您可以用电子商务赚多少钱？[+免费电子商务计算器]

With so many people losing their jobs through COVID, many will inevitably investigate the possibility of setting up anonline eCommerce business。尽管以相对较少的成本建立电子商务业务可能相对容易，但是您需要花一些时间确保您的业务可行。在线可能会有很大的竞争，您需要建立与其他人的不同点。

You generally can't expect to make much money in the early days of your business. It takes time to build a following and establish yourself online. However, assuming that there is a demand for the products you intend to sell (or services you will perform), then you should be able to build a client base in the end, as long as you have the patience and resilience to survive the initial lean times. Creating an online eCommerce business is probably not the way to end a time of unemployment. It is better to set your business up while you still have work and can initially rely on another income for your living expenses.

在这篇文章中，我们研究了如何从在线电子商务业务中赚取的钱。现在，我们还拥有一个电子商务计算器，为您提供有关您期望赚到的钱的指南。

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How Much Money Can You Make with an Online eCommerce Business?:

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在下面使用我们的免费电子商务收益估算器来计算您自己的收入潜力

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Active vs. Passive Income

You can think about making money online by whether you are trying to make active or passive income. The type of eCommerce business you create will reflect this. The most common ways for you to make money online are:

1. 活跃，例如销售服务或产品
2. Passive, e.g., receiving affiliate commissions or advertising earnings

也许最常见的电子商务企业s is actively selling goods. These include both physical products and digital products, such as eBooks, SAAS products, courses, and membership communities.

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您通过电子商务业务赚取的钱取决于流量和转换

One of the biggest pitfalls eCommerce beginners encounter is that they think that once they have created an eCommerce website, people will magically flock to it and purchase their goods. Unfortunately, it isn't as easy as that. In January 2020, there were over 1.74 billion websites on the internet. You're competing with all of these for people's eyesight and attention.

好吧，在实践中这还不错。通过良好的搜索引擎优化（SEO）和明智的营销，您可以使您的电子商务脱颖而出并建立在线追随者。但是，如果您让您的网站停滞不前，它将消失在人群中。

There are two key factors relevant to an online eCommerce business: traffic and conversions. Traffic represents the number of people who come to and browse your website. Conversions are the people who meet some desired goal. In the case of an eCommerce site, your conversions will generally be the people to whom you make sales.

要进行转换，您当然首先需要流量。在过去，交通意味着人们在您的商店门上行走（如果您经营着剧院，则“坐在座位上”）。如今，流量是指单击您的网站的人们（最好不要立即“弹跳”到另一个网站。这使得营销对您的电子商务业务成功至关重要。

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通过营销产生流量

The easiest way to build traffic to your site is through judicious marketing. And you don't even need to spend a fortune to have a noticeable effect.

Email Marketing

尽管在互联网上是一种古老的营销方法，但电子邮件营销仍然可以成为企业获得流量和销售的一种有利可图且成功的方法。电子邮件营销仍然是吸引目标受众的最佳方法之一。一项eMarketer研究表明median email marketing ROI is 122%，是任何其他数字营销渠道的四倍。

成功的电子邮件营销会定期为您的网站提供流量。请记住，人们必须注册才能接收您的电子邮件。他们通常这样做是因为他们从您或其他感兴趣的东西那里收到了一些有价值的内容。他们通常是对您出售商品感兴趣的人的类型。您可以使用电子邮件营销来使他们了解您的新产品以及您出售的其他内容。

您可以使用一系列电子邮件来培养客户。例如，您可以向新客户或开始购买过程的人发送明显的电子邮件顺序。这可以帮助他们完成整个过程，从对您出售的产品类型的感兴趣到准备进行购买的地方。您还可以将电子邮件自定义，例如生日和季节性活动，例如圣诞节和黑色星期五（或电子商务商店的网络星期一）。

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PPC营销

当您每次点击付费（PPC）营销时，您会为广告付费，以增强网站对目标客户可见的机会。例如，您可以向Google支付金额，以将您的列表/广告放在您首选的搜索排名顶部附近。一些社交网络还提供了PPC营销版本。例如，在Facebook上，您可以付款以在您想访问电子商务网站的人们的供稿中出现“赞助帖子”。

This is referred to as PPC marketing because the amount you pay usually depends on the number of people who click on your ad or listing. Most successful eCommerce stores have PPC campaigns operating, as it can be a very successful way to help you make money online. The more visible you are to your target customers, the greater the likelihood of them coming to your eCommerce site.

For example, if you sell "Woolen work socks," you might pay Google (and possible Bing too) to place your listing near the top of their search results whenever somebody searches for that term.

最大的问题是，这些广告只有太多空间，有些术语在广告客户中非常受欢迎。您将不得不为广泛的术语支付更高的广告价格，而不是针对利基市场或更少的搜索短语。当然，为流行条款做广告可能会花费更多，但是增加销售的潜力，而收入当然是相应增加的。

One disadvantage of paying for PPC advertising on the search engines is that you have a comparatively limited ability to define your target audience. And every "wrong" person who clicks on your ad is wasted money.

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社交媒体市场营销

另一种类型的PPC广告在社交媒体上，例如Facebook。这些通常让您付费，以使您的文章，帖子，视频，图像或其他内容显示在您喜欢的社交渠道上的人们的饲料上以非常明显的晋升位置显示。大多数社交媒体广告市场都使您通过人口统计（甚至在某些情况下）将人们定位为颗粒状的水平。这意味着您可以确保只有“正确”的人看到您的电子商务业务的付费帖子。我们以前写过我们的Facebook广告的初学者指南，这将带您在Facebook和Instagram上进行社交PPC营销。您会发现事情在其他社交平台上也相似。188滚球地址

但是，即使您没有预算来支付PPC广告，您仍然应该进行社交媒体营销。在目标客户使用的所有社交渠道上为您的电子商务业务介绍清晰的社交帐户。确保您的个人资料清晰，并且您在所有内容以及电子商务网站上使用一致的品牌。然后，您可以分享博客文章，文章，视频，图像，评论，公司新闻和其他社交渠道的其他内容，但不要让它们看起来像广告。您需要这些对您的追随者来说是有价值的内容。

As renowned marketer尼尔·帕特尔说：“无论您是狂热的社交媒体专家还是聚会的全新成员，您仍然可以使用社交媒体来发展业务。”他观察到社交媒体与联系，人际关系和参与有关。在您的公司中有积极经验的人将在社交帖子中提出建议。有偿营销专家拉里·金（Larry Kim）也有一个重要的建议：“确保您只为最大的成功而宣传最高内容。”

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SEO营销

我们在上面提到了您如何向Google或Bing支付列表顶部附近。但是，至关重要的是，您还要提高自己的有机排名，即，您如何出现在“正常”的Google（或Bing）搜索排名中，对这些术语对您的电子商务商店最重要。

搜索引擎优化（SEO）是一门庞大的，有时甚至是复杂的科学，但无论您的规模如何，这都是至关重要的。根据您选择的平台，您应该为您的网站找到SEO应用程序或插件。我们在我们的帖子中包括用于Shopify网站的SEO优化器，15个电子商务应用程序来增强您的商店。

根据HubSpot的说法，“搜索引擎寻找元素，包括标题标签，关键字，图像标签，内部链接结构和入站链接（也称为反向链接）……搜索引擎还查看站点结构和设计，访问者行为，其他外部，以及其他外部，以及其他外部，异地因素以确定您的网站在其SERP中应如何排名。”听起来很艰巨，您可以相对轻松地确保您在电子商务网站上遵循可接受的SEO实践。对于您最相关的条款，您的网站出现在排名中的越高，您对那些将依次来调查您网站提供的内容的人越明显。而且，如果他们喜欢所看到的，他们将在您的在线业务上花钱。

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金博宝188备用网址

如果我们不提到您可以使用有影响力的营销金博宝188备用网址来增加电子商务网站的流量并改善您可以赚到的钱的数量，我们将不会成为影响者营销中心。正如我们在以前的许多文章中所看到的那样，在有影响力的人营销中，您可以与领域的有影响力的人合作，以金博宝188备用网址帮助您实现一些目标。一个目标可能是提高对电子商务网站的认识，如果您选择与您的网站目标客户相匹配的受众群体的影响者，他们可以帮助您增加流量。的确，如果您仔细选择了影响者，他们也可能有助于提高您的转化率，因为他们发送给您的电子商务商店的人通常比普通人更有可能在这里花钱。

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Revenue vs. Profit. Net vs. Gross

当您确定电子商务业务的盈利能力时，必须了解一个很少的会计条款。

You calculate your Gross Profit by taking your Total Sales and subtracting the cost of making or selling your product. If you don't make products yourself, then the cost of sales of an eCommerce store will generally be the cost of buying your products.

Gross Profit = Total Sales – Cost of Goods Sold

However, your Net Income is the total amount of profit your eCommerce business makes in a set period. You deduct all your expenses form your Total Sales (and Other Income). As well as your Cost of Goods Sold, your expenses will include all of your overhead and tax (if you are a company).

Net Income = Gross Profit + Other Income – Overhead – Tax (Companies Only)

If your eCommerce store's business structure is a sole trader or a partnership, then the owners, not the business, pay the tax.

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耐心等待您的收入期望

One of the requirements for creating a successful eCommerce business is patience. It will not be an overnight ticket to riches. It takes time to build your site, get your SEO working, set up social accounts and campaigns, market as much as possible, and slowly shift people through the buyer's funnel on your site. Don't ever think that eCommerce is a way to make quick money. However, it can be a way to create a long-running income stream, particularly if you can set up sources of passive income.

根据Mike Allton on B2C，在线收入的关键要求是BAM：

• Brain – you need to know a lot about a niche
• 态度 - 您需要保持积极和乐观
• Motivation – you need a high level of determination to get things done

这三个因素将推动您是否有能力开展电子商务业务。