We recently looked at12的例子啊f Influencer Marketing on TikTok. However, TikTok has gained in popularity for influencer marketing over the last year, so this post presents another 12 TikTok influencer marketing case studies.
Undoubtedly the most significant factor in TikTok's success in recent times has been the speed of its ascent. It was the fourth fastest-growing free iPhone app in 2019. When you also include Android apps, TikTok ended up the second most downloaded app in the world during 2019. It now has 800 million active users worldwide.
Yet many older, more traditional people have never heard of TikTok. And many who have written it off as merely a kid’s plaything. With current user numbers, however, that is a dangerous attitude to take – particularly if you are a brand selling to a youthful market.
Luckily, many brands now recognize the importance of TikTok to the daily lives of Generation Z. They have discovered the enormous audience they can reach by working with some of TikTok’s best influencers. Here are 13 such brands, who have successfully undertaken influencer marketing campaigns on TikTok.
TikTok Influencer Marketing Case Studies:
1.沃尔玛
Even the world’s largest bricks and mortar retailer is getting into TikTok influencer marketing. Walmart worked with TikTok influencers for a Black Friday-themed campaign, using the tag #DealDropDance.
沃尔玛（Walmart）与六位影响者（Montanatucker，Dreaknowsbest，Bdash_2，Kidrl，Kidrl，Kingcamo_1和Ourfire）合作，鼓励他们的追随者发布自己的视频，说明自己在商店中储蓄的黑色星期五储蓄如何使他们感到夹具。
These videos were highly effective. The posts by the six influencers alone reached over 17 million followers. The campaign resulted in both influencers and everyday people filming themselves dancing in the aisles of Walmart, hoping to win a $100 gift card.
沃尔玛还开展了其他Tiktok影响者运动。先前的#SavingsShuffle活动，该活动还集中在用户在应用程序上跳舞的用户标记沃尔玛。
2. ACCA
acca（theAssociation of Chartered Certified Accountants), a leading international accounting body, are one of the more unorthodox brands to get involved with TikTok influencer marketing. They recognised that in order to deliver a disruptive brand activation that bolsters relevance with Gen Z, they had to experiment with a platform that is able to transcend traditional ad messages.
With the help of leading influencer marketing agency Fanbytes by Brainlabs, they used TikTok influencers to visit accountancy firms and create killer ‘day in the life of an accountant’ content to share with their huge followings. This helpedturn stereotypes from this: “dull, boring, elitist & exclusive” into this: “exciting, impactful & relevant” and as a result garnered 1 million+ views and over 100,000 hearts.
Karen Smith, the Head of UK Marketing for ACCA expressed “partnering with Fanbytes by Brainlabs has given us expert authentic knowledge and insight as well as opening up engaged and relevant audiences we would not have had access to otherwise”.
@shericebantonWork time vs LUNCH TIME Relatable? Such fun with##ACCAFlinder的会计师＃＃喜剧 ##ad ♬原始声音 - 位
3. Benny Blanco - Universal
美国的歌手兼作词人本尼·布兰科（Benny Blanco）签署了环球唱片公司（Universal Records），与说唱歌手Juice WRLD合作发行了他们的新单曲“毕业”。希望吸引粉丝制作这首歌，他们需要的一场广告系列不仅会在帖子上驱动流或喜欢。这就是为什么他们与蒂克托克（Tiktok）领先的代理机构Brainlabs与Fanbytes合作，以帮助提出创新的挑战构想，并确定竞选活动的最佳Tiktok影响者。
The creative idea featured around the reminiscing of their school years. They utilised classic TikTok transitions to show each stage of school, including graduating as the final part of the phases shown. The hashtag #schoolyears was used to tie all the videos together and the sound was uploaded to TikTok for the challenge.
结果非常出色，#schoolyears产生了600万次观看次数，并创建了超过81,000个用户生成的内容。更重要的是，影响者视频有15,000个小时的观察时间，总参与率超过20％。
What was more astounding was that the challenge continued to grow past the end of the campaign and as the challenge idea became more cemented within the TikTok community. As a result, the user-generated content increased by 274% from 81,000 to 303,000. This caused the song to experience 4 months of sustained growth.
4. EA运动
图像通过sportytell.com
尽管游戏公司倾向于将其影响者营销集中在Twitch和YouTube上，但他们也在Tiktok金博宝188备用网址上开展活动，以表彰其年轻，精通技术的受众。EA认识到Tiktok确实具有相当大的游戏亚文化。例如，#fortnite主题标签具有295亿次观看次数。
因此,EA体育用TikTok影响力to promote several of its games. Apex Legends is a similar game in style to Fortnite. Although not as popular as its better-known competitor, #apexlegends has had 546.6 million views. EA Sports recruited influencer, Brent Rivera, and he made a comedy video of himself playing the game. This gave him over 900,000 likes.
Another TikTok influencer, Gil Croes, shared a funny video of himself playing Plants vs. Zombies.
自由式足球运动员Indie Cowie宣传了FIFA20。她在公共场合制作了视频自由风格，并大声疾呼。
5.教育见解 / Playfoam Pluffle
教育见解进行了一项Tiktok影响者运动，以推广其产品Playfoam Pluffle。与影响者代理商合作影响者营金博宝188备用网址销厂, the company identified ten relevant TikTok influencers with a cumulative reach of 14,800,000 followers.
The influencers made and shared videos over four weeks, resulting in 2,500,000 video views, 470,900 likes, 1,500 comments, and 2,000 shares.
6. f’real
F’real worked with the HaueterFamily influencer account, run by Kara Haueter, who typically makes funny videos with her family about their everyday life. This was a typical HaueterFamily video, where they humorously promoted a F'real milkshake.
@haueterfamily ##sponsoredYou don’t want to mess with Jayden when he gets hangry @therealfreal##ad ##freal ♬原始声音 - Haueterfilly
F'real Foods sells milkshakes at gas stations and convenience stores across the US and Canada.
Haueter家族的视频并未提及F'Real产品的好处，但他们以一种可以持续观众心中的方式来利用该产品。
The campaign also helped build up F’Real’s official TikTok account. The company now has 524.7K followers and 9.7M likes.
F’real has generated millions of views and likes on its TikTok videos and earned more than 120 million impressions from TikTok users filming themselves making shakes, using the hashtags #freal and #frealmilkshake.
7.拉尔夫·劳伦（Ralph Lauren）
Ralph Lauren negotiated the creation of TikTok engagement videos from influencer Diana Silver. The fashion brand chose to tie this campaign in with the US Open Tennis Championship. That event uses the extremely popular hashtag, #USOpen, which now has nearly 8 Million views.
This gave Ralph Loren access to two audiences, followers of Diana Silver and people who search for the #USOpen hashtag. Ralph Loren married the two audiences together, by using the custom hashtag #WinningRL. They tied this hashtag around the following challenge: “Are you winning at real life?Tell us how with #WinningRL and we’ll pick 3 champs”.
@ralphlaurenAre you winning at real life? Tell us how with## Winningrl我们会选择3个冠军♬ Clap - TikTok アシスタント
The first three Diana Silvers each received close to 100,000 likes. Yet, the custom hashtag managed 600 Million views. This shows how everything managed to work together, resulting in magnified results.
8. Navneet
图像通过socialsamosa.com
Navneet Education Limited provides supplementary study material and other education products. Their line of products includes 21 MLQ Sets that aim to help students with quick last-minute revision.
他们创建了一个自定义标签，#SmartTayari，他们希望这将对MLQ套装如何帮助学生进行学习的方式提高意识。Navneet选择与Tiktok影响者合作，他们了解品牌信息并与品牌音调同步。
Navneet also created two videos in Hinglish and Marathi that they published on their official YouTube, Facebook, and Instagram pages.
The campaign consisted of a month-long series of quirky, engaging, smart content on the brand’s social media channels, followed by a TikTok influencer campaign. Eight TikTok influencers worked with Navneet to convey the campaign message. The TikTok part of the campaign generated 3.4 million views and 1,600 comments.
9. Tropico
图像通过upfluence.com
TROPICO is a brand of tropical juice drink. The company worked with Upfluence to create an influencer marketing campaign on Instagram and TikTok to promote the drink. They called their campaign the “True Colors” campaign, and it resulted in more than 439,000 engagements through 21 influencer collaborations and 68 publications.
TROPICO aimed to improve its social media visibility on both TikTok and Instagram. They wanted to reach and convert a younger generation that could amplify the brands’ new values and image. Their second goal was to target a young audience in their home country of France.
关于竞选活动的Tiktok部分，有影响力的人与180万关注者的社区制作并分享了9个Tiktok视频。这导致了61,000个赞和267,000次观看次数。他们提出了选择年轻有影响力的人，他们拥有各种背景，个性和风格。
10. Target / Vera Bradly
Target worked with TikTok influencer, (who has 2.9 million TikTok followers), in a back-to-school themed campaign. She uploaded video clips showing her visiting Target, buying Vera Bradley self-care products, and using them at home as she prepared for the new year of school.
The goal of the video was to raise awareness of both Target and the Vera Bradley X Venues self-care product collection.
维多利亚·巴赫莱特（Victoria Bachlet）在青少年和年轻女性中最受欢迎，使她成为这项运动的理想影响者。尽管Victoria显然将视频标记为广告，但仍然感觉像是她通常的视频之一，使其更像是认可，而不是本地广告。
11. Blinger / Wicked Cool Toys
布林格（Blinger）与蒂克托克（Tiktok）影响者茉莉·冈萨雷斯（Jasmine Gonzalez）合作，最近为他们的邪恶的酷玩具的布林格（Blinger）套件合作。
In the video, Gonzalez takes her brother's shoes, decorates them with her Wicked Cool Toys' Blinger kit, then returns them to her excitedly happy brother. The video shows a before-and-after of the shoes, and then focused on the pure joy of her little brother when he got his shoes back.
As with many of these influencer campaigns, the TikTok video is humorous, rather than hard-sell. It also showed how people could enjoy shoes decorated with the kit.
12. Doritos
百事可乐拥有的Doritos与超级碗并列近十年来销售。显然，其中大部分都是传统的电视营销。但是，他们还决定在2020年的竞选活动中利用Tiktok和YouTube影响者。
他们的60秒广告之一是格莱美奖得主和奥斯卡提名的西方演员萨姆·埃利奥特（Sam Elliott），在一场喜剧舞蹈之战上，在凉爽的牧场玉米饼中，并以Lil Nas X的“ Old Town Road”歌曲为特色。演员和说唱歌手以杀手舞的动作“打架”，说唱歌手赢得了筹码袋的战斗。
@kaileymaurer感觉到西方的氛围##CoolRanchDanceSo fun! Make a duet and show me your awesome dance moves!##ad ♬ Old Town Road - Lil Nas X
The video became viral on Doritos’ YouTube page, with over 16 million views.
但是，Doritos决定扩大广告系列，广告鼓励观众表明他们已经采取了“将其转向酷牧场的举动，并以#CoolRanchdance标签结束。这设置了一个专门的Tiktok挑战。他们还与九个发起赞助帖子的影响者合作。
Almost 3,000 users have created dance videos using the challenge’s official sound clip on TikTok.
13. MPL
MPL或移动英超联赛是印度流行的游戏应用程序。他们与Virat Kohli合作担任品牌大使。MPL拥有各种类型的现金游戏，例如幻想板球，现金，扑克，水果碎，幻想足球，幻想篮球等等。
他们最近开始与多位印度Tiktok影响者合作，为即将到来的IPL推广其幻想板球应用程序。他们认为，在电晕大金博宝188备用网址流行之后，有影响力的营销是营销的前进道路。
