社会媒体,而无尽的entertainm的来源ent for some, is a challenging industry. Platforms often battle insurmountable odds to bring new products and features to market and try to create ecosystems that promote positive engagement for brands and users. And when it comes to tackling the social sphere, Facebook is often the first platform one thinks of. The juggernaut has had to contend with privacy policy, advertising, censorship issues, and more.
But it’s also managed to deliver a collection of valuable features that brands must know about to be competitive. In this blog post, we’re looking at nine features Facebook’s recently released. We’ll unpack them and share a business case for how you can integrate each into your Facebook social media strategy.
您必须知道的9个Facebook功能和更新：
1.工作场所得到增强
Work Groups was designed to be a place where colleagues go to connect through Facebook. Think of it as an official business tool built on top of the Facebook platform. And to date, it’s been a successful bet. According to Facebook, the producthas five million paid users, up by three million since October 2019.
With a product this successful, it was a matter of time before Facebook began to tack on more features that promote connectedness. Here’s a look at what Work Groups now offers.
Make Video Call With Workplace Rooms
Workplace Rooms now offers safe and secure access for coworkers to connect using video calls. You can engage with up to 50 colleagues or external team members, even if they don’t have Workplace accounts. This functionality shows how Facebook is leaning into the enterprise space. By offering this level of connectivity, it’s pitting itself against the likes of Skype for Business, Zoom, Google’s Meet, and more.
有了500万付费客户，工作场所可能会成为许多人选择的工具。会议空间也没有被时间限制所限制。工作场所可用于团队会议，虚拟欢乐时光或一对一的通话。设置通话很容易。只需通过工作场所聊天，组，新闻提要或门户创建视频通话链接，然后使用帖子，聊天，电子邮件或短信共享它们。
与其他竞争对手工具一样，屏幕共享也是一种选择，可以实时协作。虽然似乎可以免费使用工作场所，但Facebook的内置更强的安全标准也可以使用。当Covid-19占据世界并与视频通话进行战斗时，Zoom Bombing成为了一件事情，Facebook允许您“锁定”电话，以防止没有被邀请的任何人加入您的电话。作为附加功能，创建房间时会生成新的链接。链接也一旦过期了。
与现场制作人的创建者更好的视频
实时视频是一个强大的工具。事实证明，在营销方面录制了视频更具吸引力。尽管实时视频的工作似乎没什么大不了的，但我们希望将其视为促进您品牌社区的功能。Facebook的现场制作人是一种分享您的屏幕，主持现场问答环节的方式，并使观众有机会投票通过问题。正如您想象的那样，此功能使其对公司进行了更简单的沟通，尤其是对于那些拥有偏远团队的人来说。
Facebook扩大了其语言选项的封闭标题。今天，您可以在现场视频中提供英语，法语，德语，意大利语，葡萄牙语和西班牙语字幕。虽然Facebook自动将语音转换为字幕，但您还可以选择为按需视频创建的字幕。
2.游戏获得粉丝订阅和流入广告中断
Gaming is a huge market with huge potential. The industry is set to be worth $196 billion come 2022. And where Microsoft and Twitch have made headlines in a bid to attract the best talent and larger audiences, Facebook has joined the fight with its gaming offering and a few features that make it an attractive solution for brands.
Through Facebook’s Fan Subscriptions, gamers are able to receive subscription fees from viewers, a major drawcard for gamers. Like Twitch Subscriptions, the option of offer fan subscriptions comes with a few requirements. Gamers must create a gaming video creator page, adhere to partner monetization policies and fan funding creator standards.
玩家还需要升级在总结的一部分m, a program designed to narrow the playing field and ensure that people with growing audiences get all they need to expand their brands. To be eligible for the program, you must have 250 returning weekly viewers. Fan subscriptions are currently only available in Australia, Brazil, Canada, Mexico, Thailand, the UK and the US.
For brands考虑赞助and advertising options on gaming channels, Facebook is working on finding the best, most complimentary way to merge the two worlds. They have tested Live ads that can appear as a pre-roll, mid-roll, or an image ad that appears below the stream as it airs.
他们还开始对现场休息的想法进行玩具。这些等同于抽搐上的间歇性，但可以通过将创建者生成的内容与传统广告.
3. Facebook Shops is Live
Ecommerce has been an interesting nut to crack for social media platforms. The challenge hasn’t been the integration of shopping carts and payment gateways, but more to do with the experience. The solution? Facebook Shops. It’s a new take on creating a more seamless and enjoyable shopping experience, one that looks and feels like what shopping through a social media app should be.
On the platform, users access brand shops from their pages, or Instagram profiles, or even through stories and ads. Shops offer the chance to view complete collections, save favorite products, and order them directly through Facebook if you like -- no need to leave the platform to order via a brand’s website.
4. GIPHY is now a Facebook Company
This may not be a big one, but it’s still significant. Facebook closed on GIPHY for an estimated $400 million. The deal is really what most would have expected. While nothing is set to change as far as usage and access to GIPHY’s library goes, GIPHY the deal hints at a more user-focused, long-term goal that’s not entirely clear just yet.
对于品牌而言，GIF似乎不是蝙蝠中的宝贵工具。实际上，有些人质疑GIF的投资回报率。我们对两个查询的回应都是像您的品牌颜色一样将其视为GIF。GIF都是关于创建您的品牌及其描绘的图像。您不能为品牌颜色分配货币价值，但是您可以创建一个品牌，以某些积极而鼓舞人心的关联来识别购买者。
5. Content gets Context
及时信息很重要。而且，由于Facebook就是要创建社区，因此它共享的信息的相关性和准确性很重要，尤其是在重大事件方面。为了帮助用户保持最新信息，最新信息，Facebook介绍了它所谓的内容内容。
The idea is that by notifying users of the age of a piece of content users are able to make an informed decision on the information they read. Right now, users that view any content older than 90 days are met with a pop-up. This feature was designed after internal research pointed to timeliness of an article impacting user interest, trust, and it’s shareability.
While this sounds like a news-related feature, it’s just as valuable for brands marketing products to be aware of. You can’t beat the 90-day pop-up window but you can publish content regularly. Doing so will help you stay top-of-mind with your audience, ensuring that you don’t get left out of the conversation in your industry.
6. 3D图像现在可用
Source:facebook.com
3D图像是Brace Facebook的最新和最酷的图像相关功能。虽然这个概念听起来很熟悉，但它与Facebook的360图片功能不同。3D图像允许用户创建和发布沉浸式3D图片，您也可以为您的品牌创建和发布。此功能适用于使用智能手机的肖像模式功能拍摄的照片。
To publish a Facebook post, select “3D photo” from the upload menu and upload your portrait to your newsfeed. 3D images allow viewers to interact with them by turning their devices and using their fingers.
7. Access Royalty-Free Music
创建最佳视频只是变得更加容易，更便宜。Facebook介绍了数千首免版税歌曲和音乐收藏。这些可以从Facebook的出版工具中访问，品牌可以轻松地将它们添加到您制作的视频中以在平台上展示的视频。对于那些努力寻找音乐的人来说，一个好消息是，您现在可以免费获得更多的信息，并且您不必担心Facebook在侵犯版权的基础上禁止视频。
8. Creator Studio更新
见解和分析总是有价值的。为了提供帮助，Facebook提升了他们的产品，以帮助创作者更好地了解他们的受众。Creator Studio现在提供分析，以显示您的忠诚和重复追随者是谁，并且可以告诉视频平均观看时间和保留率是多少。此外，您还可以选择通过消息与关注者联系。
9.监视竞争对手
Source:felicialin.com
Want to know what your competitors are up to? Facebook’s Pages now offers a Watch feature. It’s designed to help you keep tabs on pages of interest. You can easily create a page to monitor through ‘Insights’ from within your Facebook Page. Scroll to the bottom of the page, add the page of interest or as many as you like. The feature allows brands to track engagement rates, page likes, and how the frequency of posts per week.
尝试他们
Social media marketing is evolving. To get the most out of Facebook for your brand, you’ll need to dedicate time to investigating new avenues. Try these and track how successful they are for your company. One of them may just lead to impressive gains and insights..
