通过社交媒体和有影响力的市场营销使您的假期营销正确金博宝188备用网址

10月的开始标志着寒冷的天,深色的国家行业集团公司hts and overloading any hot drink you can with pumpkin spiced syrup. But it’s also the time of year that marketers can feel that looming sense of dread, as Q4 brings with it the beginning of some of the busiest holidays in the calendar.

尽管每年出现许多假期和活动，但圣诞节可以说是迄今为止最忙碌的圣诞节。这也是消费者将花费大量钱的时候，英国人支出797亿英镑on Christmas in 2020 and Americans spending7894亿美元。这两种货币数据实际上是decrease in comparison to 2019, due to the Covid pandemic, however with a sense of normality back again this festive season, we are expecting to see things rise again for 2021. This spending spree can start as early as mid-November as well so if you’ve got Thanksgiving and Black Friday on your agenda for brand awareness, brace yourselves for an influx in the need for hashtags and creative assets.不仅是圣诞节，每年的这个时候都会让每个人都拍打，而且十月，十一月和十二月的几个月可能会很快变得忙碌。万圣节，感恩节，篝火晚会，光明节，黑色星期五，排灯节，排灯节，节礼日，新年 - 名单是无尽的。考虑这一点，以及任何其他相关的意识日和内部沟通，您拥有非常繁忙的营销日历。即使您的品牌只想专注于一个或两个主要事件，这些日历亮点仍然可能会有太多的噪音，以至于以某种形式的行动计划绝对必要。

Marketers plan for key commercial dates such as Halloween and Christmas for months. If you speak to PR and marketing departments worldwide they’ll likely tell you that Christmas campaigns are often planned in July or earlier, way before we’ve even thought about getting the tree out of the loft. But if you’re approaching that marketing planning a little later in the game, it’s not too late. Especially when you have good old social media to hand.

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通过社交媒体和有影响力的市场营销使您的假期营销正确金博宝188备用网址:

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为什么社交媒体是您度假营销的最好朋友

When it comes to holiday marketing, brands have to go all out. That doesn’t mean you necessarily have to have a central billboard in Times Square, but it does mean that you need to be strategic with what you are going to do and say.

随着越来越多的品牌最终认识到将其存在传达给世界的重要性，噪音和竞争在全球范围内都在增加。It’s not enough to just pop up a Facebook post and hope you’ll get a few likes and the odd comment - there needs to be some thought and some reason to every piece of activity you do, regardless of how much activity you’re planning to do. It’s this way that you’ll see the best ROI and engagement from your audience.

So whether you’ve been planning that campaign for months on end or you’re looking at the holiday decorations going up and you’ve set to schedule a ‘Merry Christmas’ Tweet, social media could be that saving grace when it comes to highlighting what your brand is doing to celebrate the festivities.

Let’s look at gaming specifically for a moment. The gaming industry has grown phenomenally over recent years and was valued at$173.7 billion in 2020, a figure we can only imagine will increase with the new technology and improvements to gameplay that we are seeing. Consumer habits around gaming have also changed and we’re seeing people actually watching gaming streams even if they aren’t playing themselves, making the likes of Facebook Gaming, Twitch and YouTube very popular.

Predominantly focused on gaming fans to consume content, Twitch has 140 million monthly active users. With this many eyes on a platform it’s natural for brands to consider how they can promote their products and recent research for Twitch unveiled that82％的人说，他们信任社交媒体和有影响力的人指导购买决策。This demonstrates a huge advantage to choosing social media and influencers for product promotion. Alongside this, Newzoo also reported that超过50％的相关搜索发生在第四季度的移动设备上annually and with the majority of the world using mobile devices to access social media, it’s definitely worth considering if you’re offering the best mobile-friendly experiences for your audience.

但是，在购买习惯方面，不仅仅是游戏行业在社交媒体上取得了成功。根据HubSpot的说法71% of shoppers are more likely to purchase based on social media referrals.With this in mind, can we really afford to ignore the power that social media has on influencing sales, especially at a time where markets are worth billions of dollars?

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不要忘记有影响力的人

访问任何社交媒体平台时的给定是您可能会偶然发现一两个有影响力的人。社交媒体是影响者的主要踩踏基础，您可以访问的优质内容创建者数量庞大，可以改善运动十倍。这就是这个原因，社交媒体和有影响力的人在假期营销方面齐头并进 - 这很有意义。

Alongside bringing your product or service to life beyond static advertisements or that photoshoot you got five years ago, influencers bring with them a whole audience of untapped potential. When you choose an influencer that is relevant to your brand and to your target audience overall, you have the opportunity to promote your offering further than before. This all happens on social media too - consumers can now even purchase items without leaving apps like Facebook and Instagram. How’s that for convenience?

It isn’t just about Christmas either

Yes we’ve mentioned Q4 holiday events mostly up until this point, but there are other holidays throughout the year that can prove fruitful. When it comes to Christmas, the hype around everyone pushing their products and services is overwhelming. Everyone is getting on that bandwagon and rightly so, we’ve already highlighted why we should be getting involved in the festivities. But what about holidays that aren’t as ‘noisy’?

Look at days like Star Wars Day on 4 May, National Dog Day on 26 August and Pi Day on 14 March. Even dates that are company-specific such as the day your brand launched or the day you hit 10,000 followers on Instagram, these ‘smaller’ holidays are going to have less competition when it comes to being noticed.

It’s worth considering how you can actually get involved with these smaller holidays and understanding which ones are likely to resonate with your audience the most. Why not try special day-themed promotions? A flash sale isn’t going to give negative connotations such as low quality, which is what can happen when discounting products. Instead, people will look at the promotions as a result of marketing creativity and it can help to align your brand with further topics and causes, with the potential of opening up to new audiences.

除了思考如何参与与《星球大战》相关的模因或Doggy Merch上的促销活动，还要研究如何在公司特定的日期中做更独特的事情。时尚零售商很棒，经常在他们首次购买或生日那天的周年纪念日向客户发送个性化的特殊折扣。除了从这种直接营销中获得潜在的销售外，还有机会增加品牌忠诚度和受众参与度。通过创造个人经验，您可能会发现客户会持续更长的时间。

在假日营销方面，创造力至关重要，有必要确保您的时间和金钱花费大量时间。不要只是做其他人在做的事情，而是在开箱即用。看看您的竞争对手在做什么，并做得更好。

Maximising on holiday marketing is a great way to bulk out a yearly communications calendar and can provide regular opportunities for you to touch base, both to external customers but also to your internal teams as well. If you’re looking for some ideas on how you can make the most of holidays and events throughout the year, here’s some tips that'll help you to increase ROI and stand out from the crowd across social media and influencer marketing.

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制定计划

在假期营销方面进行计划是成功的第一步。是的，反应性营销具有其优势，您可以在必要时快速参加假日活动的潮流，但是您会发现，如果您提前计划，您可能会看到更好的结果。

Social media moves incredibly quickly and trending topics can change by the minute. But if you know those topics are going to come up, you can get any copy and creative ready to be one of the first to post.

Consider pulling together a dated content calendar that specifically outlines holidays and key awareness dates for the whole year. It’s also worth doing your research here on any hashtags or @ handles that are often used so that you aren’t out of the loop with the most popular conversations. It can also mean that you’re able to diversify and offer your own creative hashtags to create a separate space for your brand.

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Create a narrative

Storytelling is extremely powerful when it comes to brand communications - we’ve grown up reading stories and we’re familiar with their structure. When you start to create a narrative around a campaign you’ll likely get more engagement and people will want to come back for more thanks to FOMO.

例如，Gymshark过去做得很好。健身服装和配饰品牌每年只有两个销售 - 生日和黑色星期五。因此，在11月，空气中有一个炒作，客户正在等待那些黑色星期五交易的下降。

2020年，GymShark不仅在11月初开始促销并建立了即将到来的销售，而且还通过利用主要影响者并取笑何时推出销售来建立紧张和悬念。

Ultimately, Gymshark built a narrative around this hype to keep people coming back for more and it helped to convert when discounts did go live. This was also a great demonstration to show how well the brand actually knows its fans and customers, peppering these key elements throughout the entire month.

Building a narrative and fuelling intrigue can definitely help to keep your existing customers entertained, but it could also prompt new customers to pop in and see what’s going on. Social media is a great tool to get that story started as it can be updated regularly and followed easily.

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创造性思考

我们总是被告知要在营销方面思考一下 - 这是每个营销人员居住的规则。但是，即使有时候可能不可能想出一个以前没看过的全新想法，也有一些方法可以使事情保持新鲜。引进影响者。

When you start to work with an influencer or content creator, you’re opening your brand up to a whole plethora of new ideas. Even within the same sector you have creators who are so unique, whether it’s their tone of voice (ToV) that differs or they have a completely new style of how they create content. The possibilities are truly endless - one minute you could be benefitting from a creative tutorial video on TikTok and the next it could be a selection of memes on Instagram. Take the time to really delve into the key influencers in your space, look at their content and consider how they are presenting it. Chances are it will be a unique take that you may never have seen before.

哦，如果您努力弄清楚从哪里开始有影响力的营销，请不要惊慌。金博宝188备用网址我们写了一个单独的文章how to choose the right influencer for your next campaignso that you can ensure you’re getting maximum results.

In conclusion, holiday marketing may feel overwhelming but it doesn’t have to be something to fear. By taking steps such as forward planning, understanding what other brands are doing and striving to create something a bit different, you can ensure your campaign can stand out even against the busiest times for social media.