Mailchimp or Sendinblue? Let’s See What Truly Works for Your Company

Email marketingis one of the most effective marketing channels for businesses. Over the years, its growth and prevalence have been credited to its minimalism. It's one of the simplest and most valuable ways to communicate with your clients and prospects. Roughly46% of marketers believe that email marketing is a great way to get leads, and 47% think it's vital保持潜在客户参与。

To use the power of email marketing effectively, it is important to choose the right software that can take your marketing to a whole new level. Running an email marketing campaign with hundreds to thousands of subscribers isn't an easy task. Managing the entire process takes time and effort. Email marketing software is more than a send-and-track platform. The software's features for growing your audience, allocating your lists, and merging your marketing channels make it a valuable tool for scaling your business and growing revenue.

Mailchimpandsendinblueare two of the most widely used email marketing platforms today. Both have a wide range of features that make it easier to reach your target audience. Both have an easy-to-use interface that makes it simple to customize your email campaigns.

Each platform has its own set of merits and drawbacks. In this post, we'll assess them against each other to help you choose which is best for your business.

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Mailchimp or Sendinblue? Let’s See What Truly Works for Your Company:

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Mailchimp in a Nutshell

Mailchimphas dominated this industry to the point that it is essentially synonymous with an email marketing platform. It is the platform against which all other alternatives are measured. The Atlanta-based email marketing service provider, founded in 2001, commands72.68% of the email market。

该市场领导者将高级功能与组织良好，直观的用户界面相结合。它还提供了许多宝贵的技巧，可帮助您充分利用平台，同时提高整体电子邮件营销技能。凭借该平台的深入分析功能，很容易跟踪广告系列的表现并收集将来可以使用的信息。

Mailchimp is regarded as one of the best overall email marketing platforms since it offers the functions and features that most businesses need without being overly complicated. Brands can plan, schedule, and monitor email campaigns. They can also conduct A/B test and get advanced metric results.

Fourteen million people are actively using Mailchimp. About 14,000 people sign up for a Mailchimp account every day.

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简而言之

Founded in 2012,sendinblueis European-based platform that has made a name for itself by providing immense value at a fair price. Its free plan enables businesses to add as many contacts as they want, which is far more than other email marketing platforms today.

sendinbluehas a comprehensive feature set. It's a marketing automation tool that stands out with its unique features, from its options to its A/B test automation system. It streamlines the production of highly efficient email marketing campaigns. It merges a full set of advanced features with an easy-to-use UI and UX.

sendinblueis likewise a one-stop-shop digital marketing solution. It lets B2B and B2C businesses, eCommerce retailers, and marketers build consumer relationships. Sendinblue is an adaptable email marketing tool that has over 300,000 active users spanning 160+ countries.

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Mailchimp vs. Sendinblue: Users

MailChimp和Sendiblue都适合两者novice and expert marketers.对于没有经验的用户，他们提供了一个简短的学习曲线和直观的用户界面。他们还为高级营销人员提供了一系列复杂的功能和工具。

Mailchimp, particularly its premium services, isbetter suited to large organizations and enterprises。Small-to-medium businesses that have a considerable budget can benefit a lot from Mailchimp too. Sendinblue is an excellent solution for entrepreneurs or预算适中的企业想要一个强大的电子邮件营销平台。

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Mailchimp vs. Sendinblue: Templates and Themes

Mailchimp and Sendinblue have drag-and-drop editors with predesigned themes and templates.

Mailchimp has more than 100 templates and layouts, also called “themes.” The designs are mobile-responsive and customizable. The platform also has design tools that let you create a more “on-brand” look. You can also use a code, a zip file, or a URL to create a unique HTML template. You can reuse the customized themes across multiple campaigns.

免费的MailChimp套房使您仅通过设备预览主题。如果您是高级用户，则可以在电子邮件客户端中预览它们。

SendInblue可让您访问其电子邮件模板库，该库有60多个完全响应的模板。如果您想要更独特的布局，则可以使用模板构建新设计。要编码，请使用WYSIWYG HTML Email Editor。You can also use the same URL to import a template from another account. However, you can't do this with another email marketing software or a third-party platform.

与MailChimp不同，SendInblue允许您通过设备和电子邮件客户端预览模板。但是MailChimp主题（尤其是高级主题）看起来比Sendinblue模板更现代和时尚。

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Mailchimp vs. Sendinblue: List Management

这两个平台188滚球地址每月都在免费的层次上发送了盖帽。MailChimp可以一次发送多达2,000封电子邮件。SendInblue将用户限制为最多300。限制的解决方法是重新标语系统，它使您可以在后续几天发送未决的电子邮件。

Your contact lists in Mailchimp are your “Audiences.” You can categorize your lists using segments, tags, and groups. However, a lot of Mailchimp users find this confusing and time-consuming. Moreover, Mailchimp lists are restrictive. Contacts from different lists cannot be used in the same campaign.

sendinblue, on the other hand, simplifies the process of building and segmenting lists through filters. You can sort contacts according to contact field parameters, like behavior and demographics, and performance, like clicks and open rates. You may also save the list for other campaigns.

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Mailchimp vs. Sendinblue: Segmentations

由于其全面的联系管理计划，MailChimp可以代替CRM系统。除了添加联系人和导入列表等传统功能外，您还可以根据联系人的独特行为进行细分列表。

Mailchimp segments automatically. An algorithm calculates whether a client would buy from you again and how much they would spend. From the audience dashboard, you can then send campaigns to this segment. The platform also shifts contacts in and out of segments based on whether they pass (or fail) the required parameters. The more complex the automation, the more effectively contacts can be engaged with relevant content.

Sendinblue提供了很多方便的分割tools that can help you with tailoring material for your users and improving open and click rates. You may categorize your audience based on their demographics, landings, email opens and click rates, and past buying patterns.

Sendinblue的细分功能是通过其丰富的联系搜索来推动的，这使您可以根据电子邮件参与历史记录和列表包含的变量找到联系。搜索时，您可以使用多个属性来更轻松地创建高精度段。

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Mailchimp vs. Sendinblue: Email Campaign

MailChimp使设置电子邮件活动变得更加简单。您可以提前概述所有步骤和实践。在发送电子邮件之前，您必须设置广告系列详细信息，例如将收到它，主题行和来自地址的人列表。

MailChimp提供了一些独特的电子邮件创建功能。它使您可以将测试电子邮件发送给他人并汇总他们的评论。这可以促进团队合作并确保无错误的电子邮件。该平台还包括高级A/B测试，可让您测试所有电子邮件组件的三个变体，并将其发送到列表或细分市场上的百分比。

You decide how your email looks. You can start fresh or use preset layouts made for specific campaigns. You can add text blocks, buttons, photos, and videos to your designs. You can even modify the spell-checking for your brand.

SendInblue提供了标准的电子邮件创建选项：可编辑模板，丰富的文本编辑器和HTML编辑器。由于其Wyswyg编辑器，它的电子邮件创建流程对于新手而言是突出的，该编辑显示了您需要立即采取哪些步骤。

SendInblue还提供了几个方便的设计功能，例如根据内容块类型更改组件的选项。您可以更改链接的颜色。您还可以添加图像并编辑背景颜色和字体。该平台还允许您添加动态内容。您可以根据变量（例如人口统计学或习惯）向不同的用户发送不同的内容块。

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Mailchimp vs. Sendiblue: Automations

MailChimp仅在其免费计划中提供一键自动化。但是，当您升级层次时，您可以访问更多的自动化功能。除了基本计划外，MailChimp还通过适应性定价启动了交易电子邮件。在短时间内，您可以免费尝试。您必须每月至少支付每25,000封电子邮件块的$ 20，以更长的使用。

You can either generate a single email or a chain for each automated workflow. You can use the platform's pre-made drip campaigns to do more than just acquire potential subscribers. You can also use them to increase brand loyalty and send transactional messages and notifications. Some of the most specific and useful automation templates are cart abandonment, customer re-engagement, and customer loyalty rewards.

SendInblue允许您使用营销自动化发送带有其所有计划的欢迎电子邮件。Even with the free plan, you can send automation workflows to up to 2,000 contacts. Sendinblue is also a great tool for marketing retail businesses because it has features for sending transactional emails.

The platform allows you to make extensive, prompted campaigns based on contact information, email engagement, online activity, and the performance of your eCommerce site. Sendinblue's automation enables you to specify an entry point, such as a user's initial action, and then implement actions based on that behavior. It also lets you A/B test alternative routes to see which one delivers the best results and which customer segments respond best.

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Mailchimp vs. Sendinblue: Reporting

MailChimp有一个强大的报告套件，尤其是其高级计划。即使是免费订阅，该软件包也提供了详尽的分析和转换指标。这些见解可以帮助您在每个阶段的客户旅程中计算ROI。您将获得的见解各不相同。MailChimp还可以跟踪一张地理上的打开电子邮件地图，社交媒体喜欢和分享，最初24小时的电子邮件性能以及顶级电子邮件开启器。

Alternatively, Sendinblue's reporting package includes all the critical data and Google Analytics integration. These insights include automation reports as well as click and bounce rates based on locations. However, it excludes social and conversion data, which are essential for large enterprises.

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MailChimp vs. Sendinblue：可交付性

A recent report states thatthe overall deliverability rate for Mailchimp is 86%, while the rate for Sendinblue is 90%。Most of the time, Mailchimp's deliverability ends up on the Promotions tab. While Sendinblue consistently winds up in Gmail's Promotions box.

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MailChimp vs. Sendinblue：集成

Mailchimp's integration directory shows 230 compatible applications. Google Analytics, WordPress, PayPal, Zapier, and ClickFunnels are among them. It also includes a series of help desk articles on specialized integrations like Facebook, Instagram, and Salesforce, as well as ways to ensure they work efficiently together.

SendInblue在几种类型的软件中提供了50多种本机集成或“插件”。其中包括WordPress，Shopify，Google Analytics（分析）和Outlook。它包括有关如何将其API用于第三方集成的教程。如果您遇到与其他应用程序集成的问题，它还具有帮助台。

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Mailchimp vs. Sendinblue: Support

MailChimp将手机支持限​​制为低层计划。但是，它为高级服务提供电子邮件和实时聊天。它仅在高级订阅方面提供全面帮助。当您单击免费计划中的“帮助”按钮时，您将被指向可搜索的知识库，该知识库根据您的操作建议文章。

If you're inclined to do your own research, the support articles are quite extensive, with several photos, videos, and links to other relevant material. The fact that Mailchimp is hard to reach for users on the free plan is a big downside.

支持sendinbluesupport is slightly better. All subscriptions include email support, and the Free and Lite plans offer phone support for the first 60 days. It's also available on higher tiers but without live chat. Sendinblue offers several languages to accommodate its European origins and large customer base.

sendinblue’s Help button directs you to a searchable help center. It isn't as extensive as Mailchimp's, and it sometimes displays multiple options, which can be confusing. To prevent workflow disruption, help articles appear in a pop-up window.

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Mailchimp vs. Sendinblue: Pricing

MailChimp的订阅取决于电子邮件发送和联系人。它有四个价格计划：免费，必需品（每月$ 11起），标准（起价为$ 17/月）和保费（起价为299美元/月）。定价是可扩展的，超出了大型联系数据库的初始成本和电子邮件发送量。您可以通过免费计划每月发送多达10,000封电子邮件。

如果您的联系人少于2,000个，那么免费计划就足够了，其基本联系人管理，主题库以及电子邮件和着陆页创建。对于Essentials，您每月最多可以发送500,000封电子邮件，而标准计划则提供120万个限额。高级允许您每月发送300万封电子邮件。

sendinbluelikewise offers four pricing plans: Free, Lite (starts at $25/month), Premium (starts at $25/month), and Enterprise (price upon quotation). The free plan includes a 300-email-per-day restriction. It lacks A/B testing and advanced analytics. However, the free plan is optimal for small businesses with small email lists.

Lite允许每月10000封电子邮件,而溢价allows 20,000. If you pay for the entire year in advance, you will get a 10% discount on the paid plans.

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Final Thoughts

Mailchimp的m Sendinblue相当类似any aspects. They center on providing their customers with the best possible user experience. Both have user interfaces that are modern, uncluttered, and simplified. They focus on contact management, personalization, and segmentation that are effective and highly specialized. Even their weak points, like support for free users, are quite similar.

So, which电子邮件营销服务is better for your business? Choose Mailchimp if you want more comprehensive data, built-in integrations, and tried-and-true reliability. Pick Sendinblue if you send a lot of transactional emails and have a modest budget for email marketing. It's a big plus if you're based in Europe, as it has a multilingual team and product.

Your business's size, needs, and marketing budget will decide which email marketing platform is best for your电子邮件营销活动。With Mailchimp and Sendiblue as options, you can't do any better.