一个品牌标签的挑战是其中一个品牌之一sks people to perform a certain task and tag them using a specific hashtag. Challenges like these are very popular on social media platforms, including TikTok.
虽然主题标签挑战确实有传播趋势，但并非所有挑战实际上都有。这就是为什么我们编制了一系列技巧，以帮助您创建成功的主题标签挑战。In this post, we will discuss seven tips that can help you create and launch a successful branded hashtag challenge on TikTok.
在Tiktok上发起主题标签挑战的7个提示：
1. Do Your Research
When planning to create your own hashtag challenge, the first thing you need to do is to do some research. Look at the successful hashtag challenges in the past that went viral.
分析它们并确定那些成功的挑战中的模式和共同点，这些挑战使它们病毒。它总是必须很有趣，还是人们发现有趣的事情？基于原因的挑战会更好吗？
Also, look at those for inspiration to find the idea for your own challenge. Understand how brands used TikTok hashtag challenges to their advantage. How can you keep the focus on the brand and yet not make it seem promotional?
这些只是您在计划品牌标签挑战之前需要回答的一些问题。
Moreover, if you really want to give it a push then you should also think about influencer collaborations. For that, you also should have a list of influencers who would be a good fit for your brand. Do yourinfluencer searchand identify a few influencers that you would like to reach out to.
2.创建一个值得的主题标签
所有社交媒体挑战之间的一个共同元素是每个主题标签。这些主题标签是有助于使挑战流行的原因。
它的工作方式是，您挑战人们做某事，然后使用特定于该挑战的标签在社交媒体上发布。人们开始参与挑战并使用主题标签。社交媒体平台上的主题标签趋势吸引了更多的参与者。
That, in fact, is how a social media challenge goes viral. An added benefit of using a hashtag is that it makes it easy to track all the posts from people who participated in the challenge.
So, if you want to create a successful TikTok challenge, you need a hashtag. But, it can’t be any random hashtag, you need to put some effort into creating one that sticks.
以下是主题标签的一些特质，有可能使您的挑战病毒：
- 它应该具有简单的拼写，应该很容易记住，以便人们可以轻松地搜索它，共享并使用它。基本上，应该是share worthy.
- The hashtag should be directly related to your challenge as this helps people remember and recall it. This makes itmemorable.
- 如果有品牌名称，一些挑战效果很好。因此，如果可能的话，在挑战标签中添加您的品牌名称或其中一部分。这促进了积极的brand association.
The first two points are necessary, while the third one can be incorporated, if possible.
A good example of this would be the#pepsicanbalance挑战。挑战实际上是要平衡百事可乐，因此主题标签是相关和令人难忘的。很容易记住和分享。而且，它还具有百事可乐品牌名称，因此符合我们所有的标准。
但是，如果您的品牌名称不太合适，则不要在主题标签中使用它。另外，您可以使用多个tiktok主题标签for your challenge. One could be the primary hashtag that identifies the challenge, while the other could be a branded hashtag.
3. Keep the Focus on Your Brand or Product
While the hashtag for your challenge needs to be relevant to it, the challenge itself should be focussed on your product, brand, or niche. A lot of TikTok challenges come and go, but only few can be associated with the respective brands.
如果没有人将其与您的品牌相关联，那么您就没有任何价值来创造挑战。因此，您需要清楚地表明这是一个品牌的主题标签挑战。
一种方法是在主题标签本身中添加品牌名称，但这并不总是最好的选择。第二个是创建一个将产品用作道具或与您的品牌直接相关的挑战。
The#pepsicanbalance上面引用的挑战就是一个很好的例子。该品牌挑战人们以弯曲但平衡的百事可乐可以在最前沿制作Tiktok视频。许多创作者制作了自己的视频并参与了这一挑战。所有此类职位的总看法约为620万。
这是Tiktok创作者参加这一挑战的一个例子。
@sofyaplotnikovaCreate your own version of##pepsicanbalance♀️❤️ @nowunited♬ Woah - KRYPTO9095
4. Make it Memorable
如果您查看过去最成功的社交媒体挑战，您会立即回忆起其中一些人，但请忘记其他人。冰桶挑战，十年挑战和人体模型挑战很少有人想到。
是什么使这些挑战如此令人难忘，而其他人只是来来去去？
当然，第一个因素是受欢迎程度。挑战越受欢迎，人们就越记住它。但是，这不是全部。
Another important factor here is relatability. If your challenge appeals to a large number of people, then there are higher chances that they will remember it.
您是否想知道为什么很重要？好吧，挑战的目标是创造品牌知名度并吸引观众。尽管挑战本身会照顾参与部分，但记忆力使影响持续更长。这使人们在您创造的有趣挑战的积极背景下记住您的品牌。
5. Select the Right Audio
Another important component of a viral hashtag challenge is the audio. Most successful hashtag challenges have distinctive audio that plays as you undertake the challenge.
The audio should be relevant to your challenge and also engaging for your audience.
The#inmydenimchallenge by Guess uses the song I’m a Mess by Bebe Rexha in their official videos and the participants follow the lead and use the same in their videos. The song is apt for the challenge that shows people dressed shabbily at first but then transform by sporting Guess denim.
@ourfireDon’t you wish getting ready was this easy? ❤️##inmydenim ##sponsored@猜测♬ #inmydenim I’m a Mess - Bebe Rexha
6.制定明确的规则
现在，面对实际的挑战，您需要制定准确的挑战和如何参与的规则。您是否希望人们执行一项任务？他们可以给它自己的创造性转折吗？如果是这样，那么在所有挑战视频中应该保持恒定？
You need to think about these questions and then set clear rules for your branded hashtag challenge. If it requires some form of dance then you should choreograph it well and use easy-to-copy, simple steps. If it is a process, then provide clear steps. And, if it simply needs participants to use your product in a certain way, then show them how.
这样做将确保您收到的所有用户生成的内容都与您的挑战指南一致。当人们确切地知道该怎么做时，这也使人们更容易参与挑战。
7. Promote Your Challenge
A lot of people think that challenges automatically, or rather magically, go viral without any push from the creator of the challenge. However, that’s not true.
您需要促进挑战，并确保它获得受欢迎程度，而不仅仅是等待它自己发生。您可以做到的一种方法是将其发布在所有社交媒体供稿上，并邀请人们参与其中。
Another way to promote your challenge is to collaborate with relevantTiktok影响者in your niche. You can ask them to participate in the challenge and share it on their respective TikTok accounts. This will introduce the challenge to their followers, some of whom will participate in the challenge.
Influencers can also cross-promote on other platforms and get more people to participate in your challenge.
If you want to take things a notch higher, you can always invest in TikTok’s Hashtag Challenge Plus. This allows users to shop products related to a branded hashtag challenge, directly from the app.
Ready to Launch Your TikTok Hashtag Challenge?
Hashtag challenges are powerful marketing tools that can promote your brand, create brand awareness, and even get conversions. Use these tips while designing your next TikTok hashtag challenge to improve the chances of your challenge going viral.
Now that you know what to do, all that is left is to implement it. So, go on and launch your hashtag challenge. All the best!
