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The COVID-19 pandemic pushed businesses to devise new and creative ways for people to gather and connect—and in pursuing the need for interaction, we discovered the flexibility of online or virtual events. Virtual events progressed from small, intimate meetings to week-long conventions accommodating an international audience.
In 2020 alone, the market size for virtual event marketing was valued to be worth approximately$1 trillion. Today, almost every company with an online presence utilize virtual events like webinars to promote their brand and grow their sales pipeline.
Top Virtual Event Platforms for All Your Online Event Needs:
What is a Virtual Event Platform?
A virtual event platform is designed to support the online hosting and promotion of events. It aims to replicate the setting and mood of physical events, engaging event attendees in a dynamic experience from the comfort of their homes.
Virtual event platforms elevate the execution of digital events. Rather than simply playing pre-recorded special guestings or showcases, viewers get to engage with the event and the rest of the community in real-time. It is in our human nature to connect and interact, and this is why virtual event platforms support a variety of communication tools like polls and real-time chat to encourage more attendees to connect with one another.
Virtual Event Platform vs. Video Conferencing Platform: How are They Different?
Joining a meeting or watching awebinarvia video conferencing tools like Zoom and Google Meet were once novel approaches to connecting with other people. However, the lack of interaction makes it difficult to retain the attention of large audiences.
Virtual event platforms, on the other hand, are designed to host much more dynamic and immersive events. It supports notable features such as interactive games, whiteboards, breakout spaces, polls, and chat. Some even sport a dedicated admin panel to program and run an event. While video conferencing tools provide the basic needs for an online gathering, virtual event platforms introduce fun ways for attendees to participate and network among other attendees, be it a small workshop or a large-scale trade show.
Top Virtual Event Platforms to Broadcast Your Next Online Event
1.vFairs
Features:
- 3D event spaces
- 自定义活动构建器
- Gamification
- Session chat and private networking
- 交互式网络研讨会
- Mobile app support
价钱：Quote upon request
vFairs is an all-rounder in hosting and presenting online, in-person, and hybrid events. The top-rated virtual event platform on G2, vFairs elevate the online event experience with 3D environments and a variety of features to deliver an immersive experience.
vFairs features a custom event builder for event organizers to lay down the floor plan and program flow of the event. Setting and stage set-up is highlighted by 3D venues that are fully customizable. To make events all the more realistic, attendees have designated avatars representing them in the events area in real-time.
Finally, vFairs make online events more entertaining and an excellent means to expand your network. Participate in scavenger hunts around the virtual venue and watch your name take first place on the leaderboard. Meanwhile, attendees interested in building a connection with like-minded people can utilize the match-making feature to connect you directly to a fellow attendee.
2.Hopin
Features:
- Virtual venues
- Live video studio
- Event marketing
- Attendee engagement management
价钱：free plan available; paid subscriptions start at $99 per month
霍金主持和管理交互式虚拟，面对面和混合事件。这个虚拟事件平台在为活动性质中的与会者和演示者交付定制事件空间方面表现出色。
Hopin also takes the virtual experience to another level with the power of virtual venues. These venues are laid out and designed in such a way that attendees can differentiate conferences from workshops and conventions. Event organizers can program several sessions of an event simultaneously in dedicated spaces.
事件营销是通过Hopin的效率built-in support for branding and design. Customize landing pages, registration, and ticket sales with your brand logo and colors. Impress your audience with professional-quality content through Stream Yard, a live broadcast studio that mixes and processes video content for a smooth and hassle-free livestream.
3.Remo
Features:
- Virtual floor plans
- Interactive breakout spaces
- Multi-speaker screen sharing
- Dedicated Q&A section
价钱：Starts at $270 per month
Remo transforms online events of all types with streamlined interaction between guests and presenters. This virtual event platform has accommodated over 2.6 million guests with their innovative floor plans and seamless communication channels.
Any event is made possible by Remo, from small group discussions and training, to global networking events and fairs. Attendees not only consume the content presented, but also interact with the presenters, event moderators, and the rest of the audience. Fireside chat and a dedicated Q&A section help spur the discussion on. Presenters can also invite attendees on the stage to share their insights.
Just like any in-person event, networking is crucial to personal growth and success. With Remo, attendees can connect with one another via 1-on-1 direct messaging, or by transferring between session floors and breakout spaces.
4.BigMarker
Features:
- Interactive webinar streams
- Landing page builder
- 集成现场工作室
- 引人入胜的媒体枢纽
价钱：Quote upon request
Bigmarker是一个全面的活动平台，其工具可以优化面对面，混合和虚拟事件。它包含扩展和促进您的活动的功能，无论是短暂的网络研讨会还是24/7 On-Demand Content Hub。
Whatever event you have lined up for the next month, BigMarker has a virtual venue for it. Customize venue presets to match the setting of your next conference, workshop, or, expo. Arouse the interest of more attendees with engaging landing pages and compelling email marketing campaigns.
Content makes or breaks a well-planned event. With BigMarker, mix and process your video content into high-quality broadcasts. Have it available on-demand across streaming sites like your social media accounts. Outside livestreaming schedules, sate your audience’s curiosity with informative posts and graphics available around the clock with a dedicated media hub.
5.Hubilo
Features:
- Integrated content studio
- Virtual backgrounds
- Live chat
- Gamification
- Mobile app support
- Attendee engagement management
- Matchmaking
- Social media integration
价钱：Quote upon request
Hubilo is a straightforward tool that boosts online engagement and event marketing. With smart analytics at your disposal, plan dynamic virtual and hybrid events that cater especially to the needs of your guests and attendees.
旨在扩展投资回报率和加强客户关系的企业主可以通过智能活动计划采取行动。Hubilo提供了一系列媒体功能和营销辅助设施，从集成的工作室来制作高级视频内容和着陆页构建器，以吸引更多的参与者。
Events are never one-sided as attendees can voice their opinions via live chat. Hubilo offers gamification to break the ice and keep attendees entertained. Polls, surveys, and leaderboards gauge attendee engagement, all the while encouraging attendees and brand sponsors in establishing connections among each other.
6。Airmeet
Features:
- Interactive stages
- Dynamic booths
- Event planning and management
- 事件游戏化
- Robust analytics
- Mobile app support
价钱：free plan available; paid subscriptions start at $200 per month
AirMeet是一个虚拟和混合活动平台，旨在帮助企业在全球范围内发展和合作。利用互联网的力量，AirMeet提高了各种类型的虚拟活动的效率：聚会，人才博览会，黑客马拉松和国际峰会。
AirMeet通过数据驱动和引人入胜的活动增强了品牌ROI。通过有意义的对话和强大的社区脱颖而出。动态摊位提高了转化率，而游戏化使与会者在参加活动的会议时保持娱乐和竞争力。AirMeet报告说，将收入和需求的产生提高200％。
7。HeySummit
Features:
- Diverse speaker directory
- Speaker dashboard
- Landing page builder
- 视频content and event management
价钱：starts at $25 per month
HeySummit is a virtual events platform that is perfect for the not-so-tech-savvy content creators and small businesses. In just a few minutes, HeySummit guarantees to manage your events, from landing pages and email campaigns down to program flow. Integrated marketing tools help you spread the word, gather an audience, and launch a profitable online event with connections that grow at a global scale.
HeySummit not only hosts and manages events; it also keeps the audience in the loop about speaker activity. Keynote speakers and presenters can share further information on upcoming schedules and spur discussion on timely topics. In addition, branded marketing and broadcasting of virtual events are made possible with customizable layouts.
8.Webex Events (formerly Socio)
Features:
- Scalable audience accommodation
- Interactive webinar designs
- Slido for engaging polls and q&a sessions
价钱：Quote upon request
For the technologically apt, Webex Events (formerly Socio) is the best option. Webex Events is a virtual events platform from the Webex Suite, incorporating event planning and management with immersive communication tools and content to host large-scale events such as networking and conferences.
Webex Events focuses on generating audience engagement; this means event planning scales with the number of targeted attendees. Their webinars are structured to encourage attendees to shape the conversation with polls and Q&A sessions integrated in the event. Event managers are also prompted about the ideal streaming equipment to ensure the reliability of the event’s livestream.
虚拟事件平台的功能是什么？
虚拟事件平台将面对面事件的流188滚球地址动重新构想为动态的在线聚会，不仅可以消费主题演讲者提供的内容，而且还进行了有意义的讨论。
Engagement Tools
观众的参与使在线活动变得更加愉快和信息丰富。虚拟活动平台具有大量工具，以188滚球地址鼓励参与者交流想法并与志趣相投的人建立联系。
Some engagement tools that are commonly used in virtual events include:
- 事件聊天
提出问题,分享你ts through chat without interfering the current program flow. This allows event organizers and speakers to highlight the attendees’ insights.
- 私人聊天
私人聊天allows attendees to directly connect with other attendees without leaving the online event platform.
- Surveys and polls
Event organizers will want to assess the attendees expectations and feedback on the execution of the online event. Running a survey or poll is an excellent method to gather feedback to reflect upon for future events.
- Q&A sessions
Capture the attention of participants with an on-screen Q&A exchange. Event moderators allow attendees on to the “stage” with the speaker/s to have their questions answered.
Virtual Rooms
Online events may very well be hosted and presented live from the living rooms of event managers, but that doesn’t mean the event venues don’t have to look the part of an in-person convention or trade show.
Virtual event platforms provide personable virtual rooms and spaces to suit the setting of various events. Workshops, for instance, can be broken down into smaller breakout rooms. Online trade shows comprise of an “expo hall” with multiple virtual booths for entrepreneurs and brands to showcase their products. Virtual stages are some of the most popular options, with event managers broadcasting online concerts, talks, and more to the entire audience.
根据事件的性质，虚拟事件平台可以在事件流中设置不同的虚拟区域和沉浸于演示者和受众。188滚球地址多个虚拟房间还使活动组织者能够同时进行多个会议，与会者可以自由参观不同的房间。
视频
Not one virtual event runs without video. Videos in online events are crucial in presenting content, delivering real-time conferences, and engaging in conversation via video chat.
虚拟活动平台旨在为在线活动提188滚球地址供高级体验，并弥合面对面和在线活动之间的差距。话虽如此，必须优化视频的质量和价值，以增强参与度和与会者的体验。几个在线活动平台与实时视频工作室合作，可以188滚球地址有效地处理视频内容，设计屏幕布局并将其直播给观众。
Custom branding
Hosting an online event is a great promotional strategy to build brand awareness and expand audience reach. Showcase your brand identity and initiatives with custom stage design on a virtual event platform. Virtual event platforms allow you to design the virtual stage with the brand’s logo, colors, and initiate call-to-action prompts through custom widgets.
Virtual Events, AR/VR, and the Future of Event Marketing
The transformation of the meetings, incentives, conferences, and exhibitions (MICE) industry continues to grow beyond innovations in event marketing, audience interaction, and event platforms. Augmented reality (AR), virtual reality (VR), and themetaverseare raising the bar to make online events a more realistic, immersive experience.
Virtual events unfolding in the virtual reality space are not unheard of. In fact, the gaming community had firsthand experience in engaging in a virtual reality concert as artists Travis Scott and Ariana Grande headlined virtual music festivals in the battle royale game Fortnite. Players and their avatars participated in virtual VIP events and games as they enjoyed the live performances of the artists in their avatar forms.
Meanwhile, Japan has long been a witness to in-person concerts starring holographic fictional artists like Hatsune Miku. As AR/VR technology andvirtual reality marketing变得更加精致，活动行业可以期望人们享受和参与活动的方式发生潮汐变化。
Frequently Asked Questions
What is a virtual event?
一个虚拟的事件就像面对面的event-except program functions and audience participation take place in shared virtual spaces over the Internet. Virtual events aim to connect and engage individuals in meaningful discussion despite geographical constraints.
虚拟事件昂贵吗？
不，计划和管理虚拟事件的成本效益，因为活动组织者不再需要租用场地，书籍餐饮等。定制虚拟场所模仿面对面活动的设置，而其余预算则用于收集人才和开展营销活动。与会者还节省了旅行和住宿费，尤其是如果他们来自其他国家。
缩放是虚拟事件平台吗？
Zoom被归类为视频会议工具，因为它提供了有效的视频内容演示和视频聊天体验。Zoom还与虚拟事件平台共享多个功能，例如反应，民意调查，突破室和实时聊天。188滚球地址但是，尚未优化吸引受众参与或区分事件阶段，这是虚拟事件平台的核心功能。
