engagement rate) update in real time.

最后,该平台的招聘功能为您提供了许多工具来吸引,评估和奖励您的影响者。您可以根据广告系列或性能自定义招聘表,手工艺电子邮件邀请,细分创建者,并在手动或自动应用程序批准之间进行选择 - 您还可以自定义自动批准流程。一旦有影响力的人加入,您就可以掌握有影响力的人与名册的社交饲料仪表板的内容。

名册还可以使用Zapier,Trello,Google Sheets和Tonky等工作管理工具进行操作。


10.Emplifi (formerly Social Bakers)

Emplifi (formerly Social Bakers)

The Emplifi Social Marketing Cloud covers all the aspects of harnessing social media content and its creators, including influencer marketing, to amplify your brand. Its AI-powered influencer identification tool searches for the creator that aligns most with your brand based on your niche, target audience, and performance targets. Hashtags and the brand collaborations mentioned on the creator’s account help Emplifi find the best match for you. You can store candidate shortlists as references for future campaigns.

The platform’s social marketing cloud also lets you manage your Facebook Ad campaigns from your customizable dashboard, including checking whether they’re hitting your target outcomes.

Moreover, Emplifi has a social media scheduler for determining what and when to post marketing content in advance, including on Instagram Stories and Reels, which are enjoying high viewership. The scheduler is also where you can plot your project’s timeline from ideation to proofing, approvals, and content publication.

The platform’s predictive AI can help you set the best time to activate your campaign. Emplifi integrates with Dropbox, Google Drive, and OneDrive so you can pull out your assets from these locations.


Establish A Seamless Link With Your Meta Influencers

With Meta's thrust toward authenticated influencer relationships and UGC usage, we hope this list above provides fresh awareness about current platforms and their compatibility with Facebook and Instagram. Be on top of Meta developments that can affect your brand and the platforms you use by signing up with金博宝188备用网址影响者营销中心.

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