Looking for great B2B marketing examples? In this blog post, we’re sharing 12. We’ll cover some of the best content examples we’ve come across to give you inspiration for your own, and include context for why you should consider including these content formats in your strategy.
内容营销已经存在一段时间了，这意味着景观正在发展。DigitalMarketer首席执行官Ryan Deiss在今年的交通和转换峰会上的演讲中介绍了我们现在进入数字营销第五阶段的想法。
What is the 5th phase?
It’s categorized as theinnovation phase.
It’s where brands can either create innovative marketing ideas or watch their competitors take the lead.
资源：facebook.com
And innovative brands have taken charge. Content Marketing Institute reports that 90% of top-performing B2B content marketers have begunprioritizing the information needs of their audience在更快地推动更高转换的重点上方。
这表明content marketing is still very much alive, but also evolving from checking off content production tasks on a list and hoping to generate leads and sales.
那么，哪些内容类型是理想的，应该包含在您的内容组合中？
这是我们发现强大的B2B营销示例中的12个列表。
12有效的B2B营销示例:
Video
视频已正式成为the内容格式是，越来越多的B2B营销人员正在关注今天。研究表明，营销人员去年制作了更多视频，以增强竞争优势。
Image:内容营销学院
这不仅仅是竞争的工作。虽然博客仍然是人们用来收集信息并做出明智决定的最佳内容格式，但82％的消费者会rather watch a video than read a blog post.
那么，您应该创建什么样的视频？
这完全取决于您现在最需要的东西。
如果您发现您的YouTube频道没有产生足够的流量，那么您会有品牌意识问题。
专注于制作有关观众面临的挑战的更多认识视频。使用Longtail关键字并进行广泛。这种方法将有助于为您的内容和渠道产生更多视图，并可能导致更多订阅者。
建立了足够大的订户基础后，请专注于洪水中部和洪水底部的含量。
For example, almost everyone knows HubSpot. To create awareness for their ideal customers, they produce a video that defines what inbound marketing is.
Video URL:https://www.youtube.com/watch?v=Vki1C05sQV4
This video is ideal for anyone who’s heard of the concept of inbound but isn’t sure what it is or how to apply it within their business.
网络研讨会
网络研讨会are the perfect tool for selling high-ticket solutions. For example, Neil Patel offers access to his digital marketing course for around the $1000 mark.
尽管大约40分钟后，任何人似乎都不可能提出要约，但尼尔convert依as much as 22%of his attendees.
Salesforce在为潜在客户吸引品牌的各种方式方面做得很好。他们不断为网络研讨会提供各种主题，以确保在市场上销售的任何人都可以访问深入的见解（有可能成为客户）。
Image:Salesforce
信息图表
信息图表为高效的讲故事工具。Research shows40.2％的营销人员提到他们在2018年生产的最佳内容类型中的信息图表。
使用正确的设计元素，它们可以帮助品牌以易于量化的统计数据和目标受众的数字来传达复杂的主题。
In the example below, Forbes and Samsung unpack four of the top trends shaping virtual reality experiences. Their infographic is both beautifully designed and packed with valuable insights and stats that tell a compelling story about the role of VR today.
Image:Forbes
播客
曾经有一段时间，对于许多品牌来说，播客似乎遥不可及。但是那天很久以前结束了。如今，它们已成为创建真正无所不在的品牌的典型组成部分。
DigitalMarketer致力于通过两个播客的推出，以大幅度播放。永久流量是为了产生流量以帮助您的企业增长推动。迄今为止，它已经制作了200多集，并获得了630多位iTunes听众的评价4.8。
在永久流量成功之后，DigitalMarketer推出了DigitalMarketer Podcast，该播客是致力于探索数字营销世界的每周节目。产生了69集，它的评级为4.9，来自iTunes上的132多个听众。
Image:数字标记
Blogging
博客仍然是开始对内容产生影响的最简单，更方便的方法之一。
It’s also cheaper than getting an infographic designed professionally, or producing videos. But don’t let the ease of blogging lead to poor quality blog posts.
Search engines want to share the very best content with their users, and that means high-quality, useful blog posts that answer questions.
在下面的Backlinko示例中，布莱恩·迪恩（Brian Dean）撤回了许多营销人员和SEO的主题的窗帘：如何使他们的网站移动友好。
This blog post is so effective that it’s generated over 400 comments!
Image:Backlinko
Slide Decks and Presentations
幻灯片甲板在内容营销中并没有太多提及，但它们是提高品牌知名度的好方法。在下面的示例中，让·巴蒂斯特·杜蒙（Jean-Baptiste Dumont）的演讲获得了960,000多次观看次数。
What makes his presentation so interesting?
It covers a topic that is still largely unknown by many. In it, Dumont shares findings of a study (information not easily accessible publicly), giving readers true value.
Image:Slideshare
White Papers
White papers are seen by many as one of the very first forms of content. They are instrumental in helping decision panels identify the best course of action and make informed purchase decisions.
And they are appreciated by prospects, too. Research shows that61％的专业人士与同事共享白皮书.
But to ensure that your white paper is seen as valuable, you’ll need to create a strong case for it.
今天的移动付款identifies a very real and present issue that the financial services and insurance industries face today in their landing page headline copy.
They follow up by further explaining how the issue of customer service challenges influence businesses.
对于任何一个行业的任何专业人员来说，这都是值得下载的白皮书，尤其是在他们想建立卓越运营的情况下。
Image:今天的移动付款
Ebooks
E-books, like white papers, are must-haves for B2B prospects. In fact, research shows that62%的买家认为他们是至关重要的for early, mid and late stages of the buying process. They are educational and do a great deal to bridge the knowledge gap buyers have when trying to find the right solution.
And like white papers, yours must be compelling.
在下面的Coshedule示例中，他们通过提出包括免费电子书和内容日历模板的报价来提高赌注。如果您一直在寻找开发有效社交媒体的方法战略, this offer is sure to catch your attention.
Image:CoSchedule
Case Studies & Testimonials
随着越来越多的内容进入网络，买家对品牌的索赔不那么兴奋。客户希望查看更多数据和研究from vendors to validate claims.
这种情绪也导致了案例研究和推荐书等内容格式，从而获得了更大的突出形式。作为一种社会证明的一种形式，人们更倾向于相信行业参与者和联系对品牌的看法。
更重要的是，79% of buyers prefer case studies由于上述原因，作为内容格式。
尽管案例研究受到青睐，但他们需要坚强和令人信服。
介绍客户并分享结果还不够。
您必须描绘出挑战，如何伤害客户，解决方案的帮助以及客户享受的结果。
在Vero的这个示例中，您可以亲眼了解他们如何对Crazymonkey的业务产生积极影响。
Image:Vero
Image:Vero
Email Marketing
这是一个会让您喘气的统计信息。
Email click-through rates are47% higherfor B2B email campaigns.
这也是B2B营销人员的关键渠道。93％的营销人员使用电子邮件分发内容.
电子邮件可以在任何阶段的任何阶段使用内容营销渠道超越。例如，Asana表明可以使用设计精美的电子邮件进行入职。
Image:真的很好的电子邮件
社交媒体Posts
没有解决。社交媒体是所有品牌都需要的地方。但是，要使您的品牌在繁忙的买家供稿中脱颖而出，您必须提出类似Cisco的创意帖子想法。
It’s one of the smarter posts we’ve seen in a while, and with 1,941 likes, it’s clearly a favourite with their audience.
Image:Cisco
网站页面
比较页面可能不是您在网站上的第一类网页。但是它们可以非常有效，尤其是因为人们总是在寻找最好的解决方案。
For example, Ubersuggest shows that there are 2,400 monthly searches for the term “freshbooks vs quickbooks” in the US alone. It makes sense that creating a dedicated sales page would help convert more buyers.
So, FreshBooks put together a comparison page with strong messaging and a clear call to action.
Image:新鲜的书
结论
虽然还有许多其他出色的例子，但这些示例表明可以创建强大而引人注目的内容。内容营销就是要寻找与观众互动的独特方法。如这些B2B营销示例所示，通过开箱即用思考，您将能够创建观众对您的响应有利并更具竞争力定位的内容。
