对于小型企业和创意企业家来说，出售Etsy可能是一项有利可图的贸易。2021年，该平台内的总商品销售（GMS）达到了$13.4 billion–30％比上一年增加了30％over 110%at the height of the coronavirus pandemic.
You might be wondering how you can maximize your sales on Etsy, especially when you’re just starting out. Good news is you don’t need a massive email list or a huge social media following to do it.
As more and more consumers shift to online shopping,金博宝188备用网址一如既往的强大。今年，预计品牌将增加其影响者的营销预算，因为该行业预计将飙升至金博宝188备用网址164亿美元。
正确的影响者可以提高您的品牌知名度并增加店面的流量。本文将帮助您利用Etsy的有效影响者营销策略，并在平台上创建您的第一个广告系列。金博宝188备用网址
ETSY影响者营销的最终指南：金博宝188备用网址
什么是Etsy？
Etsy是一个在线市场，来自世界各地的用户可以列出他们从其他创作者那里出售或购买和收集物品的商品。这些物品的范围从艺术品和服装到老式的珠宝。
作为第十二大在线市场在世界上，Etsy将自己与其他电子商务平台区分开来，其专注于通常是个性化和手工制作的独特和高质量产品。188滚球地址
截至2021年，Etsy拥有9630万用户和7.5 millionsellers. As much as81％这些卖家中有妇女，97％从家里经营商店。大多数商店都是初创企业，为卖方提供了次要收入。平台上的顶级供应商至少赚取$ 10,000a year.
同时，Etsy人群主要由18至33岁之间的女性消费者组成。这些购物者还可以花钱，通常是在手工制作，原创或复古物品之后。
Why Should You Use Influencer Marketing on Etsy?
与竞争平台相比，ETSY的影响者营销并不那么188滚球地址庞大。金博宝188备用网址尽管如此，它还是有影响力者推广产品的最佳场所之一。这是一些原因。
蓬勃发展的市场
Two years ago, Etsy purchases generated almost40亿美元在小型企业的收入中。另一方面，该公司在2021年的年净收入相当于4.93亿美元，比上一年增加了40％以上。
范围
由于Etsy产品是独特而稀缺的，因此该平台已经达到了各种各样的用户群。在2021年第一季度，Etsy大约9000万活跃的买家and8 million habitual buyers。这些是指至少花费的忠实的Etsy客户$ 200on more than six purchase days.
专注于个性化
个性化是2022年的关键营销趋势之一。Salesforce的连接客户的状态report finds that over half of consumers expect offers to always be personalized. Etsy’s market of highly individualized handicrafts creates opportunities for both sellers and influencers alike.
Sustainability response
This year, the对可持续和本地产品的需求更高，千禧一代和Z世代消费者都希望与代表其价值的品牌建立联系。相似地，71％of Etsy sellers consider sustainability essential to growing their business. Etsy not only advocates for independent creators within the local market but also seeks to reach净零排放到2030年。
动态市场
Etsy is responsive to consumer trends. Instead of selling the same thing repeatedly, vendors adapt to the times. In 2020, for example,20,000个Etsy卖家made facemasks right after the Center for Disease Control and Prevention recommended people to wear one. For marketers, Etsy’s flexibility as an e-commerce platform demands creativity and originality.
Good value
Other online marketplaces cater mass-produced items. On the other hand, people shop on Etsy for products that they can’t find anywhere else. Compared to competing platforms, these products are also lower-priced. Moreover, Etsy’s much lower fees keep shoppers coming back for more.
影响者营销如何在E金博宝188备用网址tsy上工作？
For their influencer marketing strategy, most Etsy shops have mainly been using influencers from different social media platforms. But as Etsy continues to make itself more accessible to influencers, a shift is starting to take place.
影响者目前在平台上蓬勃发展的两种方式是通过收藏夹功能和Etsy编辑。
最喜欢的物品和商店
在2020年，Etsy推出了一个工具，允许有影响力的人在平台上策划他们的首选，并将其显示在Etsy店面上最喜欢的项目。When users click on that item, they are directed to the original product page. There, they can add the product to their cart and check out. Or, they can add it to their own Etsy collection or bookmarked Etsy items.
相似地，influencers can include a list of最喜欢的商店on their Etsy storefront. Clicking on those shops directs users to the original seller’s page, where they can browse through all the listed products.
Items that are low on supply, include a discount, or have been sold are automatically marked with a disclaimer to inform the buyer. If the shop is on break, Etsy lets potential customers know that as well.
One influencer who uses these Etsy features to promote her favorite shops and items is Toronto fashionistaShannae Ingleton。Her top shop picks range from African head wrap sellers likeNubiangrace到可打印的墙壁艺术供应商Frankieprintco。
Etsy编辑
有影响力的人还可以通过Etsy的在线面试功能销售自己喜欢的物品，Etsy编辑。在这里，有影响力的人讨论他们喜欢使用的Etsy物品。这里提到的任何Etsy产品在访谈中均出名，配有价格信息，原始产品页面的链接以及高清照片。
Additionally, that product automatically becomes part of that influencer’s Edit. Edits act like an online catalog that visitors can browse. They are so aesthetically pleasing that you can’t help sharing them across other social media platforms.
最大化Etsy编辑的有影响力者的一个值得注意的例子是生活方式博客作者克里斯汀·李（Kristine Lee）。在访谈中,她谈到她的顶级Etsypicks for family-friendly summer finds. Some of the items that she listed included a personalized pompom hat fromLittlelooksbylilly和枫面包板亲戚– both of which have already been sold.
Etsy有影响力的营销开始金博宝188备用网址
Now that you know how influencer marketing works on Etsy, here are a few essentials to help you get started.
了解您的听众
寻找一个与您相同的受众或兴趣的影响者。这不仅会吸引更多的商店流量，而且还会产生潜在的潜在客户。销售与您更具参与度并因此有效促进品牌相同产品的影响者。考虑吸引本地影响者，以帮助您的品牌获得更多真实的促销活动。
To discover the right influencer, segment your audience by interest then identify top influencers within each segment. Aim to tap the top 20 influencers for each target segment. These conversation leaders should also be flexible enough to address changes in consumer interest or trends. These strategies can help you not only reach audiences faster but also save time and money in the future.
Set clear goals and key performance indicators (KPI)
在开始有影响力的营销活动之前，请了解最终金博宝188备用网址要获得的收益。也许您的产品已经转过头了，您只是在寻找一个给他们最终推动的人。或者，也许您的品牌根本没有受到任何吸引力，您只是希望有人提高其知名度。
了解您的目标可以帮助您识别与您和您的影响者都相关的KPI，并可以帮助您对广告系列的结果设定期望。
Set a budget
避免依靠想要销售您的产品以换取免费产品的人。像其他任何广告策略一样，有影响力的营销需要预算。金博宝188备用网址预算决定了您可以在营销活动中处理的影响者的类型。这可能会有很长的路要走，尤其是当您找到适合您品牌的影响者时。
Influencers ratesdepend on various factors, such as follower engagement, reach, platform, industry, content, and demand. If you’re a small business, you should consider getting micro-influencers or influencers with about 10,000 to 50,000 followers. Depending on the platform, micro-influencers will typically cost$25 to $1,250 per post。
与其他影响者相比，在定价影响者时需要查看的其他事情是他们的投资回报，以前的竞选表现和价格。
找到您的影响者
While there are many influencers out there, the challenge is in discovering the best one for your brand. You don’t just want someone with lots of followers—you need someone who can provide valuable social proof.
Here are some ways for you to discover the best influencers on Etsy:
- 使用正确的主题标签
Adding well-populated hashtags on your product pages and descriptions can easily make you discoverable to potential consumers and influencers. You can also add item-specific hashtags and check out which users are already using these. It’s also a surprising way to discover potential influencers.
- 查看您的Etsy关注
Sometimes, the right influencer is already following you. If you’re lucky, they’ll even be the first ones to introduce themselves to you. Provided that they meet the standards that you’ve set, your followers can be an effective influencer for your brand as they already believe in your product.
- 加入Etsy团队
Etsy团队function like online forums, where sellers can converse and collaborate with one another. Like any forum, teams have topics or categories that they want to focus on. Aside from gaining tips from like-minded creatives on how to grow your shop, you also get a chance to meet sellers who are influencers themselves.
找到合适的影响者后，请遵循他们的店面和社交媒体页面。通过参与其帖子或将其物品添加到您的Etsy系列中来慢慢建立融洽的关系。这也是他们注意您品牌的一种方法。
开个价
Once you feel comfortable with the level of engagement you have with your chosen influencer, send them an email or a message. Ask if they’re interested in collaborating with you for an influencer marketing campaign. If they’re receptive, send them a formal email discussing your terms of offer.
记住完美外展电子邮件清晰，简洁和个性化。它应该讨论您的竞选目标以及您期望有影响力的人为品牌所做的事情。您愿意为有影响力的人做些什么，以换取他们的平台上的促销，审查或功能？考虑向他们发送免费产品或为他们提供折扣。
始终同意适合您预算的条款。在促进您的特定产品时，与您的影响者讨论任何最佳实践也不会受到伤害，例如披露广告是否是付费促销活动。您甚至可以将免费物品作为奖励或感谢礼物扔掉，如果他们能够吸引一定数量的销售。
Provide marketing materials
拥有有影响力的人并不意味着您应该把一切留给他们。远非如此 - 信息营销是金博宝188备用网址您和他们之间的合作。此外，制造自己的材料可以帮助您更多的商店流量。
您可以为您提供的Etsy影响者提供的一些东西是：
- 产品描述：重要的是创建针对搜索引擎优化的特定关键字的产品描述，因为这可以提高或降低产品页面的搜索引擎排名。
- Hashtags:这些can increase an item’s visibility to potential buyers, so you must be aware of the ones that potential buyers are using to search for brands like yours.
- 相片：Using high-quality images for your products is particularly important for Etsy, especially since they also get featured every time your product gets a shoutout anywhere in the platform.
Etsy有金博宝188备用网址影响力的营销策略
一旦你有了这些基础知识后拍,应该incorporate some of these techniques into your influencer marketing campaign.
Target products that do well
The Etsy marketplace is big on niche products, as well as products for women. Here are specific categories that perform well on the platform:
- 工艺和用品: This category, which includes knitting and crochet patterns, make up三分之一Etsy的十大卖家名单。那包括PlannerKate1, the number one Etsy seller of 2021.
- 珠宝：个性化项链，戒指和脚踝的普及它是ScaitlynminimalistEtsy的2号畅销书150万sales.
- 婚礼装饰：UnmeasuredEvent，此类别的顶级商店已经结束222,000销售。
- Home Living:在2020年，此类别组成25％Etsy上的手工卖方股票。
- 可打印：此类别下的最热门项目是平台上有超过1,000个相关搜索的计划者。
- 数字艺术品：The bestseller under this category isLouMarksPhoto。她创建了照片过滤器和Instagram预设，并且有大约400,000sales.
Provide a discount code
对于您合作的每个影响者，提供他们可以与追随者共享的优惠券或折扣代码。这可以帮助您跟踪每个影响者带来的收入。不仅如此，优惠券还是建立客户忠诚度的一种方式。实际上，91％优惠券救赎者说，他们重新审视了一家为他们提供优惠券的商店。
Offer giveaways
赠品吸引您的观众，增加观众的影响力，并产生更多的潜在客户。这也是成本效益。组织赠品可以在其Etsy店面上托管。计划活动时，请为您的商店选择相关奖品。也许您希望您的客户从您的商店获得独家折扣或免费商品。
激励有影响力的绩效
一旦有影响力的人达到目标KPI，奖励就足以激励他们在未来的竞选活动中进行两次表演。只需确保奖励与您的影响者的表现一致。这可能包括您商店的礼品卡，免费产品或销售的一部分。
与新线索联系
While influencers can draw a crowd, it’s your job to identify leads and engage with them. Leads can be anyone who adds your products to their Collections or Favorites, adds your item to their cart, or mentions your shop on social media. Some ways to connect with them include engaging with them on social media, adding them to your email list, or simply offering them product discounts.
重新利用影响者的内容
最大化影响者内容值的一种方法是将其重新用于其他渠道。这不仅吸引了更多的客户进入您的页面，还为您提供了积极的社会证明。您可以简单地在社交媒体上共享您的影响者内容，在此中，您可以在其中互动，也可以将其重新应用为您的页面上的广告。
