什么是Tiktok Live礼物，它们如何工作？

Werner Geyser
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TikTok LIVE Gifts is a handy feature on TikTok that allows viewers to react to your videos, showing appreciation for your efforts. It is one of the more popular ways for emerging TikTokers to make money on the platform and contributes to the healthy incomes that popular TikTok performers can now drive from their content. If you wonder how much you can make from your TikTok account, look atHow Much do TikTokers Make借助我们的奖金Tiktok影响者收益估算器。

此外,当你考虑的可能性your fans paying you TikTok LIVE Gifts, look at our list of薪水最高的Tiktok影响者，您可以通过利基和位置搜索主题影响者。

Find TikkTok Influencers

什么是Tiktok Live礼物，它们如何工作？:

What are TikTok LIVE Gifts?

TikTok LIVE gifts are rewards fans can give to their favorite creators for hosting a TikTok LIVE video. Streamers must first make LIVE Gifting active before people can send them gifts. You can also collect Diamonds that you can redeem for money from TikTok.

The sender of LIVE Gifts is subject to the platform's虚拟项目策略。However, If you live in the European Economic Area, Switzerland, or the UK, TikTok has replaced its Virtual Items Policy with a硬币政策and aRewards Policy。These new policies came into force in June 2022. The Coins Policy targets TikTok users in the selected European regions who purchase virtual Coins to activate or access other virtual items or services on TikTok. For example, a viewer might purchase TikTok Coins to send as a TikTok LIVE Gift to your favorite streamer. In addition, the Coins Policy outlines how TikTok users can buy and use Coins, along with rules relating to withdrawal rights, refunds, and guarantees.

TikTok's Rewards Policy is more relevant to influencers and other content creators on TikTok who live in the relevant European countries. This explains the requirements for people to collect Rewards on the platform. It applies to users of the Platform that participate in incentive programs offered by TikTok to incentivize users to interact with the Platform and create high-quality, engaging content – including those making TikTok LIVE streams. The main areas covered in the Rewards Policy relate to:

  1. 谁有资格参加计划？
  2. How can you participate in a Program?
  3. 终止和暂停
  4. 您如何收集奖励？
  5. 你能用钻石做什么？
  6. 钻石支付过程如何工作？
  7. 更改程序

The older Virtual Items Policy applies to the rest of the world (although India has its own version). It covers much of the same material as in the new European Coins and Rewards policies.

Tiktok创作者接下来是什么？

TikTok has set up Creator Next to assist its creators in monetizing as they grow their communities. To be eligible for Creator Next, you must meet the following criteria:

  • Creator Next must be available in your location (it isn't currently available everywhere)
  • You must be 18 or older (19 in South Korea, 20 in Japan).
  • 你需要满足最小数量的追随者和video views
  • 在过去的30天中，您必须至少在Tiktok上发布三次。
  • Your account must be in good standing, following TikTok's Community Guidelines and Terms of Service.
  • 企业帐户不符合参与

If you believe you meet the above criteria, you can apply to join TikTok Creator Next by:

  1. TapProfile在tiktok屏幕的右下角
  2. Tap the3-line (hamburger) icon在右上角进入您的设置
  3. TapCreator Tools, then tap申请
  4. 遵循任何屏幕上的说明

接下来，一旦您被接纳为Tiktok Creator，您将访问：

  • Creator Fund
  • 创建者市场
  • Video Gifts
  • 居住Gifts
  • Tips

How to Set up LIVE Gifts on TikTok

You must be at least eighteen (in most regions) to enable LIVE Gifts, and as we show below, TikTok also places further restrictions on those who can collect diamonds through LIVE Gifts.

设置现场礼物：

  1. TapProfile在tiktok屏幕的右下角
  2. Tap the3-line (hamburger) icon在右上角进入您的设置
  3. TapCreator Tools, then tap居住Giftsand follow the on-screen instructions

You also need to approve receiving Gifts on your other videos. To do this, you go through the same steps as above, but in step 3, tapVideo Gifts, then tap打开视频礼物to activate the process.

How People Can Send You Gifts During a LIVE Stream

Any adult viewer (over 18 in most regions and who complies with TikTok's Virtual Items/Coin policy if relevant) can send you a Gift if they like the video you are streaming, much as they can Gift you for your uploaded videos. By making a gift to you, the viewer indicates that they recognize and appreciate your creativity and work.

他们为您发送现场礼物的过程是：

  1. During a LIVE video, tap theGift底部的图标
  2. Choose the Gift they would like to give
  3. 如果他们需要充电硬币，请点击Rechargeand follow the instructions.
  4. 在礼物下方，点击Send。

Viewers will only be able to LIVE Gift if they see the Gift icon in the comments section of a video.

通过现场礼物收集钻石

启用了实时礼物后，您可以在流式传输视频时看到它们。像往常一样上线，但是您会看到人们由于喜欢您的内容而决定制作的礼物。在视频结束时，您会发现在Tiktok Live摘要详细信息中向您赠送礼物的人总数。

蒂克托克（Tiktok）指出，人们根据预先录制的和现场视频的受欢迎程度，人们给您的礼物并颁发给创作者的钻石。它们以多种因素为基础，其中最重要的是人们赠送的礼物数量。

To be eligible to receive Diamonds because of your LIVE Gifts, you need to ensure:

  • 您是创建者下一个程序的一部分
  • You live in a location where LIVE Gifts are available
  • You are at least 18 years old. Exceptions apply in South Korea (must be 19) and Japan (must be 20)
  • You've run your account for 30 days or more and have at least 1,000 followers
  • 您的帐户信誉良好，遇到了Tiktok的社区准则andTerms of Service
  • You aren't streaming live on a TikTok Business Account

Exchanging Diamonds for Cash

Tiktok强调您不能购买钻石，也无法将其转移或分配给任何其他用户。蒂克托克（Tiktok）的虚拟物品政策强调，“销售，交易，交换，转让，转让或其他任何钻石的处置，除了我们之外，都被禁止。”较新的欧洲奖励政策中的措辞是不同的，但含义是相同的。

但是，创造者可以随时检查其余额，并以tiktok根据各种因素（包括用户拥有的钻石数量）计算的速度撤回钻石以换取金钱补偿。您将首先需要链接PayPal帐户，以便能够从Tiktok提取资金。

Earning TikTok Virtual Items from Live Videos

Earning TikTok Virtual Items from Live Videos

Advertisemintgives more details about TikTok Live Gifts. They indicate the worth of some virtual gifts in coins:

  • Panda: 5 coins
  • Italian Hand: 5 coins
  • Love Bang: 25 coins
  • Sun Cream: 50 coins
  • Rainbow Puke: 100 coins
  • 音乐会：500硬币
  • I'm Very Rich: 1,000 coins
  • Drama Queen: 5,000 coins

Tiktok的钻石价值50％的硬币价值，例如，如果您的一位追随者将您的戏剧女王（价值5,000枚硬币）赠予，相当于2500颗钻石。每个钻石价值5美分。因此，戏剧女王的价值将为125美元。但是Tiktok保留了您收入的50％，因此，当您用2500颗钻石兑现时，Tiktok将向您支付62.50美元。

At the moment, TikTok requires you to make a minimum amount of $100 for a withdrawal and not take more than $1,000 a day.

What Other Types of Gifts Can Viewers Make on TikTok?

Remember that viewers can also send Gifts to TikTok channels that have uploaded normal (i.e., not LIVE) videos you may like. The process a viewer does to make a Gift on a traditional pre-recorded TikTok video is to:

  1. 在您正在观看的视频中，点击Comments图标
  2. Next toAdd comment。。。, tap theGift图标
  3. Choose the Gift you'd like to send. You can choose from Classic gifts or Premium gifts
  4. If you need to recharge your Coins, tapRechargeand follow the instructions
  5. 写评论并点击发送

人们无法在每种类型的Tiktok视频上赠送礼物。特别是，以下类型的视频不符合Tiktok礼物（或Tiktok Live礼物）的资格：

  • Duet and Stitch videos
  • Ads, sponsored content or promoted posts
  • Videos that violate TikTok's Community Guidelines

Best Practices for Gifting

While TikTok wants to encourage its users to gift to its talented streamers and creators, it is aware of potential misuses. As a result, it has suggested to creators that they engage in the following best practices:

  1. Show your appreciation to your audience for their gifts. Use phrases like, "Great job," "Thank you so much," and "This helps me so much, thank you!"
  2. Avoid making promises to your audiences for gifts or follows, e.g., don't tell your audience to "follow for follow," "Send Gifts, and I'll give you a shoutout," or "Share this LIVE, and I'll follow."

什么是Tiktok Live？

If you're unfamiliar with TikTok, you might be uncertain about our many references to "TikTok Live" in this article. Isn't TikTok a place where people upload short, usually funny, videos, often lip-syncing to music?

We have previously looked in more detail atTikTok Live Video: A Walkthrough for Marketers。2019年，Tiktok启动了一个现场功能，内容创作者可以从平台中直播他们的视频。此外，Tiktokers可以使用注释实时与关注者联系。而且，正如我们在这篇文章中看到的那样，您的听众可能会给您发送虚拟礼物。

You can use live videos to cover a lot of content as TikTok hasn't yet restricted their duration.

To unlock TikTok Live, you must meet the following conditions:

  • You should be at least 16 years old.
  • You should have a minimum of 1,000 followers (this number differs depending on location).

As we have seen above, you must meet additional criteria if you want to receive gifts.

要设置实时流，请单击屏幕底部中心的 +按钮。您将在屏幕底部附近看到一个红色记录按钮。在此之下，您将看到视频长度和照片模板的各种选项，直到您可以选择居住。The red recording button will change to a GO LIVE button. Tap on that when you're ready to begin recording.

请小心您在后台播放的任何音乐。尽管您可以在私人视频中使用许多音乐剪辑，但音乐和商业用法存在局限性。但是，tiktok确实有一个Royalty-Free Music Library品牌可以在其现场（和其他）Tiktok视频中使用。

您可以获得创意，并在Tiktok Live视频中添加封面照片和视频标题。您的标题应该足以让人们加入您的现场直播，甚至可能给您带来Tiktok Live礼物。请记住，标签使您的现场流更加可发现。

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