In 2016, Instagram launched a brilliant feature called Instagram Live that lets users broadcast live videos to their feeds. It was very well-received by the millions of Instagram users who started using it in a myriad of ways.
While it is a fun and engaging way to share travel videos, live experiences, and vlogs, people still have doubts about the business potential of this feature. There are businesses and marketers who have learnt how to leverage it to their advantage, but its adoption for business use is still limited.
This is why we have created this guide to help you understand how you can use Instagram Live for your business. You will find out more about Instagram Live, why you should use it, and the best ways to utilise it for your business.
使用Instagram Live for Business的最终指南：
Instagram Live：基础知识
在我们了解如何将Instagram Live用于业务目的的详细信息之前，让我们首先了解它的工作原理。
主要特征
这是使Instagram Live对您的业务非常有用的一些功能。
- 它使您可以实时播放视频。
- Your users can interact with you by commenting on your video.
- It also allows you to add others to your live video as guests.
- You can save a replay of your Live video to your Stories.
- Another useful feature is the ability to pin some comments to the top.
How to Use
在Instagram上直播很容易，并且基本上遵循与创建故事相同的步骤。只需转到创建故事并滑动以找到“实时”选项的界面即可。单击“回合播放”按钮后，您将在Instagram上直播。
听起来很简单，对吗？好吧，不是很。
如果您想将此功能用于业务，则需要做更多的事情。它并不像上线那样简单，只是翼翼。
您需要先准备。首先，您应该对要显示和说些什么有清晰的想法。最好准备内容并在上线之前进行练习。
为什么要使用Instagram Live进行业务？
If the list of features has not convinced you of the business potential of Instagram Live, we have a few more reasons for you. Here are some of the key benefits of Instagram Live and reasons why you should include it in your社交媒体营销策略。
It Gets Great Visibility
Instagram Live videos appear at the top of the screen among the Stories on a user’s feed. Moreover, they get priority over Stories and are shown first in the sequence. And, they appear with a thick pink ring around them, to distinguish them from regular Stories.
Your Followers Get Immediate Notification of a Live Stream
Another advantage that Live videos have over any other type of Instagram content is that they get immediate audience attention. As soon as you go Live, Instagram will send a notification to all your followers to watch the Live stream. This also creates a sense of urgency encouraging your followers to watch it immediately.
Lets You Interact With Your Followers in Real-Time
使用实时视频而不是其他视频的最大好处之一types of videosis that they allow you to interact with your followers in real-time. This makes the whole experience more engaging for your audience and gives you a chance to understand their queries and concerns better.
利用Instagram Live fis Business的方法
您可以在六种方式中使用Instagram Live为您的业务使用。尝试这些并自己尝试，以找到使用此功能的新型和创新的方法。
将其用于产品发布
One brilliant way to leverage Instagram Live is by using it to launch a new product. Talking about a product launch in real-time generates interest in the product.
It works best if you go Live a little before the actual product launch to create buzz around it. Give people a little sneak-peek before your actual launch, so that they are already interested and ready to find out more.
Use this chance to detail the key features and use cases of the product and what makes it stand out. You can reveal the price, but it’s better to direct people to your website to wait for the product to go live to find the price. This will generate enough curiosity to drive people to your website and check out the product.
Host a Live Q&A Session
Instagram Live最常见的用途之一是与您的关注者进行实时问答环节。这使您有机会直接与关注者进行互动并进行脉冲检查。
Use this to listen to customer concerns or challenges and provide solutions. You can also encourage them to ask any questions they might have about your brand or products.
使用Instagram生活的主要好处is that you can have a conversation in real-time. This means that people don’t have to wait to get their problems resolved or get answers to questions.
不要忘记打开允许观众发表评论的选项，否则，整个练习将是徒劳的。
Source:Instagram.com
发布品牌活动的实时视频
如果您要举办品牌活动并想围绕它引起在线嗡嗡声，则可以从活动中直播并分享一些详细信息。这将使您的在线追随者在活动的发生中获得一条偷偷摸摸的信息，并将为您的品牌创建在线参与。
You might post pictures from the event later on your feed, but it won’t have the same effect as a Live video. Using Instagram Live you can make your followers feel like they are actually part of the experience. That can help you build an engaged and loyal audience for your social media profiles.
这不仅限于品牌活动，而且可以利用您可能参加的任何其他活动或您的品牌是其中的一部分。重要的是要与您的追随者分享体验，并与有趣的实时视频内容相关。
进行采访
作为一个品牌,你可能遇到或与所工作ential people in your industry. You can use Instagram Live to interview such people and get more people to follow you and watch your Live feed.
有影响力的人有自己的大量忠诚的追随者。而且，如果他们提前宣传即将进行的面试，他们的追随者将希望看到采访。这将导致您的关注者人数增加，并帮助您吸引更多的受众。
另一种方法是使用“ Live Guest”功能，该功能将在您和客人的Instagram feed上播放实时视频。而且，为此，您无需与客人保持身体接近。您可以远程采访人们。而且，最好的部分是您的观众和客人的追随者都可以看到视频。
Essentially, this is another way for you to与影响者合作, but with the added advantage of letting your followers talk to them directly via comments.
Use this to ask useful industry-specific questions that will provide valuable insights to your audience. And, allow your audience to ask questions of your guest by posting them in the comments.
发布产品教程
就像其他任何类型的视频内容一样，实时视频也可以用于教程。展示使用中产品的最佳方法是制作视频。掌握比静止图片或冗长的“操作方法”文本指南要容易得多。
使用现场视频为整个事情带来真实性，并使人们更加真实。这不仅是一个编辑的视频，如果出现问题，您可以重新拍摄某些部分。这是真实的，它正在观众面前发生，并且可以信任。
Live videos also allow people to ask any questions that they might have and get answers right then and there.
总体而言，它是一个很好的平台，可以展示您的产品中的产品，并以最佳使用方式来教育您的客户。
Conclusion
Instagram Live can be very useful for your business and should be a part of your marketing strategy. You can use it to market your products, engage your followers, or simply improve your brand’s social media presence.
这篇文章包括您开始使用Instagram Live为您的业务使用的所有内容。
利用这些技巧，然后开始使用Instagram Live！
