终极Tiktok基准指南

Tiktok继续随着公认的简短视频社交应用而继续发展。它在年轻人中特别受欢迎，尽管它的观众似乎正在增长。它已经达到了人们开始使用tiktok作为动词的地步。例如，“让我们度过一个下午的tiktoking。”

Conviva recently released its TikTok Benchmarks & Strategy Guide. In this, they present rankings for sports, television, and news organizations on TikTok through February 2020. We have highlighted some of these benchmarks and scoured the net to find other benchmarks and statistics relating to the meteoric rise of TikTok over the last few years. In their original report, Conviva predominantly provides benchmarks for sports-related accounts, and we focus primarily on their high-level stats here.

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终极Tiktok基准指南:

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1. Top 20 Sports Media Accounts Average 1.6 Million Followers

The top 20 sports media accounts on TikTok average 1,594,320 followers. They also average 61,231,565 likes. Each of these accounts has posted 535 videos on average, making them one of the more prolific niches of accounts analyzed by Conviva. This gives them an average of 109,162 likes per video.

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2.前20个电视帐户平均150万关注者

The top 20 television accounts on TikTok average 1,536,100 followers. They also average 17,714,836 likes, noticeably fewer than the sports media accounts. Each of these accounts has posted 222 videos on average, less than half the number posted by sports media accounts, and presumably the reason for the reduced number of likes. This gives them an average of 135,610 likes per video, the best of any category presented by Conviva.

当您看到最受欢迎的电视帐户到目前为止，Tiktok对年轻一代的吸引力非常清楚，这是针对Nickelodeon的，有6,000,000名关注者。相比之下，第二名Wildnout的3,900,000名关注者。这两个通道的视频输出差异很明显。尼克（Nickelodeon）上传了1,281个视频，平均每个视频均为86,018个赞。Wildnout仅上传了26个视频，每个视频的平均值837,095个。

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3.前20名职业体育联赛平均帐户平均120万关注者

Tiktok的前20名职业体育联赛账户平均为1,204,585个关注者。他们平均20,300,886个喜欢。这些帐户平均发布了629个视频，这是Conviva分析的帐户类型的最常规海报。这使他们平均每个视频喜欢70,421个赞。

By far the most popular sports league on TikTok is the NBA, with 9,300,000 followers and 167,084,343 likes. Their 59,801 average likes per video are lower than some other sports leagues, primarily because they have released more videos (2,794). For example, the second most followed league on TikTok is the NFL with 2,500,000 followers and 58,045,298 total likes. They have only uploaded 256 videos, however, giving them 226,739 average likes per video.

WWE提供了一个更极端的例子。他们也有2,500,000个关注者，但总共有21,919,656个喜欢。但是，这必须在上下文中查看。WWE仅上传了67个视频，每个视频的平均值为327,159个。

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4.前20名新闻和媒体帐户平均750,000个关注者

Tiktok的前20名新闻和媒体帐户平均754,035位关注者。他们平均喜欢12,301,922。这些帐户中的每个帐户平均发布了248个视频，每个视频平均为49,181个喜欢。

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5. 18 Million iOS Downloads in Feb 2020

在过去的几年中，Tiktok的下载量已经出色。尽管每个月的下载量都有很大差异，但有几个月来Tiktok是iOS App Store中下载最多的非游戏应用程序。根据Sensor Tower的估计，Tiktok在2020年2月下载了1800万iOS下载。

尽管Tiktok通常在Android设备上没有那么多主导，但在Google Play排名中仍在上升。2019年12月，法国的下载量增加了120.1％，西班牙（101.9％），南非（85.6％）和荷兰（84.8％）Android用户的月度增长显然显然是该应用程序的潜力。

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6. 2020年2月的400万美元收入

Sensor Tower also estimated that TikTok made $4 million worldwide revenue during February 2020. While TikTok is a free download, it brings in money through its advertising. TikTok charges its advertisers using either Pay Per Click (PPC) or Pay Per 1000 Impressions (PPM). This means that TikTok receives money every time somebody clicks on (PPC) or watches (PPM) an advertising video.

Tiktok还通过出售虚拟货币-Tiktok硬币赚钱。用户将真正的现金交换为Tiktok硬币，然后将其赠送给他们最喜欢的表演者。Tiktok保留了硬币价值的20％，并将其余部分交给了捐赠硬币的广播公司。

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7.第七最关注的社交平台

我们是社交，hootsuite共同创造了数字2020：全球数字概述。这给出了世界如何使用社交媒体的详细摘要。Tiktok还不够大，无法在本报告中获得全面的基准，例如知名的社交网络。尽管如此，概述确实讲述了有关Tiktok使用情况的一些有趣信息。

该报告列出了全球最常用的社交平台，按月为活跃用户排名。188滚球地址截至2020年1月25日，Facebook仍然以24.49亿用户的身份排名第一。WhatsApp排名第三，为16亿名，Facebook Messenger排名第四，其中13亿，Weixin/Wechat排名第五，排名第131亿，而Instagram排名第五，Instagram排名第六，为100亿。Tiktok现在以8亿关注者排名第七。

值得注意的是，Tiktok现在比其他一些知名和已建立的社交网络更大。Snapchat拥有3.28亿关注者，Twitter令人惊讶的是3.4亿关注者，Pinterest和3.22亿关注者。LinkedIn并不是社交平台的前15名列表。188滚球地址

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8. 2019年按每月活跃用户全球第六个排名应用程序

The rankings vary somewhat if you analyze the global rankings of the top mobile apps by average monthly active users throughout 2019. In this case, WhatsApp Message is the most used app, followed by Facebook, Facebook Messenger, WeChat, Instagram, and TikTok.

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9. 2019年全球第四排名应用程序总数

App Annie已列出了截至2020年1月的下载总数的顶级移动应用程序的全球排名。这结合了iOS和Android数据。该基准测试显示了Tiktok最近在应用程序图表上拍摄了多少。三个Facebook产品排名第一：Facebook Messenger，Facebook和WhatsApp Messenger。但是，Tiktok担任第四位。

In terms of app downloads, this places TikTok ahead of popular social apps like Instagram and Snapchat, as well as streaming apps like Netflix and Spotify.

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10. 66％的Tiktok用户希望品牌变得聪明

GlobalWebIndex’s report on the latest trends in social media includes a TikTok-specific analysis on what survey respondents believe marketers on the platform need to know. They were given ten qualities and asked to rate their importance. GlobalWebIndex then indexed the TikTok-specific results against those of the average internet user.

66％的Tiktok受访者表示，他们希望品牌遇到智能（这是一般指数1.35倍）。Tiktok用户最重要的素质是通缉品牌可靠（61％），创新（57％），真实（51％），时尚/酷（49％），Young（44％），独家（42％），Bold（36％），有趣（35％）和传统（29％）。

Perhaps it shouldn’t be surprising, considering TikTok’s demographic (predominantly young females), that the most significant variation between TikTok users’ views and those of the typical internet user, relate to a wish for brands to come across as youthful. TikTok's 44% is 1.83x the scores given by the typical internet users.

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11. 41％的Tiktok用户年龄在16至24岁之间

中国equivale TikTok的一个常见特性,其nt, Douyin, and its Western predecessor, Musical.ly, is that they have all targeted a young demographic. This is one of the reasons that TikTok has managed to sneak up the rankings in the app stores without many (older) people noticing. If you ask any "old person" (someone aged 30 or above), the odds are that they won't know much, if anything, about TikTok.

41％的Tiktok用户年龄在16至24岁之间，大约50％的Tiktok全球受众年龄在34岁以下。

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12. Charli d'Amelio已经跃升至Tiktok帐户的顶部，有4670万关注者

最近在Tiktok追随者图表的顶部发生了变化。Baby Ariel（@babyariel）在2017年4月27日之前登上排行榜。那时，她有1,880万关注者。她目前有3,190万关注者。

Lisa and Lena then took over the mantle as TikTok’s most popular account holders -@Lisaandlena。

They didn't lose their top spot as such. Instead, they decided that it was time to move onto a new stage in their lives, so they shut down their TikTok account. At that point, they had over 32.7 million followers.

This gave Loren Gray (@lorengray) the chance to take the top spot for approximately a year, and she currently has 42 million followers.

However, on March 25, 2020, Charli D'Amelio (@charlidamelio) gained sufficient support to overtake Loren Gray. She currently has 46.7 million followers. The New York Times declares, “ The undisputed star of the group is Charli D’Amelio, a 15-year-old from Connecticut known as the reigning queen of TikTok.”