Top 12 Gaming Marketing Agencies for Data-Driven Marketeers

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自1970年代以来,人们就一直在玩电子游戏。但是,自诺兰·布什内尔(Nolan Bushnell)发明乒乓球以来,事情已经走了很长一段路,成为视频播放的父亲。游戏是一个数十亿美元的行业,预计到2022年将达到23,300亿美元。如果您不太销售游戏,那么他们很容易消失并迷失在人群中。因此,游戏市场机构可以提供宝贵的服务。

Some of the agencies here specialize in video-gaming (the names tend to give them away – what else would GameInfluencer or Game Marketing Genie do?) In other cases, we look at more general-purpose agencies, that include gaming clients amongst their roster.


顶级游戏营销机构:

1.听觉

听觉

Audiencly将领先的品牌与每个行业的影响者联系起来;但是,他们特别关注游戏。他们的目的是使影响者营销易于访问任金博宝188备用网址何公司。他们为有影响力的公司提金博宝188备用网址供有影响力的营销和有影响力的管理服务。

The agency works with over 5000 influencers, with a combined reach of over 250 million people. Their gaming YouTuber influencers have more than 250,000,000 views. Every click represents a potential customer who may be interested in your brand. Audiencly’s influencers produce daily content on platforms like YouTube, Twitch, and Instagram.

Audiencly为其业务客户提供了一系列服务。这些包括:

  • Influencer PR
  • 竞选计划
  • Lead generation
  • 产品集成
  • Offline and online events

从计划到实施战略和结果评估,Audiencly创建了整个活动。他们(与影响者一起)为每个客户的目标组和产品分别设计每个广告。该机构甚至照顾所有谈判。随着广告系列的进展,选定的影响者将完成的广告系列上传到YouTube或Twitch上。然后,客户将可以访问相关的统计信息。

听觉also encourage successful gaming influencers to join their network. They help gamers make more money on YouTube, Twitch, or Instagram by producing videos for Audiencly sponsors to increase their earnings. They advise and help with the topics of copyright protection, licenses, CPM increase, and improving video ranking. Their creative team helps produce content. They help in all areas around graphic design, video editing, voice-over, animations, special effects, and much more.

Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their ...


2.Viral Nation

Viral Nation

Viral Nation是屡获殊荣的全方位服务机构,开创了有影响力的营销计划和策略。金博宝188备用网址该公司专门从事影响者营销活动的执行和战略,内容创建,绩金博宝188备用网址效营销,付费社交和综合品牌策略。它还拥有世界上最大,最有影响力的影响者网络之一,代表游戏者,运动员,社会名人和有影响力的内容创作者,跨越了数十个行业,既有专门又是非秘密的。

They also include an influencer talent agency, representing some of the world’s top talent from all verticals, including gaming.

对于B2C和B2B的SMB和企业,他们都在世界各个角落开发并管理了无数有效的运动。

Viral Nation can even claim Angry Birds as one of its clients. Viral Nation was given a mission objective of raising awareness of HIV/AIDS and driving installs for Angry Birds 2. The agency’s influencers moved Angry Birds 2 up the App Store charts in every category. They shot far beyond the target, acquiring high-quality users from all around the world for the Angry Birds 2 mobile app.

Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. ...


3.Upfluence Inc.

Upfluence Inc.

Upfluence包括一家专业的电子竞技和游戏营销机构,可以通过电子竞技和游戏合作伙伴关系到达数百万美元。他们的电子竞技部门提供全面管理的电子竞技和游戏营销活动。他们的团队帮助品牌定义正确的策略,找到合适的电子竞技影响者,并从头到尾提供广告系列。

他们提供:

  • 电子竞技演示和介绍
  • 影响者外展与管理
  • Team Partnerships
  • Tournament Sponsorships

Upfluence可以使用他们选择的大型数据库ers with advanced search criteria to find the right Esports influencers for your brand.

他们陪同电子竞技比赛,品牌和广播公司的团队和组织者建立相关的营销和媒体合作伙伴关系。迄今为止,他们在游戏领域有850多次活动。

从影响力营销中推动更多的销售。金博宝188备用网址为您的品牌找到完美的影响者,管理您的广告系列,并在一个平台中衡量您的结果。


4。NeoReach

NeoReach

NeoReach is a digital marketing agency that offers various services, including influencer marketing and full-service production. It has been around since 2014, and it’s been helping brands find the best influencers for their marketing campaigns.

值得注意的是,Neoreach专门从事这些网络上的社交媒体营销:

  • Facebook
  • 推特
  • YouTube
  • 蒂克托克
  • 不和谐
  • Google
  • 博客
  • Pinterest
  • LinkedIn
  • Snapchat
  • reddit
  • 抽搐
  • 电报
  • Instagram

Neoreach has a database of information on over 5 million influencers, which it can leverage to recommend the best influencers for promoting your video. Their network includes influencers who are popular inspecific fields of gaming, such as Call of Duty or console gaming.Among agency’s successful campaigns is thework it did for World of Tanks. NeoReach established a partnership with Demolition Ranch, a popular YouTube influencer, to boost awareness about the game through fun and authentic video content and World of Tanks coupon codes that viewers can use. This collaboration enabled World of Tanks to obtain over 100,000 new app installs and over 37 million video ad views.

NeoReach创建世界级的原始影响campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, thei...


5。口袋

口袋

口袋is a video game marketing agency, covering mobile, PC, and console gaming. With offices in USA, Germany, France, and Japan, they help you plan and execute your marketing campaigns globally.

他们的团队设计量身定制创意资产,包括视频广告和电视广告。他们采用了整体媒体的方法,并通过公关,影响者营销,电视广告,数字广告和活动在线运营营销活动。金博宝188备用网址

They work directly with top gaming influencers on YouTube, Twitch, Facebook, Instagram, and Snapchat to create exciting and targeted content to capture both new and old audiences.

在活动方面,从在贸易展期间设计,创建和运营展位到在线和离线电子竞技比赛中,Pocketwhale的活动团队的工作范围很大。

他们的任务之一涉及游戏开发人员Ponos,他希望从北美和欧洲获得15-25岁的新男性用户,以供他们的游戏《战猫》获得。知道男性15-25岁主要将Snapchat和YouTube用作社交媒体,以联系他们,PocketWhale运行了Snapchat App安装活动,并与著名的YouTube游戏影响者合作。这项运动导致150,000个安装,CPI在北美低于1美元,在欧洲降至0.50美元。


6。知识界

知识界

知识界connects influencers with gaming brands. They combine their experience in online marketing, content creation, and client management with their passion and love for gaming.

They build a community of gamers and content creators with a vast audience and align them with brands that are seeking promotion in the gaming space. They then find the best way to promote the brand on the gaming influencer’s channels to reach the customers the brand is trying to attain.

They offer end-to-end project management, handling everything from finding the right content creator for a project, all the way to facilitating payments. They research a client’s brand and its audience extensively to find the best match between the project and the content creators, then work with the content creators to best represent the products.


7。库尔的东西

库尔的东西

库尔的东西offers gaming and technologies professionals full-service marketing. They are a unique PR, marketing, and consulting agency specializing in promoting games and related technologies. They state that their purpose is to help game developers and publishers, hardware suppliers, media outlets, and others operating in this market in every way they can.

他们开始在中欧和独联体地区运营,成为一家在全球提供复杂服务的公司。

They split their services into the following categories:

  • 公共关系
  • 营销和资产生产
  • 咨询和业务发展
  • 独立游戏支持

Kool Things认为自己是“极客和游戏玩家”,他们也是PR和营销专业人士,在游戏行业拥有超过15年的经验。


8。游戏营销精灵

游戏营销精灵

游戏营销精灵describes itself as the complete business growth, marketing, and creative production house dedicated to the gaming market. They see the essential steps of their process as being:

  • 数据和分析
  • 数据驱动的营销
  • Creative production house – where they turn strategy into high-quality marketing collateral
  • Performance marketing
  • 数据驱动的技术发行,使用自己的内部全渠道广告平台和专有算法
  • 优化
  • 规模

They see four stages of marketing for a game, and offer solutions for all of them:

  • User acquisition
  • Increasing in-app purchases
  • The perfect launch
  • Organic growth

9.Gameinfluencer

Gameinfluencer

GameInfluencer通过顶级影响者帮助出版商和开发人员在全球范围内吸引和激活观众。不仅是游戏创建者,还包括Vlogger,流媒体和社交媒体影响者。

They work with leading international developers, publishers, and influencers. They develop and execute tailored influencer marketing strategies based on a game’s unique DNA and goals. Over the years they’ve worked with thousands of quality influencers.

Gameinfluencer’s direct relationships with content creators, including gaming creators, and influencers specializing in the fields of fashion & beauty, tech, fitness, lifestyle, and more allows their clients to amplify their games and products to a global and highly engaged audience.

Gameinfluenceris a full-service influencer marketing agency with a deep focus on the gaming industry. Their in-house team of specialists includes strategists, producers, influencer project managers, designers, developers, digital marketing analysts, and social media experts to support the influencer marketing efforts of video game developers and publishers.

They currently have more than 31 million influencers in their database. These people have generated more than 500 views across all campaigns. The campaigns have resulted in more than 7.5 million installs.


10。Kairos Media

Kairos Media

Kairos Media既有电子竞技团队所有者和专业球员,又是其团队的一部分。他们从事从非流行品牌集成到游戏计划的项目,再到与全球品牌的全面电子竞技锦标赛发布。在经验,对行业的理解以及与现场专业参与者的关系方面,它们是无与伦比的。

最近,Kairos Media的任务是提高对拉斯维加斯“移动大师”活动的认识,并使用有影响力的营销策略来促进Wargaming的电子竞技锦标赛。金博宝188备用网址他们确定了游戏影响者参加该活动,并在“移动大师”竞赛中创建专门的内容。内容吸引了大量的受众,从而进一步下载了游戏,同时增强了品牌。该活动带来了361,000个YouTube的观看次数,158,330个Twitter印象和682,359个Instagram故事视图,全部来自18个内容。

Kairos Media, one of the founding agencies of the influencer marketing scene, is now one of the fastest growing social-first creative agencies in the UK. And they've bagged the awards to prove it. ...


11.纽根机构

纽根机构

Newgen Agency是一家提供全方位服务的电子竞技和数字游戏代理商。他们创建产品,服务和通信,以在新的“游戏时代”中发展客户的业务。

他们将服务分为:

  • 竞选开发
  • Content development
  • 产品和服务开发
  • 竞争分析和趋势报告
  • Sponsorship
  • 电子竞技团队建立
  • 比赛组织
  • 事件设计与管理
  • 社交媒体管理
  • YouTube and Twitch channel management
  • 现场直播

他们从头开始创建活动,以发展客户的业务,并以电子竞技和游戏方式实现其营销目标。


12.Lytehouse

Lytehouse

Lytehouse为品牌提供了一套完整的有影响力的活动服务,这些服务通过智能定位,分析和情感讲故事进行了转换。这家总部位于纽约的数字营销机构拥有10年的业务,相信游戏影响者活动的力量。通过其姊妹公司Socialyte,这家营销公司可以使用100多名名人和生活方式影响者。

Lytehouse recognizes抽搐as the dominant platform for reaching out to the gaming community. However, the firm also believes that brands should adopt an全渠道放大策略。这种方法鼓励品牌还通过YouTube,Tiktok,Instagram和Twitter与内容创作者合作,通过YouTube,Tiktok,Instagram和Twitter发起现场演出(例如电子竞技锦标赛)或短期和长期视频。

Lytehouse的团队包括创意制作人,演员董事,才华策略师和品牌合作经理。他们的服务阵列包括:

  • 策略和铸造(创造性的头脑风暴,有影响力的铸造,内容优化,深入的报告和分析)
  • Influencer relations (outreach, negotiation, contracting, payment processing)
  • 全方位服务的内容生产(包括位置侦察和许可,内容策略和创造性开发)
  • Experiential strategy (Experiential design, white-glove event production, event marketing, invitee outreach)

Lytehouse还使用SaaS平台进行工作流程管188滚球地址理,可扩展的招聘,社交听力,受众分析,深入报告以及合同和计费支持。

2022年11月,Lytehouse成为了Dolphin Entertainmentfamily, with a client base over 1,000 that includes video game publishers and eSports teams and leagues. This development gives Lytehouse and Socialyte access to relationships and resources of other industry-leading agencies under Dolphin’s wing, including:

  • 成为社交(100多个影响者)
  • 42West(电影和电视运动)
  • 海岸消防媒体(来自唱片艺术家和词曲作者的音乐)
  • 观点(网络和社交媒体讲故事)

Brands and influencers can partner with Lytehouse through its website, which also features marketing advice through its blog, guides, and marketing dictionary.

Lytehouse is a creative, full-service influencer marketing agency with 10+ years of experience that works with brands at every stage of the influencer marketing campaign process, from guiding strategy...


Frequently Asked Questions

谁可以帮助我的游戏广告?

As we have seen in this article, if you don’t market your games well, it is easy for them to disappear and get lost in the crowd. Gaming market agencies can perform an invaluable service. All of the gaming marketing agencies we have looked at in this post can help your game advertising:
听觉
Kairos Esports
Viral Nation
上升
口袋
知识界
库尔的东西
游戏营销精灵
Ader
Gameinfluencer
纽根机构
Lytehouse

我该如何推广游戏?

我们在这篇文章中介绍的任何游戏营销机构都可以成功地帮助您推广游戏。如果您缺乏与专业游戏营销机构合作的预算,那么您可以自己做些促进游戏的事情。其中包括使用社交媒体并创建专门用于游戏的网站。从开发阶段开始的预告片和视频开始 - 上计划的幕后视频到YouTube。如果您负担得起,请考虑在Cons上雇用展位。

视频游戏如何为广告客户提供机会?

视频游戏为游戏内广告提供了巨大的机会。现在,大多数人携带包括游戏的智能手机。游戏现在在全球范围内闻名。像Fortnite这样的流行流媒体游戏已经比某些流媒体电视平台更大。188滚球地址许多游戏玩家不喜欢为游戏付费,并且很乐意让他们的游戏被简短的广告打断。借助游戏内广告,品牌可以将广告放置在游戏的虚拟环境中。这可以为广告商提供一个可衡量的针对性渠道来部署促销活动。

What is the objective of in-game advertising?

In-game advertising helps brands to communicate with their target market, building familiarity with those who play these games. Game graphics are so good now, that in-game ads can look natural. For example, if you’re playing a sports game, you might see billboards in the game, promoting a product that looks like a miniature version of billboards in a real stadium. Like all online ads, the objective of in-game advertising might be to increase brand recognition, promote a service, or increase a product’s sales.

How do I advertise my app?

If your app is a game, you could choose to work with one of the gaming marketing agencies covered in this article. Otherwise, you could undertake much of the promotion yourself. Promotion methods could include:
为您的应用创建网站
使用有机和付费促销,为您的应用设置社交帐户
与媒体合作并进行公共关系
确保您使用App Store优化(ASO)来提高应用在应用程序搜索中的机会
雇用有影响力的人来推广您的应用程序

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