YouTube is a major drawcard for businesses. It’s home to a large captive audience, filled with people looking for content in almost every niche under the sun. If you’re planning on capitalising on this large and growing audience, this blog post includes all you need to know about YouTube ads sizes and specifications.
YouTube广告大小和规格的完整列表：
Why YouTube Matters to Businesses
在YouTube成为今天的视频猛mm象之前，它正在挣扎在线约会网站。视频始终是商业模式的核心，在那个阶段，其创始人认为它会飞。这个想法是让用户有机会通过在线视频配置文件浏览日期。las，这个概念永远不会卡住。为了弄清楚业务将会变成什么，尤里卡的时刻发生了。意识到视频很受欢迎（并且越来越受欢迎），大枢纽发生了。
今天，毫无疑问，视频和YouTube对品牌成功有多重要。
Here’s a look at four reasons why YouTube can serve any business today.
全球范围
YouTube officially has over2 billion users worldwide。That’s a third of the internet. Advertising on YouTube gives you ample opportunity to reach a large captive audience.
Search Gaint Status
YouTube也是世界第二大搜索引擎。尽管大多数人都意识到这一点，因为它由Alphabet（Google的母公司）内容拥有，该内容在YouTube上排名也往往在Google上排名很高。此外，Google已开始在搜索结果页面顶部的视频旋转木马中提供更多YouTube视频。这意味着更多的人观看更多内容和接触模式广告。
YouTube广告大小和规格的完整列表
Video is booming. Today, research shows that over 250 million hours of video isconsumed on YouTube daily，而只是over 500 hours are uploaded each minute。The growth of user-generated content has spurred both consumption and uploads. And these are both good for brands looking for wider reach for their ads.
The Perfect Traffic Source
As video continues to grow in popularity, people are becoming more open to taking action after viewing video content. For example,a study by Tubular Insights表明64％的消费者在看到广告后购买。
YouTube Ad Sizes and Specifications
YouTube提供7个广告格式,每个设计help advertisers accomplish various goals. Here’s a look each ad format that can be used.
Display Ads
Source:youtube.com
显示广告出现在功能视频的右侧，也可以在视频建议列表上方包含。在较大的播放器上（考虑各种设备上的较大屏幕）显示广告可能会出现在播放器下方。
- Platform: Desktop
- Image: 300×250
- 文件类型：GIF，JPG，PNG
- File size: Maximum. 150KB
- Maximum animation length: 30 seconds
Overlay Ads
Source:youtube.com
Overlay ads appear on the lower 20% portion of your video. Overlay ads are designed to appeal to desktop users due to the amount of screen real estate.
- Platform: Desktop
- 图片尺寸:480×70或728×90图片广告或text
- 文件类型：static .gif，.png，.jpg
- File size: 150 Kb
Skippable Video Ads
Source:youtube.com
可跳动的视频广告在主视频开始之前播放。根据YouTube服务器的内容，观众可以看到多个可跳动的广告。这种类型的广告使观众可以在5秒后跳过广告。为观众提供跳过广告的选项，还可以导致观众体验到可跳动和保险杠广告的组合，然后背靠背播放。
- 平台：桌面，移动，电视和游戏机
- Must be uploaded to YouTube
- 伴侣图像规格：
- 300×60像素
- JPG，静态GIF或PNG
- Google ad image policies apply
- 最大尺寸。1KB
- Length: Maximum 6 seconds
YouTube Companion Banner Ad Specs
YouTube’s companion ads are small, static images displayed below a video or in the right-hand margin of your screen. Given the nature and placement of this type of ad, they are designed to appeal to desktop users.
- 单位：300像素乘250像素
- 文件类型：GIF，PNG，JPG
- File size: 150KB
Non-Skippable Video Ads
在观看视频之前，必须观看不可吸引的视频广告。
These ads can also appear before, during, or after the main video, and depending on the region you’re targeting, they can also play for 15 or 20 seconds.
- 平台：桌面和手机
- Must be uploaded to YouTube and the videos themselves must be public or unlisted
- 伴侣图像规格：
- 300×60
- JPG，静态GIF或PNG
- Follow Google’s image ad policies
- Maximum size: 150 KB
- Length: 12 seconds to 3 minutes (less than 30 seconds recommended)
保险杠广告
Source:youtube.com
Bumper ads are non-skippable video ads that play of up to 6 seconds before the main video can be viewed. Turning on this option may show viewers a combination of skippable and bumper ads play back to back.
- 平台：桌面和手机
- Must be uploaded to YouTube
- 伴侣图像规格：
- 300×60像素
- JPG，静态GIF或PNG
- Google ad image policies apply
- 最大尺寸。1KB
- Length: Maximum 6 seconds
Sponsored Cards
Source:SocialMediaexaminer.com
赞助卡显示可能与您的视频相关的内容，例如视频中的产品。
观众将看到该卡的预告片几秒钟。他们还可以单击视频右上角的图标以浏览卡片。
- 平台：桌面和手机
- Media: image
- Format: JPG, PNG, GIF
- Aspect Ratio: 1:1
- Length: 15 or 20 seconds
- File Size: 2MB maximum
创建YouTube广告的最佳实践
YouTube ad sizes and specifications aside, creating effective ads is really what matters when it comes to generating results. Here’s a collection of best practices to help you produce winning ads.
Get a Firm Handle on Your Ideal Customer
Marketers the world-over understand the importance of buyer personas. They get that an intimate understanding of buyer challenges, desires, fears, needs and value help create powerful marketing content. But often, there’s a disconnect between what personas are and how to use them.
Enter the Before and After Grid. Introduced by DigitalMarketer, it’s an easy and effective way to connect the dots that lead to well-structuredYouTube ads。The grid helps to define what your buyer’s state is before they experience your ad, and what it should be after they view it. Having a clear picture of both states helps marketers create a straight line buyers can follow, one that leads to a favourable outcome.
Source:digitalmarketer.com
Use Targeting
数字营销提供找到完美客户的最佳机会。YouTube收集了有关用户习惯的大量数据，所有这些数据都用于帮助广告商更好地理解和针对受众。随着亲和力受众，客户亲和力受众，生活事件，市场内观众，自定义意图受众的使用，还有很多方法可以缩小您的注意力以产生结果。
钩子很重要
视频广告的前几秒钟可以使您的营销活动成功或打破成功。如果您的视频没有吸引您的观众，他们可能会跳过您的广告或忽略广告。为了设计有效的钩子，带有强烈而强烈的陈述或问题，使您的观众思考。好奇心是一种强大的心理触发因素，因此请确保您将其应用于更多观点，更长的点击次数。
Be Benefit-Focused
While curiosity will help you hook an audience, your ad has to answer the old “what’s in it for me? question. People are always looking for value, and providing some in your ad will help reassure audiences that what you’re offering is valid, useful, and worth their time.
始终使用呼吁行动
Calls to action are a quintessential component of all effective marketing campaigns. But often, they aren’t strong enough. Create yours with a more specific, action-oriented approach. If you’re offering a free productivity app download, think about the value your audience is going to gain. Dress it up as not just a download, but “a chance to live a fuller and more rewarding life”.
计划接下来发生的事情
广告气味是为了帮助买家在广告和着陆页之间连接点。尽管这不是新闻，但营销人员通常会错过吸引买家的机会。创建登陆页面，以扩展您与添加的联系。另外，考虑一下您真正希望买家离开广告并降落在您的页面上后的真正想要的感觉。牢记这些概念（并使用之前和之后的网格）可以使营销更加清晰，更引人注目。
始终遵守YouTube指南
Guidelines are there for a reason, and when it comes to YouTube ad sizes and specification, you have to follow them or risk your account getting flags. Be sure to only create ads that adhere toYouTube’s guidelines。
Conclusion
YouTube as sizes and specifications tend to evolve as platforms do. Right now, these are what YouTube offers advertisers, and there’s a great opportunity to capitalize on YouTube’s large and growing user base. As your create your ads, pay attention to the best practices shared here along with YouTube’s guidelines to create winning results.
