18 Social Media Ideas To Spice Up Your Brand’s Online Presence

当您被压迫时，社交媒体的想法并不总是最容易提出的。而且，如果您是负责发展品牌的社交媒体业务和生产ROI的营销人员，那么您就会知道生产出色的内容是多么重要。So, how do you balance the demand for great content with the need to deliver results?

You plan.Your social media calendar should always be at least one week ahead of schedule and filled with content ideas that position your brand as one worth following and engaging.

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18个社交媒体想法，以增添品牌的在线形象:

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社交媒体Ideas, Being ‘Human’ and Your Strategy

It’s well-understood that brands need to come across as ‘human’ to be likeable on social media. But that requirement presents many businesses with two challenges.

首先，成为人类是否意味着您必须创建与指标无关的“感觉良好”内容？其次，您真的可以使用“感觉良好”的内容来提高社会存在并产生ROI？Tough questions.Here’s our take:‘Feel-good’ content is a must, but you’ve got to be smart about how you position it. In the social media ideas we’ll share, you’ll note that while some can be classed as ‘feel-good’ ideas, they can all be incorporated into campaigns to help you generate results.

有效地计划您的广告系列将使您能够使用最佳想法并将其做出自己的想法。Here’s our list of 18 social media ideas you can use.

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使用视频

视频爆发了社交！它变成了the用于产生更多与受众的工具。作为一种媒介，视频也比其他帖子格式更受青睐。

但使用视频不像射击,那么简单posting. You’ve got to plan your content and get creative.

我们建议您的故事板您的想法。这样做可以确保您的视频结构良好且有影响力。

What’s great about video is that you can use it to communicate anything. As you get your feet wet, it may seem a little uncomfortable at first, but with more practice and experience you’ll be able to produce more video regularly.

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标记朋友

标记朋友social posts are very effective! They appeal to a human need to be viewed as a conscientious member of society.

When you create your tag a friend posts, make them stronger by rolling in an incentive. For example, if you’re an ice-cream retail outlet, you could run a competition where you pick two lucky friends who will each receive a free ice-cream sundae.

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Discounts, Coupons and Deals

Discounts, coupons and deals will always pull a crowd on social media. The trick to running effective offers is making sure your offers are really valuable. If not, very few if any followers will bite.

When you plan your discount offer, try and take it a step further by channelling traffic to an sales page. Don’t stop at just advertising the discount offer, create a user path that ends in revenue.

Pro tip：如果您在Instagram上使用此社交媒体的想法，并且没有任何广告预算，请在您的简历中包括一个将关注者引向您购买页面的URL。

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举办比赛

Like discounts and coupons, competitions also pull the masses - when planned well. There are a number of great reasons to run a competition with audience growth being at the top of the list.

When you plan yours, make sure that you know how you’ll track your growth. Sure, taking a look at follower growth before and after the competition is an easy task, but consider taking your analysis a step further.

完成点检查，看看您是否可以在新关注者中得出任何共同点。

Pro tip: if you’d like to do something special and generate revenue, send each new follower a direct message thanking them for the entry and make them a discount offer on a related product.

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与品牌合作

Cross-pollination is a smart way for non-competing brands to grow together. Partnering with a also works well if you can produce a compelling offer for the audience you’re being introduced to. This way, you’ll capture attention, be able to hold it and have a strong pay-off.

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Run a Poll

民意调查是在社交媒体上引起参与的绝佳方式。人们喜欢分享自己的意见，并认可并包括他们的声音。但是，除了使用民意调查来产生参与度之外，您还可以利用结果来提升您的报价。

For example, if you’re the social media manager for a restaurant, you could poll your followers to find out which food and drink combo they love the most. When the results are in, you’ll know that the winning combo has a high probability of success if presented as a special.

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现场直播

Live streaming, like video, is also growing at a rapid pace. More people are tuning in because it’s convenient to interact with brands directly via their mobile phones. And because this is video, you can use it to promote and communicate almost anything.

If you want to make the most of your live streams, include a strong call to action for your audience. It can be a link to a longer video, a report or a guide. The idea is to turn social traffic into leads for your funnel.

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从幕后分享

分享幕后发生的事情是一种增长的趋势，值得一试。幕后内容剥夺了您的品牌和受众之间的层次，使他们感觉不仅仅是公司的另一家业务。感觉就像观众的独家镜头。

This social media idea also gives you the opportunity to introduce your team to your followers, making your brand look and feel more ‘human’.

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创建教学视频

教程为完美的内容提供了秘密。与普遍的看法相反，它们不受化妆和烹饪影响者的使用限制。您可以为您的品牌和产品和服务创建教程。

In the example below, Hoopla Media teases its followers with a sneak peek at a new tutorial on interview lighting.

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Produce Native Ads

Often, people become desensitized to adverts. It happens. But they tend to gravitate to strong and compelling content more consistently, which is why native ads work so well.

根据Adroll, these 7 tips will help you produce compelling native ads:

1. Understand what you want your audience to do after they’ve seen your ad
2. Always make the engagement valuable for your followers
3. Personalise your ad to make it resonate with your audience
4. Write how you would speak and not how you would sell
5. 使用您的品牌名称与报价之间建立关联
6. 使您的信息简单明了，以使其易于遵循并理解
7. 包括一个易于理解的呼吁

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Host an AMA

An AMA (ask me anything) session is another great way to present a more personal side of your brand. Ideally, your host should be someone who has the time, knowledge and experience in their field to reply to questions.

Can you tie an AMA to ROI?

Most would think not or that it could be a stretch. But if you’re creative enough, you could introduce a special offer as part of the AMA event. Most social media platforms allow you to pin posts at the top of your feed - a great opportunity to keep the offer front and centre as the AMA runs.

It’s worth noting that people who will ask questions are likely considering a solution like yours. They may also need to address any final uncertainty before making the purchase. So, including an offer positions your brand for ROI.

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run

The social media account takeover idea is simple: partner with an influencer who will post content on your account for the next 24 hours.

还有tons value to be gainedfor both parties. As a brand, you’ll be exposed to the influencer’s audience and the influencer gains more clout by association.

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Place Your Customers in the Spotlight

客户的赞赏在社交媒体上大有帮助。这种东西使品牌对前景更具吸引力。

If you’re wondering how to incorporate customer appreciation into your campaign calendar, here are a few ideas:

• Prioritise it。创建一个文档，其中包含您拥有的所有出色客户故事。
• 计划和安排您的帖子。请注意安排您的帖子，并始终在管道中进行一对。
• Include a call to action。不要说谢谢，将您的品牌定位为可访问的，并随时准备帮助您刚刚称赞的客户。

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采访某人

Your audience follows your brand for a reason. There’s a good chance that they have developed an affinity for your it. There’s also a good chance that they are interested in more than just spending money on your products and services.

How do you use this? Host an interview.

访谈使您可以更深入地了解您理想的客户（和受众）在买方旅行中经历的挑战。当您提出这些挑战时，请确保您选择合适的候选人面试。

Look for a blend of experience and popularity. This will help you draw a crowd and also produce an interview filled with nuggets your audience will find useful.

Once you’ve hosted your interview, you’ll be able to tell how effective this type of content is for your brand. You can also repurpose interviews by publishing them as videos on all of your social accounts.

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达成社会排斥协议

经营社会排他性的交易is a more direct way of generating ROI. By making your deal exclusive to your audience, you also create a sense of scarcity.

这里有4个有关如何使您的社会排他性交易成功的提示：

1. 有一个明确的提议，您知道您的听众想要
2. 突出交易结束日期
3. 在运行它以引起兴趣之前进行推广
4. 创建围绕交易的支持社交帖子，以吸引您的受众

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Get Nostalgic

Everyone loves a bit of nostalgia, especially when it’s crafted artfully into a social post. Lego does a great job of introducing nostalgic moments around their brand and iconic toys produced in their early days.

This post from Lego scored them over 35,000 likes and 476 comments.

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重新利用视频和长格式内容

重新利用内容是一个明智的想法。它可以帮助您平衡生成有价值的品牌材料并开展产生ROI的活动的需求。

Repurposing content, however, requires creativity. You need to be able to expand on ideas to ensure that your audience doesn’t experience content fatigue.

生产一个tremend的Gary Vaynerchuk很受欢迎ous amount of content. His team’s approach includes taking one piece of pillar content and splintering it into as many as 30 pieces of content for his social accounts.

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分享品牌和产品里程碑

Brand and product milestones should be celebrated. But when you do so, make them relevant to your audience to generate interest and have an impact.

When basketball superstar Dwyane Wade retired, Budweiser took the opportunity to create a moving video. During Wade’s final season, he made it a point to swap jerseys with NBA legends.

Budweiser使用该概念来纪念Wade，以造成法庭的影响。他们团结在一起的人涉水帮助克服了逆境。每个人都带来了感谢的象征。

You don’t need a budget as large as Budweiser’s or an NBA legend to make this social media idea work. All you need is a little creativity. Take your milestones and share the human side of your business and the impact it has made.

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Use Holidays

Holidays are often the perfect excuse for brands to runs social campaigns. And the good news is that you can use any holiday!

百思买选择国家小狗日。当您查看帖子时，似乎有些低调，但是发生了一些特别的事情。

Best Buy has artfully positioned a new mobile phone and tied it to something people love doing, recording video of their puppies playing.

Producing social media ideas and content can be challenging. Busy schedules and the need to meet KPIs add a level of complexity that makes creativity hard to capture.

It is, however, possible to consistently produce great content. Plan your social content ahead of time. Planning ensures that you always think about your content as an opportunity to connect with your audience and make them an offer they can’t refuse.