Tiktok Live视频：营销人员的演练

If your target audience is millennials and Gen Zers, TikTok should be the social media platform you choose to promote yourself and your brand. With800 million active users, TikTok has an unmatched reach and penetration in these demographics.

Tiktok为营销人员和影响者提供了许多机会。但是，它不足的地方是现场视频，该视频由Facebook，Twitch和Instagram等竞争对手平台提供。188滚球地址

In 2019, TikTok launched their Live feature by which content creators can live stream their videos from the platform.

实时视频流允许Tiktokers使用注释实时与关注者建立联系。如果您的直播受众向您发送虚拟的“礼物”，它还可以帮助您获利帐户。关于实时视频的最好的部分是，您可以通过它们介绍很多内容，因为Tiktok尚未限制其持续时间。

In this article, we will walk you through the process of creating live streams. Along with that, we will also share tips and tricks that you can leverage to maximize the results of your live videos.

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Tiktok Live视频：营销人员的演练：

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How to Go Live on TikTok

Going live on TikTok is as easy as recording a regular video on the platform. For the purpose of this article, we are assuming that you already have an account on TikTok. If not, download the latest version of TikTok from the iOS or Google Play Store, and create an account for yourself.

完成此操作后，只需按照下面提到的步骤在Tiktok上直播即可。

1. Unlock TikTok Live

If you’re new to TikTok, going live may not be available to you. It’s a capability you can unlock only after you fulfil a number of conditions, including:

• 您应该年满16岁。
• You should be above 18 years of age if you want to receive “gifts” when you’re on a live stream. Gifts are virtual offerings from your followers, that you can convert into real cash (although the rate of exchange is quite low at this time).
• You should have a minimum of 1,000 followers, though this number is different for different countries.

Gaining the first 1,000 followers is a challenging milestone to reach on TikTok. After that, you are likely to see steady organic growth in your follower count. There are a number of things you can do tobecome TikTok famous:

• Create disruptive content
• Piggyback on influencers in your niche
• Invest in paid ads

达到1,000的魔术数后，请继续下一步。

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2.设置直播流

Click on the + button at the bottom of the screen. Your camera will open in selfie video mode.

Below the round record button at the bottom of the screen are many options like 60 seconds, 50 seconds, and Photo Templates.

Scroll right till you reach the LIVE option and click on it.

Click on the Go Live button at the bottom of the screen to start streaming your video.

You can’t see the Go Live button?

It’s probably because you haven’t met the conditions laid down by TikTok for live streamers.

Or, perhaps too many people are using the Live feature at that time. TikTok restricts the number of people that can go live at a time. If you suspect that’s the case, you can just wait for a few minutes for the Go Live button to be available.

There have been cases when TikTokers with all the right credentials are not able to use the Go Live button. For that, TikTok’s only explanation is that your previous content does not qualify their quality parameters.

If you choose to report to the platform about this, you’re most likely to get a reply that says TikTok is optimizing the Live feature in order to make it available to more and more creators in the future.

But if you’re qualified to go live, you can start rolling.

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3. Add a Cover Photo and Video Title

When you click on the Go Live button, your screen should look like this:

After a three-second countdown, you will be live. Don’t have any music playing in the background, or you can invite copyright disputes.

You can write a 32-characters long caption or title for your video.

Your caption should be enticing enough to get people to join your live stream.

For instance, the caption below includes “IVR-Follow” which stands for “I’m very rich” to tell that the streamer would like to exchange virtual gifts or followers during the stream.

你可以包括受欢迎和相关标签在your captions.

Hashtags are a great way to make your live stream more discoverable. The right hashtags will show your video in the notifications of people who are interested in the type of content you are producing. Naturally, there is a good chance that these people will join your broadcast and may even give you gifts.

You can use ourTiktok Hashtag Generatorto identify the right hashtags for your content, niche, and audience.

If you want to discover hashtags on your own, you might find these tips helpful:

• Scroll through the videos being posted in your category. You can use the hashtags that these video titles contain. We don’t recommend this method since it’s quite time-consuming. You can also use our curated120+ trending TikTok hashtagsto save your time and effort.
• 选择竞争对手正在使用的主题标签。
• 您也可以在流行中策划主题标签TikTok challengesin your industry or niche. Click on the Discover tab of the homepage to find relevant challenges.
• 你可以偷著名的标签TikTok influencersare using.
• Use hashtag finder tools like TikTokHashtags.com that are designed to find hashtags for TikTok.

You will need to enter a topic, keyword, or industry name that is relevant to your video. The tool will generate a number of relevant hashtags that you can simply copy and paste in your video caption.

Using popular hashtags is good, but creating your own branded hashtags can take yourTikTok marketingup several notches. Customized hashtags can make your content stand out on the competitive platform.

If you decide to create a branded hashtag, take care of the following things:

• Your hashtags should resonate with your content, niche, or brand values.
• Don’t create too many hashtags since you are allowed only 32 characters in captions.
• The hashtags should be intuitive. People should be able to understand the context of your video just by looking at the hashtags.
• Keep your hashtags easy to spell. Don’t use special characters or mixed casing, since these are difficult for people to remember and reuse.
• If you plan to create a series of videos with a common theme (maybe for a campaign), use the same hashtag in all the captions to tie the videos together. This will also enable you to track the campaign analytics properly.

Next, we come to optimizing your video’s cover photo.

Your profile picture is the default cover photo for your live videos. It appears as a thumbnail in a small square above the Go Live button. You can update the picture by clicking on the改变option that appears in the square.

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4.在视频中添加过滤器

To enhance your video’s quality, you can click on theSmooth和Filters按钮位于Go Live按钮上方。

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5.结束您的广播

As of now, there is no limit on the duration of live streams on TikTok. When you’re done recording your video, click on theX在屏幕的左上角。

You must pay heed to TikTok’scommunity guidelineswhile creating content for the platform. Just like your other TikTok content, your live stream should not include the following:

• 针对特定社区的可恶内容
• Terror-laced content
• Violent extremist acts on humans or animals
• Homicidal acts
• Underage delinquent behavior
• Fraud, cybercrimes, or money laundering
• Kidnapping or extortion
• Drug trafficking or consumption
• 人类或器官贩运
• Self-harm or suicidal actions

That’s it! You are effectively “live” on TikTok.

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Great Ideas for Your Live Stream

You have a lot of scope to be creative on TikTok Live since there is no restriction on its duration. Here are some ideas you can explore in your live broadcasts:

• Busting myths about your brand/product/industry
• Behind-the-scene (BTS) coverage of branded events
• How-to demos about using your products or services
• Ask-me-anything (AMA) sessions with followers
• Interviews with industry experts, thought leaders, or influencers
• 与您的追随者一起玩互动游戏。您可以与参与者交换礼物，以激励他们加入游戏并遵循您的帐户。

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Are You Ready to Go Live on TikTok?

TikTok is a great platform to connect with your audience and grow a fan base. TikTok Live is another opportunity for influencers and marketers to build their brands. The information in this post will help you create engaging and optimized live broadcasts on the platform.