什么是Tiktok的故事？（+你为什么要关心）

作为营销人员，您始终必须保持领先地位才能脱颖而出。这意味着不断与新的和creative marketing tactics。这也意味着在竞争对手有机会追赶之前使用最新的工具和平台。188滚球地址现在，随着Tiktok推出故事，这也应该在您的雷达上，以便您获得竞争优势。

So, what are TikTok Stories exactly and why are they important for your business? We have the answers to those questions right here. Let’s find out.

---

What AreTiktok的故事？：

---

什么是Tiktok的故事？

Stories are a new feature on TikTok that allows you to share videos that automatically disappear from your profile after 24 hours. These videos can be up to 15 seconds long, just like Stories on other social networks such as Snapchat and Instagram.

On that note, the TikTok Stories feature is pretty similar to the Stories features on other platforms. For instance, you’ll be able to see a list of users who’ve viewed or interacted with a Story you’ve posted. Plus, there’ll be a blue ring around your profile picture to indicate to followers that you have a Story to view. People can tap on your profile picture to view the Story.

Additionally, when people come across your TikTok video on their For You page, a “Stories” tag will appear in the video to let them know that you have a Story to watch. This is one area where TikTok Stories are a bit different from other platforms.

---

Why Are TikTok Stories Important?

Now the question is–why do you even need TikTok Stories?Tiktok视频are already short enough, why go through the hassle of posting 15-second videos that will disappear in 24 hours? Here are a few reasons why you should consider using TikTok Stories:

• It’s a time for short-form videos. People are developing an increased preference for shorter videos.Sprout Socialeven found that short-form videos are 2.5x more engaging to consumers than long-form videos.
  这并不奇怪，short-form videoswon as the most engaging type of in-feed content on social media. With the brief nature of TikTok Stories, they could be an effective way to engage your audience.

• The content in your Stories tend to be less planned and, therefore, offer an authentic way toengage your audience。In fact, the TikTok team developed Stories so that users can give their audience a real and authentic look into their lives, which will then enable a deeper engagement.
• TikTok has earned its place as one of the leading social networks. The Sprout Social study from earlier also found that it’s among the top four platforms that consumers plan to use most over the next 12 months. With TikTok usage increasing, marketers have to adapt by focusing their efforts and resources on the platform. This means leveraging the platform’s latest features to gain competitive advantage.

---

如何使用tiktok故事

现在已经解决了，让我们开始使用该功能的主题。您如何开始使用Tiktok故事？请按照以下步骤开始在Tiktok上发布您的第一个故事。

在这里，您可以添加主题标签和链接，编写字幕，标记人员和位置，提及其他帐户或自定义您的隐私设置。您甚至可以为故事选择封面照片。一切准备就绪后，点击“帖子”按钮以发布您的第一个Tiktok故事。

After your TikTok Stories are published, they’ll be automatically removed after 24 hours. However, you also have the option to remove the Story before the 24-hour window is over. Just select the Story and tap on the “…” button from your sidebar. Swipe and select the “Delete” icon to remove the Story.

---

营销人员如何利用Tiktok故事

Want to give TikTok Stories a try but not sure how to get started? Here are a few ideas on how you can experiment with TikTok Stories for your brand.

1.分享时间敏感的优惠

Capitalize on the temporary nature of TikTok Stories by sharing time-sensitive offers. This is a great way to apply the principle of urgency, which could trigger a fear of missing out and get your followers to take action quickly.

因此,TikTok故事格式工作尤其。公众y well for time-sensitive offers such as flash sales, limited-time deals, and one-day promotions. For example, use TikTok Stories to let them know when tickets are selling out fast or give them a little nudge before the last day to register for an upcoming event.

这些只是几个例子，但是您可以看到要点。Tiktok的故事为您提供了表达特定报价紧急本质的绝佳机会。目的是帮助您的听众了解特定要约的紧迫性，以便他们立即采取行动。当您让人们采取行动为时已晚之前，这是推动竞选活动转换的好方法。

2.创造独家机会

In line with the above idea, TikTok Stories are also perfect for creating a sense of exclusivity. People love to feel special, which is why offering them exclusive opportunities can help you engage them better. Using your TikTok Stories, you can share offers and experiences that are not available anywhere else.

例如，您可以发布Tiktok Stories独有的产品。这意味着客户将无法在其他任何地方找到这些产品，甚至在您的网站上也无法找到这些产品。您还可以举办故事专有的销售，只有在故事持续的情况下可用。这将结合紧迫性的概念和排他性，从而产生更大的影响。

Similarly, you can keep looking for other opportunities to create an exclusive experience through your TikTok Stories. That way, you get to attract a band of loyal followers who constantly engage with your Stories because they don’t want to miss the chance to enjoy those exclusive experiences.

3.发布公告

有令人兴奋的消息分享给你的听众吗?Why not share it through TikTok Stories? While official announcements are great, some types of announcements are better made through Stories as they help to authentically share your excitement with your followers.

例如，您可以通过Tiktok故事分享对击中100k关注者或100万观看次数的兴奋。小型企业还可以使用Tiktok故事来公告达到销售里程碑。

TikTok Stories are also an ideal format for announcing giveaway winners. To add more authenticity, you could record the entire process of selecting a winner. Show that winners are selected at random by the tool that you’re using, which would help minimize the risk of people contesting the results.

4. Take your followers behind the scenes

TikTok Stories can also be a great way to give your audience a behind-the-scenes view into your business. Want to show people how your products are made? Or perhaps you want to show them how you create your TikTok videos. You could even use them to share how you’re preparing for an upcoming event.

This allows you to let your audience “in on the secret” and make them feel like a part of your brand. They’re no longer just observers, outsiders, or customers. Now they have an inside look into your brand and are now a part of yourcommunity。

随着Tiktok的故事通常以最少的编辑为生拍摄，它们还为互动增添了真实性，并有助于揭示您品牌背后的人脸。它向您的追随者表明，您不仅仅是为了观看和喜欢的观点和喜欢，而且您愿意与他们开放和透明。

5.回答常见问题

如果您希望人们参与您的故事，则必须提供一些有价值的东西。这可能是有价值的信息的形式。偶尔通过故事主持问答环节，以便您的追随者可以获得他们最大问题的答案。借此机会开放，并为他们提供诚实的答案，以解决紧迫问题。

这是创造更多机会进行互动和推动观众参与的好方法。另外，您还可以为听众提供有价值的东西，即对他们的问题的答案。

Before the session, you could make an announcement (also via Stories) and ask them to submit their questions. You could then put together a list of popular and relevant questions and then answer them through a series of videos.

For best results, make these sessions a regular thing. You could host weekly or even monthly Q&A sessions to help your audience navigate their problems more effectively.

6. Get candid with your audience

The candid nature of TikTok Stories also gives you the freedom to get candid with your audience. Use the opportunity to engage them by sharing random pieces of info as you go about your day. You could also share “day in the life of” Stories where you show what them what you do on a typical day through a series of short videos.

You could even make this into an entire series, where team members alternatively take over your TikTok and take your audience on a journey as they fulfill the demands of their job. For example, a designer at a clothing brand could share the typical responsibilities and tasks involved in their job. This gives your audience an inside look while building authentic and human connections with your brand.

---

Should You Use TikTok Stories?

TikTok Stories are relatively new, which means you’re likely still skeptical about using this feature. Will it be a major hit likeInstagram故事？还是像Twitter舰队一样死去？尽管Tiktok故事的未来仍然未知，但营销人员应该处于采用最新工具和功能的最前沿，以便他们获得竞争优势。

尽早采用Tiktok故事，您什么也没失去（除了一点时间和资源）。188金宝慱网站同时，如果这项新功能最终成为巨大的打击，您将获得很多收益。