An In-Depth Look at Influencer Earnings Versus The Ordinary Joe Soap

Top Influencers Earn up to 420 x the Average Income - Influencer Earnings Versus Ordinary Joe Soap

Cristiano Ronaldo can earn more than $1.6 million for a single Instagram post, never mind the millions he takes in through his football skills. Addison Rae made $5 million from TikTok last year. Ninja reportedly took in $25 million from his Twitch earnings in 2020. And perhaps most amazingly of all, nine-year-old Ryan Kaji earned an estimated $29.5 million in a year on YouTube for literally playing with toys. The top influencers can certainly earn staggering sums of money compared to the ordinary Joe (or Josephine) Soap.

当然,我们希望世界上最好的足球运动员之一能收入超过普通脚趾黑客,但是什么使一个小男孩比所有喜欢玩耍的孩子都高得多呢?忍者有什么特别之处,他可以赚取我们大多数人只能梦想自己的视频游戏才能做梦?Addison Rae不仅在Tiktok上享受8400万关注者,而且在Instagram上又有4000万?Pewdiepie如何在“错误”的社交平台上赚取可观的金钱,但还不足以在其“正确”平台上列出成功列表?188滚球地址

To put things in context, Ryan Kaji earns more than 420 times the average American income. His earnings are double the average of those made by the top 1% of earners in the USA. And yet, he is still only a nine-year-old boy playing with toys.


Who Can We Count as Influencers?

我们在确定h立即罢工问题ow much more influencers make than ordinary people from their internet activity. Many of the top-performing influencers made their name offline. In some ways, it is a chicken and egg scenario. Is somebody an influencer because of their online activity, or have they become popular online because of their fame offline?


Let's look at ourTop Authentic Influencers Ranking for Instagram。You will notice that most of the names near the top of the list with the highest followings are celebrities who have already made their name elsewhere. According to this list, Cristiano Ronaldo is the top Instagram influencer, with 342 million followers. However, much of his income comes from football activities, even though he can charge up to $1.6 million for a sponsored social post.

Using data from Hopper’s recently updated Instagram Rich List for 2021, we can see that the Instagrammers who can command the most per post are:

  1. 克里斯蒂亚诺·罗纳尔多(Sport) - $ 1,604,000
  2. Dwayne Johnson(名人) - $ 1,523,000
  3. Ariana Grande(名人) - $ 1,510,000
  4. Kylie Jenner (Celebrity) - $1,494,000
  5. Selena Gomez (Celebrity) - $1,468,000
  6. Kim Kardashian (Celebrity) - $1,419,000
  7. Lionel Messi (Sport) - $1,169,000
  8. Beyonce Knowles (Celebrity) - $1,147,000
  9. Justin Bieber (Celebrity) - $1,112,000
  10. Kendall Jenner (Celebrity) - $1,0563,000

Of course, influencer income is only a small portion of the money that these superstars make. Ronaldo was ranked third on Forbes' 2021 list of the highest-paid athletes in the world, with earnings of $120 million. Of this, $50 million relates to off-field ventures. Conor McGregor topped that list, with earnings of $180 million in 2020, $157 million coming from non-sporting activities.

While the boundary between celebrity and influencer can be decidedly blurry, it's noticeable that you have to go quite some way further down Hopper's list to find people they classify as Influencers or experts in non-celebrity niches:

44. Eleonora Pons (Influencer) - $180,000

45. Charli D’Amelio(影响者) - $ 172,700

48. Addison Rae (Influencer) - $155,800

50. Caio Castro (Travel) - $153,800

51. Bella Hadid (Fashion) - $149,400

While these numbers are considerably lower than the money that top celebrities and sports stars can earn on Instagram, they are not numbers to sniff at! Remember that these are the prices these influencers can command per Instagram post– not their yearly online income.

In our Top Authentic Influencers Ranking for Instagram post, we tried to separate influencers from celebrities. As we state in that article, relying on follower numbers is not a good indication of influence. Genuine influencers need to engage with their audience, not merely broadcast to them. Using that as a guide, we estimated that the top five non-celebrity Instagram influencers at that time were:

  1. Addison Rae - @addisonraee - $79,220 - $132,033 estimated earnings per post
  2. Khaby Lame - @khaby00 - $84,966 - $141,610 estimated earnings per post
  3. PewDiePie - @pewdiepie - $43,125 - $71,875 estimated earnings per post
  4. 詹姆斯·查尔斯(James Charles) - @jamescharles- $ 49,249- $ 82,081估计的收益
  5. Luis Arturo Villar Sudek (Luisito El Pillo) - @luisitocomunica - $57,038 - $95,063 estimated earnings per post

Obviously, the estimated earnings per post rates vary between the two sources – the posts were written at different times using differing methodologies. However, they do give a good indication of overall earnings for some Instagram influencers.


We don't have access to per-post data for TikTok, but we recently wrote aboutTikTok's Highest-Paid Stars。在那篇文章中,我们包括了前七名tiktokers的估计年收入。他们是:

  1. Addison Rae - $5 million
  2. Charli D’Amelio - $4 million
  3. Dixie D’Amelio - $2.9 million
  4. Loren Gray - $2.6 million
  5. Josh Richards - $1.5 million
  6. Michael Le - $1.2 million
  7. Spencer X - $1.2 million

Remember, these aren't comparable with the Instagram figures above, as they show estimated annual earnings, not earnings per post.

TikTok少名人nd more genuine influencers at the top of its highest-paid rankings compared to Instagram. Perhaps this indicates the additional time needed to make a TikTok video compared with sharing an image on Instagram. It may also be an age factor too. Most celebrities are older than typical TikTok users.


YouTubers have the advantage of being able to share advertising revenue on the platform. As we have written inHow To Make Money On YouTube, top YouTube influencers have multiple ways of making money. They can add to their share of advertising revenue by:

  1. Earning rewards as a YouTube Partner
  2. Joining an MCN (Multi-Channel Network)
  3. Merchandising
  4. 辅助产品
  5. Sponsorship, Endorsements, Product Placement
  6. 会员链接
  7. Subscription Fees
  8. Crowdfunding Support

Forbes collated a list of the highest-paid YouTube stars of 2020. As with TikTok, most of these top YouTubers are genuine influencers rather than celebrities, like the most followed Instagrammers. But, again, this might relate to the considerable time and effort needed to operate a successful YouTube channel, too much for an active sports person or movie star.

Forbes's ten best paid YouTube influencers (with estimated annual earnings) were:

  1. 瑞安(Ryan)的瑞安·卡吉(Ryan Kaji) - 2950万美元
  2. Jimmy Donaldson (Mr. Beast) - $24 million
  3. Coby Cotton, Cory Cotton, Garret Hilbert, Cody Jones, and Tyler Toney (Dude Perfect) - $23 million
  4. Rhett James McLaughlin和Charles Lincoln Neal III(Rhett and Link) - 2000万美元
  5. Mark Fischbach (Markiplier) - $19.5 million
  6. Preston Arsement - $19 million
  7. Anastasia Radzinskaya (Nastya) - $18.5 million
  8. Stevin John(Blippi) - 1700万美元
  9. David Dobrik - $15.5 million
  10. Jeffree明星 - 1500万美元

如您所见,受欢迎的YouTuber赚了大笔钱。而且您甚至不必呼吁“酷旅”。在九点,瑞安·卡吉(Ryan Kaji)可能是我们在影响者营销中心强调的Alpha一代成员。金博宝188备用网址




In our Ultimate Guide for Streamers, we found that streamers could make money from:

  1. Affiliate links
  2. Selling customized merchandise
  3. Donations
  4. Sponsorship
  5. 比赛奖金
  6. Twitch Bits
  7. Subscriptions
  8. 销售游戏,游戏中的物品和T恤
  9. Video ads

eSports Bets scoured the internet to come up with a current top ten list of the highest-paid Twitch streamers of 2021. They focused on individuals rather than organizations. As with most of the statistics listed here, all the annual earnings listed are estimates.

  1. 忍者 - 2500万美元
  2. PewDiePie –$20 million
  3. Shroud – $12 million
  4. TimTheTatman – $8 million
  5. Dr. Disrespect – $6 million
  6. Nickmercs – $5-8 million
  7. Summit1g - 高达750万美元
  8. Syndicate – $4.8 million
  9. xQc – $1.5-4 million
  10. Pokimane – $1-3 million

Criss Cross the Platforms

You might notice some cross-platform success here. Addison Rae first made her name on TikTok and can still pull in serious money for a sponsored post. However, she has widened her audience (and income potential) with a highly successful Instagram account. She is by no means alone in operating multiple popular social accounts, however.

这些列表带来了进一步的头部捕捉并发症。Pewdiepie以YouTuber的身份出名。确实,一段时间以来,他经营了世界上最受欢迎的YouTube帐户。然而,他在此列表中两次出现 - 对于他的Instagram和Twitch收入,没有提及YouTube。


Of course, many influencers earn money from multiple sources PewDiePie will happily be making money from YouTube, Instagram, and Twitch, with many associated sources of income.

More Typical Influencer Earnings


Also, most influencers will make nowhere near the money per post as the superstars, whether on Instagram, YouTube, Facebook, TikTok, or any other social site.

根据对1865年Instagram影响者的调查HypeAuditor, the average influencer earns $2,970 per month from their Instagram account. The amount they make varies depending on the size of their influence. Micro-influencers with 1K-10K followers earn on average $1,420 per month, and Mega influencers with over 1M followers average $15,356 per month. The average influencer makes $31 per hour. However, Mega influencers earn from $187 per hour for their time maintaining their account.



Notably, 21% of influencers claim to work with brands through barter, 23% for money, and 56% for a combination of barter and money.

Creator Earnings

如果我们扩大了对影响者的定义以包括创作者,我们可以从我们的2021创建者收益基准报告。正如我们在这里观察到的那样,来自赞助帖子和品牌交易的传统影响者营金博宝188备用网址销只是通过社交媒体和数字平台为创作者现有的货币化机会的一小部分。188滚球地址实际上,有43%的被调查创作者报告收入$ 50K的年收入或更高,每年有78%的收入超过23,500美元。

The survey compared creator incomes to some other careers in the United States. The average income for a full-time creator was $108,182. This compared to psychiatrists ($208,000), dentists ($147,200), entry-level software engineers ($109,800), entry-level marketers ($45,000), and bartenders ($23,400). In other words, the average annual income of a full-time creator is 78% more than the average bartender, and on par with that of an entry-level software engineer.

While the ordinary Joe (or Josephine) Soap may struggle to earn the money of celebrities like Ronaldo and Dwayne Johnson and top-tier influencers like Addison Rae, Ninja, or the remarkably successful Ryan Kaji, they can still make a livable income. They can do what they enjoy as a creator or by utilizing some other marketable skill online.