The Ultimate TikTok Video Size Guide for 2022

TikTok has become one the增长最快当今的社交媒体平台。188滚球地址该应用程序已达到150多个国家 /地区,拥有超过10亿用户,仅美国的下载量高达2亿。这是13至40岁人群的最爱,他们蜂拥而至,以创造大量的观众并提升其影响者身份。

This brings us to how the platform operates, and more specifically, how to produce content with the right TikTok video size. This guide is about that and more. We’ll share other handy tidbits like video dimensions, what the actual maximum video file size is on Apple and Android smartphones, what TikTok video maximum length is, and share a web app you can use to optimize videos and upload them to TikTok. We’ll also share important guidelines for advertisers who want to win big on the platform.


The Ultimate TikTok Video Size Guide for 2022:


TikTok Video Maximum Size

Tiktok最大视频大小分为多个测量。视频大小与视频的文件大小有关。它还与在平台上发布时Tiktok视频的尺寸有关。考虑到您可以上传到平台的差异,我们详细介绍了以下可能的内容。


TikTok Video Dimensions: Portrait or Landscape?

Tiktok视频可以在肖像和景观中上传。理想情况下,您想制作在肖像中显示的视频,因为这些视频是常态。所有社交平台都提供垂直188滚球地址视频。它们改善了消费,任何Tiktok帐户持有人都希望确保该平台的算法对您有利。

由于您的内容将使用智能手机拍摄,因此Tiktok将自动优化它以供肖像视图。但是,如果您想将自己的景观切换到景观,则需要将其记录在景观模式下,或将景观摄影视频上传到平台上。另外,Tiktok具有在上传视频时出现的视频模式按钮。


What is the Maximum Size of a TikTok Video?

Ever wonder what the largest video file size you can upload to TikTok is? The answers may you tilt your head. The app is available on iOS and Android, and there’s a variance in max file size.

将视频从Android手机上传到Tiktok将使您可以将所有72 MB的所有视频推入云中。如果您是Apple iPhone用户,则该数字的数量超过4倍。iOS用户可以上传多达287.6 MB。

当您被封顶了60秒的视频时,这些文件大小似乎是任意的,但事实并非如此。如果您是创作者,那么您无疑会在录制之前和创建某些东西后的那一刻都经历了停顿。这些位不应该将其纳入您已发布的内容。尽管iOS和Android用户之间的最大文件大小不同,但它们可以帮助您使用Tiktok的切割工具查找和修剪与世界共享内容时不应显示的内容。


视频的长度是多少on TikTok?

Videos started as 15-second clips, grew to 60-second clops, and now 3-minute videos may be on the cards and are in testing with certain users. The 3-minute video length was picked up by various sources towards the end of 2020.

Source:twitter.com

这是从15秒和60秒的录音窗口提升的一步,也可以被认为是一场赌博。参与是所有社交媒体平台上的主要指标。188滚球地址当Tiktok介绍其15秒的视频时,它证明了短窗口允许观看时间和视频完成编号强。

We think that the same applies to 60-second videos, and we’re looking forward to what 3-minute videos will show. 3 minutes will mean that the creators will have to produce more interesting and entertaining content to keep viewers engaged, or risk losing followers and being penalized by TikTok’s algorithm.

How do you know if you can record 3-minute videos? Head to your app store and make sure you have the latest update of the app. Next, create a video to see if you have the option of recording for 3 minutes. This option is in testing and while some people have access to the option, TikTok has limited the pool to ensure that not too many creators and content are adversely affected by the potential new feature.


Top Tips for TikTok Video Ads

TikTok advertising officially made its way to market in 2019. It was one of the most anticipated opportunities for brands looking to cash-in on the 13 to 40 year old demographic. The platform introduced a collection of advertising solutions. They help target specific user groups, making it possible to narrow down who you’re drawing-in to drive awareness or sell to.

随着Tiktok广告的出现,生产所有正确音符的内容的需求变得至关重要。接下来是一组最佳实践,可帮助您使用上面的Tiktok视频尺寸值创建有效的Tiktok视频。

在进入重要技巧之前,让我们打开Tiktok广告类型。


Tiktok视频广告的类型

TikTok offers standard and News Feed App Series Video Ads. There are a number of elements that differentiate ad types.

这是每个人:

放置

Standard Ads:tiktok进料广告

News Feed App Series Video Ads

BuzzVideo:

-BuzzVideo馈送广告

- BuzzVideo details page ad

- BuzzVideo story ad

TopBuzz:

- TopBuzz in-feed ad

- TopBuzz详细信息页面广告

Babe:

- Babe in-feed ad

- Babe details page ad


Ad Composition

Ad Composition TikTok

  • Standard Ads:视频创意 +广告显示图像 +品牌或应用名称 +广告描述
  • News Feed App Series Video Ads: Video creative + brand or app name + ad description

Aspect Ratio

  • Standard Ads: 9:16, 1:1, or 16:9
  • News Feed App Series Video Ads: 16:9 or 1:1

视频分辨率

Aspect Ratio Video Resolution Tiktok

  • Standard Ads: Resolution must be ≥540*960px, ≥640*640px, or ≥960*540px.
  • News Feed App Series Video Ads: No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.

File Type

  • Standard Ads: .mp4, .mov, .mpeg, .3gp, or .avi
  • News Feed App Series Video Ads: .mp4, .mov, .mpeg, .3gp, or .gif

视频持续时间

tiktok视频持续时间

  • Standard Ads: 5-60s allowed. We suggest short videos of 9-15s.
  • News Feed App Series Video Ads: No limitation. We suggest short videos of 5-60s.

比特率(同时应用)

Bitrate Profile mage TikTok

≥516kbps


File Size (apply to both)

≤500 MB


Profile Image (apply to both)

-纵横比:1:1

- File Type: .jpg, .jpeg, .png

- File size: <50 KB


应用程序名称或品牌名称(两者都适用)

For app names, we support 4-40 characters (latin) and 2-20 (asian characters).

对于品牌名称,我们支持2-20个字符(拉丁语)和​​1-10(亚洲字符)。

Note:

- Emojis cannot appear in the app name or brand name.

- 标点和空间也将占据角色。

- 根据电话模型和操作系统,更长的文本可能有可能未在屏幕显示上完全显示的风险。


广告描述(两者都适用)

对于描述,我们支持1-100个字符(拉丁)和1-50(亚洲字符)。

Note:

- Emojis, "{ }" and "#" cannot appear in the description.

- 标点和空间也将占据角色。

- 根据电话模型和操作系统,更长的文本可能有可能未在屏幕显示上完全显示的风险。

1. Use Vertical Videos

垂直视频是共享内容的最简单方法。它针对智能手机进行了优化,提供了您必须分享的最佳视图。

2. Don’t Make it Long

9 to 15 second long videos are ideal for standard ads, while 60-second options are recommended for News Feed App Series Video Ads.

3.立即引起注意

所有精明的营销人员都知道,在滚动内容方面,社交媒体用户会被压迫。他们似乎无法尽快完成。要击败滚动,请使用引人入胜的图像,以阻止用户进入轨道。

Clean and Clear used contrasting colors and hashtags to catch viewer attention. This ad generated 7.6 million impressions and 1.3 million clicks.

3. Centre Your Content

Like many other social media platforms, TikTok has margins that automatically crop content you upload. Be sure that you follow the recommendations above, and more important elements like call to action copy to the center to make it pop.

4.不要忘记音乐

There’s no getting around the music side of TikTok, it’s what makes the platform so powerful. Use music that’s appropriate for your ads, and if you can, make it as trendy as possible by studying what your target market is into.

5.添加强烈的呼吁行动

Calls to action can be argued to be the point of marketing in some circles. You want users to take action and CTAs help deliver results. Make yours clear, compelling, personalized, and obvious. Don’t give users a reason to scroll without taking you up on an offer.


如何使用Clideo优化Tiktok视频

有一个视频,不是你的智能手机?不确定how to optimize it for TikTok? This guide includes simple steps to take up to 20 different video file types and make them TikTok-ready in 3 steps.


Upload/Select Your Video

首先,前往Clideo.com。接下来,通过从您的个人计算机,Google Drive或Dropbox帐户中选择视频来上传视频。如果您的视频已经在YouTube上发布,则可以使用它,而无需先下载它。Clideo将使您复制并粘贴YouTube视频URL或其他任何在线资源。

Note:该工具可免费编辑最多500 MB的文件。


调整您的tiktok视频文件大小

When your video is uploaded, the editor will open. Choose a preset or input custom dimensions.

For TikTok videos, use 9:16 or 1:1 aspect ratio, or the ad ratios above. Next, crop your video and adjust the video with zoom and position selectors. Here, click the Fill button to crop the recording or “Fit” match the frame size.

Clideo allows you to zoom your video in or out, and you can also change your video’s background color and select a format for the output file. When done, click the "Resize" button.


Download Your Resized Video

We’re in the final stretch! Your video is ready to be saved. To make sure you’re happy with your creation, preview the video and ensure it hasn't lost quality. When satisfied, choose the file format you’d like to download your video in.

Finally, click on the "Download" button. Videos can be saved to Dropbox or Google Drive.


Create Amazing TikTok Videos

TikTok is an awesome platform. Its growth and market are primed for greater success. If you’ve been on the fence about the creation of optimized TikTok ads and videos, give these tips and tricks a try. They’ll help you produce better content to share with the world.

寻找有关如何在Tiktok上发展的更多信息?我们有一个Tiktok大师班旨在帮助建立您的个人品牌。

All Clideo images courtesy of Image:Clideo.com

Over 30.000 marketing professionals rely on us for their news. Shouldn’t you?

Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday.

Baidu