If you’ve ever tried to design your own website, the chances are good that you’ve probably used WordPress. If not, at least one of your friends or coworkers probably suggested that you use it.
最初只是作为博客工具开始的东西已经发展成为最强大，最受欢迎的网站建设者之一。它不仅易于使用，而且还可以完全自定义。This you most likely already knew. Though, what you probably didn’t know about WordPress is that it’s also used by a number of big brands across the world. Here’s how some of the most well-known names in eCommerce have created websites that attract loads of traffic.
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15 Examples of Great eCommerce Website Design
1.Etsy
If you haven’t used Etsy yet, we won’t judge. As one of the leading marketplaces for creative products, you’ll find a huge selection of unique items on its website. From handcrafted pieces to vintage treasures, they’ve created a place where creativity can live and thrive, to use their own words.
他们的博客Etsy Journal由WordPress提供支持。在这个地方，卖方和买家可以找到有关手工制作的信息，并让感觉更受启发。尽管博客can feel cluttered and look boring, they’ve ensured to use loads of white space and big colorful featured images to keep it interesting and attractive.
2.沃尔玛
From patio furniture to personal care products, Walmart offers virtually everything (and the kitchen sink). As one of the leading names in the eCommerce industry, you would expect that Walmart will prioritize mobile web design. They’ve very successfully created a shopper-friendly online experience. Not only is their website visually appealing and easy to navigate, but it’s also extremely responsive.
In short, their secret is that they’ve ensured it’s clean and uncluttered. The elements that are important, like the search bar and shopping cart, are easy to find. This helps them to realize the ultimate goal – to encourage customers to add more to their carts.
3.The Home Depot
Home Depot将WordPress用于其职业网站。考虑到他们的劳动力是他们最大的资产之一（他们拥有约40万名员工），因此他们求助于WordPress，以帮助他们让新朋友加入他们的团队。在他们的网站上，他们使用了几个WordPress插件, like WordPress Pro Event Calendar, to boost the functionality of their site.
4。IKEA
When you think about it, IKEA is actually a lot like WordPress. Just like WordPress, IKEA offers the basic building blocks you need. All you need to do is put it together to create a masterpiece. You’re then free to add other elements to that creation to take it to the next level.
Considering that visiting IKEA in store is such a memorable experience, there was a lot of pressure on IKEA to deliver the same engaging shopping experience for their online customers. Alen Penn, a Professor of Architectural and Urban Computing at UCL, described that IKEA is more like a labyrinth than a maze. While you might not always know where you are when you’re inside one of their brick-and-mortar stores, you won’t get lost. Instead, their shoppers trust that they will guide them in the right direction.
宜家凸轮时不遵循相同的方法e to their website design. Though, there are elements that link to their in-shopping experience. For example, when you land on their home page, you’re invited to go shopping. After you’ve selected the online store that you would like to visit, you’re taken to the next page in your shopping journey. Now, you’re free to choose which category you would like to explore. If you don’t necessarily know which type of product you’re ready to buy yet, they also include a few ideas and highlight products that can help you to create a more sustainable home. All in all, it’s a great way to include both products and useful content (for those customers who might still not be ready to convert) on the same page.
5。Target
作为全球零售巨头之一，Target的网站需要能够处理大量的网站流量。根据PipeCandy的说法，他们的网站吸引了近1400万个独特的每月访问者。那很大！
Their website design also needs to be flexible enough so that it can include the brand’s iconic color scheme of red and white. Other key website design elements that they’ve managed to include successfully are a web page dedicated to Daily Deals, clearly outlined categories, and a clear call to action encouraging visitors to sign up for their newsletter.
6.Samsung
The attraction of eCommerce is that it’s fast, available, and convenient. That’s if the website has been designed with usability in mind. After all, if consumers can’t find a product, they can’t buy it, right?
为了确保他们的网站可用，三星使用了大胆的短语和大型产品照片以及生活方式照片。所有这些元素都整齐地布置和充足的空白意味着没有什么让混乱或混乱的。结果是一个吸引超过1200万访客的每月独特访客流量的网站。
7.Dell
Similarly to Samsung, Dell also embraces loads of white space. Not only does it improve the overall usability of their website, but it also removes potential distractions so that website visitors can focus on what matters most – their powerful product range.
To quantify the success of their website, Dell’s website attracts more than 30 million unique visitors per month, according to PipeCandy. And, they also manage to convert this huge stream of website visitors into paying customers. PipeCandy estimates that their web sales for the last 12 months add up to anything between $5 billion to $10 billion.
8.H&M
With thousands of stores in more than 70 countries, you would expect of H&M to have a strong online store too. According to PipeCandy, their website attracts nearly 7 million unique monthly visitors and, equally impressive, their web sales for the last 12 months are estimated at between $5 billion and $10 billion.
他们的电子商务网站是如何结合店内品牌的一个很好的例子。他们不仅确保在整个网站上使用相同的字体和配色方案，而且网站布局的外观和感觉还使您想起了他们的实体店。
他们还应该赞扬其专门的页面对可持续性。拥抱真实性和透明度是最佳实践之一monitoring and improving your brand reputationand by including content that explains their conscious choices they’re doing just that.
9.Lenovo
即使联想不是您的苹果，它仍然是领先的消费电子零售商之一。根据PipeCandy的说法，他们当年的网络销售总计为10亿至50亿美元。关于其网站流量，类似的网络估计，每月约有6400万次访问。
10.华硕
Moving to the other side of the globe to another consumer electronics retailer, we get Asus. Their website is sleek with many strong, straight lines that remind you of their product range. Big, colorful images capture the attention and encourage visitors to scroll down further. Then, the clever use of calls to actions like Buy and Learn more ensures that potential customers who are still top of the funnel as well as those who are ready to make purchases are targeted.
11.Wiley
Wiley (aka John Wiley & Sons, Inc.) is a multinational publishing company that’s based in America. Their focus is instructional material and academic publishing.
As you would expect from a publishing company, their website is more text-heavy. Yet, with the smart use of headings, subheadings, and white space, it never feels as if you have your nose stuck in one of their books. Instead, they’ve used calls to action like Learn More and Continue Reading throughout their website to give you the option to decide which areas of their website you would like to explore in more detail.
Their website is also a good example of how to include diversity in your website design. The lifestyle photos used on their home page are representative of various demographics which highlight their corporate responsibility and prove that when it comes to education, there should be no boundaries.
12.Mundo Deportivo
Mundo Deportivo是一家体育报纸，由Godó集团用西班牙语出版。每个月，它平均吸引超过7000万个现场访问。
它的主要重点是现场分数和体育期刊。由于没有任何产品，因此有很多文本。为了确保任何故事都没有注意到，每个故事都以大胆和相关图像的标题出现在自己的街区中。更重要的故事出现在更大的块中。这有助于指导访客从一个故事到另一个故事。结果 - 根据类似网络，令人印象深刻的平均访问时间将近七分钟。
13.Poshmark
Headquartered in the US, Poshmark is regarded as one of thebest websites for selling products在线的。实际上，根据他们的网站，他们每秒在美国出售一种产品。为了量化他们的在线成功，根据PipeCandy共享的信息，他们在过去12个月中的网络销售量总计10亿美元至50亿美元。
他们设法将其在线品牌发展到最受欢迎的市场之一的一种方法是鼓励用户注册添加朋友。他们还创建了在特定时间内增加用户互动的事件。然后，为了在卖方和买家之间建立信任，他们确保包括评论和评论等功能。总而言之，他们的网站是如何创建一流市场的一个很好的例子。
14。Xbox
Xbox needs no introduction. To give you an idea of just how successful they are, here are some stats as shared by Statista:
- Xbox One的终身销售额超过4800万台。
- The predecessor of Xbox One, the Xbox 360, sold more or less 85.8 million units in total during its lifespan of 12 years.
- Revenue of Microsoft’s Xbox content and services segment grew by 10% in Q2 2022 compared to the previous year.
- Xbox Game Pass revealed that as of January 2021 there were 18 million subscribers.
他们不仅设法创建了一个非常受欢迎的品牌，而且还是顶级网站之一。使用大胆，鲜艳的颜色及其品牌的标志性绿色有助于传达他们的乐趣。认真的乐趣。
15。Spigen
Spigen strives to create solutions that reflect the needs of their customers. Launched in 2008, they’re regarded as one of the leading global providers of premier mobile accessories. During this time, they’ve created more than 550 prototypes. And, they’re use of product photography really captures the high-quality products that they’ve designed. One of the features that really stand out about their website is the close-up photos. This way, you can get a much better idea of the finer details of their products.
