What is User Behavior Analytics? (+ Benefits & Facts)

When you’re running a business, it’s vital that you get a good understanding of your customers, who they are, how they interact with and experience your website, and how you can use these insights to deliver better experiences that address your users’ needs and pain points.

Why is user behavior analytics a critical component for growth? How can it help both businesses and users? Let’s shed some light on user behavior analytics (UBA), how it works, its benefits, and some statistics to add more context to UBA.

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What’s User Behavior Analytics?

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What is User Behavior Analytics?

User behavior analytics (UBA) refers to data analytics that track, collect, and assess user data. This data can give you insights into important factors such as your audience’s needs and wants, their behavior when interacting with your website, and what challenges they’re facing when navigating your website.

Unlike basic metrics, UBA enables businesses to gain deeper insights into user behavior, which enables them to have access to actionable data, make data-backed decisions, and build more customer-centric experiences.

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Types of Data and Actions You Can Track and Collect

When analyzing user behavior, you can track and collect the following:

How do your users view and interact with your website? How you envision your site versus how your users actually interact with it will often be two very different things.

用户体验是一个广泛的类别，可能很棘手。但是，这是一个必不可少的指标，可以帮助您改善网站的导航流并鼓励访问者留在您的网站上。此外，这些可以帮助您了解访问者跳过哪些网站要素，他们倾向于花更多的时间在上面，他们面临的问题以及导致它们弹跳的因素。您可以在导航下跟踪的某些行为，UX包括页面内点击，鼠标运动，用户导航模式和站点速度。

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User Feedback

Collecting user feedback is crucial if you want to better understand your visitors and implement data-backed decisions to improve their overall experience. To collect user feedback, you can use surveys and other feedback tools that are integrated into your website. Through such measures, you can get a clearer idea of how your visitors perceive your website, what’s stopping them from completing a specific action, and their views of the product or service you’re offering.

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Website Accessibility

Website accessibility remains a pressing issue for persons with a disability. In a 2022Webaim的报告, it was found that across one million home pages, close to 51 million accessibility errors were detected. That’s an average of 50.8 errors, or accessibility barriers, for each page, which adversely impact a website’s end users. When businesses don’t prioritize accessibility, they can potentially lose revenue and face lawsuits and litigation. This is why it’s important to collect data on website accessibility and use that to make your site more accessible to a wider audience.

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订婚

当有人访问您的网站时，无法保证它会导致转换，这就是为什么在每个点培养客户参与至关重要的原因。在跟踪参与度时，您可以衡量诸如实时聊天参与度或与您网站聊天机器人互动之类的行为。使用收集的数据，您可以得出常见问题的答案，例如访问者在导航网站时遇到的常见问题，例如UX或内容的问题。

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为什么要分析用户行为？

分析用户行为可以帮助您的业务增长和成功。这主要是因为UBA允许您更好地了解访客及其行为以及他们的痛苦点。没有UBA的数据，吸引新访问者或继续吸引您现有的访问者可能会很棘手。此外，通过利用UBA，您可以提供更好的客户体验，这可以帮助您获得竞争优势。

非洲联合银行,您可以使用您所收集的数据improve your website or your software, along with other important elements such as its content and functionality. Moreover, by using analytics data, you can better determine whether your website is offering value to your visitors. Plus, it can give you insights into issues like bugs and crashes that you can use to fix them and prevent such problems from arising in the future.

除上述原因外，您还可以使用用户行为分析向访问者提供个性化的广告，这可以帮助增加转化率，并在离开网站之前进行购买或完成所需的一组操作。另外，您可以使用UBA获得的见解来改善产品或服务。例如，您可以检查UBA数据以发现性能问题。从那里，您可以采取措施解决这些问题，从而减少摩擦并允许您提供更好的客户体验，从而提高客户满意度，忠诚度和转化率。

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Top 12 User Behavior Analytics Stats and Facts

1. The User and Entity Behavior Analytics Market Can Potentially Grow to $4.2 Billion by 2026

用户和实体行为分析（UEBA）市场预计reach $4.2 billion by 2026. One of the main factors contributing to this growth is the increase in threats related to data and cases of fraud. In addition to that, the increased acceptance of behavioral analytics tools across different industries is also fueling the market’s growth. It’s predicted that within this year, the US UEBA market will reach approximately $384.5 million, while China’s UEBA market is projected to reach approximately $778 million by 2026, indicating a CAGR of close to 50%.

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2. Today’s Consumers are Increasingly Turning to Online Channels for Shopping

One trend in consumer behavior that continues to gain traction is how today’s consumers are increasingly turning to online channels to shop. According to a GWI report, there was a significant increase (36%) in the number of Americans doing their grocery shopping online. Moreover, we’re seeing a rise in the number of shoppers who are using social media platforms to shop. For instance,48％的消费者与2022年4月至6月的35％相比，增长了30％，愿意从Tiktok购买。

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3. Personalization Continues to Be In Demand

Personalization will still be a major player in the coming years, with consumers continuing to demand—and expect—it from brands. According to HubSpot, 53% of marketers are making use of message personalization as part of their marketing strategy. By using UBA, you can offer more targeted and personalized experiences to your audience primarily because you get insights into their preferences, behaviors, and pain points—data that you can use to create bespoke experiences for each segment that you have.

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4. Positive Customer Experiences Continue to Influence Purchasing Decisions

According to a Statista survey,94％的消费者如果他们获得积极的客户服务体验，他们可能会再次从企业购买。此外，同样的调查表明，有82％的客户推荐了一家基于积极的客户服务的公司。

这些数字是什么意思，UBA在所有这些中扮演什么角色？

User behavior analytics gives you deeper insight into your audience’s behavior and how they interact with and perceive your website and, by extension, your brand. Thus, you can use UBA to deliver more optimized and targeted experiences to customers, allowing you to achieve results like being able to address their pain points and how you can add more value to their lives through your content for example.

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5.行为分析可帮助公司实现一系列目标

Aside from helping brands predict buyer behavior and create relevant offers, behavior analytics can enable them toachieve the following objectives:

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6. Having Too Much Data is a Key Challenge

尽管使用行为分析具有优势，但它也带来了许多挑战，其中之一是有太多数据。这冒着将所述数据保存在孤岛中而不是实施正确的技术以利用所有数据的风险。此外，访问太多数据可以打开公司无法确保客户数据安全的风险。

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7. Common Barriers to Behavior Analytics Include the Lack of Clear Goals

Aside from having access to a large volume of customer data, another barrier to leveraging behavioral analytics data is the lack of clear goals. Without such goals, it can be challenging to establish the right KPIs to measure your performance. Another common barrier is using siloed data, which can produce inaccurate and even incomplete results.

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8.阻止行为分析增长的主要因素之一是缺乏意识

中小企业之间缺乏认识,尤其是关于cybersecurity attacks, is one of the main reasons that’s preventing the growth of the behavior analytics industry. This lack of awareness also stifles the demand for analytics technologies.

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9. Some of the Companies Working on Behavior Analytics Tools Include Instagram and Pinterest

Popular social media platforms and search engines like Google and Facebook use behavior analytics and related tools to understand users’ behavior online, improve their services, and generate revenue. Other social media platforms that are known to use behavior analytics include Instagram, Twitter, and Pinterest. Some companies use UBA to develop their strategies, design products that meet their audience’s needs and find bottlenecks that affect their conversion ormarketing funnel.

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10. Behavior Analytics Can Improve Sales Growth by as Much as 85%

Companies that make use of customer behavior insights can将其销售额提高多达85％and enjoy gross margins of up to 25%. By leveraging behavior analytics, you can identify bottlenecks and improve your conversion processes, which can positively impact your conversion rates.

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11. User and Entity Behavior Analytics Is a Rapidly Growing Aspect of Enterprise Security

UEBA is poised to become one of the fastest-growing aspects of enterprise security, seeing aCAGR of 48%. Furthermore, it’s expected that within this year, UEBA technologies will be seen in as much as 80% of solutions geared toward threat detection and incident prioritization.

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12. Gen Z Buyers Are Leading the Change

Gen Z consumers are a major contributing force to the growth of social buying and are更有可能拥抱社会贸易compared to older generations. Using UBA allows you to understand this demographic, what they’re looking for, and how you can design your website and products or services to address their pain points. Furthermore, through UBA, you can understand their behaviors better. For instance, you can leverage UBA to understand how Gen Z consumers are searching for new products or what types of content they’re after.

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分析用户行为如何帮助公司

Why should businesses look into user behavior analytics? Here are several reasons why you should incorporate UBA into your growth strategy:

• 非洲联合银行让你明白为什么你的访客doing what they’re doing. For example, you notice a high cart abandonment rate. What’s stopping them from making a purchase? By looking at user behavior, you’ll get to see how users behave on your website. You’ll also get to see what’s preventing them from completing an action, such as bugs or crashes. Lastly, you can use UBA tools, like on-site surveys, to encourage visitors to stay while learning more about their experience and using what you’ve learned to create a better experience.
• Analyzing user behavior gives you a pulse on what makes your visitors tick. This includes what they’re paying attention to and what they’re ignoring. For this, you can usebehavioral analytics toolslike heatmaps to see which elements they’re interacting with the most and whether or not they’re noticing your CTAs.
• UBA can help you get into the mind of your visitors to see what motivates them to take a specific action, learn about what wants or pain points, and how you can offer a better experience to them. UBA takes out the guesswork and gives you concrete data you can use to target key moments in the user’s journey so you can get a better understanding of their actions or what elements can help encourage conversions.
• 分析用户行为可以导致可持续增长。数据可以使您更清楚地了解客户与产品或服务的互动，您可以用来预测其行为。此外，使用机器学习技术补充您的UBA可能会导致更准确的数据，您可以使用这些数据来阐明可能的未来互动。考虑到所有这些，您可以使用UBA来改善客户保留率，防止流失，并为您的客户提供更好的结果。
• UBA can help you identify which content type your visitors interact with the most and which ones they value. This will allow you to create content that better caters to their needs or what they’re looking for. For example, you’ve identified that users are looking for or are interacting more with content about how to streamline their workflows. With this insight, you can take appropriate actions such as creating a series of articles or how-to guides that will help them optimize their workflows.
• UBA can help you improve how you market your brand and thus, influence how your visitors perceive your brand to some extent. You can leverage user behavior analytics data to tap into the personal preferences of your audience. For example, you can look at the trends they’re paying attention to, the purchasing power of each segment, and the economic conditions of your target market. Doing so will allow you to position your brand, along with your products or services, accordingly, helping your audience see you as something essential or value-adding, instead of just another luxury brand they can do without.